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<p>Hi Jody,</p>
<p>Some help from the marketing team with a mock up would be
welcomed. (While we agreed on a concept of a "play" icon we
haven't had a volunteer step up to create the logo).</p>
<p>I hadn't read the overnight email trail before our OSGeo-Live
meeting (an issue with being on a 6:30am conference call).
Although we voted for the Play icon, I can see potential in the
lightning emoji that Ben suggested as well. It would be
interesting to see a mock up of a "OSGeo⚡LIVE" as well.</p>
<p>Maybe have the "play" button for the icon, and "OSGeo⚡LIVE" for
text. <br>
</p>
<p>Re fonts and colours, I expect existing fonts and colours should
be fine. </p>
<p>Jugen, re the "playground" suggestion. While I see potential
value in it, but could be seen as child and not a serious option.
(We do want OSGeo-Live to be taken seriously.)</p>
<p>Warm regards, Cameron<br>
</p>
<div class="moz-cite-prefix">On 29/8/17 4:37 pm, Jürgen E. Fischer
wrote:<br>
</div>
<blockquote type="cite"
cite="mid:20170829063741.cpfrpcom2kk2xfqr@norbit.de">
<pre wrap="">Hm, reading "play" triggered a association with "playground" here - while the
meant "play" is more used for consuming a film something.
How about using something like
<a class="moz-txt-link-freetext" href="https://commons.wikimedia.org/wiki/File:Pictograms-nps-land-playground.svg">https://commons.wikimedia.org/wiki/File:Pictograms-nps-land-playground.svg</a> ?</pre>
</blockquote>
<p><br>
</p>
<div class="moz-cite-prefix">On 28/8/17 2:09 pm, Jody Garnett wrote:<br>
</div>
<blockquote type="cite"
cite="mid:CAOhbgAmYMLC769YopNX--PZq+K0ScGPo+oDWcOc5OZ-wxq4RVg@mail.gmail.com">Oh
wow Ben - do it like OSGeo:UK bur using emoji "OSGeo⚡LIVE"<br>
<br>
Points for Thunderstruck reference now I have it stuck in my head.
<br>
<div class="gmail_quote">
<div dir="ltr">On Sun, Aug 27, 2017 at 4:21 PM Ben
Caradoc-Davies <<a href="mailto:ben@transient.nz">ben@transient.nz</a>>
wrote:<br>
</div>
<blockquote class="gmail_quote" style="margin:0 0 0
.8ex;border-left:1px #ccc solid;padding-left:1ex">I like
neither the heart (more "love" than "live") nor the laptop
(too<br>
complex and tied to one technology). I think more of live
electricity<br>
and live performance.<br>
<br>
How about a lightning symbol? Or just leave the nice clean new
OSGeo<br>
compass and use the text "Live" or "LIVE" or "⚡ LIVE ⚡" (with
the<br>
Unicode HIGH VOLTAGE SIGN) where projects have "Project"? This
would<br>
avoid brand dilution. Something like:<br>
<br>
OSGeo<br>
⚡ LIVE ⚡</blockquote>
</div>
</blockquote>
<br>
<div class="moz-cite-prefix">On 30/8/17 5:12 am, Jody Garnett wrote:<br>
</div>
<blockquote type="cite"
cite="mid:CAOhbgAn4gqHmTyTUap1DXtO79_wy=hk=qquQKGzuU9c0pvE53Q@mail.gmail.com">
<div dir="ltr">I like it - good insight!
<div><br>
</div>
<div>The marketing committee is here to encourage everyone, so
if you are happy we are happy.
<div><br>
</div>
<div>Do you need a hand making a mock up or are enough assets
available in github for you to work with? I am also
interested in application of fonts and text, are there
enough options for the OSGeo live team to work with?</div>
<div><br>
</div>
</div>
</div>
<div class="gmail_extra"><br clear="all">
<div>
<div class="gmail_signature" data-smartmail="gmail_signature">
<div dir="ltr">
<div>
<div dir="ltr">
<div>--</div>
<div>Jody Garnett</div>
</div>
</div>
</div>
</div>
</div>
<br>
<div class="gmail_quote">On 28 August 2017 at 18:13, Cameron
Shorter <span dir="ltr"><<a
href="mailto:cameron.shorter@gmail.com" target="_blank"
moz-do-not-send="true">cameron.shorter@gmail.com</a>></span>
wrote:<br>
<blockquote class="gmail_quote" style="margin:0 0 0
.8ex;border-left:1px #ccc solid;padding-left:1ex">
<div text="#000000" bgcolor="#FFFFFF">
<div class="m_6697459159517603047moz-cite-prefix">All, in
our OSGeo-Live weekly meeting today [1] we discuss a new
OSGeo-Live logo and came to the conclusion that a "Play"
logo would be a good way to convey what we stand for.
