<div dir="ltr">I have an action item from today's marketing / website rebranding meeting to discuss use of sub brands with the board. This is starting to touch on the relationship we have worked out with GeoForAll, OSGeo Live, Local Chapters and OSGeo Projects.<div><br></div><div>Here are the meeting notes:<br><div><br></div><div><span id="gmail-docs-internal-guid-713cb457-1382-736b-c02a-64b1b4586120"><ul style="margin-top:0pt;margin-bottom:0pt"><li dir="ltr" style="list-style-type:disc;font-family:Arial;color:rgb(0,0,0);background-color:transparent;font-variant-ligatures:normal;font-variant-east-asian:normal;vertical-align:baseline"><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt"><span style="background-color:transparent;font-variant-ligatures:normal;font-variant-east-asian:normal;vertical-align:baseline;white-space:pre-wrap">Review of OSGeo Live branding history</span></p></li><ul style="margin-top:0pt;margin-bottom:0pt"><li dir="ltr" style="list-style-type:disc;font-family:Arial;color:rgb(0,0,0);background-color:transparent;font-variant-ligatures:normal;font-variant-east-asian:normal;vertical-align:baseline"><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt"><span style="background-color:transparent;font-variant-ligatures:normal;font-variant-east-asian:normal;vertical-align:baseline;white-space:pre-wrap">Discussion on relationship between projects and osgeo</span></p></li><li dir="ltr" style="list-style-type:disc;font-family:Arial;color:rgb(0,0,0);background-color:transparent;font-variant-ligatures:normal;font-variant-east-asian:normal;vertical-align:baseline"><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt"><span style="background-color:transparent;font-variant-ligatures:normal;font-variant-east-asian:normal;vertical-align:baseline;white-space:pre-wrap">We have an answer about “Live” - it is a live demonstration of software, rather than a static demo.</span></p></li><li dir="ltr" style="list-style-type:disc;font-family:Arial;color:rgb(0,0,0);background-color:transparent;font-variant-ligatures:normal;font-variant-east-asian:normal;vertical-align:baseline"><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt"><span style="background-color:transparent;font-variant-ligatures:normal;font-variant-east-asian:normal;vertical-align:baseline;white-space:pre-wrap">We have a strong relationship and we could ask OSGeo Live to use the OSGeo logo unaltered, however that does not answer the general problem  (of how to work with sub brands)</span></p><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt"><br></p></li></ul><li dir="ltr" style="list-style-type:disc;font-family:Arial;color:rgb(0,0,0);background-color:transparent;font-variant-ligatures:normal;font-variant-east-asian:normal;vertical-align:baseline"><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt"><span style="background-color:transparent;font-variant-ligatures:normal;font-variant-east-asian:normal;vertical-align:baseline;white-space:pre-wrap">Review of project branding, join OSGeo with branding in place</span></p></li><ul style="margin-top:0pt;margin-bottom:0pt"><li dir="ltr" style="list-style-type:disc;font-family:Arial;color:rgb(0,0,0);background-color:transparent;font-variant-ligatures:normal;font-variant-east-asian:normal;vertical-align:baseline"><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt"><span style="background-color:transparent;font-variant-ligatures:normal;font-variant-east-asian:normal;vertical-align:baseline;white-space:pre-wrap">Approach: Ask project to host “OSGeo Project” (or “OSGeo Community) branding with with logo on their website</span></p><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt"><span style="background-color:transparent;font-variant-ligatures:normal;font-variant-east-asian:normal;vertical-align:baseline;white-space:pre-wrap"><br></span></p></li></ul><li dir="ltr" style="list-style-type:disc;font-family:Arial;color:rgb(0,0,0);background-color:transparent;font-variant-ligatures:normal;font-variant-east-asian:normal;vertical-align:baseline"><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt"><span style="background-color:transparent;font-variant-ligatures:normal;font-variant-east-asian:normal;vertical-align:baseline;white-space:pre-wrap">Review of OSGeo Local Chapter branding, variations on OSGeo logo, etc..</span></p></li><ul style="margin-top:0pt;margin-bottom:0pt"><li dir="ltr" style="list-style-type:disc;font-family:Arial;color:rgb(0,0,0);background-color:transparent;font-variant-ligatures:normal;font-variant-east-asian:normal;vertical-align:baseline"><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt"><span style="background-color:transparent;font-variant-ligatures:normal;font-variant-east-asian:normal;vertical-align:baseline;white-space:pre-wrap">Not sure we can provide enough guidance without weakening the OSGeo brand</span></p></li><li dir="ltr" style="list-style-type:disc;font-family:Arial;color:rgb(0,0,0);background-color:transparent;font-variant-ligatures:normal;font-variant-east-asian:normal;vertical-align:baseline"><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt"><span style="background-color:transparent;font-variant-ligatures:normal;font-variant-east-asian:normal;vertical-align:baseline;white-space:pre-wrap">Take the same approach as for projects, local chapters can do their own thing, but we ask for a “OSGeo Local Chapter” logo unaltered linking back to osgeo website.