<div dir="ltr">Thanks Helena:<div><br></div><div>In email Peter Mooney selected geoforall_logo2 from the following image, and the content has (I believe now been sent to the printer). This is the one where the logo is modified in terms of color and font, and looks fairly sharp.<div><div><br></div><div><div class="gmail_chip gmail_drive_chip" style="width:396px;height:18px;max-height:18px;background-color:#f5f5f5;padding:5px;color:#222;font-family:arial;font-style:normal;font-weight:bold;font-size:13px;border:1px solid #ddd;line-height:1"><a href="https://drive.google.com/file/d/0B022m344wU7hUHljaHUwZjRNZ0k/view?usp=drive_web" target="_blank" style="display:inline-block;overflow:hidden;text-overflow:ellipsis;white-space:nowrap;text-decoration:none;padding:1px 0px;border:none;width:100%"><img style="vertical-align: bottom; border: none;" src="https://ssl.gstatic.com/docs/doclist/images/icon_10_generic_list.png"> <span dir="ltr" style="color:#15c;text-decoration:none;vertical-align:bottom">geoforall_branding.png</span></a></div><br></div></div><div>Helena based on your hesitation can you take the following mock-ups to the geoforall advisor board for review?<br></div><div><br></div><div>Even with the reuse of the color and font, Marc and the graphics designer almost had a heart attack when they saw the above image. It had been quite some time since we had talked about sub brands, and the mock one-page handout (done in geoforall colors) looked like a candy package:</div><div><br><div class="gmail_chip gmail_drive_chip" style="width:396px;height:18px;max-height:18px;background-color:#f5f5f5;padding:5px;color:#222;font-family:arial;font-style:normal;font-weight:bold;font-size:13px;border:1px solid #ddd;line-height:1"><a href="https://drive.google.com/file/d/0B022m344wU7hNWsybDg5cjd3d2c/view?usp=drive_web" target="_blank" style="display:inline-block;overflow:hidden;text-overflow:ellipsis;white-space:nowrap;text-decoration:none;padding:1px 0px;border:none;width:100%"><img style="vertical-align: bottom; border: none;" src="https://drive-thirdparty.googleusercontent.com/16/type/application/pdf"> <span dir="ltr" style="color:#15c;text-decoration:none;vertical-align:bottom">GeoForAll_A4_Info1.pdf</span></a></div><br></div><div><br></div></div></div><div class="gmail_extra"><br clear="all"><div><div class="gmail_signature" data-smartmail="gmail_signature"><div dir="ltr"><div><div dir="ltr"><div>--</div><div>Jody Garnett</div></div></div></div></div></div>
<br><div class="gmail_quote">On 5 July 2017 at 15:15, Helena Mitasova <span dir="ltr"><<a href="mailto:hmitaso@ncsu.edu" target="_blank">hmitaso@ncsu.edu</a>></span> wrote:<br><blockquote class="gmail_quote" style="margin:0 0 0 .8ex;border-left:1px #ccc solid;padding-left:1ex"><div dir="ltr">Regarding geoforall - treating it as a project with its own logo can be done right away without further approvals - at least I think so.<div>Modifying the logo to match in terms of colors and font would be preferable but I would be hesitant to do it without at least an advisory board discussion and approval.</div><div><br></div><div>This is just my opinion, Helena</div></div><div class="gmail_extra"><br><div class="gmail_quote"><div><div class="h5">On Wed, Jul 5, 2017 at 6:13 PM, Jody Garnett <span dir="ltr"><<a href="mailto:jody.garnett@gmail.com" target="_blank">jody.garnett@gmail.com</a>></span> wrote:<br></div></div><blockquote class="gmail_quote" style="margin:0 0 0 .8ex;border-left:1px #ccc solid;padding-left:1ex"><div><div class="h5"><div dir="ltr">I have an action item from today's marketing / website rebranding meeting to discuss use of sub brands with the board. This is starting to touch on the relationship we have worked out with GeoForAll, OSGeo Live, Local Chapters and OSGeo Projects.<div><br></div><div>Here are the meeting notes:<br><div><br></div><div><span id="m_-6555980764692368718m_-1292193937688219723gmail-docs-internal-guid-713cb457-1382-736b-c02a-64b1b4586120"><ul style="margin-top:0pt;margin-bottom:0pt"><li dir="ltr" style="list-style-type:disc;font-family:Arial;color:rgb(0,0,0);background-color:transparent;font-variant-ligatures:normal;font-variant-east-asian:normal;vertical-align:baseline"><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt"><span style="background-color:transparent;font-variant-ligatures:normal;font-variant-east-asian:normal;vertical-align:baseline;white-space:pre-wrap">Review of OSGeo Live branding history</span></p></li><ul style="margin-top:0pt;margin-bottom:0pt"><li dir="ltr" style="list-style-type:disc;font-family:Arial;color:rgb(0,0,0);background-color:transparent;font-variant-ligatures:normal;font-variant-east-asian:normal;vertical-align:baseline"><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt"><span style="background-color:transparent;font-variant-ligatures:normal;font-variant-east-asian:normal;vertical-align:baseline;white-space:pre-wrap">Discussion on relationship between projects and osgeo</span></p></li><li dir="ltr" style="list-style-type:disc;font-family:Arial;color:rgb(0,0,0);background-color:transparent;font-variant-ligatures:normal;font-variant-east-asian:normal;vertical-align:baseline"><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt"><span style="background-color:transparent;font-variant-ligatures:normal;font-variant-east-asian:normal;vertical-align:baseline;white-space:pre-wrap">We have an answer about “Live” - it is a live demonstration of software, rather than a static demo.