[Marketing] [Live-demo] osgeo live logo, and website presentation

Cameron Shorter cameron.shorter at gmail.com
Tue Aug 29 16:51:58 PDT 2017


I agree, I like Alex's 3rd image, the version on the right with the 
triangle inside an OSGeo logo ring.

I suggest it would probably look slightly better if the the corners of 
the triangle are rounded rather than pointy. Something like:

https://imageog.flaticon.com/icons/png/512/0/375.png?size=1200x630f&pad=10,10,10,10&ext=png&bg=FFFFFFFF

On 30-Aug-17 8:21 AM, Jeffrey Johnson wrote:
> I think the one on the right can be considered on Brand. We can bring
> it up with the designer tomorrow and have it added to the Style guide.
> The other 2 are definitely not on brand.
>
> On Tue, Aug 29, 2017 at 1:39 PM, Alex M <tech_dev at wildintellect.com> wrote:
>> Here are some of the ideas from the last Live meeting.
>>
>> png
>> https://www.dropbox.com/s/gn0iqgyhze7nrig/osgeolive2017ideas.png?dl=0
>>
>> svg
>> https://www.dropbox.com/s/guwdwdi4diupyzb/osgeolive2017ideas.svg?dl=0
>>
>> They just focus on the logo, and do not include integration with the
>> full branding yet.
>>
>> -Alex
>>
>> On 08/29/2017 01:30 PM, Cameron Shorter wrote:
>>> Hi Jody,
>>>
>>> Some help from the marketing team with a mock up would be welcomed.
>>> (While we agreed on a concept of a "play" icon we haven't had a
>>> volunteer step up to create the logo).
>>>
>>> I hadn't read the overnight email trail before our OSGeo-Live meeting
>>> (an issue with being on a 6:30am conference call). Although we voted for
>>> the Play icon, I can see potential in the lightning emoji that Ben
>>> suggested as well. It would be interesting to see a mock up of a
>>> "OSGeo⚡LIVE" as well.
>>>
>>> Maybe have the "play" button for the icon, and "OSGeo⚡LIVE" for text.
>>>
>>> Re fonts and colours, I expect existing fonts and colours should be fine.
>>>
>>> Jugen, re the "playground" suggestion. While I see potential value in
>>> it, but could be seen as child and not a serious option. (We do want
>>> OSGeo-Live to be taken seriously.)
>>>
>>> Warm regards, Cameron
>>>
>>> On 29/8/17 4:37 pm, Jürgen E. Fischer wrote:
>>>> Hm, reading "play" triggered a association with "playground" here -
>>>> while the
>>>> meant "play" is more used for consuming a film something.
>>>>
>>>> How about using something like
>>>> https://commons.wikimedia.org/wiki/File:Pictograms-nps-land-playground.svg
>>>> ?
>>>
>>> On 28/8/17 2:09 pm, Jody Garnett wrote:
>>>> Oh wow Ben - do it like OSGeo:UK bur using emoji "OSGeo⚡LIVE"
>>>>
>>>> Points for Thunderstruck reference now I have it stuck in my head.
>>>> On Sun, Aug 27, 2017 at 4:21 PM Ben Caradoc-Davies <ben at transient.nz
>>>> <mailto:ben at transient.nz>> wrote:
>>>>
>>>>      I like neither the heart (more "love" than "live") nor the laptop
>>>> (too
>>>>      complex and tied to one technology). I think more of live electricity
>>>>      and live performance.
>>>>
>>>>      How about a lightning symbol? Or just leave the nice clean new OSGeo
>>>>      compass and use the text "Live" or "LIVE" or "⚡ LIVE ⚡" (with the
>>>>      Unicode HIGH VOLTAGE SIGN) where projects have "Project"? This would
>>>>      avoid brand dilution. Something like:
>>>>
>>>>      OSGeo
>>>>      ⚡ LIVE ⚡
>>>>
>>> On 30/8/17 5:12 am, Jody Garnett wrote:
>>>> I like it - good insight!
>>>>
>>>> The marketing committee is here to encourage everyone, so if you are
>>>> happy we are happy.
>>>>
>>>> Do you need a hand making a mock up or are enough assets available in
>>>> github for you to work with? I am also interested in application of
>>>> fonts and text, are there enough options for the OSGeo live team to
>>>> work with?
>>>>
>>>>
>>>> --
>>>> Jody Garnett
>>>>
>>>> On 28 August 2017 at 18:13, Cameron Shorter <cameron.shorter at gmail.com
>>>> <mailto:cameron.shorter at gmail.com>> wrote:
>>>>
>>>>      All, in our OSGeo-Live weekly meeting today [1] we discuss a new
>>>>      OSGeo-Live logo and came to the conclusion that a "Play" logo
>>>>      would be a good way to convey what we stand for. (OSGeo-Live
