15th of January is great for me. <br><br>Daniele<br><br><div class="gmail_quote">On Fri, Dec 12, 2008 at 3:52 AM, <span dir="ltr"><<a href="mailto:marketing-request@lists.osgeo.org">marketing-request@lists.osgeo.org</a>></span> wrote:<br>
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Today's Topics:<br>
<br>
1. RE: just some thoughts (Michael P. Gerlek)<br>
2. RE: Marketing Calendar on the Web (Michael P. Gerlek)<br>
3. RE: Feedback from Marketing Meeting (Michael P. Gerlek)<br>
4. RE: just some thoughts (Miguel Montesinos)<br>
5. Re: Feedback from Marketing Meeting (Frank Warmerdam)<br>
6. Re: Feedback from Marketing Meeting (Paul Ramsey)<br>
7. RE: just some thoughts (Michael P. Gerlek)<br>
8. RE: Feedback from Marketing Meeting (Michael P. Gerlek)<br>
<br>
<br>
----------------------------------------------------------------------<br>
<br>
Message: 1<br>
Date: Thu, 11 Dec 2008 09:22:54 -0800<br>
From: "Michael P. Gerlek" <<a href="mailto:mpg@lizardtech.com">mpg@lizardtech.com</a>><br>
Subject: RE: [Marketing] just some thoughts<br>
To: 'Miguel Montesinos' <<a href="mailto:mmontesinos@prodevelop.es">mmontesinos@prodevelop.es</a>>, OSGeo Marketing<br>
<<a href="mailto:marketing@lists.osgeo.org">marketing@lists.osgeo.org</a>><br>
Message-ID:<br>
<<a href="mailto:C55473998E248B4DAEC5342D698DFE851B69EB7B@sea-srv-mail.lizardtech.com">C55473998E248B4DAEC5342D698DFE851B69EB7B@sea-srv-mail.lizardtech.com</a>><br>
Content-Type: text/plain; charset="iso-8859-1"<br>
<br>
Miguel escribió:<br>
<br>
> I usually come up against explaining both Open Source and FOSS4G. If we<br>
> don't give some guidelines about open source, it may stop some CTOs from<br>
> going to open source, and it makes impossible therefore to adopt FOSS4G<br>
> projects.<br>
<br>
This surprises/disappoints me. Amongst the developer or technical decision maker crowd, are there really still people who in don't grok at least the overarching idea of open source?<br>
<br>
The people I meet may not know the geo world has such strong FOSS offerings, and they may not be able to articulate the differences between GPL and BSD licenses, but they definitely understand the general idea.<br>
<br>
-mpg<br>
<br>
<br>
<br>
------------------------------<br>
<br>
Message: 2<br>
Date: Thu, 11 Dec 2008 09:30:29 -0800<br>
From: "Michael P. Gerlek" <<a href="mailto:mpg@lizardtech.com">mpg@lizardtech.com</a>><br>
Subject: RE: [Marketing] Marketing Calendar on the Web<br>
To: "'Tyler Mitchell (OSGeo)'" <<a href="mailto:tmitchell@osgeo.org">tmitchell@osgeo.org</a>>, OSGeo Marketing<br>
<<a href="mailto:marketing@lists.osgeo.org">marketing@lists.osgeo.org</a>><br>
Message-ID:<br>
<<a href="mailto:C55473998E248B4DAEC5342D698DFE851B69EB7E@sea-srv-mail.lizardtech.com">C55473998E248B4DAEC5342D698DFE851B69EB7E@sea-srv-mail.lizardtech.com</a>><br>
Content-Type: text/plain; charset="us-ascii"<br>
<br>
(For those of calendar-impaired, pls send occasional meeting reminders to the list too...)<br>
<br>
-mpg<br>
<br>
<br>
-----Original Message-----<br>
From: <a href="mailto:marketing-bounces@lists.osgeo.org">marketing-bounces@lists.osgeo.org</a> [mailto:<a href="mailto:marketing-bounces@lists.osgeo.org">marketing-bounces@lists.osgeo.org</a>] On Behalf Of Tyler Mitchell (OSGeo)<br>
Sent: Thursday, December 11, 2008 12:53 AM<br>
To: OSGeo Marketing<br>
Subject: [Marketing] Marketing Calendar on the Web<br>
<br>
We just had a great committee meeting - more to come after I get some<br>
sleep.<br>
<br>
Those of us who were there until the end, decided to keep the same<br>
time for future meetings. We can still debate it if others want to,<br>
we were missing a few of you! We also planned to meet at least once<br>