</span></p></li><li dir="ltr" style="list-style-type:disc;font-family:Arial;color:rgb(0,0,0);background-color:transparent;font-variant-ligatures:normal;font-variant-east-asian:normal;vertical-align:baseline"><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt"><span style="background-color:transparent;font-variant-ligatures:normal;font-variant-east-asian:normal;vertical-align:baseline;white-space:pre-wrap">We have a strong relationship and we could ask OSGeo Live to use the OSGeo logo unaltered, however that does not answer the general problem (of how to work with sub brands)</span></p><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt"><br></p></li></ul><li dir="ltr" style="list-style-type:disc;font-family:Arial;color:rgb(0,0,0);background-color:transparent;font-variant-ligatures:normal;font-variant-east-asian:normal;vertical-align:baseline"><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt"><span style="background-color:transparent;font-variant-ligatures:normal;font-variant-east-asian:normal;vertical-align:baseline;white-space:pre-wrap">Review of project branding, join OSGeo with branding in place</span></p></li><ul style="margin-top:0pt;margin-bottom:0pt"><li dir="ltr" style="list-style-type:disc;font-family:Arial;color:rgb(0,0,0);background-color:transparent;font-variant-ligatures:normal;font-variant-east-asian:normal;vertical-align:baseline"><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt"><span style="background-color:transparent;font-variant-ligatures:normal;font-variant-east-asian:normal;vertical-align:baseline;white-space:pre-wrap">Approach: Ask project to host “OSGeo Project” (or “OSGeo Community) branding with with logo on their website</span></p><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt"><span style="background-color:transparent;font-variant-ligatures:normal;font-variant-east-asian:normal;vertical-align:baseline;white-space:pre-wrap"><br></span></p></li></ul><li dir="ltr" style="list-style-type:disc;font-family:Arial;color:rgb(0,0,0);background-color:transparent;font-variant-ligatures:normal;font-variant-east-asian:normal;vertical-align:baseline"><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt"><span style="background-color:transparent;font-variant-ligatures:normal;font-variant-east-asian:normal;vertical-align:baseline;white-space:pre-wrap">Review of OSGeo Local Chapter branding, variations on OSGeo logo, etc..</span></p></li><ul style="margin-top:0pt;margin-bottom:0pt"><li dir="ltr" style="list-style-type:disc;font-family:Arial;color:rgb(0,0,0);background-color:transparent;font-variant-ligatures:normal;font-variant-east-asian:normal;vertical-align:baseline"><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt"><span style="background-color:transparent;font-variant-ligatures:normal;font-variant-east-asian:normal;vertical-align:baseline;white-space:pre-wrap">Not sure we can provide enough guidance without weakening the OSGeo brand</span></p></li><li dir="ltr" style="list-style-type:disc;font-family:Arial;color:rgb(0,0,0);background-color:transparent;font-variant-ligatures:normal;font-variant-east-asian:normal;vertical-align:baseline"><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt"><span style="background-color:transparent;font-variant-ligatures:normal;font-variant-east-asian:normal;vertical-align:baseline;white-space:pre-wrap">Take the same approach as for projects, local chapters can do their own thing, but we ask for a “OSGeo Local Chapter” logo unaltered linking back to osgeo website.</span></p></li><li dir="ltr" style="list-style-type:disc;font-family:Arial;color:rgb(0,0,0);background-color:transparent;font-variant-ligatures:normal;font-variant-east-asian:normal;vertical-align:baseline"><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt"><span style="background-color:transparent;font-variant-ligatures:normal;font-variant-east-asian:normal;vertical-align:baseline;white-space:pre-wrap">We understand that doing their own thing may involve local chapters simply using the OSGeo logo unaltered and they are welcome to do so.