<div dir="ltr"><div>Peter --<br><br></div>I'm trying to improve the presentation. Ok? Thanks.<br><div><div><div class="gmail_extra"><div class="gmail_quote"><blockquote class="gmail_quote" style="margin:0 0 0 .8ex;border-left:1px #ccc solid;padding-left:1ex"><div text="#000000" bgcolor="#FFFFFF"><span class=""><blockquote type="cite">
<div dir="ltr">The conversation has gone on to the question of
diversity in STEM fields, but if I can return to the original
presentation for a moment...<br>
<br>
Perhaps we could look at it from a different perspective,
namely, that of marketing and branding. Is this an effective
advertisement? Does it accomplish the intended purpose? (Full
disclosure: I'm not a professional, though I have worked for an
advertising placement company. I am, however, very much a fan
of good advertising and follow industry news.)<br>
<br>
Let's say we don't know what the purpose is. What can we
extract from the presentation itself? The majority of the
presentation is selling "other reasons" to attend FOSS4G 2015
besides the content of the conference itself. A significant
portion advertises travel to Seoul, and includes traditional
travel themes -- culture, entertainment, food, sights. Another
has the feeling of a business development promotion. Another
portion emphasizes interaction with other attendees, and
especially fun interaction.<br>
<br>
What can we infer about the intended audience? With the
exception of the three elements discussed in this thread, the
presentation appears neutral. The Dali image, Girls'
Generation, and multiple images of alcoholic beverages are
elements that would appear intended to appeal to a specific
demographic, unmarried men below middle-age. </div>
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<br></span>
no, plainly wrong.<span class=""><br></span></div></blockquote><div><br></div><div>? Proof?<br> <br></div><blockquote class="gmail_quote" style="margin:0 0 0 .8ex;border-left:1px #ccc solid;padding-left:1ex"><div text="#000000" bgcolor="#FFFFFF"><span class="">
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<div dir="ltr">(Girls Generation is a group assembled by SM
Entertainment, whose founder says the group is intended to
appeal to men aged 30-40. </div>
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<br></span>
this is not something to generalize to art and beer (combination
tentative).<span class=""><br></span></div></blockquote><div><br></div><div>There was no generalization. This statement is a fact. A web search will turn up the quote. <br></div><blockquote class="gmail_quote" style="margin:0 0 0 .8ex;border-left:1px #ccc solid;padding-left:1ex"><div text="#000000" bgcolor="#FFFFFF"><span class="">
<br>
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<div dir="ltr">However, they now have a significant female fan
base in Japan.)<br>
</div>
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so statement above proven wrong.<span class=""><br></span></div></blockquote><div><br></div><div>No. Statement of intended audience is simply a fact. That was the goal of assembling the group. The reason they have a fan base of young girls in Japan is problematic and to some, disturbing: This may be the limit of what these girls aspire to, because it is an occupation allowed to women.<br> <br></div><blockquote class="gmail_quote" style="margin:0 0 0 .8ex;border-left:1px #ccc solid;padding-left:1ex"><div text="#000000" bgcolor="#FFFFFF"><span class="">
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<div dir="ltr"><br>
Next, how effective is it? The presentation does not appear
intended to stand on its own. I'm assuming that these slides
were used with a verbal presentation? For instance, as others
have noted, the meaning of the Dali image sequence is obscure --
it does not work without explanation. To make it work without a
verbal pitch, ask, for each section, does the lead-in slide
adequately establish what is being promoted in that section?
And for each slide, ask, does this need a better caption?<br>
<br>
Given that this is promoting attendance based on things that are
not part of the conference itself, it would be good to make that
explicit right in the first slide. If it's intended to also
promote the conference program, that might work better as a
separate presentation, rather than trying to glue it onto this
one.<br>
<br>
If the three elements in question would be off-putting to some
potential attendees, it would be easy to replace at least the
Dali image and the beer images. Note in a professional
advertising campaign, the question would not be, can we get away
with this? but rather, is it possible that this will turn away
potential customers in our intended demographic, or could this
in any way diminish our brand or cause a negative reaction? So
*if* the question of offense comes up at all, then that would
trigger fixing that part of the advertisement.<br>
<br>
I gather the point of the Dali sequence is to say that something
can appear as one thing from afar, and otherwise close up.
Perhaps use a photo mosaic image instead? (These are images
constructed of many small images.) The beer images are jarring
not so much because they feature alcohol, but because there are
so many of them -- they are out of proportion to any other type
of image. I'd recommend dropping slides 37-41 and keeping only
42 (which is a better image than 41). Similarly, for the food
images (the second longest sequence), instead of multiple
slides, tile them into one slide.<br>
</div>
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see my recent post about Beckmesser.<span class=""><br>
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<div dir="ltr"><br>
The Girls Generation picture is more problematic, because they
are a legitimate and popular group. Two things were jarring to
me. First, that was the *only* "culture" image. There are
other aspects to Seoul culture besides K-pop. A montage of
several images showing a range of cultural aspects would
de-emphasize the "sex" aspect. Second, with the exception of
the Dali image, the appearance of a "sexy" image was
unexpected. Note that part of the problem is that not many
people outside of Asia will recognize Girls Generation -- they
will just see young women in provocative dress and poses. (For
contrast, ~everyone on the planet would recognize Psy.)<br>
<br>
Finally, please don't be offended, but, it would also be good to
get advice from a graphic designer, and also have someone
proofread the text.<br>
</div>
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diversity - can we accept that non-English-natives have typos on
their slides?<br>
<br>
Let me suggest to establish an OSGeo Committee of Censorship (CoC)
to formalize all the criticism.<span class="HOEnZb"><font color="#888888"><br></font></span></div></blockquote><div><br></div><div>There's no "censorship" whatsoever in evaluating this from an advertising point of view and suggesting ways to improve the presentation. Most folks I know want to know if they have grammatical errors in their slides. I believe I offered the suggestions in a polite manner. Why not let Sanghee decide if any are useful?<br><br></div><div>-- Pat<br></div></div></div></div></div></div>