[Marketing] Kickoff Meeting Tomorrow with Get Interactive
Jody Garnett
jody.garnett at gmail.com
Wed Apr 5 08:40:52 PDT 2017
Here are the meeting notes, collecting action items at the top:
- all: weekly meeting has been setup, remaining communication on this
email list
- Harrison: Set up meeting with Harrision Grundy (SAC) to discuss
production environment and LDAP for the website
- Jeffrey: Write “project start” blog post / email to osgeo community
- We need for recruit a local chapter rep for marketing committee
- We need to recruit a geoforall member for marketing committee
-------
When: April 5th, 2016
Attending:
-
Jeffrey Johnson, Jody, Jefrey Lasut, Patrick, Pim
-
Regrets: Marc Vloemans
Agenda: (from email) the basic agenda will be as follows:
-
Introductions (Get and OSGeo folks)
-
Review initial project Roadmap and key milestones
-
Discuss overall project Goals and KPI
-
Assess the timeline and revise based
-
Evaluate Risks to the project milestones and timeline
-
Time permitting we should also discuss the following
-
Priorities for specific stakeholders
-
Target User Audience
-
Overall Aesthetics we are trying to achieve
-
Key Content that we want to use to drive the design
Jeff, Marc, Pim or Jody, please let us know if there are additional
issues we should discuss:
-
Q: Concerned about meeting time?
-
dumping content into this document so we do not have to look it up
during the meeting
-
Can I recommend separate kick-off for the two tracks?
-
Q: Can we establish communication expectations (meetings, email,
hangouts)
-
A: Prefer weekly meeting with Jeffrey
-
Recruit others to attend meeting as needed
(Wish to be kind to our members volunteer time)
-
A: Community has a strong preference for transparency
-
sending email to marketing committee mailing list
-
taking notes in meetings like this
Actions:
-
all: weekly meeting has been setup, remaining communication on this
email list
-
Harrison: Set up meeting with Harrision Grundy (SAC) to discuss
production environment and LDAP for the website
-
Jeffrey: Write “project start” blog post / email to osgeo community
Introductions
Get Interactive:
-
Jeffrey Lasut - Senior project coordinator, architect, developer, small
company so everyone is on board
-
Pim Tebbens - Creative Director, creative process, works with designer,
branding, interaction/wireframe
-
Patrick Kepel - Project manager,, schedule, deadlines, will write these
google docs for us :)
-
Ching Knikkink - Chen - Sr. Designer
-
Marcel de Ruiter - Developer
-
Marvin Binneneveld - Developer
-
Sebastiaan van de Haak - Developer
-
Jai Nunda - Frontend developer
Get Interactive Introduction video: https://vimeo.com/210946928
OSGeo: http://www.osgeo.org/marketing/index.html
-
Marc Vloemans - Committee Chair, happy birthday Marc!
-
Jody Garnett - looking out for projects and sponsors in this initiative,
PST
-
Jeff Johnson - Initiative Lead, looking out for the “outreach” goals, PST
-
Nicolas Bozon - responsible for brand guide provided during EOI
-
Astrid Emde - great at communication, runs our twitter, focused on
marketing collateral for events (component 3)
-
Harrison Grundy - from the “system admin committee” responsible for
running website once delivered. Can hand any technical questions.
-
Guido Stein - working on events, organizing “foss4g” this year
-
Other members of the Committee
-
Cameron Shorter - great at writing and communication, great resource
for branding questions. Works from Australia so email preferred
communication.
-
Peter Batty
-
Arnulf Christl
-
Alex Mandel (SAC)
Initial project Roadmap and key milestones
>From proposal/contract:
1.
Component 1 - Branding and Online Style Guide
2.
Component 2 - Online platform development, content and maintenance
3.
Component 3 - Print Marketing Collateral Creation
4.
On-site workshop august 14-19th, 2017 - Boston MA (Massachusetts)
Branding & print process:
1.
Kickoff
2.
Strategy and concept
1.
Research
2.
Strategy - sign off
3.
Concept - sign off
3.
Design
1.
Brand identity - sign off
2.
Style Guide: Component 1 - sign off
3.
Deliverable: Component 3 - sign off
Web development:
1.
Kickoff
2.
User experience design
1.
Research
2.
Sitemap finalization - sign off
3.
Interaction Design (wireframes) - sign off
4.
Visual Design - sign off
3.
Development
1.
Front-end development
2.
Configuration
3.
Back-end development
4.
Bug fixing & testing - final sign off
4.
Website launch: Component 2
Discuss overall project Goals and KPI
TBD (what is kpi? Key performance indicators).
-
How to measure success
-
Goals for bringing new users into the system
-
Goals for projects
-
Outreach - help guide users to appropriate project
-
See geonode and qgis for good examples of communication
-
Goals for geoforall
-
Action: we need to recruit a geoforall member for marketing
committee
-
key success story
-
Goals for local chapters
-
Dutch chapter - note the great local branding
-
Action: we need for recruit a local chapter rep for marketing
committee
-
Foss4G input?
-
Action: Ask guido to help?