</span></p><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt"><span style="background-color:transparent;font-variant-ligatures:normal;font-variant-east-asian:normal;vertical-align:baseline;white-space:pre-wrap"><br></span></p></li></ul><li dir="ltr" style="list-style-type:disc;font-family:Arial;color:rgb(0,0,0);background-color:transparent;font-variant-ligatures:normal;font-variant-east-asian:normal;vertical-align:baseline"><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt"><span style="background-color:transparent;font-variant-ligatures:normal;font-variant-east-asian:normal;vertical-align:baseline;white-space:pre-wrap">GeoForAll</span></p></li><ul style="margin-top:0pt;margin-bottom:0pt"><li dir="ltr" style="list-style-type:disc;font-family:Arial;color:rgb(0,0,0);background-color:transparent;font-variant-ligatures:normal;font-variant-east-asian:normal;vertical-align:baseline"><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt"><span style="background-color:transparent;font-variant-ligatures:normal;font-variant-east-asian:normal;vertical-align:baseline;white-space:pre-wrap">This is a hard sub-brand because it is a collaboration between OSGeo and external parties</span></p></li><li dir="ltr" style="list-style-type:disc;font-family:Arial;color:rgb(0,0,0);background-color:transparent;font-variant-ligatures:normal;font-variant-east-asian:normal;vertical-align:baseline"><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt"><span style="background-color:transparent;font-variant-ligatures:normal;font-variant-east-asian:normal;vertical-align:baseline;white-space:pre-wrap">Existing logo is much loved, and communicates well.</span></p></li><li dir="ltr" style="list-style-type:disc;font-family:Arial;color:rgb(0,0,0);background-color:transparent;font-variant-ligatures:normal;font-variant-east-asian:normal;vertical-align:baseline"><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt"><span style="background-color:transparent;font-variant-ligatures:normal;font-variant-east-asian:normal;vertical-align:baseline;white-space:pre-wrap">Options:</span></p></li><ul style="margin-top:0pt;margin-bottom:0pt"><li dir="ltr" style="list-style-type:disc;font-family:Arial;color:rgb(0,0,0);background-color:transparent;font-variant-ligatures:normal;font-variant-east-asian:normal;vertical-align:baseline"><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt"><span style="background-color:transparent;font-variant-ligatures:normal;font-variant-east-asian:normal;vertical-align:baseline;white-space:pre-wrap">Treat GeoForAll like a normal project, we can adopt the same information sheet layout and use the GeoForAll logo and website links at the bottom</span></p></li><li dir="ltr" style="list-style-type:disc;font-family:Arial;color:rgb(0,0,0);background-color:transparent;font-variant-ligatures:normal;font-variant-east-asian:normal;vertical-align:baseline"><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt"><span style="background-color:transparent;font-variant-ligatures:normal;font-variant-east-asian:normal;vertical-align:baseline;white-space:pre-wrap">Update the logo to match, use the same two color and font approach.</span><span style="background-color:transparent;font-variant-ligatures:normal;font-variant-east-asian:normal;vertical-align:baseline;white-space:pre-wrap"><br class="m_-6555980764692368718m_-1292193937688219723gmail-kix-line-break"></span><span style="background-color:transparent;font-variant-ligatures:normal;font-variant-east-asian:normal;vertical-align:baseline;white-space:pre-wrap">(this is the preference of geoforall volunteers making content)</span></p></li></ul></ul></ul></span><br clear="all"><div><div class="m_-6555980764692368718m_-1292193937688219723gmail_signature"><div dir="ltr"><div><div dir="ltr"><div>--</div><div>Jody Garnett</div></div></div></div></div></div>
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<br></div></div>______________________________<wbr>_________________<br>
Board mailing list<br>
<a href="mailto:Board@lists.osgeo.org" target="_blank">Board@lists.osgeo.org</a><br>
<a href="https://lists.osgeo.org/mailman/listinfo/board" rel="noreferrer" target="_blank">https://lists.osgeo.org/mailma<wbr>n/listinfo/board</a><br></blockquote></div><br><br clear="all"><div><br></div>-- <br><div class="m_-6555980764692368718gmail_signature" data-smartmail="gmail_signature"><div dir="ltr"><div><div dir="ltr"><span style="font-family:Helvetica"><font size="1"><div>Helena Mitasova</div><div><div>Professor</div><div>Department of Marine, Earth and Atmospheric Sciences</div><div>North Carolina State University</div><div>1125 Jordan Hall</div><div>NCSU Box 8208</div><div>Raleigh, NC 27695-8208</div><div><a href="http://www4.ncsu.edu/~hmitaso/" target="_blank">http://www4.ncsu.edu/~hmitaso/</a></div><div><a href="http://geospatial.ncsu.edu/" target="_blank">http://geospatial.ncsu.edu/</a></div><div><br></div><div>email: <a href="mailto:hmitaso@ncsu.edu" target="_blank">hmitaso@ncsu.edu</a></div><div>ph: <a href="tel:(919)%20513-1327" value="+19195131327" target="_blank">919-513-1327</a> (no voicemail)</div><div>fax <a href="tel:(919)%20515-7802" value="+19195157802" target="_blank">919 515-7802</a></div></div></font></span></div></div></div></div>
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