>>>>      allows people to run OSGeo applications). While a traditional play
>>>>      logo is a right pointing triangle in a circle, we were thinking we
>>>>      could put a right pointing logo inside the outer ring of the OSGeo
>>>>      logo (replacing the inner star).
>>>>
>>>>      This would address our goal of being tied to OSGeo, but also
>>>>      linking to our project attributes.
>>>>
>>>>      Is this something that people in the marketing committee would
>>>>      consider acceptable? (Hopefully so, as a prior suggestion from the
>>>>      marketing committee was similar - putting a heart in the middle of
>>>>      the OSGeo ring).
>>>>
>>>>      Warm regards, Cameron
>>>>
>>>>      [1]
>>>>      http://irclogs.geoapt.com/osgeolive/%23osgeolive.2017-08-28.log
>>>>      <http://irclogs.geoapt.com/osgeolive/%23osgeolive.2017-08-28.log>
>>>>
>>>>
>>>>      On 28-Aug-17 2:25 AM, Jody Garnett wrote:
>>>>>      What we did in the style guide is be clear about what is going on:
>>>>>
>>>>>      1) osgeo mark and logo
>>>>>      2) sub brands - use the osgeo mark with different text (two
>>>>>      presentations are available to allow of OSGeo:UK style)
>>>>>
>>>>>      And then:
>>>>>
>>>>>      3) distinct brands - use their own mark. Distinct marks are able
>>>>>      to use the color and fonts and some branding elements to be
>>>>>      visually part of OSGeo (but because they use their own mark they
>>>>>      are forming a distinct  brand)
>>>>>
>>>>>      We have used GeoForAll and OSGeo Live as examples of distinct
>>>>> brands.
>>>>>
>>>>>      This was a case of us not being familiar with the terminology
>>>>>      around branding, hopefully armed with the above breakdown it will
>>>>>      be easier to explain.
>>>>>
>>>>>      We went back with the graphics designer multiple times learning
>>>>>      more each meeting. This produced things like the OSGeo:UK
>>>>>      alternate text for a sub brand, and experimented with a few
>>>>>      examples of distinct brands. We also have some unknowns,
>>>>>      specifically what to do on twitter and facebook for avatar
>>>>>      pictures for osgeo local chapter feeds. We would like to use the
>>>>>      osgeo mark unaltered but the format does not allow for that and
>>>>>      the circle avatar design target limits options (it is intended
>>>>>      for a face after all).
>>>>>
>>>>>      Please have a look at page 5 of the style guide at the top of
>>>>>      this thread.
>>>>>
>>>>>          See page 5 here -
>>>>>
>>>>> https://github.com/OSGeo/osgeo/blob/master/marketing/branding/styleguide-osgeo.pdf
>>>>>
>>>>>
>>>>> <https://github.com/OSGeo/osgeo/blob/master/marketing/branding/styleguide-osgeo.pdf>
>>>>>
>>>>>
>>>>>
>>>>>      From the marketing committee perspective we have as you say "just
>>>>>      invested in a professionally developed corporate identity, logo
>>>>>      and guidelines". It will take a bit of hand holding, and some
>>>>>      tradeoffs, as we explain options to projects, local chapters and
>>>>>      committees.
>>>>>
>>>>>      With respect to this weeks meeting we should focus on the website
>>>>>      site map gap analysis, prioritizing the outstanding issues (whole
>>>>>      sections of the website do not work yet), and complete the
>>>>>      contract with Get Interactive in a timely fashion. I would not
>>>>>      feel good about going back to the sub brand handling for a forth
>>>>>      time. Several groups had a chance for direct 1 on 1 during the
>>>>>      code sprint and we should move on to finishing this project.
>>>>>
>>>>>      By the same token we are iterating on the choose-a-project
>>>>>      graphics; while I was able to offer some clarifications during
>>>>>      the code sprint I would really applicate some backup by someone
>>>>>      with more cartographic & analsyis experience then me. In many
>>>>>      senses I am just a developer and we need input from someone with
>>>>>      more experience of our target audience than I can provided.
>>>>>