(OSGeo-Live allows people to run OSGeo applications).
While a traditional play logo is a right pointing
triangle in a circle, we were thinking we could put a
right pointing logo inside the outer ring of the OSGeo
logo (replacing the inner star).<br>
<br>
This would address our goal of being tied to OSGeo, but
also linking to our project attributes.<br>
<br>
Is this something that people in the marketing committee
would consider acceptable? (Hopefully so, as a prior
suggestion from the marketing committee was similar -
putting a heart in the middle of the OSGeo ring).<br>
<br>
Warm regards, Cameron<br>
<br>
[1] <a
class="m_6697459159517603047moz-txt-link-freetext"
href="http://irclogs.geoapt.com/osgeolive/%23osgeolive.2017-08-28.log"
target="_blank" moz-do-not-send="true">http://irclogs.geoapt.com/<wbr>osgeolive/%23osgeolive.2017-<wbr>08-28.log</a>
<div>
<div class="h5"><br>
<br>
On 28-Aug-17 2:25 AM, Jody Garnett wrote:<br>
</div>
</div>
</div>
<div>
<div class="h5">
<blockquote type="cite">
<div dir="ltr">
<div>What we did in the style guide is be clear
about what is going on:</div>
<div><br>
</div>
<div>1) osgeo mark and logo</div>
<div>2) sub brands - use the osgeo mark with
different text (two presentations are available
to allow of OSGeo:UK style)</div>
<div><br>
</div>
<div>And then:</div>
<div><br>
</div>
<div>3) distinct brands - use their own mark.
Distinct marks are able to use the color and
fonts and some branding elements to be visually
part of OSGeo (but because they use their own
mark they are forming a distinct brand)</div>
<div><br>
</div>
<div>We have used GeoForAll and OSGeo Live as
examples of distinct brands.</div>
<div><br>
</div>
<div>This was a case of us not being familiar with
the terminology around branding, hopefully armed
with the above breakdown it will be easier to
explain.</div>
<div><br>
</div>
<div>We went back with the graphics designer
multiple times learning more each meeting. This
produced things like the OSGeo:UK alternate text
for a sub brand, and experimented with a few
examples of distinct brands. We also have some
unknowns, specifically what to do on twitter and
facebook for avatar pictures for osgeo local
chapter feeds. We would like to use the osgeo
mark unaltered but the format does not allow for
that and the circle avatar design target limits
options (it is intended for a face after all).</div>
<div><br>
</div>
<div>Please have a look at page 5 of the style
guide at the top of this thread.</div>
<blockquote class="gmail_quote" style="margin:0px
0px 0px
0.8ex;padding-left:1ex;border-left-color:rgb(204,204,204);border-left-width:1px;border-left-style:solid">See
page 5 here - <a
href="https://github.com/OSGeo/osgeo/blob/master/marketing/branding/styleguide-osgeo.pdf"
target="_blank" moz-do-not-send="true">https://github.com/OSGeo/osg<wbr>eo/blob/master/marketing/brand<wbr>ing/styleguide-osgeo.pdf</a></blockquote>
<div><br>
</div>
<div>From the marketing committee perspective we
have as you say "just invested in a
professionally developed corporate identity,
logo and guidelines". It will take a bit of hand
holding, and some tradeoffs, as we explain
options to projects, local chapters and
committees.</div>
<div><br>
</div>
<div>With respect to this weeks meeting we should
focus on the website site map gap analysis,
prioritizing the outstanding issues (whole
sections of the website do not work yet), and
complete the contract with Get Interactive in a
timely fashion. I would not feel good about
going back to the sub brand handling for a forth
time. Several groups had a chance for direct 1
on 1 during the code sprint and we should move
on to finishing this project.</div>
<div><br>
</div>
<div>By the same token we are iterating on the
choose-a-project graphics; while I was able to
offer some clarifications during the code sprint
I would really applicate some backup by someone
with more cartographic & analsyis experience
then me. In many senses I am just a developer
and we need input from someone with more
experience of our target audience than I can
provided.<br>
</div>
<div><br>
</div>
</div>
<div class="gmail_extra"><br clear="all">
<div>
<div
