<html><head></head><body style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; ">Bit confused here cameron.<div><br></div><div>The incubation committee is focused to helping projects into the foundation; the marketing committee needs to sort out what is required to facilitate involvement with any promotional activities OSGeo undertakes.</div><div><br></div><div>So please don't respond to the incubation list; not really our cup of tea.</div><div><br></div><div>The marketing committee has officers for each project it can contact; as the geotools officer I have not been contacted about your list of marketing artefacts yet. I assume you will contact me formally after the marketing committee has sorted out what is needed.</div><div><br></div><div>If you need to hold a marketing meeting and invite project officers to facilitate communication please do so.</div><div><br></div><div>Jody</div><div><br><div><div>On 03/11/2010, at 7:19 AM, Cameron Shorter wrote:</div><br class="Apple-interchange-newline"><blockquote type="cite">
<div bgcolor="#ffffff" text="#000000">
    The OSGeo incubation graduation criteria defines:<br>
    &nbsp; "Marketing material has been created about the project for the
    OSGeo Marketing Committee." [1]<br>
    However, to date, OSGeo marketing requirements have been fairly
    vague.<br>
    <br>
    I propose that we address this by providing a detailed set of
    Marketing Artefacts that are required by OSGeo which is referenced
    during the incubation process.<br>
    I've defined a proposed set of marketing requirements which I've
    copied below, and is on the wiki [2] <br>
    <br>
    I'm hoping to hear feedback on this proposal, and then to formalise
    it into the OSGeo Incubation process.<br>
    When responding to this email thread, please only CC the incubator
    email list. <br>
    <br>
    Key things to note:<br>
    * "Project Overviews" are proposed to be required for all projects
    and "Quickstarts" to be required for all applications (Quickstarts
    don't make sense for libraries). <br>
    <br>
    * All applications available on linux are proposed to be required to
    be included in the OSGeo-Live distribution [3].<br>
    <br>
    * While not stated, I see there being an expectation that all OSGeo
    projects maintain their marketing material, which will be reviewed
    every 6 months during the OSGeo-Live build process.<br>
    <br>
    [1]
    <a class="moz-txt-link-freetext" href="http://www.osgeo.org/incubator/process/project_graduation_checklist.html">http://www.osgeo.org/incubator/process/project_graduation_checklist.html</a><br>
    [2] <a class="moz-txt-link-freetext" href="http://wiki.osgeo.org/wiki/Marketing_Artefacts">http://wiki.osgeo.org/wiki/Marketing_Artefacts</a><br>
    [3] <a class="moz-txt-link-freetext" href="http://live.osgeo.org/">http://live.osgeo.org</a><br>
    <br>
    <h1 class="firstHeading">Marketing Artefacts</h1>
    <h3 id="siteSub">From OSGeo Wiki</h3>
    <!-- start content --><p>The page defines the Marketing Artefacts required to make
      effective use of the OSGeo <a href="http://wiki.osgeo.org/wiki/Marketing_Pipeline" title="Marketing Pipeline">Marketing Pipeline</a>. This list is
      to be referenced during the OSGeo Incubation process to ensure a
      project supports OSGeo marketing requirements.
