[Marketing] Marketing Digest, Vol 95, Issue 20

Harrison Grundy harrison.grundy at astrodoggroup.com
Thu Mar 16 15:31:49 PDT 2017


It occurred to me that the event may be a good place to evaluate how the rebrand is going, and engage the community in person. 

We can use whatever is together in time there, show it to people alongside some of the older stuff, and get very quick feedback from the community. If all we have are logo drafts, we can show those, if we have more substantive material ready instead, great!

Also let's us avoid the immediately difficult position for the vendor (and mild customer from hell move) of "Yeah, we like your thing... but here, we're going to totally change our timeline right before we sign. We cool?"

Harrison

> On Mar 16, 2017, at 2:36 PM, Jody Garnett <jody.garnett at gmail.com> wrote:
> 
> Hi Marc:
>> @Jody;
>> As I have understood Jeff will manage the agency in the project, with me in the wings as back up (I am 'around the corner'). I am indeed aware that we have to build a long term relationship; that's why I am and have been both pleasant and strict.
>> Because I have worked in the past with GetInteractive, I hope and steer that the relationship with them will be with more of the Marketing Committee (others in OSGeo ?) than just me. Thus providing transparency and continuity in the longer term.
> 
> Lol - this 'digest' title caught me out, that was supposed to be a quick private reply from my phone :P
> 
> Let me check the schedule now, since I did not want to bother having a discussion if the plan already matched the OSCon timeline.
> 
> Checking now:
> 
> - By May 12th: Feedback from OSGeo team on Mock ups, Information Architecture and
> Branding
> - By June 9th: Finalization of Branding and IA 
> 
> So indeed we are looking at a schedule change; good thing we have not signed contract yet.
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> Marketing at lists.osgeo.org
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