>>>>>
>>>>>      --
>>>>>      Jody Garnett
>>>>>
>>>>>      On 27 August 2017 at 01:52, Steven Feldman <shfeldman at gmail.com
>>>>>      <mailto:shfeldman at gmail.com>> wrote:
>>>>>
>>>>>          We have just invested in a professionally developed corporate
>>>>>          identity, logo and guidelines. I disagree with Cameron
>>>>>          (doesn't happen often) on allowing a high degree of
>>>>>          flexibility in the user of the logo and interpretation of the
>>>>>          guidelines.
>>>>>
>>>>>          Let's try to follow the guidelines as closely as possible -
>>>>>          use the logo as intended or continue with a project specific
>>>>>          logo and have a small OSGeo logo separately, don't change the
>>>>>          logo colours. Let's note any problems we encounter and review
>>>>>          after a year
>>>>>
>>>>>          Steven
>>>>>
>>>>>
>>>>>          > On 26 Aug 2017, at 21:00, marketing-request at lists.osgeo.org
>>>>>          <mailto:marketing-request at lists.osgeo.org> wrote:
>>>>>          >
>>>>>          > Send Marketing mailing list submissions to
>>>>>          > marketing at lists.osgeo.org <mailto:marketing at lists.osgeo.org>
>>>>>          >
>>>>>          > To subscribe or unsubscribe via the World Wide Web, visit
>>>>>          > https://lists.osgeo.org/mailman/listinfo/marketing
>>>>>          <https://lists.osgeo.org/mailman/listinfo/marketing>
>>>>>          > or, via email, send a message with subject or body 'help' to
>>>>>          > marketing-request at lists.osgeo.org
>>>>>          <mailto:marketing-request at lists.osgeo.org>
>>>>>          >
>>>>>          > You can reach the person managing the list at
>>>>>          > marketing-owner at lists.osgeo.org
>>>>>          <mailto:marketing-owner at lists.osgeo.org>
>>>>>          >
>>>>>          > When replying, please edit your Subject line so it is more
>>>>>          specific
>>>>>          > than "Re: Contents of Marketing digest..."
>>>>>          >
>>>>>          >
>>>>>          > Today's Topics:
>>>>>          >
>>>>>          >   1. Re: [Live-demo] osgeo live logo, and website presentation
>>>>>          >      (Cameron Shorter)
>>>>>          >
>>>>>          >
>>>>>          >
>>>>>
>>>>> ----------------------------------------------------------------------
>>>>>          >
>>>>>          > Message: 1
>>>>>          > Date: Sun, 27 Aug 2017 04:03:56 +1000
>>>>>          > From: Cameron Shorter <cameron.shorter at gmail.com
>>>>>          <mailto:cameron.shorter at gmail.com>>
>>>>>          > To: Angelos Tzotsos <gcpp.kalxas at gmail.com
>>>>>          <mailto:gcpp.kalxas at gmail.com>>, Jody Garnett
>>>>>          >    <jody.garnett at gmail.com <mailto:jody.garnett at gmail.com>>
>>>>>          > Cc: "live-demo at lists.osgeo.org
>>>>>          <mailto:live-demo at lists.osgeo.org>"
>>>>>          <live-demo at lists.osgeo.org <mailto:live-demo at lists.osgeo.org>>,
>>>>>          >    "marketing at lists.osgeo.org
>>>>>          <mailto:marketing at lists.osgeo.org>"
>>>>>          <marketing at lists.osgeo.org <mailto:marketing at lists.osgeo.org>>
>>>>>          > Subject: Re: [Marketing] [Live-demo] osgeo live logo,
>>>>>          and website
>>>>>          >    presentation
>>>>>          > Message-ID: <9783ae77-d3c3-9779-0e96-e821c92bbe93 at gmail.com
>>>>>          <mailto:9783ae77-d3c3-9779-0e96-e821c92bbe93 at gmail.com>>
>>>>>          > Content-Type: text/plain; charset="utf-8"; Format="flowed"
>>>>>          >
>>>>>          > Jody, others,
>>>>>          >
>>>>>          > Looking at the branding style guide, there is some
>>>>>          ambiguity between the
>>>>>          > goal of allowing sub-brands (which would involve being
>>>>>          creative with how
>>>>>          > the logo is used with other graphical concepts) and dos and
>>>>>          don'ts which
>>>>>          > state not changing the logo. I suggest Dos and Don'ts be
>>>>>          suggestions and
>>>>>          > goals rather than hard rules in order to enable people to
