[Live-demo] osgeo live branding and feedback

Cameron Shorter cameron.shorter at gmail.com
Fri Jul 7 16:53:18 PDT 2017


Stephen,

Each project (or community) will likely want to have a distinct logo. It 
is useful in block diagrams inside presentations. Or as a logo in an 
info-graphic, such as the metrics page at:

https://live.osgeo.org/en/metrics.html

As such, OSGeo-Live should have a distinct logo which is different to 
OSGeo. Currently we do this by putting a blue heart on the OSGeo logo.


On 8/7/17 8:15 am, Stephen Woodbridge wrote:
> Well, I don't know what exactly the OSGeo standard is for branding, 
> but ignoring that, I would move the heart to be the dot above the "i" 
> in Live, because putting it on the OSGeo Logo dilutes the logo.
>
> This presumes that the standard is some like [OSGeo Logo] [project logo]
>
> -Steve
>
> On 7/7/2017 5:49 PM, Vicky Vergara wrote:
>> Something like this perhaps?
>> https://github.com/cvvergara/OSGeoLive-doc/blob/idea1/images/banner1.png
>>
>>
>> On Fri, Jul 7, 2017 at 4:35 PM, Stephen Woodbridge 
>> <woodbri at swoodbridge.com <mailto:woodbri at swoodbridge.com>> wrote:
>>
>>     Strictly from a branding point of view, we should not dilute the 
>> brand.
>>
>>     OSGeo needs to set the branding standards, and then all project
>>     should follow that standard. If the standard is a compass, then
>>     OSGeo Live should not change the center to be a heart, UNLESS the
>>     standard says the all projects should adopt a unique center piece in
>>     the middle of the compass for the respective projects. Otherwise
>>     this dilutes the brand.
>>
>>     -Steve
>>
>>     On 7/7/2017 3:23 PM, Cameron Shorter wrote:
>>
>>         Re new OSGeo-Live Logo:
>>         * I feel strongly that the OSGeo-Live logo should be derived
>>         from the OSGeo logo, but not be the same as the OSGeo logo.
>>         * I feel it is important to say we are proud of our OSGeo roots
>>         and associations, but also acknowledge and celebrate our added
>>         uniqueness. We are a family within a larger community.
>>         * I suspect you will find all OSGeo sub-projects feel similarly,
>>         and hence will want sub-brands.
>>         * Hence I think [1] (proposal logo with heart) is better than 
>> [2].
>>         * However, I think we can do better than [1]. With our shot
>>         timelines I would reluctantly accept [1] for next release, with
>>         intent to revisit later.
>>
>>         I'd be interested to see if Brian Hamlin puts something
>>         together. He has an artistic flair and I've really liked 
>>         artwork he has created for prior OSGeo-Live releases.
>>
>>         Re OSGeo Incubation:
>>         * I've answered on the incubation list, but in short, I suggest
>>         we revisit the question after OSGeo-Live 11.0 release.
>>
>>
>>
>>         On 7/7/17 1:54 pm, Jody Garnett wrote:
>>
>>             Okay reporting back with ... a conversation. The graphics
>>             designer is now off on holiday (actually honeymoon) but we
>>             got a lot done in the last two weeks since I have spoken
>>             with you. The priority was obviously the website and stuff
>>             for printing.
>>
>>             For my last updated I tried to adapt the new branding
>>             elements and keep the heart shape:
>>
>>             [1]
>> https://drive.google.com/open?id=0B022m344wU7hV0dUaU1ZdkFoM28 
>> <https://drive.google.com/open?id=0B022m344wU7hV0dUaU1ZdkFoM28>
>> <https://drive.google.com/open?id=0B022m344wU7hV0dUaU1ZdkFoM28
>> <https://drive.google.com/open?id=0B022m344wU7hV0dUaU1ZdkFoM28>>
>>
>>             I did however manage to force the issue of subbrands; but
>>             doing up printing materials including the geoforall and
>>             osgeo-live logo. You can check the meeting notes for the
>>             result ....
>>
>>                    o Review of OSGeo Live branding history
>>                       +
>>
>>                          Discussion on relationship between projects and
>>             osgeo
>>
>>                       +
>>
>>                          We have an answer about “Live” - it is a live
>>                          demonstration of software, rather than a static
>>             demo.
>>
>>                       +
>>