-
Service providers and sponsors
-
Sponsors: Jody
-
Service providers: Jeff Johnson
-
http://www.qgis.org/en/site/forusers/commercial_support.html
-
http://geoserver.org/support/
-
See EOI for more details
-
Revisit as we get to each “sign-off”
Assess the timeline and revise
Q: EOI and contract took longer than planned - do we need to adjust?
Here is the timeline from the osgeo EOI (pdf
<http://www.osgeo.org/sites/osgeo.org/files/Page/OSGeoBrandingMarketingWebsiteEOI.pdf>)
along with the note that the dates would be finalized during this “kick
off” meeting.
Here is the revised timeline:
-
April 5th - milestone 1: Project kick-off
-
April 12th: Presentation information architecture (sitemaps)
-
April 19th: Presentation wireframes
-
April 26th: Presentation initial branding (Concept brand identity and
concept strategy)
-
April 28th - milestone 2: Delivery of wireframes, information
architecture, initial branding
-
May 3rd: Presentation detailed branding (brand identity and strategy)
-
May 10th: Presentation visual design website homepage (mockup homepage)
-
May 17th: Presentation visual design website pages (mockup other pages)
-
May 24th: Presentation visual design website pages (mockup other pages)
-
May 26th - milestone 3: Delivery of mockup homepage and content, and
detailed branding
-
June 7th - milestone 4: Feedback from OSGeo team on Mock ups,
Information Architecture and Branding
-
June 14th - milestone 5: Finalization of Branding and visual design
-
July 5th - milestone 6: Delivery of the homepage and content/collection
templates and CMS theme (Development/Testing environment)
-
July 10th - milestone 7: Initial Migration of the platform content
complete
-
July 14th - milestone 8: Website to acceptance environment (By OSGeo
supported by Get Interactive)
-
July 17th - milestone 9: Knowledge transfer, training of OSGeo
stakeholders
-
July 24th - milestone 10: Acceptance testing of the website and feedback
from initial users
-
August 1st - milestone 11: Site Launch (Website to production
environment by OSGeo supported by Get Interactive)
-
August 14-19th - milestone 12: FOSS4G Boston - facilitate content
management workshop gather feedback from participants and user interviews,
surveys etc
-
By August 31st - milestone 13: Delivery of final report summarizing site
test and feedback results and lessons learned with recommendations
Evaluate Risks to the milestones and timeline
Risks:
-
Acceptance of production environments
-
Setup LDAP for the website
-
Action: Set-up meeting with Harrison Grundy (SAC) to discuss
production environment and LDAP for the website
-
Way too much feedback from foss4g-e and foss4g :)
Clarifications:
-
What time is foss4g workshop scheduled for?
-
We need to sort this out on the email list with Guido
-
Looking for one day workshop (when?)
-
What items are needed for foss4g conference - so we can set priority?
-
Ask Astrid on the marketing email list
-
Branding - what are assets are available
-
Yes: https://svn.osgeo.org/osgeo/marketing/
-
Yes: Jody has some “sketch” templates for branding
-
Yes: http://cartogenic.com/OSGeo-brand/guide/
-
No: We need a round up off all the sub-logos from local chapters and
projects (see EOI appendix)
-
http://www.osgeo.org/content/chapters/index.html ← they care
-
http://www.geoforall.org ← they care
-
http://www.osgeo.org/content/foundation/committees.html ← they do
not care
-
projects ← they care, not unified with osgeo
-
We can source this on the marketing email list :(
Discussion (time permitting)
We can look into the following - time permitting:
-
Priorities for specific stakeholders (covered above, take to email
conversations)
-
Target User Audience
-
Overall Aesthetics we are trying to achieve
-
Need help here … consider the following for context
-
Look at some of projects that have done a good job?
-
Look at other foundations, organization for inspiration
-
http://apache.org
-
eclipse.org
-
LocationTech <https://www.locationtech.org/> (sub brand of
eclipse.org)
-
http://www.fsf.org
-
https://www.linuxfoundation.org
-
https://www.ubuntu.com
-
http://www.esri.com/software/open/open-source
-
https://choosealicense.com
-
https://creativecommons.org
-
https://www.openstreetmap.org
-
See EOI for more
-
Key Content that we want to use to drive the design
-
70%: outreach to new users, specifically those migrating from ESRI
-
50% - help end users choose an open source project
-
5% - geoforall - educational outreach
-
5% - events - direct personal contact
-
5% - local chapters - horizontal “grassroots” outreach
-
5% - partners - vertical “industry/topic” specific” outreach
-
30 % community
-
5% about the foundation - who we are, vision, goals
-
5% service providers - promote use, investment into our projects
-
5% sponsors - directly invest in our projects, events, iniatives
-
10% what is open source and why it matters
-
5% communication
-
5% We have some formal “press release” communication to manage
on the website
-
0% news feed is sourced from community members
-
0% osgeo committees - moving to wiki
-
0% code sprints - already on the wiki
-
0% initiatives - already on the wiki
-
Invoice
-
Send to treasurer at osgeo.org (the contact person is Michael Smith)
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