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<p style="margin-bottom: 0in;">Dear all, <br>
<br>
As Professor
Venkatesh said in the last message, during the meeting held in Osaka
we had an interesting talk about online marketing.</p>
<p style="margin-bottom: 0in;"><br>
</p>
<p style="margin-bottom: 0in;">In that opportunity, we discussed
issues such as Search Engine Marketing, Usability and Community
approaches. We also talked about making the website more navigable
through
tests made possible by the web site's log data.<br>
<br>
</p>
<p style="margin-bottom: 0in;"><font color="#000000"><font size="3"><span
lang="pt-BR">The
internet is becomming the main tool to promote organizations, find
users and create retention (making a user stay longer on the website
and use it's service on a regular basis) on any place in the world.
Internet marketing is a meens in which to to find new users and
contributers in a structured and mensurable way. Different from other
kinds of marketing such as print. This kind of promotion allows the
marketer to accuratelly measure marketing initiatives through logs
generated by a website's activity. Through this form of promotion, it
is possible to:</span></font></font></p>
<p style="margin-bottom: 0in;"><br>
</p>
<ul>
<li>
<p style="margin-bottom: 0in;"><font color="#000000"><font size="3"><span
lang="pt-BR">Improuve a website's usability</span></font></font></p>
</li>
<li>
<p style="margin-bottom: 0in;"><font color="#000000"><font size="3"><span
lang="pt-BR">Track where the main activities are being placed</span></font></font></p>
</li>
<li>
<p style="margin-bottom: 0in;"><font color="#000000"><font size="3"><span
lang="pt-BR">Measure conversions</span></font></font></p>
</li>
<li>
<p style="margin-bottom: 0in;"><font color="#000000"><font size="3"><span
lang="pt-BR">Track improuvements made by marketing initiatives</span></font></font></p>
</li>
</ul>
<p style="margin-bottom: 0in;"><br>
</p>
<p style="margin-bottom: 0in;"><font color="#000000"><font size="3"><span
lang="pt-BR">For
these resons, I think it is interesting to start a discussion about
what can be done in terms of online marketing.</span></font></font></p>
<p style="margin-bottom: 0in;"><br>
</p>
<p style="margin-bottom: 0in;"><font color="#000000"><font size="3"><span
lang="pt-BR">I
have included the talk's slides on the wiki @,</span></font></font></p>
<p style="margin-bottom: 0in;"><br>
</p>
<p style="margin-bottom: 0in;"><font color="#000000"><font size="3"><span
lang="pt-BR"><a class="moz-txt-link-freetext" href="http://wiki.osgeo.org/index.php/Osaka_2007#Online_Marketing">http://wiki.osgeo.org/index.php/Osaka_2007#Online_Marketing</a></span></font></font></p>
<p style="margin-bottom: 0in;"><font color="#000000"> </font>
</p>
<p style="margin-bottom: 0in;">Kind regards, </p>
<p style="margin-bottom: 0in;"><br>
</p>
<p style="margin-bottom: 0in;">Daniele.</p>
<br>
venka.osgeo wrote:
<blockquote cite="mid:473F8869.1040009@gmail.com" type="cite">Dear All,
<br>
<br>
We also had a discussion about OSGeo online marketing
<br>
when Tyler, Markus and Lorenzo were in Osaka City
<br>
University for the OSGeo Japan Chapter event
<br>
(<a class="moz-txt-link-freetext" href="http://wiki.osgeo.org/index.php/Osaka_2007">http://wiki.osgeo.org/index.php/Osaka_2007</a>)
<br>
<br>
My student, Daniele, made presentation on web analytics
<br>
and online marketing strategies. I will ask her to post
<br>
on this list so that others could give some inputs too.
<br>
<br>
Kind regards
<br>
<br>
Venka
<br>
<br>
P.S. Daniele, please follow-up on this. You can post
<br>
your presentation on the OSGeo wiki page at
<br>
<a class="moz-txt-link-freetext" href="http://wiki.osgeo.org/index.php/Osaka_2007">http://wiki.osgeo.org/index.php/Osaka_2007</a> or post
<br>
it on this mailing list.
<br>
<br>
<br>
Jo Walsh wrote:
<br>
<blockquote type="cite">dear all,
<br>
<br>
On Tue, Nov 13, 2007 at 12:44:19AM +0100, Jeroen Ticheler wrote:
<br>
<blockquote type="cite">since I'll meet Birgit in the coming days
in Valencia during the gvSIG workshop, I would like to know if anyone
has strong opinions </blockquote>
<br>
Jeroen introduced me to Birgit briefly during the gvSIG session, and
<br>
she made a lot of sense to me. Background in serious commercial GIS
<br>
marketing, did the "suite" of look-and-feel-and-concept designs for
<br>
GeoNetwork that reminded me of what Paul was calling for, and showing
<br>
off the results of for FOSS4G, back in Victoria.
<br>
<br>
I especially liked how i handed Birgit an OSGeo business card, and
<br>
after a minute she started deconstructing the logo design, placement,
<br>
and presentation of the business card. The fact they're a German *and*
American outfit rang positive bells, too.
<br>
<br>
It's be nice to get a detailed outline of exactly what they would
<br>
provide (liveCD/DVD UI? t-shirt and other portables concepts? etc) as
<br>
well as the stuff that seems obvious (web, logo+styling, cards, etc)
<br>
<br>
<br>
jo
<br>
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<br>
<br>
</blockquote>
<br>
_______________________________________________
<br>
Marketing mailing list
<br>
<a class="moz-txt-link-abbreviated" href="mailto:Marketing@lists.osgeo.org">Marketing@lists.osgeo.org</a>
<br>
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<br>
<br>
<br>
</blockquote>
<br>
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