a month on a specific day - the first Thursday of each month at 7am<br>
UTC (note, that's Wednesday for some of us) starting in February.<br>
<br>
I've put these into a web accessible calendar file for you to use in<br>
your calendaring application. Apparently I can also post "to do"<br>
task items and reminders there. If you sign up to it, be sure to set<br>
it to auto-update from the feed regularly.<br>
<br>
Please don't ask me to put it into some online google application,<br>
but feel free to do so if that's your preference. :) You can also<br>
read it with Mozilla Sunbird (free) or Apples iCal, plus numerous<br>
other apps. Not sure how much Outlook likes it.<br>
<br>
webcal://<a href="http://www.osgeo.org/calendars/Marketing.ics" target="_blank">www.osgeo.org/calendars/Marketing.ics</a><br>
<br>
Hope this definite time and date helps future planning!<br>
<br>
Please note, I will be working half time for much of December, and<br>
the beginning of January will be weird for many people. So I propose<br>
our next meeting to be January 15th and then into our monthly<br>
recurring schedule starting in February.<br>
<br>
Thanks to all who made the meeting very successful today. I'll get<br>
the minutes posted and circulate the action items tomorrow.<br>
<br>
Best wishes,<br>
Tyler<br>
_______________________________________________<br>
Marketing mailing list<br>
<a href="mailto:Marketing@lists.osgeo.org">Marketing@lists.osgeo.org</a><br>
<a href="http://lists.osgeo.org/mailman/listinfo/marketing" target="_blank">http://lists.osgeo.org/mailman/listinfo/marketing</a><br>
<br>
<br>
------------------------------<br>
<br>
Message: 3<br>
Date: Thu, 11 Dec 2008 09:34:21 -0800<br>
From: "Michael P. Gerlek" <<a href="mailto:mpg@lizardtech.com">mpg@lizardtech.com</a>><br>
Subject: RE: [Marketing] Feedback from Marketing Meeting<br>
To: 'Christopher Schmidt' <<a href="mailto:crschmidt@metacarta.com">crschmidt@metacarta.com</a>>,<br>
"<a href="mailto:marketing@lists.osgeo.org">marketing@lists.osgeo.org</a>" <<a href="mailto:marketing@lists.osgeo.org">marketing@lists.osgeo.org</a>><br>
Message-ID:<br>
<<a href="mailto:C55473998E248B4DAEC5342D698DFE851B69EB7F@sea-srv-mail.lizardtech.com">C55473998E248B4DAEC5342D698DFE851B69EB7F@sea-srv-mail.lizardtech.com</a>><br>
Content-Type: text/plain; charset="us-ascii"<br>
<br>
No apologies needed, imho -- such comments, when well thought out as you've done, are always helpful.<br>
<br>
Seems to be some confusion about the "marketing" and "website" charters. At the risk of introducing a Naming Thread, I'd suggest the marketing team should really be considered as "MarCom" (Marketing/Communications) and thus responsible for the content/fodder on the web (whereas the icky HTMLification of said fodder is decidedly not a marketing team role).<br>
<br>
-mpg<br>
<br>
<br>
-----Original Message-----<br>
From: <a href="mailto:marketing-bounces@lists.osgeo.org">marketing-bounces@lists.osgeo.org</a> [mailto:<a href="mailto:marketing-bounces@lists.osgeo.org">marketing-bounces@lists.osgeo.org</a>] On Behalf Of Christopher Schmidt<br>
Sent: Thursday, December 11, 2008 7:38 AM<br>
To: <a href="mailto:marketing@lists.osgeo.org">marketing@lists.osgeo.org</a><br>
Subject: [Marketing] Feedback from Marketing Meeting<br>
<br>
Hello,<br>
<br>
Upon partial review of the marketing committee meeting on IRC last<br>
night, I noticed a couple things that I'd like to comment on.<br>
<br>
First, It seems that my email was seen as a negative comment on the<br>
marketing committee. I apologize that it was seen that way.<br>
Specifically, my original email was not sent to the marketing committee<br>
