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<div class="moz-cite-prefix">All, in our OSGeo-Live weekly meeting
today [1] we discuss a new OSGeo-Live logo and came to the
conclusion that a "Play" logo would be a good way to convey what
we stand for. (OSGeo-Live allows people to run OSGeo
applications). While a traditional play logo is a right pointing
triangle in a circle, we were thinking we could put a right
pointing logo inside the outer ring of the OSGeo logo (replacing
the inner star).<br>
<br>
This would address our goal of being tied to OSGeo, but also
linking to our project attributes.<br>
<br>
Is this something that people in the marketing committee would
consider acceptable? (Hopefully so, as a prior suggestion from the
marketing committee was similar - putting a heart in the middle of
the OSGeo ring).<br>
<br>
Warm regards, Cameron<br>
<br>
[1]
<a class="moz-txt-link-freetext" href="http://irclogs.geoapt.com/osgeolive/%23osgeolive.2017-08-28.log">http://irclogs.geoapt.com/osgeolive/%23osgeolive.2017-08-28.log</a><br>
<br>
On 28-Aug-17 2:25 AM, Jody Garnett wrote:<br>
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cite="mid:CAOhbgAmp3EmQ1cphk6DE4nqkyo2A5J1WFebNtGfF6ATEOa0Ryg@mail.gmail.com">
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<div>What we did in the style guide is be clear about what is
going on:</div>
<div><br>
</div>
<div>1) osgeo mark and logo</div>
<div>2) sub brands - use the osgeo mark with different text (two
presentations are available to allow of OSGeo:UK style)</div>
<div><br>
</div>
<div>And then:</div>
<div><br>
</div>
<div>3) distinct brands - use their own mark. Distinct marks are
able to use the color and fonts and some branding elements to
be visually part of OSGeo (but because they use their own mark
they are forming a distinct brand)</div>
<div><br>
</div>
<div>We have used GeoForAll and OSGeo Live as examples of
distinct brands.</div>
<div><br>
</div>
<div>This was a case of us not being familiar with the
terminology around branding, hopefully armed with the above
breakdown it will be easier to explain.</div>
<div><br>
</div>
<div>We went back with the graphics designer multiple times
learning more each meeting. This produced things like the
OSGeo:UK alternate text for a sub brand, and experimented with
a few examples of distinct brands. We also have some unknowns,
specifically what to do on twitter and facebook for avatar
pictures for osgeo local chapter feeds. We would like to use
the osgeo mark unaltered but the format does not allow for
that and the circle avatar design target limits options (it is
intended for a face after all).</div>
<div><br>
</div>
<div>Please have a look at page 5 of the style guide at the top
of this thread.</div>
<blockquote class="gmail_quote" style="margin:0px 0px 0px
0.8ex;padding-left:1ex;border-left-color:rgb(204,204,204);border-left-width:1px;border-left-style:solid">See
page 5 here - <a
href="https://github.com/OSGeo/osgeo/blob/master/marketing/branding/styleguide-osgeo.pdf"
target="_blank" moz-do-not-send="true">https://github.com/OSGeo/<wbr>osgeo/blob/master/marketing/<wbr>branding/styleguide-osgeo.pdf</a></blockquote>
<div><br>
</div>
<div>From the marketing committee perspective we have as you say
"just invested in a professionally developed corporate
identity, logo and guidelines". It will take a bit of hand
holding, and some tradeoffs, as we explain options to
projects, local chapters and committees.</div>
<div><br>
</div>
<div>With respect to this weeks meeting we should focus on the
website site map gap analysis, prioritizing the outstanding
issues (whole sections of the website do not work yet), and
complete the contract with Get Interactive in a timely
fashion. I would not feel good about going back to the sub
brand handling for a forth time. Several groups had a chance
for direct 1 on 1 during the code sprint and we should move on
to finishing this project.</div>
<div><br>
</div>
<div>By the same token we are iterating on the choose-a-project
graphics; while I was able to offer some clarifications during
the code sprint I would really applicate some backup by
someone with more cartographic & analsyis experience then
me. In many senses I am just a developer and we need input
from someone with more experience of our target audience than
I can provided.<br>
</div>
<div><br>
</div>
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<div class="gmail_signature" data-smartmail="gmail_signature">
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<div>--</div>
<div>Jody Garnett</div>
</div>
</div>
</div>
</div>
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<br>
<div class="gmail_quote">On 27 August 2017 at 01:52, Steven
Feldman <span dir="ltr"><<a
href="mailto:shfeldman@gmail.com" target="_blank"
moz-do-not-send="true">shfeldman@gmail.com</a>></span>
wrote:<br>
<blockquote class="gmail_quote" style="margin:0 0 0
.8ex;border-left:1px #ccc solid;padding-left:1ex">We have
just invested in a professionally developed corporate
identity, logo and guidelines. I disagree with Cameron
(doesn't happen often) on allowing a high degree of
flexibility in the user of the logo and interpretation of
the guidelines.<br>
<br>
Let's try to follow the guidelines as closely as possible -
use the logo as intended or continue with a project specific
logo and have a small OSGeo logo separately, don't change
the logo colours. Let's note any problems we encounter and
review after a year<br>
<br>
Steven<br>
<br>
<br>
> On 26 Aug 2017, at 21:00, <a
href="mailto:marketing-request@lists.osgeo.org"
moz-do-not-send="true">marketing-request@lists.osgeo.<wbr>org</a>
