[Marketing] Website branding and site focus ideas
tmitchell.osgeo at shaw.ca
Wed Dec 9 12:42:43 EST 2009
Forgot to mention that this will be a topic at our next Marketing meeting (in 13 hours or so from now).. and you are all invited to attend and share thoughts on this topic:
----- Original Message -----
From: Tyler Mitchell <tmitchell.osgeo at shaw.ca>
Date: Wednesday, December 9, 2009 9:37 am
Subject: [Marketing] Website branding and site focus ideas
To: marketing at lists.osgeo.org, webcom at lists.osgeo.org
> Hi everyone,
> It's been a while since we discussed the website focus and
> branding topics as discussed at the marketing/webcom meeting in
> On the branding side... I took the liberty of asking the graphic
> designers (the same who helped our marketing projects this
> year) to give us some ideas for how to include some more of our
> branding components into the website.
> I steered them to the discussion we'd had back in February and
> based on the "site focus" wiki page and an old mock-up graphic
> to encapsulate the site focus page contents.
> The end result being a sort of launching off point front page
> targeting various user groups and incorporating our colours and
> some graphics:
> (other versions with minor changes are in same folder, I cropped
> this one)
> I asked them also for a secondary page layout - that will be
> more like
> a traditional layout with a sidebar/menus but haven't received
> it yet.
> At this point the design is for throwing tomatoes at, rather
> than just talking generally about some way to improve the look
> and targeting more directly. The text on the pages are just
> some of the main points from the wiki and I expect titles,
> bullet text and more to change - so think more about the layout
> then the details of the text. Regardless of content changes I
> hope some branding stuff here would be useful. What do you think?
> On the site organisation side...
> I also took all the thoughts I could from the wiki on the
> subject and put them into a mindmap, then cross referenced
> between 'current site' and 'new ideas' to ensure content was
> generally carried over. Again, just an exercise to try to
> envision where we could go:
> If you look at the mindmap, on the right side, the green text
> represents pages that we currently have - and for the most part,
> the black text represents pages we don't have yet but that
> implied as necessary from the site focus page/discussion. It's
> a rough brainstorm for sure but hopefully is useful for starting
> a conversation, so please share your thoughts.
> Best wishes,
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