for a reason: I don't see that Marketing has -- up until this point --<br>
had a strong reason to consider the website 'theirs'.<br>
<br>
We have a "web committee" who is, as far as I understand it, tasked with<br>
the maintenance of the website as it stands today. This committee is<br>
primarily -- at this time -- involved in the upkeep of the current<br>
website, and not with broad redesign movements. This is understandable.<br>
<br>
The idea of significantly changing the website seems like it would be<br>
outside the realm of any existing committee within OSGeo. WebCom is<br>
primarily tasked with maintaining the existing website. Marketing is<br>
working on branding, providing print materials, conference attendance,<br>
etc. This is fine, and perfectly reasonable.<br>
<br>
My email to the board was an effort to point out that perhaps some<br>
effort needs to be taken *outside* the purposes typically set up by<br>
these committees -- that the Board should perhaps consider a seperate<br>
task, that of a significant web presence redesign, as important to the<br>
Foundation. This is not a criticism of existing efforts -- the existing<br>
website is a fine piece of work for what it is, adn the marketing<br>
committee's efforts are similarly successful at the tasks that are being<br>
undertaken. Simply put, website redesign has not been proposed as a task<br>
that belongs to either of these committees in the past -- at least, not<br>
that I've seen.<br>
<br>
My email was designed to bring attention to this particular aspect of<br>
OSGeo's success at this time.<br>
<br>
Another complaint was that I mentioned OpenGeo as doing a good job with<br>
creating a corporate-friendly web presence, "without making a mention of<br>
how much investment has gone into such branding." Allow me to clarify:<br>
If I thought this was a task we could snap our fingers at, then I<br>
wouldn't have bothered to send an email. The task of creating a<br>
successful brand -- successful insofar as it is recognized as completing<br>
the goals that people are interested in -- is one that is very hard, and<br>
website redesign to support that goal is often expensive. Very few<br>
people who are currently participating in OSGeo have the marketing<br>
know how to do even a portion of what I suggested.<br>
<br>
The fact that this effort is so significant is exactly why I suggested<br>
that the item be considered *before* the board approves budgets for<br>
2009: specifically, if the board considers my suggestions, and finds<br>
them to have some merit, it may make some sense to address this by<br>
keeping some funds available for the task.<br>
<br>
I am sorry that my comments have upset people. I am not attempting to<br>
belittle the efforts that the marketing committee has been putting<br>
forward -- it is clearly doing important work. Nor am I trying to say<br>
that the marketing committee should be specifically taking on tasks like<br>
website redesign. Instead, I'm simply trying to offer some<br>
information/guidance, based on my own personal opinions and the feedback<br>
that I have been receiving of late.<br>
<br>
In my opinion, the OSGeo website does not, at this time, clearly achieve<br>
the following goals:<br>
<br>
* Provide a clear, concise overview of OSGeo to first time visitors.<br>
* Provide a clear description of each OSGeo project to potential<br>
users considering using OSGeo software.<br>
* Provide compelling evidence/information about OSGeo projects designed<br>
for corporate consumption.<br>
<br>
It does, on the other hand, achieve the following goals:<br>
* Provide a single stop to get access to a large quantity of<br>
information about OSGeo.<br>