wrote:<br>
><br>
> Send Marketing mailing list submissions to<br>
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><br>
> To subscribe or unsubscribe via the World Wide Web,
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> or, via email, send a message with subject or body
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><br>
> You can reach the person managing the list at<br>
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><br>
> When replying, please edit your Subject line so it is
more specific<br>
> than "Re: Contents of Marketing digest..."<br>
><br>
><br>
> Today's Topics:<br>
><br>
> 1. Re: [Live-demo] osgeo live logo, and website
presentation<br>
> (Cameron Shorter)<br>
><br>
><br>
> ------------------------------<wbr>------------------------------<wbr>----------<br>
><br>
> Message: 1<br>
> Date: Sun, 27 Aug 2017 04:03:56 +1000<br>
> From: Cameron Shorter <<a
href="mailto:cameron.shorter@gmail.com"
moz-do-not-send="true">cameron.shorter@gmail.com</a>><br>
> To: Angelos Tzotsos <<a
href="mailto:gcpp.kalxas@gmail.com" moz-do-not-send="true">gcpp.kalxas@gmail.com</a>>,
Jody Garnett<br>
> <<a href="mailto:jody.garnett@gmail.com"
moz-do-not-send="true">jody.garnett@gmail.com</a>><br>
> Cc: "<a href="mailto:live-demo@lists.osgeo.org"
moz-do-not-send="true">live-demo@lists.osgeo.org</a>" <<a
href="mailto:live-demo@lists.osgeo.org"
moz-do-not-send="true">live-demo@lists.osgeo.org</a>>,<br>
> "<a href="mailto:marketing@lists.osgeo.org"
moz-do-not-send="true">marketing@lists.osgeo.org</a>" <<a
href="mailto:marketing@lists.osgeo.org"
moz-do-not-send="true">marketing@lists.osgeo.org</a>><br>
> Subject: Re: [Marketing] [Live-demo] osgeo live logo,
and website<br>
> presentation<br>
> Message-ID: <<a
href="mailto:9783ae77-d3c3-9779-0e96-e821c92bbe93@gmail.com"
moz-do-not-send="true">9783ae77-d3c3-9779-0e96-<wbr>e821c92bbe93@gmail.com</a>><br>
> Content-Type: text/plain; charset="utf-8";
Format="flowed"<br>
<div>
<div class="h5">><br>
> Jody, others,<br>
><br>
> Looking at the branding style guide, there is some
ambiguity between the<br>
> goal of allowing sub-brands (which would involve
being creative with how<br>
> the logo is used with other graphical concepts) and
dos and don'ts which<br>
> state not changing the logo. I suggest Dos and
Don'ts be suggestions and<br>
> goals rather than hard rules in order to enable
people to be creative.<br>
> Eg: if a chapter wanted to use their country's flag
colours within the<br>
> logo, I think that should be ok. It is in the
designer's interest to try<br>
> and align with the core OSGeo-Logo, so they will
likely do a good job of<br>
> making it obvious there are OSGeo roots.<br>
><br>
> Eg: Spanish logo:<br>
> <a
href="https://wiki.osgeo.org/wiki/Cap%C3%ADtulo_Local_de_la_comunidad_hispanohablante"
target="_blank" rel="noreferrer"
moz-do-not-send="true">https://wiki.osgeo.org/wiki/<wbr>Cap%C3%ADtulo_Local_de_la_<wbr>comunidad_hispanohablante</a><br>
><br>
> For OSGeo-Live, I'm expecting we will want to work
out a way to weave a<br>
> heart (or some other image aligned with "live")
into the logo somehow.<br>
> We may want to retain the blue heart. That should
be ok and up to us to<br>
> do a good job of deciding that.<br>
><br>
> You might notice OSGeo-Live has broken the style
guide by using the logo<br>
> in over another image in our screenshot:<br>
><br>
> <a
href="https://live.osgeo.org/_images/osgeolive_menu.png"
target="_blank" rel="noreferrer"
moz-do-not-send="true">https://live.osgeo.org/_<wbr>images/osgeolive_menu.png</a><br>
><br>
> In previous releases we have used washed out
versions of the logo, of<br>
> large, off-center parts of the logo. It was
artistic and looked good,<br>
> and provided the link back to OSGeo. We should
empower the creative<br>
> people in our community to be creative in that way.<br>
><br>
> The guide is prescriptive about only being shown on
a white background.<br>
> Again, that should be a recommendation rather than
a rule. If I have a<br>
> presentation template with a light blue background,
I should be able to<br>
> put a logo over the top, without needing to create
a white square to put<br>
> under it. As a creator, I should be able to decide
which looks best.<br>
><br>
> Cheers, Cameron<br>
><br>
><br>
>><br>
</div>
</div>
______________________________<wbr>_________________<br>
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moz-do-not-send="true">Marketing@lists.osgeo.org</a><br>
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target="_blank" rel="noreferrer" moz-do-not-send="true">https://lists.osgeo.org/<wbr>mailman/listinfo/marketing</a></blockquote>
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<pre wrap="">_______________________________________________
Marketing mailing list
<a class="moz-txt-link-abbreviated" href="mailto:Marketing@lists.osgeo.org">Marketing@lists.osgeo.org</a>
<a class="moz-txt-link-freetext" href="https://lists.osgeo.org/mailman/listinfo/marketing">https://lists.osgeo.org/mailman/listinfo/marketing</a></pre>
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<p><br>
</p>
<pre class="moz-signature" cols="72">--
Cameron Shorter, Software and Data Solutions Manager,
Jirotech Pty Ltd,
Suite 112, Jones Bay Wharf, 26 - 32 Pirrama Rd, Pyrmont NSW 2009
P +61 2 8099 9000, M +61 419 142 254, W <a class="moz-txt-link-abbreviated" href="http://www.jirotech.com">www.jirotech.com</a>
P +61 2 8099 9000, M +61 419 142 254, W <a class="moz-txt-link-abbreviated" href="http://www.jirotech.com">www.jirotech.com</a></pre>
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