[Live-demo] Revisiting graphics

Tyler Mitchell tmitchell at osgeo.org
Tue Aug 23 18:55:22 EDT 2011


Hi guys, I've been reading and re-reading the archives to get a feel for where we're at on the graphics in lead up to getting DVD and USB printing.  Based on what I've seen, the cover, label and desktop graphic designs are following different themes.  The cover, insert, and label is following one route, the desktop graphic another.

Can we please align these for the FOSS4G 2011 print run version?

simplest approach is to use the existing Live and FOSS4G logos, with a white background not with colours or gradients - white won't wash out the logo colours and you don't need drop shadows, outlines or other gymnastics on the logos.  One could argue that having to do so even is a misuse of the professionally design logos that we really use as our trademarks.

I did up some items for discussion and wanted to make sure it was on this list.

http://svn.osgeo.org/osgeo/marketing/disk/LIVE_2011/foss4g_2011_disk_label.png
http://svn.osgeo.org/osgeo/marketing/disk/LIVE_2011/foss4g_2011_desktop.png

Happy to work on these further with others,

Tyler


On 2011-08-22, at 11:00 PM, Cameron Shorter wrote:

> Taking back to the email list ...
> 
> Tyler:
> My suggested marketing driver for labels are:
> 0. Explain what is inside the DVD ("Geospatial Open Source")
> 1. Promote OSGeo-Live
> 2. Promote OSGeo (which is done by the OSGeo-Live logo)
> 3. Look reasonably good
> 4. Bonus if we also mention/promote FOSS4G
> 
> I think that Alex's last iteration covered all that.
> Some of the earlier versions didn't mention OSGeo-Live or OSGeo, also some versions had a clash of green osgeo logo with red background colours.
> 
> On 23/08/2011 3:51 PM, Alex Mandel wrote:
>> Probably best to take it back on list. Did you see the sample labels I
>> posted there? I'll put up a white background soon for comparison.
>> Not clear to me what graphic you've been showing people.
>> 
>> FYI Color label and Black on White is the same price from mixonic.
>> 
>> OSGeo Live svg is in svn under livedvd/website/osgeobanner.svg
>> 
>> The guidelines for the desktop backgrounds is that you have to be able
>> to see the icons on them and they have to be minimally distracting for
>> people trying to use it for work.
>> 
>> USB label - do we really have room for anything other than OSGeo Live or
>> Foss4g logo?
>> 
>> I'll leave making a lightscribe template up to you - I have no way to
>> test that. Source for the labels I've done is under
>> livedvd/artwork/sleeve/5.0
>> 
>> Thanks,
>> Alex



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