<div dir="ltr"><div>Cameron we have to move on to other topics with the graphics designer as there are only a few more weeks on this contract. Indeed we have been back to this topic four times ironing out how distinct brands can work for OSGeo:UK and OSGeo Live. See the rest of this thread on the marketing email list for a discussion on remaining priorities (By CCing marketing you have quickly brought to light an issue for discussion - but the osgeo-live email list subscribers will not be able to follow along.)</div><div><br></div><div>The style guide outlines:</div><div><div><br></div><div>1) osgeo mark and logo</div><div>2) sub brands - use the osgeo mark with different text (two presentations are available to allow for OSGeo:UK style)</div><div><br></div><div>And then:</div><div><br></div><div>3) distinct brands - use their own mark. Distinct marks are able to use the color and fonts and some branding elements to be visually part of OSGeo (but because they use their own mark they are forming a distinct brand)</div><b></b></div><div><b><br></b></div><div>There are some outstanding items for the style guide around distinct brand examples, and around photography selection based on color palette. You can provide your feedback directly in innovision to work directly with the graphics designer - but as above we have some higher priority items.</div><div><br></div><div><div>Cameron if we can really focus this thread on the definition of a new OSGeo Live logo it would be great, this is why I started the thread on this email list.</div><div><br></div></div><div class="gmail_extra">Additional comments inline:<br clear="all"><div><div class="gmail_signature"><div dir="ltr"><div><div dir="ltr"><div>--</div><div>On 26 August 2017 at 11:03, Cameron Shorter <span dir="ltr"><<a href="mailto:cameron.shorter@gmail.com" target="_blank">cameron.shorter@gmail.com</a>></span> wrote:<br></div></div></div></div></div></div><div class="gmail_quote"><blockquote class="gmail_quote" style="margin:0px 0px 0px 0.8ex;padding-left:1ex;border-left-color:rgb(204,204,204);border-left-width:1px;border-left-style:solid">
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<p>Eg: Spanish logo:
<a class="gmail-m_4277323363060447919moz-txt-link-freetext" href="https://wiki.osgeo.org/wiki/Cap%C3%ADtulo_Local_de_la_comunidad_hispanohablante" target="_blank">https://wiki.osgeo.org/wiki/<wbr>Cap%C3%ADtulo_Local_de_la_<wbr>comunidad_hispanohablante</a><br></p></div></blockquote><div>Using the above breakdown this is a distinct brand (quick check is that it uses its own mark). <br></div><blockquote class="gmail_quote" style="margin:0px 0px 0px 0.8ex;padding-left:1ex;border-left-color:rgb(204,204,204);border-left-width:1px;border-left-style:solid"><div bgcolor="#FFFFFF">
<p>For OSGeo-Live, I'm expecting we will want to work out a way to
weave a heart (or some other image aligned with "live") into the
logo somehow. We may want to retain the blue heart. That should be
ok and up to us to do a good job of deciding that. <br></p></div></blockquote><div>Indeed that is why I started this email thread.</div><div><br></div><div>Personally I think the blue heart is ... terrible. It does not communicate what you think it communicates. For starters a blue heart is a symbol to represent on life support (blue heart is starved for oxygen). The good thing about the blue heart is the sense of attachment our team has to it :)</div><div><br></div><div>Still the heart communicates:</div><div>- affection / love</div><div>- live? not so much for me. Perhaps "alive" if it was a red heart.</div><div><br></div><div>The "Live" in OSGeo live has a couple meanings:</div><div>- Live bootable image you can run, or live VM you can run</div><div>- Live as in current up to date examples of the software</div><div><br></div><div>I like the proposed "osgeo compass in a computer frame" as it communicates that "bootable" aspect of OSGeo Live. I think this is an important point, perhaps the important point, to emphasis about the project.</div><div><br></div><div>I have been using VMs for a couple OSGeo workshops and often it is participants first experience using a virtual machine. Indeed this feature of trying out the software without install was novel. I also ran into people at CalGIS who could not accept a USB stick at foss4g due to company policy, everything had to be downloaded.</div><div><br></div><div><div><br></div></div></div></div></div>