class="m_6697459159517603047gmail_signature"
data-smartmail="gmail_signature">
<div dir="ltr">
<div>
<div dir="ltr">
<div>--</div>
<div>Jody Garnett</div>
</div>
</div>
</div>
</div>
</div>
<br>
<div class="gmail_quote">On 27 August 2017 at
01:52, Steven Feldman <span dir="ltr"><<a
href="mailto:shfeldman@gmail.com"
target="_blank" moz-do-not-send="true">shfeldman@gmail.com</a>></span>
wrote:<br>
<blockquote class="gmail_quote" style="margin:0
0 0 .8ex;border-left:1px #ccc
solid;padding-left:1ex">We have just invested
in a professionally developed corporate
identity, logo and guidelines. I disagree with
Cameron (doesn't happen often) on allowing a
high degree of flexibility in the user of the
logo and interpretation of the guidelines.<br>
<br>
Let's try to follow the guidelines as closely
as possible - use the logo as intended or
continue with a project specific logo and have
a small OSGeo logo separately, don't change
the logo colours. Let's note any problems we
encounter and review after a year<br>
<br>
Steven<br>
<br>
<br>
> On 26 Aug 2017, at 21:00, <a
href="mailto:marketing-request@lists.osgeo.org"
target="_blank" moz-do-not-send="true">marketing-request@lists.osgeo.<wbr>org</a>
wrote:<br>
><br>
> Send Marketing mailing list submissions
to<br>
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> When replying, please edit your Subject
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> than "Re: Contents of Marketing
digest..."<br>
><br>
><br>
> Today's Topics:<br>
><br>
> 1. Re: [Live-demo] osgeo live logo,
and website presentation<br>
> (Cameron Shorter)<br>
><br>
><br>
> ------------------------------<wbr>------------------------------<wbr>----------<br>
><br>
> Message: 1<br>
> Date: Sun, 27 Aug 2017 04:03:56 +1000<br>
> From: Cameron Shorter <<a
href="mailto:cameron.shorter@gmail.com"
target="_blank" moz-do-not-send="true">cameron.shorter@gmail.com</a>><br>
> To: Angelos Tzotsos <<a
href="mailto:gcpp.kalxas@gmail.com"
target="_blank" moz-do-not-send="true">gcpp.kalxas@gmail.com</a>>,
Jody Garnett<br>
> <<a
href="mailto:jody.garnett@gmail.com"
target="_blank" moz-do-not-send="true">jody.garnett@gmail.com</a>><br>
> Cc: "<a
href="mailto:live-demo@lists.osgeo.org"
target="_blank" moz-do-not-send="true">live-demo@lists.osgeo.org</a>"
<<a href="mailto:live-demo@lists.osgeo.org"
target="_blank" moz-do-not-send="true">live-demo@lists.osgeo.org</a>>,<br>
> "<a
href="mailto:marketing@lists.osgeo.org"
target="_blank" moz-do-not-send="true">marketing@lists.osgeo.org</a>"
<<a href="mailto:marketing@lists.osgeo.org"
target="_blank" moz-do-not-send="true">marketing@lists.osgeo.org</a>><br>
> Subject: Re: [Marketing] [Live-demo]
osgeo live logo, and website<br>
> presentation<br>
> Message-ID: <<a
href="mailto:9783ae77-d3c3-9779-0e96-e821c92bbe93@gmail.com"
target="_blank" moz-do-not-send="true">9783ae77-d3c3-9779-0e96-e821c<wbr>92bbe93@gmail.com</a>><br>
> Content-Type: text/plain;
charset="utf-8"; Format="flowed"<br>
<div>
<div class="m_6697459159517603047h5">><br>
> Jody, others,<br>
><br>
> Looking at the branding style guide,
there is some ambiguity between the<br>
> goal of allowing sub-brands (which
would involve being creative with how<br>
> the logo is used with other graphical
concepts) and dos and don'ts which<br>
> state not changing the logo. I
suggest Dos and Don'ts be suggestions and<br>
> goals rather than hard rules in order
to enable people to be creative.<br>
> Eg: if a chapter wanted to use their
country's flag colours within the<br>
> logo, I think that should be ok. It
is in the designer's interest to try<br>
> and align with the core OSGeo-Logo,
so they will likely do a good job of<br>
> making it obvious there are OSGeo
roots.<br>
><br>
> Eg: Spanish logo:<br>
> <a
href="https://wiki.osgeo.org/wiki/Cap%C3%ADtulo_Local_de_la_comunidad_hispanohablante"
rel="noreferrer" target="_blank"
moz-do-not-send="true">https://wiki.osgeo.org/wiki/Ca<wbr>p%C3%ADtulo_Local_de_la_comuni<wbr>dad_hispanohablante</a><br>
><br>
> For OSGeo-Live, I'm expecting we will
want to work out a way to weave a<br>
> heart (or some other image aligned
with "live") into the logo somehow.<br>
> We may want to retain the blue heart.