* Provide an overview of recent news and upcoming events in the OSGeo<br>
community.<br>
* Provide a starting point for getting access to OSGeo projects,<br>
especially if you're familiar with them already.<br>
<br>
As a resource, these things are clearly important to the existing OSGeo<br>
community. It's just not as clear to me that the OSGeo homepage provides<br>
a useful starting point for someone beginning to look at OSGeo -- either<br>
as a Foundation, or as a home of a project they might be interested in.<br>
<br>
Perhaps the answer is "This is not what OSGeo needs." In that case, I<br>
am simply wrong: that's an easy enough answer. I don't know who is best<br>
equipped to answer that question. I think that it comes from a variety<br>
of sources: Marketing, WebCom, other groups within the project, perhaps.<br>
<br>
Perhaps the answer is "This is interesting, but less important than<br>
supporting events." I would disagree with this based on what little<br>
knowledge I have, but am willing to accept that it's not worth the<br>
time/energy of OSGeo to investigate improved website presence.<br>
<br>
Perhaps the answer is simply "We can't afford it." This is also<br>
obviously a reasonable response.<br>
<br>
None of these responses would be out of line from the Marketing<br>
committee, or OSGeo as a whole. However, I thought it would be<br>
worthwhile to bring up the possibility that OSgeo's current community<br>
site is inefficient at turning first time visitors into people who walk<br>
away not knowing what OSGeo is -- in my opinion -- for consideration of<br>
some group of people larger than myself.<br>
<br>
I apologize, again, for upsetting people with the tone of my email. I'll<br>
be honest and say that I don't really understand why this would be<br>
upsetting, but hopefully this better explains why I think that none of<br>
what I said should be seen as a criticism/failure of any existing group<br>
within OSGeo.<br>
<br>
Best Regards,<br>
--<br>
Christopher Schmidt<br>
MetaCarta<br>
_______________________________________________<br>
Marketing mailing list<br>
<a href="mailto:Marketing@lists.osgeo.org">Marketing@lists.osgeo.org</a><br>
<a href="http://lists.osgeo.org/mailman/listinfo/marketing" target="_blank">http://lists.osgeo.org/mailman/listinfo/marketing</a><br>
<br>
<br>
------------------------------<br>
<br>
Message: 4<br>
Date: Thu, 11 Dec 2008 19:13:45 +0100<br>
From: "Miguel Montesinos" <<a href="mailto:mmontesinos@prodevelop.es">mmontesinos@prodevelop.es</a>><br>
Subject: RE: [Marketing] just some thoughts<br>
To: "Michael P. Gerlek" <<a href="mailto:mpg@lizardtech.com">mpg@lizardtech.com</a>>, "OSGeo Marketing"<br>
<<a href="mailto:marketing@lists.osgeo.org">marketing@lists.osgeo.org</a>><br>
Message-ID:<br>
<E43C32BC5843E34FB4C00CDFAAAAF7D8014013FE@australia.prodevelop.local><br>
Content-Type: text/plain; charset="iso-8859-1"<br>
<br>
> This surprises/disappoints me. Amongst the developer or technical decision<br>
> maker crowd, are there really still people who in don't grok at least the<br>
> overarching idea of open source?<br>
<br>
Lots of them! Otherwise everybody would have massively come out from the dark-side and joined the open-source ;-)<br>
<br>
Of course anybody knows about open source, but a strategic decission towards it is another question. And for these kind of decissions, I usually need to convince customers about the stability, quality, sustainability and many others -ity, regarding general open source and specific OSGeo projects.<br>
<br>
Regards,<br>
<br>
Miguel<br>
<br>
<br>
> -----Mensaje original-----<br>
> De: Michael P. Gerlek [mailto:<a href="mailto:mpg@lizardtech.com">mpg@lizardtech.com</a>]<br>
