[Marketing] Promoting OSGeo projects on The MapScaping Podcast

Tue Jun 23 08:46:04 PDT 2020

Email sent, added some links to example podcasts.

I note that osgeo email may be broken today
https://trac.osgeo.org/osgeo/ticket/2475
--
Jody Garnett

On Tue, 23 Jun 2020 at 07:24, Jody Garnett <jody.garnett at gmail.com> wrote:

> Thanks,
>
> I think I will send the email as "marketing committee" and introduce you:
>
> The Marketing Committee is exploring additional outreach ideas to reach
> everyone who cannot join us for FOSS4G this year.  Our first experiment is
> to collaborate with the MapScaping Podcast (which you may already know from
> recent presentations on PostGIS and other technologies).
>
> Projects wishing to take part please contact the marketing committee mailing
> list <http://lists.osgeo.org/mailman/listinfo/marketing>, we have room
> for 4 projects.
>
> Here are some words from Daniel and the MapScaping podcast:
>
> --
> Jody Garnett
>
>
> On Tue, 23 Jun 2020 at 06:13, Daniel O'Donohue <danodonohue at gmail.com>
> wrote:
>
>> Hey Jody
>>
>> here is a first draft
>>
>>
>> My name is Daniel O’Donohue, I am a big fan and user of open source
>> geospatial software. I am also the host of The MapScaping Podcast which is
>> a weekly podcast for the geospatial community.
>>
>>
>>
>> I would like to work with you to increase the awareness of open source
>> geospatial software. I have published episodes about Postgres/ Postgis,
>> QGIS, QField and Input, R, and geospatial python which my audience has
>> responded well to. I would really like to promote and introduce people to
>> other open-source geospatial tools but producing and publishing podcasts is
>> not free and finding qualified guests to talk about things like GeoNode and
>> Geoserver is not easy.
>>
>>
>>
>>
>>
>> Here is what my process for producing a podcast episode looks like:
>>
>>
>> Pre-interview
>>
>> This is a 30-40 minute informal call where we can meet each other and
>> discuss topics and questions that might lead to interesting and informative
>> conversation for the audience. I use a software called calendly which takes
>> care of all of the time zone issues. I will send you a link, you choose I
>> time that suits you and we can go from there. All the pre-interviews and
>> interviews are recorded remotely using software called cleanfeed. There is
>> nothing to install, I will send you a link and as long as you have a good
>> microphone and a quiet place we should be fine. This is also an opportunity
>> for me to test your audio and explain the structure of the interview and
>> what the recording process looks. Great audio quality and the ability to
>> speak clearly is a must!
>>
>>
>>
>> If the pre-interview goes well we will schedule a time to record a
>> podcast episode. I like to schedule an hour for each interview, the
>> published episode will be somewhere between 30-40 minutes but by scheduling
>> an hour we have time to fix any technical issues and repeat questions and
>> answers if needed. The episode will typically be published somewhere 2 - 4
>> weeks after being recorded.
>>
>>
>>
>> If you are interested in being involved it is a good idea to listen to an
>> episode or two so you get a feel for the style and structure of the
>> podcast. I am really looking forward to working with you on this!
>>
>>
>> On Tue, Jun 23, 2020 at 2:39 PM Jody Garnett <jody.garnett at gmail.com>
>> wrote:
>>
>>> Daniel:
>>>
>>> The next step for us is to contact our projects email list with an
>>> invitation to participate, would you like to help draft some text here on
>>> email and we can send it out to projects at osgeo.org when ready.
>>>
>>> The intro you provided in this email thread is a very good starting
>>> point!
>>>
>>> --
>>> Jody Garnett
>>>
>>>
>>> On Tue, 19 May 2020 at 00:52, Daniel O'Donohue <danodonohue at gmail.com>
>>> wrote:
>>>
>>>> Hi OSGeo Marketing List
>>>>
>>>>
>>>>
>>>> My name is Daniel O’Donohue, I am a big fan and user of open source
>>>> geospatial software. I am also the host of The MapScaping Podcast which is
>>>> a weekly podcast for the geospatial community.
>>>>
>>>>
>>>>
>>>> I would like to work with you to increase the awareness of open source
>>>> geospatial software. I have published episodes about Postgres/ Postgis,
>>>> QGIS, QField and Input, R, and geospatial python which my audience has
>>>> responded well to. I would really like to promote and introduce people to
>>>> other open-source geospatial tools but producing and publishing podcasts is
>>>> not free and finding qualified guests to talk about things like GeoNode and
>>>> Geoserver is not easy.
>>>>
>>>>
>>>>
>>>> Before I go into more detail about how we might be able to work
>>>> together, here is a brief introduction to the podcast.
>>>>
>>>>
>>>>
>>>> The MapScaping Podcast is a podcast created for the geospatial
>>>> community. I publish a mixture of technical educational episodes focusing
>>>> on specific concepts and thought leadership episodes that look at certain
>>>> aspects of the geospatial industry.
>>>>
>>>> Our audience consists of business owners and geospatial professionals.
>>>> 65% of our audience is based in North America with the bulk of the
>>>> remaining 35% being based in the UK, Australia, New Zealand, and Germany.
>>>>
>>>> The average episode is downloaded between 1700 and 2100 times in the
>>>> first week after publication and will be downloaded an estimated 4000 -
>>>> 5000 times in the first. These numbers are based on organic distribution
>>>> and do not take into account any paid marketing efforts on our part. We
>>>> work hard to increase the reach of the podcast and I am confident we can
>>>> dramatically increase these numbers in the coming months but this is what
>>>> the numbers look like today.
>>>>
>>>> For every episode, we produce we also create a 2000 - 2500 word SEO
>>>> optimized article and spend a week promoting the episode across our various
>>>> channels. MapScaping has 31,400 followers on Twitter and 54,000 on
>>>> Facebook. Our email list is just over 2000.
>>>>
>>>>
>>>>
>>>> How we might be able to work together
>>>>
>>>>
>>>>
>>>> Each podcast episode and accompanying article costs $500 USD to produce
>>>> and promote.
>>>>
>>>>
>>>>
>>>> So my pitch to you is this:
>>>>
>>>>    -
>>>>
>>>>    We split the cost, $250 each. OSGeo helps me find a qualified guest
>>>>    to talk about one of OSgeo’s projects and I produce and promote the podcast
>>>>    episode.
>>>>    -
>>>>
>>>>    OSGeo helps promote the podcast episode to their audience/list
>>>>
>>>>
>>>>
>>>> If this is something that you might want to be involved with I would
>>>> love to hear from you. Also happy to go into more detail and answer any
>>>> questions you might have.
>>>>
>>>>
>>>>
>>>> Hope you are all safe and well. This is my first time posting to the
>>>> list so apologies if I have broken in rules, that was not my intention!
>>>>
>>>>
>>>>
>>>> Cheers
>>>>
>>>>
>>>>
>>>> Daniel
>>>>
>>>> _______________________________________________
>>>> Marketing mailing list
>>>> Marketing at lists.osgeo.org
>>>> https://lists.osgeo.org/mailman/listinfo/marketing
>>>
>>>
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