>>>>>          be creative.
>>>>>          > Eg: if a chapter wanted to use their country's flag colours
>>>>>          within the
>>>>>          > logo, I think that should be ok. It is in the designer's
>>>>>          interest to try
>>>>>          > and align with the core OSGeo-Logo, so they will likely do
>>>>>          a good job of
>>>>>          > making it obvious there are OSGeo roots.
>>>>>          >
>>>>>          > Eg: Spanish logo:
>>>>>          >
>>>>>
>>>>> https://wiki.osgeo.org/wiki/Cap%C3%ADtulo_Local_de_la_comunidad_hispanohablante
>>>>>
>>>>>
>>>>> <https://wiki.osgeo.org/wiki/Cap%C3%ADtulo_Local_de_la_comunidad_hispanohablante>
>>>>>
>>>>>          >
>>>>>          > For OSGeo-Live, I'm expecting we will want to work out a
>>>>>          way to weave a
>>>>>          > heart (or some other image aligned with "live") into the
>>>>>          logo somehow.
>>>>>          > We may want to retain the blue heart. That should be ok and
>>>>>          up to us to
>>>>>          > do a good job of deciding that.
>>>>>          >
>>>>>          > You might notice OSGeo-Live has broken the style guide by
>>>>>          using the logo
>>>>>          > in over another image in our screenshot:
>>>>>          >
>>>>>          > https://live.osgeo.org/_images/osgeolive_menu.png
>>>>>          <https://live.osgeo.org/_images/osgeolive_menu.png>
>>>>>          >
>>>>>          > In previous releases we have used washed out versions of
>>>>>          the logo, of
>>>>>          > large, off-center parts of the logo. It was artistic and
>>>>>          looked good,
>>>>>          > and provided the link back to OSGeo. We should empower the
>>>>>          creative
>>>>>          > people in our community to be creative in that way.
>>>>>          >
>>>>>          > The guide is prescriptive about only being shown on a white
>>>>>          background.
>>>>>          > Again, that should be a recommendation rather than a rule.
>>>>>          If I have a
>>>>>          > presentation template with a light blue background, I
>>>>>          should be able to
>>>>>          > put a logo over the top, without needing to create a white
>>>>>          square to put
>>>>>          > under it. As a creator, I should be able to decide which
>>>>>          looks best.
>>>>>          >
>>>>>          > Cheers, Cameron
>>>>>          >
>>>>>          >
>>>>>          >>
>>>>>          _______________________________________________
>>>>>          Marketing mailing list
>>>>>          Marketing at lists.osgeo.org <mailto:Marketing at lists.osgeo.org>
>>>>>          https://lists.osgeo.org/mailman/listinfo/marketing
>>>>>          <https://lists.osgeo.org/mailman/listinfo/marketing>
>>>>>
>>>>>
>>>>>
>>>>>
>>>>>      _______________________________________________
>>>>>      Marketing mailing list
>>>>>      Marketing at lists.osgeo.org <mailto:Marketing at lists.osgeo.org>
>>>>>      https://lists.osgeo.org/mailman/listinfo/marketing
>>>>>      <https://lists.osgeo.org/mailman/listinfo/marketing>
>>>>
>>>>      --     Cameron Shorter, Software and Data Solutions Manager,
>>>>      Jirotech Pty Ltd,
>>>>      Suite 112, Jones Bay Wharf, 26 - 32 Pirrama Rd, Pyrmont NSW 2009
>>>>
>>>>      P+61 2 8099 9000 <tel:+61%202%208099%209000>, M+61 419 142 254
>>>> <tel:+61%20419%20142%20254>, Wwww.jirotech.com <http://www.jirotech.com>
>>>>
>>>>      P+61 2 8099 9000 <tel:+61%202%208099%209000>, M+61 419 142 254
>>>> <tel:+61%20419%20142%20254>, Wwww.jirotech.com <http://www.jirotech.com>
>>>>
>>>>
>>>
>>>
>>> _______________________________________________
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>>>
>> _______________________________________________
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-- 
Cameron Shorter, Software and Data Solutions Manager,
Jirotech Pty Ltd,
Suite 112, Jones Bay Wharf, 26 - 32 Pirrama Rd, Pyrmont NSW 2009

P +61 2 8099 9000, M +61 419 142 254, W www.jirotech.com

P +61 2 8099 9000, M +61 419 142 254, W www.jirotech.com



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