</span></p></li><li dir="ltr" style="list-style-type:disc;font-family:Arial;color:rgb(0,0,0);background-color:transparent;font-variant-ligatures:normal;font-variant-east-asian:normal;vertical-align:baseline"><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt"><span style="background-color:transparent;font-variant-ligatures:normal;font-variant-east-asian:normal;vertical-align:baseline;white-space:pre-wrap">We understand that doing their own thing may involve local chapters simply using the OSGeo logo unaltered and they are welcome to do so.</span></p><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt"><span style="background-color:transparent;font-variant-ligatures:normal;font-variant-east-asian:normal;vertical-align:baseline;white-space:pre-wrap"><br></span></p></li></ul><li dir="ltr" style="list-style-type:disc;font-family:Arial;color:rgb(0,0,0);background-color:transparent;font-variant-ligatures:normal;font-variant-east-asian:normal;vertical-align:baseline"><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt"><span style="background-color:transparent;font-variant-ligatures:normal;font-variant-east-asian:normal;vertical-align:baseline;white-space:pre-wrap">GeoForAll</span></p></li><ul style="margin-top:0pt;margin-bottom:0pt"><li dir="ltr" style="list-style-type:disc;font-family:Arial;color:rgb(0,0,0);background-color:transparent;font-variant-ligatures:normal;font-variant-east-asian:normal;vertical-align:baseline"><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt"><span style="background-color:transparent;font-variant-ligatures:normal;font-variant-east-asian:normal;vertical-align:baseline;white-space:pre-wrap">This is a hard sub-brand because it is a collaboration between OSGeo and external parties</span></p></li><li dir="ltr" style="list-style-type:disc;font-family:Arial;color:rgb(0,0,0);background-color:transparent;font-variant-ligatures:normal;font-variant-east-asian:normal;vertical-align:baseline"><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt"><span style="background-color:transparent;font-variant-ligatures:normal;font-variant-east-asian:normal;vertical-align:baseline;white-space:pre-wrap">Existing logo is much loved, and communicates well.</span></p></li><li dir="ltr" style="list-style-type:disc;font-family:Arial;color:rgb(0,0,0);background-color:transparent;font-variant-ligatures:normal;font-variant-east-asian:normal;vertical-align:baseline"><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt"><span style="background-color:transparent;font-variant-ligatures:normal;font-variant-east-asian:normal;vertical-align:baseline;white-space:pre-wrap">Options:</span></p></li><ul style="margin-top:0pt;margin-bottom:0pt"><li dir="ltr" style="list-style-type:disc;font-family:Arial;color:rgb(0,0,0);background-color:transparent;font-variant-ligatures:normal;font-variant-east-asian:normal;vertical-align:baseline"><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt"><span style="background-color:transparent;font-variant-ligatures:normal;font-variant-east-asian:normal;vertical-align:baseline;white-space:pre-wrap">Treat GeoForAll like a normal project, we can adopt the same information sheet layout and use the GeoForAll logo and website links at the bottom</span></p></li><li dir="ltr" style="list-style-type:disc;font-family:Arial;color:rgb(0,0,0);background-color:transparent;font-variant-ligatures:normal;font-variant-east-asian:normal;vertical-align:baseline"><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt"><span style="background-color:transparent;font-variant-ligatures:normal;font-variant-east-asian:normal;vertical-align:baseline;white-space:pre-wrap">Update the logo to match, use the same two color and font approach.</span><span style="background-color:transparent;font-variant-ligatures:normal;font-variant-east-asian:normal;vertical-align:baseline;white-space:pre-wrap"><br class="gmail-kix-line-break"></span><span style="background-color:transparent;font-variant-ligatures:normal;font-variant-east-asian:normal;vertical-align:baseline;white-space:pre-wrap">(this is the preference of geoforall volunteers making content)</span></p></li></ul></ul></ul></span><br clear="all"><div><div class="gmail_signature"><div dir="ltr"><div><div dir="ltr"><div>--</div><div>Jody Garnett</div></div></div></div></div></div>
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