    </p>
    <table id="toc" class="toc" summary="Contents">
      <tbody>
        <tr>
          <td>
            <div id="toctitle">
              <h2>Contents</h2>
              <span class="toctoggle">[<a href="javascript:toggleToc()" class="internal" id="togglelink">hide</a>]</span></div>
            <ul>
              <li class="toclevel-1"><a href="http://wiki.osgeo.org/wiki/Marketing_Artefacts#OSGeo_Live"><span class="tocnumber">1</span> <span class="toctext">OSGeo
                    Live</span></a></li>
              <li class="toclevel-1"><a href="http://wiki.osgeo.org/wiki/Marketing_Artefacts#Application_Overview"><span class="tocnumber">2</span> <span class="toctext">Application
                    Overview</span></a></li>
              <li class="toclevel-1"><a href="http://wiki.osgeo.org/wiki/Marketing_Artefacts#Application_Quick_Start"><span class="tocnumber">3</span> <span class="toctext">Application
                    Quick Start</span></a></li>
              <li class="toclevel-1"><a href="http://wiki.osgeo.org/wiki/Marketing_Artefacts#OSGeo-Live_Lightening_Presentation"><span class="tocnumber">4</span> <span class="toctext">OSGeo-Live
                    Lightening Presentation</span></a></li>
              <li class="toclevel-1"><a href="http://wiki.osgeo.org/wiki/Marketing_Artefacts#Project_Specific_Presentation"><span class="tocnumber">5</span> <span class="toctext">Project
                    Specific Presentation</span></a></li>
              <li class="toclevel-1"><a href="http://wiki.osgeo.org/wiki/Marketing_Artefacts#OGC_Standard_Overview"><span class="tocnumber">6</span> <span class="toctext">OGC
                    Standard Overview</span></a></li>
              <li class="toclevel-1"><a href="http://wiki.osgeo.org/wiki/Marketing_Artefacts#Logo"><span class="tocnumber">7</span> <span class="toctext">Logo</span></a></li>
              <li class="toclevel-1"><a href="http://wiki.osgeo.org/wiki/Marketing_Artefacts#Graphical_Image"><span class="tocnumber">8</span> <span class="toctext">Graphical
                    Image</span></a></li>
              <li class="toclevel-1"><a href="http://wiki.osgeo.org/wiki/Marketing_Artefacts#Technology_Comparisons"><span class="tocnumber">9</span> <span class="toctext">Technology
                    Comparisons</span></a></li>
              <li class="toclevel-1"><a href="http://wiki.osgeo.org/wiki/Marketing_Artefacts#Case_Studies"><span class="tocnumber">10</span> <span class="toctext">Case
                    Studies</span></a></li>
              <li class="toclevel-1"><a href="http://wiki.osgeo.org/wiki/Marketing_Artefacts#Training"><span class="tocnumber">11</span> <span class="toctext">Training</span></a></li>
            </ul>
          </td>
        </tr>
      </tbody>
    </table>
    <script type="text/javascript"> if (window.showTocToggle) { var tocShowText = "show"; var tocHideText = "hide"; showTocToggle(); } </script>
    <a name="OSGeo_Live" id="OSGeo_Live"></a>
    <h1> <span class="mw-headline"> OSGeo Live </span></h1>
    <dl>
      <dt> Description
      </dt>
      <dd> A self-contained bootable DVD, USB thumb drive or Virtual
        Machine based on Xubuntu, that allows you to try a wide variety
        of open source geospatial software without installing anything.
        It is handed out at conferences around the world.
      </dd>
      <dd> Details at <a href="http://live.osgeo.org/" class="external
          free" title="http://live.osgeo.org" rel="nofollow">http://live.osgeo.org</a>
      </dd>
    </dl>
    <dl>
      <dt> Proposed Incubation Criteria
      </dt>
      <dd> OSGeo supported client and server applications which are
        available on linux are expected to be packaged on the OSGeo Live
        DVD. Other OSGeo projects (like libraries) are just expected to
        provide project overviews.
      </dd>
    </dl>
    <dl>
      <dt> Responsibility
      </dt>
      <dd> Projects teams responsible for packaging their software in
        accordance with <a href="http://wiki.osgeo.org/wiki/Live_GIS_Add_Project" class="external free" title="http://wiki.osgeo.org/wiki/Live_GIS_Add_Project" rel="nofollow">http://wiki.osgeo.org/wiki/Live_GIS_Add_Project</a>
      </dd>
      <dd> OSGeo Live Project team to create DVD
      </dd>
    </dl>
    <a name="Application_Overview" id="Application_Overview"></a>
    <h1> <span class="mw-headline"> Application Overview </span></h1>
    <dl>
      <dt> Description
      </dt>
      <dd> A one page marketing page targeted at a someone considering
        using GeoSpatial Open Source, who may be a GeoSpatial User, a
        Technical person without much geospatial expertise, or manager
        with limited GeoSpatial or technical experience. Overview
        development and publishing is coordinated as part of the
        OSGeo-Live project.
