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</o:shapelayout></xml><![endif]--></head><body lang=EN-CA link="#467886" vlink="#96607D" style='word-wrap:break-word'><div class=WordSection1><p class=MsoNormal><span lang=EN-US>Hello, <o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US><o:p> </o:p></span></p><p class=MsoNormal><span lang=EN-US>I organize and host the monthly meetup for our OSGeo Alberta Chapter. I recently approached Jody Garnett and, on his suggestion, the Marketing Committee to talk about my hope for making the process and value of becoming an OSGeo member – specifically, getting the UserID – easier to understand and articulate. (I would like to see all our meetup.com membership become OSGeo members). Initial discussion suggested we might be better served to widen the focus to making the website generally more inviting to people who, like me, are not particularly technical and have only a general GIS understanding.<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US><o:p> </o:p></span></p><p class=MsoNormal><span lang=EN-US>I don’t know that a broader website initiative will ultimately be seen as enough of a value to prioritize but I’m willing and hoping to gather some of the necessary context to help us decide. Some of that context would include:<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US><o:p> </o:p></span></p><p class=MsoNormal><span lang=EN-US>The business need: What do the various stakeholders need or want the website to accomplish for the organization?<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US><o:p> </o:p></span></p><p class=MsoNormal><span lang=EN-US>The stakeholders (internal first, but also external): Who do we need to include in determining both the needs and the success, or not, in meeting those needs as it stands now?<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US><o:p> </o:p></span></p><p class=MsoNormal><span lang=EN-US>The current state: What is the website set up to do? How well is that working or not? What are the constraints, assumptions, dependencies, requirements it is operating under currently?<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US><o:p> </o:p></span></p><p class=MsoNormal><span lang=EN-US><o:p> </o:p></span></p><p class=MsoNormal><span lang=EN-US>In the immediate, I would look to the board for a sense of your interest or readiness to engage in such an initiative (or see other resources engage) and any input you can offer on these more specific questions, as well as any questions you feel should be asked but are not noted here:<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US><o:p> </o:p></span></p><ul style='margin-top:0cm' type=disc><li class=MsoListParagraph style='margin-left:-15.75pt;mso-list:l0 level1 lfo2'><span lang=EN-US>What do we measure as an organization and what do we consider success?<o:p></o:p></span></li><ul style='margin-top:0cm' type=circle><li class=MsoListParagraph style='margin-left:0cm;mso-list:l0 level2 lfo2'><span lang=EN-US>Product installations, project contributions/contributors, membership, fundraising, other?<o:p></o:p></span></li><li class=MsoListParagraph style='margin-left:0cm;mso-list:l0 level2 lfo2'><span lang=EN-US>Specifically related to the website: page visits, sign-ons, other?<o:p></o:p></span></li></ul><li class=MsoListParagraph style='margin-left:-15.75pt;mso-list:l0 level1 lfo2'><span lang=EN-US>On stakeholders, I’m assuming:<o:p></o:p></span></li><ul style='margin-top:0cm' type=circle><li class=MsoListParagraph style='margin-left:0cm;mso-list:l0 level2 lfo2'><span lang=EN-US>Internally: Board, Officers, and Project Officers. Others?<o:p></o:p></span></li><li class=MsoListParagraph style='margin-left:0cm;mso-list:l0 level2 lfo2'><span lang=EN-US>Externally: (Former or prospective) Sponsors, other aligned organizations, (prospective) gov/academia/industry users and decision-makers, others?<o:p></o:p></span></li></ul><li class=MsoListParagraph style='margin-left:-15.75pt;mso-list:l0 level1 lfo2'><span lang=EN-US>Market information: existing industry/user profiles, personas, etc within our org.<o:p></o:p></span></li></ul><p class=MsoNormal><span lang=EN-US><o:p> </o:p></span></p><p class=MsoNormal><span lang=EN-US>I’m open to all thoughts and considerations specific to my points here or otherwise. I will gather up all the feedback I receive – in addition to that I’ve received already – and summarize it before sending it back out in the coming (likely 2) weeks.<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US><o:p> </o:p></span></p><p class=MsoNormal><span lang=EN-US>Thanks,<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US>Scott.<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US><o:p> </o:p></span></p><p class=MsoNormal><span lang=EN-US><o:p> </o:p></span></p><p class=MsoNormal style='vertical-align:baseline'><b><span lang=EN-US style='font-size:10.0pt;font-family:"Arial",sans-serif;color:#2E74B5;mso-fareast-language:EN-CA'>Scott McHale </span></b><span lang=EN-US style='font-size:9.0pt;font-family:"Segoe UI",sans-serif;mso-fareast-language:EN-CA'><o:p></o:p></span></p><p class=MsoNormal style='vertical-align:baseline'><b><span lang=EN-US style='font-size:8.0pt;font-family:"Arial",sans-serif;mso-fareast-language:EN-CA'>BA Champion.</span></b><b><span style='font-size:12.0pt;mso-fareast-language:EN-CA'><o:p></o:p></span></b></p><p class=MsoNormal style='vertical-align:baseline'><span lang=EN-US style='font-size:12.0pt;mso-fareast-language:EN-CA'> </span><span style='font-size:9.0pt;font-family:"Segoe UI",sans-serif;mso-fareast-language:EN-CA'><o:p></o:p></span></p><p class=MsoNormal style='vertical-align:baseline'><b><span style='font-size:8.0pt;font-family:"Arial",sans-serif;color:#2E74B5;mso-fareast-language:EN-CA'>M</span></b><span style='font-size:8.0pt;font-family:"Arial",sans-serif;color:#2E74B5;mso-fareast-language:EN-CA'> </span><b><span lang=EN-US style='font-size:10.0pt;mso-fareast-language:EN-CA'>403.970.7640</span></b><span lang=EN-US style='font-size:10.0pt;mso-fareast-language:EN-CA'> </span><span lang=EN-US style='font-size:12.0pt;mso-fareast-language:EN-CA'> </span><span style='font-size:12.0pt;mso-fareast-language:EN-CA'><o:p></o:p></span></p><p class=MsoNormal style='vertical-align:baseline'><b><span lang=FR style='font-size:8.0pt;font-family:"Arial",sans-serif;color:#2E74B5;mso-fareast-language:EN-CA'><a href="https://www.linkedin.com/in/scottmchale/"><span lang=EN-CA>LinkedIn</span></a></span></b><span lang=EN-US style='font-size:12.0pt;mso-fareast-language:EN-CA'><o:p></o:p></span></p><p class=MsoNormal style='vertical-align:baseline'><b><span lang=FR style='font-size:8.0pt;font-family:"Arial",sans-serif;color:#2E74B5;mso-fareast-language:EN-CA'><a href="https://twitter.com/ScottMchale">Twitter</a></span></b><span lang=EN-US style='font-size:8.0pt;font-family:"Arial",sans-serif;mso-fareast-language:EN-CA'> </span><span style='font-size:9.0pt;font-family:"Segoe UI",sans-serif;mso-fareast-language:EN-CA'><o:p></o:p></span></p><p class=MsoNormal style='vertical-align:baseline'><span lang=EN-US style='font-size:12.0pt;mso-fareast-language:EN-CA'> </span><span lang=EN-US style='font-size:9.0pt;font-family:"Segoe UI",sans-serif;mso-fareast-language:EN-CA'><o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US><o:p> </o:p></span></p></div></body></html>