That should be ok and up to us to<br>
> do a good job of deciding that.<br>
><br>
> You might notice OSGeo-Live has
broken the style guide by using the logo<br>
> in over another image in our
screenshot:<br>
><br>
> <a
href="https://live.osgeo.org/_images/osgeolive_menu.png"
rel="noreferrer" target="_blank"
moz-do-not-send="true">https://live.osgeo.org/_images<wbr>/osgeolive_menu.png</a><br>
><br>
> In previous releases we have used
washed out versions of the logo, of<br>
> large, off-center parts of the logo.
It was artistic and looked good,<br>
> and provided the link back to OSGeo.
We should empower the creative<br>
> people in our community to be
creative in that way.<br>
><br>
> The guide is prescriptive about only
being shown on a white background.<br>
> Again, that should be a
recommendation rather than a rule. If I
have a<br>
> presentation template with a light
blue background, I should be able to<br>
> put a logo over the top, without
needing to create a white square to put<br>
> under it. As a creator, I should be
able to decide which looks best.<br>
><br>
> Cheers, Cameron<br>
><br>
><br>
>><br>
</div>
</div>
______________________________<wbr>_________________<br>
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target="_blank" moz-do-not-send="true">Marketing@lists.osgeo.org</a><br>
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</div>
<br>
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<br>
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class="m_6697459159517603047mimeAttachmentHeader"></fieldset>
<br>
<pre>______________________________<wbr>_________________
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</blockquote>
<p><br>
</p>
</div>
</div>
<span class="HOEnZb"><font color="#888888">
<pre class="m_6697459159517603047moz-signature" cols="72">--
Cameron Shorter, Software and Data Solutions Manager,
Jirotech Pty Ltd,
Suite 112, Jones Bay Wharf, 26 - 32 Pirrama Rd, Pyrmont NSW 2009
P <a href="tel:+61%202%208099%209000" value="+61280999000" target="_blank" moz-do-not-send="true">+61 2 8099 9000</a>, M <a href="tel:+61%20419%20142%20254" value="+61419142254" target="_blank" moz-do-not-send="true">+61 419 142 254</a>, W <a class="m_6697459159517603047moz-txt-link-abbreviated" href="http://www.jirotech.com" target="_blank" moz-do-not-send="true">www.jirotech.com</a>
P <a href="tel:+61%202%208099%209000" value="+61280999000" target="_blank" moz-do-not-send="true">+61 2 8099 9000</a>, M <a href="tel:+61%20419%20142%20254" value="+61419142254" target="_blank" moz-do-not-send="true">+61 419 142 254</a>, W <a class="m_6697459159517603047moz-txt-link-abbreviated" href="http://www.jirotech.com" target="_blank" moz-do-not-send="true">www.jirotech.com</a></pre>
</font></span></div>
</blockquote>
</div>
<br>
</div>
</blockquote>
<br>
<pre class="moz-signature" cols="72">--
Cameron Shorter
M +61 419 142 254</pre>
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