>>                          We have a strong relationship and we could ask
>>             OSGeo Live
>>                          to use the OSGeo logo unaltered, however that
>>             does not
>>                          answer the general problem (of how to work with
>>             sub brands)
>>
>>
>>             You may remember me asking what 'live" was meaning for osgeo
>>             live, judging from early art assets in github (the svn
>>             banner had hidden early prototypes of the logo). The
>>             thinking was "pulse" with hearts and heart rate monitors
>>             tracking which projects were actually alive. The other
>>             meaning I could come up with was a live demo, rather than a
>>             static demo.
>>
>>             Both Marc (strong marketing background) and the graphics
>>             designer (really proud of the new logo and visuals). They
>>             wanted to ask if OSGeo Live would be willing to use the
>>             following:
>>
>>             [2]
>> https://drive.google.com/open?id=0B08AjQ2hqLipZjJsSG12a19HcWM 
>> <https://drive.google.com/open?id=0B08AjQ2hqLipZjJsSG12a19HcWM>
>> <https://drive.google.com/open?id=0B08AjQ2hqLipZjJsSG12a19HcWM
>> <https://drive.google.com/open?id=0B08AjQ2hqLipZjJsSG12a19HcWM>>
>>
>>             This is an interesting tradeoff:
>>             - because no other software project is being asked to update
>>             their logo (only include an OSGeo project logo on their
>>             website).
>>             - the tight relationship with OSGeo foundation is causing
>>             this request, so a mark at how central osgeo-live is to our
>>             foundation
>>             - I will support whatever direction the project chooses to
>>             take (hesitate to offer my own opinion since I can see
>>             advantages both ways).
>>
>>             I have also had this question come up recently - why is
>>             OSGeo-Live not an OSGeo project. The answer is simply that
>>             you have not asked and acquired a mentor.
>>             - You are of course welcome to apply as an OSGeo Community
>>             project (and get approval right away - summer voting habits
>>             permitting)
>>             - Entering incubation can also be done, but we need to line
>>             up a mentor first.
>>
>>
>>             --
>>             Jody Garnett
>>
>>             On 22 June 2017 at 08:41, Jody Garnett
>>             <jody.garnett at gmail.com <mailto:jody.garnett at gmail.com>
>>             <mailto:jody.garnett at gmail.com
>>             <mailto:jody.garnett at gmail.com>>> wrote:
>>
>>                  Wanted to provide a small update, I got some public and
>>             private
>>                  feedback on the branding which I took into this weeks
>>             meeting.
>>
>>                  Many of the direct "osgeo foundation" activities just
>>             use the
>>                  normal OSGeo Mark, we have the examples of "OSGeo
>>             Project", "OSGeo
>>                  Community" as used by projects ready to go.
>>
>>                  A few sub brands (GeoForAll, OSGeo Live, local
>>             chapters) are
>>                  expected to work with the design elements and create
>>             their own
>>                  mark. We have asked the designer to use OSGeo Live as
>>             an example,
>>                  this was the best I could do without stepping out of
>>             contract :)
>>
>>                  I checked the EOI and we have not paid for a sphinx
>>             theme. We will
>>                  have to wait for the website to take shape and adapt
>>             later in the
>>                  year.  Colors, logos and fonts we can do earlier.
>>                  --
>>                  Jody Garnett
>>
>>
>>
>>
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>>
>>
>>         --         Cameron Shorter
>>         M +61 419 142 254
>>
>>
>>
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>>
>>
>>
>> -- 
>>
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>> Vicky Vergara
>> Operations Research
>>
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-- 
Cameron Shorter
M +61 419 142 254



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