        <ul>
          <li> Published Overviews: <a href="http://live.osgeo.org/overview/overview.html" class="external free" title="http://live.osgeo.org/overview/overview.html" rel="nofollow">http://live.osgeo.org/overview/overview.html</a>
          </li>
          <li> How to create an Overview: <a href="http://wiki.osgeo.org/wiki/Live_GIS_Add_Project#Application_Overview" class="external free" title="http://wiki.osgeo.org/wiki/Live_GIS_Add_Project#Application_Overview" rel="nofollow">http://wiki.osgeo.org/wiki/Live_GIS_Add_Project#Application_Overview</a>
          </li>
        </ul>
      </dd>
    </dl>
    <dl>
      <dt> Proposed Incubation Criteria
      </dt>
      <dd> Required for all OSGeo projects
      </dd>
    </dl>
    <dl>
      <dt> Responsibility
      </dt>
      <dd> Project's team
      </dd>
    </dl>
    <a name="Application_Quick_Start" id="Application_Quick_Start"></a>
    <h1> <span class="mw-headline"> Application Quick Start </span></h1>
    <dl>
      <dt> Description
      </dt>
    </dl>
    <ul>
      <li> Contains detailed steps showing a new user how run one core
        use case for the application.
      </li>
      <li> Examples are linked from <a href="http://live.osgeo.org/quickstart/quickstart.html" class="external free" title="http://live.osgeo.org/quickstart/quickstart.html" rel="nofollow">http://live.osgeo.org/quickstart/quickstart.html</a>
      </li>
    </ul><p>How to write an Application Quick Start is defined here: <a href="http://wiki.osgeo.org/wiki/Live_GIS_Add_Project#Application_Quick_Start" title="Live GIS Add Project">Live_GIS_Add_Project#Application_Quick_Start</a>
    </p>
    <dl>
      <dt> Proposed Incubation Criteria
      </dt>
      <dd> Proposed to be required for all OSGeo projects with
        executable applications, to be in place by FOSS4G 2011
      </dd>
    </dl>
    <dl>
      <dt> Responsibility
      </dt>
      <dd> Project's team
      </dd>
    </dl>
    <a name="OSGeo-Live_Lightening_Presentation" id="OSGeo-Live_Lightening_Presentation"></a>
    <h1> <span class="mw-headline"> OSGeo-Live Lightening Presentation
      </span></h1>
    <dl>
      <dt>Description</dt>
      <dd>
        <br>
      </dd>
      <dd> This presentation provides a lightening overview of all
        applications on the OSGeo Live DVD/Virtual Machine, with one
        slide/project. It should take under 30 minutes, to fit into most
        conference programs. With over 40 projects and a few overview
        slides, each slide is limited to ~ 20 to 30 seconds.
      </dd>
      <dd> Presentation is currently stored here: <a href="https://svn.osgeo.org/osgeo/livedvd/promo/en/presentations/OSGeoLive4_0Taster/" class="external free" title="https://svn.osgeo.org/osgeo/livedvd/promo/en/presentations/OSGeoLive4_0Taster/" rel="nofollow">https://svn.osgeo.org/osgeo/livedvd/promo/en/presentations/OSGeoLive4_0Taster/</a>
      </dd>
    </dl>
    <dl>
      <dt> Requirements from each project</dt>
      <dd>
        <br>
      </dd>
      <dd> One slide which contains:
        <ul>
          <li> Image as per <a href="http://wiki.osgeo.org/wiki/Marketing_Artefacts#Graphical_Image" title="">#Graphical_Image</a>
          </li>
          <li> Text in notes providing a 20 sec script for the presenter
            to read. A reference to the one page project overview, to
            provide the presenter with background information. This
            should be derived from the <a href="http://wiki.osgeo.org/wiki/Marketing_Artefacts#Application_Overview" title="">#Application_Overview</a>
          </li>
        </ul>
      </dd>
    </dl>
    <dl>
      <dt> Responsibility
      </dt>
      <dd> OSGeo Live team to compile the presentation based upon the
        Project Overview.
      </dd>
      <dd> Project team to review slides and text for accuracy.
      </dd>
    </dl>
    <dl>
      <dt> Proposed Incubation Criteria
      </dt>
      <dd> Highly desirable, but not specifically required for
        incubation.
      </dd>
    </dl>
    <a name="Project_Specific_Presentation" id="Project_Specific_Presentation"></a>
    <h1> <span class="mw-headline"> Project Specific Presentation </span></h1>
    <dl>
      <dt> Description
      </dt>
      <dd> Up to 20 min presentation for each specific project.
