[Marketing] Font of OSGeo Logo

[Cameron Shorter]

Tyler, this is not an urgent job, and can be put on the backburner till 
you have a moment.


Tyler Mitchell (OSGeo) wrote:
> I'll have to double check on which fonts are used where and when, but am under 
> the gun for some other items at the moment.
>
> I do agree with Alex, on having some barriers is not always bad.  Only the 
> second line of the logo that lists the additional text - e.g. "projects" in 
> "OSGeo Project" logo should be modified anyway and accessed via SVG or EPS, 
> etc.
>
> Aside from that, I've got the fonts and can make them available as needed.  I 
> don't see any compelling reason to spend money to avoid embarrassment at this 
> point, since only a couple people have ever asked for the ability to do this.
>
> My hope is still to have a web-based application that can help members, local 
> chapters, projects be able to simply punch in some text and let the server do 
> the rendering.  Minimising the necessity of having the source font spread all 
> over.
>
> Tyler
>
> On June 14, 2010 04:03:27 pm Alex Mandel wrote:
>   
>> I do agree that we should be using open fonts, but in the context of the
>> logo an svg seems sufficient. I'm coming from the perspective that the
>> word OSGeo should not be modified by anyone except for resizing and that
>> all other words added should be in a different font that we choose,
>> which of course should be open.
>>
>> Essentially I'm treating the word OSGeo as a non-editable object ( a
>> graphic). The only modification of this should be done officially by the
>> foundation if/when we want to update the logo.
>>
>> So to clarify, are we talking about "OSGeo" or the font used to put
>> Project names, chapter names and other modifiers on the page?
>>
>> Thanks,
>> Alex
>>
>> On 06/14/2010 03:52 PM, Cameron Shorter wrote:
>>     
>>> Proprietary fonts will be an embarrassment for us, and will hinder
>>> future OSGeo marketing activities.
>>> I suggest that we select an alternative font ASAP, which we can
>>> recommend to anyone wanting to manipulate the logo, and at some point,
>>> we migrate to the new font.
>>>
>>> Tyler, what would the process be for identifying a new font?
>>>
>>> Jorge Gaspar Sanz Salinas wrote:
>>>
>>> El 14/06/10 02:39, Tyler Mitchell (OSGeo) escribió:
>>>       
>>>>>> I have all your answers :)  Good news: I have the font and you might
>>>>>> find it in the marketing svn too, it's call The Sans, I think.  Bad
>>>>>> news: it's proprietary and cannot be freely distributed, but if you
>>>>>> need it let's talk.  The designers were keen to meet my open
>>>>>> standards desirws, but this one slipped by us.
>>>>>>
>>>>>> Hope that helps!
>>>>>>             
>>> It helps a lot, thanks Tyler
>>>
>>> On a second review I've found the v2 of the branding guide[1] and it
>>> points to the correct font so sorry for the noise. We're going to need
>>> it sparsely to produce the OSGeo-es logo and probably to produce some
>>> marketing materials (flyers, a second version of our poster[2], etc.).
>>>
>>> So if we need to use this font in new texts, how should I proceed? May
>>> I ask you offlist to produce the svg objects of the glyphs or you can
>>> send us the font to use it at our own?
>>>
>>> Cheers
>>>
>>> [1] http://svn.osgeo.org/osgeo/marketing/guidelines/v2/
>>> [2] http://svn.osgeo.org/osgeo/marketing/posters/5thgvsigconf/
>>>
>>> -- Jorge Gaspar Sanz Salinas
>>> Ingeniero en Geodesia y Cartografía
>>> http://es.osgeo.org
>>> http://jorgesanz.net
>>>       
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-- 
Cameron Shorter
Geospatial Solutions Manager
Tel: +61 (0)2 8570 5050
Mob: +61 (0)419 142 254

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