[Marketing] Marketing Budget

[Cameron Shorter]

Frank, I think this will be money well spent, and our job is to work out 
how we can make the money give its greatest impact. $50K will cover 
basic essentials, but will not cover our world wide marketing activities.
$50K equates to ~ $3K per local chapter. For background, rough minimal 
costs for setting up a booth at a conference are ~ $5K. So OSGeo can 
afford to pay for half a conference per year for each chapter.

So the Marketing Committee will need to manage expectations regarding 
funding. We should be clear that the best the OSGeo can do is contribute 
to material for the conference: shirts, LiveCDs, fliers, banner, etc.

Local committees should take ownership of presentations and manning 
booths, which will help build the local OSGeo industry, reduce travel 
and accommodation costs, (and reduce our Carbon footprint).

We should be focusing on presenting ourselves as quality. Better to have 
less quality material than lots of half finished material.

Local committees should cry poor to conference organisors (noting that 
OSGeo is a Not For Profit) and you will likely have your registration 
fee waived or reduced. (This has worked for us a number of times in 
Australia).

Rough Conference Costs:

Cost of booth
	$4,000
Flights for 2 people (others from conference will likely join stand)
	$  500
Accommodation + expenses  for 3 days x 2 people
	$1,200
Print outs, LiveCD etc
	$  200
Business OSGeo Shirts x 10. (Projects a professional image which is 
important)
	$  400
OSGeo banner / signage, can be reused
	$  250
Furniture Hire
	$  250
Lost wages for employees manning stand for 3 days x 2 people.
	$...

	

	




Frank Warmerdam wrote:
> Dear Marketing Committee,
>
> In the rough draft budget prepared by the board yesterday it
> was decided that we need to do quite a bit more in various
> kinds of promotional efforts - for the foundation and the
> projects.  To that end we are prepared to commit on the order
> of $50000 to the 2009 marketing budget.
>
> However, before a final budget is finalized and approved,
> I would like a marketing budget document that breaks this
> amount down into likely expenditures.  It would be good if
> this budget could be prepared by early November.
>
> There - I think I got through this whole message without once
> spelling marketing with two Ts.
>
> Best regards,
>   


-- 
Cameron Shorter
Geospatial Systems Architect
Tel: +61 (0)2 8570 5050
Mob: +61 (0)419 142 254

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