      </dd>
    </dl>
    <dl>
      <dt> Responsibility
      </dt>
      <dd> Project's team
      </dd>
    </dl>
    <dl>
      <dt> Incubation Criteria
      </dt>
      <dd> Desirable but not required for OSGeo Incubation
      </dd>
    </dl>
    <a name="OGC_Standard_Overview" id="OGC_Standard_Overview"></a>
    <h1> <span class="mw-headline"> OGC Standard Overview </span></h1>
    <dl>
      <dt> Description
      </dt>
    </dl>
    <dl>
      <dd> 1 page overview of key OGC standards, published here: <a href="http://live.osgeo.org/standards/standards.html" class="external free" title="http://live.osgeo.org/standards/standards.html" rel="nofollow">http://live.osgeo.org/standards/standards.html</a>
      </dd>
      <dd> Source files stored here: <a href="https://svn.osgeo.org/osgeo/livedvd/gisvm/trunk/doc/en/standards/" class="external free" title="https://svn.osgeo.org/osgeo/livedvd/gisvm/trunk/doc/en/standards/" rel="nofollow">https://svn.osgeo.org/osgeo/livedvd/gisvm/trunk/doc/en/standards/</a>
      </dd>
    </dl>
    <dl>
      <dt> Responsibility
      </dt>
      <dd> OGC to produce text
      </dd>
      <dd> OSGeo Live team to incorporate into OSGeo-Live
      </dd>
    </dl>
    <a name="Logo" id="Logo"></a>
    <h1> <span class="mw-headline"> Logo </span></h1>
    <dl>
      <dt> Description
      </dt>
      <dd> A logo for the application, which is used by various
        marketing artefacts - like the Project Overview, Quickstart,
        Powerpoints, Content Diagrams, etc
      </dd>
      <dd> How to create a logo is explained in: <a href="http://wiki.osgeo.org/wiki/Live_GIS_Add_Project#Application_Overview" class="external free" title="http://wiki.osgeo.org/wiki/Live_GIS_Add_Project#Application_Overview" rel="nofollow">http://wiki.osgeo.org/wiki/Live_GIS_Add_Project#Application_Overview</a>
      </dd>
    </dl>
    <dl>
      <dt> Proposed Incubation Criteria
      </dt>
      <dd> Proposed to be required for all OSGeo projects
      </dd>
    </dl>
    <a name="Graphical_Image" id="Graphical_Image"></a>
    <h1> <span class="mw-headline"> Graphical Image </span></h1>
    <dl>
      <dt> Description
      </dt>
      <dd> Each project needs to have a representative image, usually a
        screen snapshot.
      </dd>
      <dd> To be used in Project Overview, Powerpoint Presentations,
        etc.
      </dd>
      <dd> Images are to be stored here: <a href="https://svn.osgeo.org/osgeo/livedvd/gisvm/trunk/doc/images/screenshots/1024x768" class="external free" title="https://svn.osgeo.org/osgeo/livedvd/gisvm/trunk/doc/images/screenshots/1024x768" rel="nofollow">https://svn.osgeo.org/osgeo/livedvd/gisvm/trunk/doc/images/screenshots/1024x768</a>
      </dd>
      <dd> How to create an image is explained here: <a href="http://wiki.osgeo.org/wiki/Live_GIS_Add_Project#Application_Overview" class="external free" title="http://wiki.osgeo.org/wiki/Live_GIS_Add_Project#Application_Overview" rel="nofollow">http://wiki.osgeo.org/wiki/Live_GIS_Add_Project#Application_Overview</a>
      </dd>
    </dl>
    <dl>
      <dt> Proposed Incubation Criteria
      </dt>
      <dd> Required for all OSGeo projects
      </dd>
    </dl>
    <dl>
      <dt> Responsibility
      </dt>
      <dd> Project's team
      </dd>
    </dl>
    <br>
    <pre class="moz-signature" cols="72">-- 
Cameron Shorter
Geospatial Solutions Manager
Tel: +61 (0)2 8570 5050
Mob: +61 (0)419 142 254

Think Globally, Fix Locally
Geospatial Solutions enhanced with Open Standards and Open Source
<a class="moz-txt-link-freetext" href="http://www.lisasoft.com/">http://www.lisasoft.com</a>
</pre>
  </div>

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