> Enviado el: jueves, 11 de diciembre de 2008 18:23<br>
> Para: Miguel Montesinos; OSGeo Marketing<br>
> Asunto: RE: [Marketing] just some thoughts<br>
><br>
> Miguel escribió:<br>
><br>
> > I usually come up against explaining both Open Source and FOSS4G. If we<br>
> > don't give some guidelines about open source, it may stop some CTOs from<br>
> > going to open source, and it makes impossible therefore to adopt FOSS4G<br>
> > projects.<br>
><br>
> This surprises/disappoints me. Amongst the developer or technical decision<br>
> maker crowd, are there really still people who in don't grok at least the<br>
> overarching idea of open source?<br>
><br>
> The people I meet may not know the geo world has such strong FOSS<br>
> offerings, and they may not be able to articulate the differences between<br>
> GPL and BSD licenses, but they definitely understand the general idea.<br>
><br>
> -mpg<br>
<br>
<br>
<br>
------------------------------<br>
<br>
Message: 5<br>
Date: Thu, 11 Dec 2008 13:32:58 -0500<br>
From: Frank Warmerdam <<a href="mailto:warmerdam@pobox.com">warmerdam@pobox.com</a>><br>
Subject: Re: [Marketing] Feedback from Marketing Meeting<br>
To: "Michael P. Gerlek" <<a href="mailto:mpg@lizardtech.com">mpg@lizardtech.com</a>><br>
Cc: "<a href="mailto:marketing@lists.osgeo.org">marketing@lists.osgeo.org</a>" <<a href="mailto:marketing@lists.osgeo.org">marketing@lists.osgeo.org</a>><br>
Message-ID: <<a href="mailto:49415CDA.4000901@pobox.com">49415CDA.4000901@pobox.com</a>><br>
Content-Type: text/plain; charset=ISO-8859-1; format=flowed<br>
<br>
Michael P. Gerlek wrote:<br>
> No apologies needed, imho -- such comments, when well thought out as you've<br>
> done, are always helpful.<br>
><br>
> Seems to be some confusion about the "marketing" and "website" charters. At<br>
> the risk of introducing a Naming Thread, I'd suggest the marketing team<br>
> should really be considered as "MarCom" (Marketing/Communications) and thus<br>
> responsible for the content/fodder on the web (whereas the icky<br>
> HTMLification of said fodder is decidedly not a marketing team role).<br>
<br>
Folks,<br>
<br>
I don't think the website committee has felt it couldn't create various<br>
content for the website like that discussed. But the people involved<br>
have just not had the energy and expertise to do so. I'm confident we<br>
(on the web site) would be most appreciative of content developed by<br>
the marketing committee for the web site, as well as suggestions for<br>
navigation, etc.<br>
<br>
Best regards,<br>
--<br>
---------------------------------------+--------------------------------------<br>
I set the clouds in motion - turn up | Frank Warmerdam, <a href="mailto:warmerdam@pobox.com">warmerdam@pobox.com</a><br>
light and sound - activate the windows | <a href="http://pobox.com/%7Ewarmerdam" target="_blank">http://pobox.com/~warmerdam</a><br>
and watch the world go round - Rush | Geospatial Programmer for Rent<br>
<br>
<br>
<br>
------------------------------<br>
<br>
Message: 6<br>
Date: Thu, 11 Dec 2008 10:40:17 -0800<br>
From: "Paul Ramsey" <<a href="mailto:pramsey@cleverelephant.ca">pramsey@cleverelephant.ca</a>><br>
Subject: Re: [Marketing] Feedback from Marketing Meeting<br>
To: "Frank Warmerdam" <<a href="mailto:warmerdam@pobox.com">warmerdam@pobox.com</a>><br>
Cc: "<a href="mailto:marketing@lists.osgeo.org">marketing@lists.osgeo.org</a>" <<a href="mailto:marketing@lists.osgeo.org">marketing@lists.osgeo.org</a>><br>
Message-ID:<br>
<<a href="mailto:30fe546d0812111040q428c42b1w6ac7760306bf1e73@mail.gmail.com">30fe546d0812111040q428c42b1w6ac7760306bf1e73@mail.gmail.com</a>><br>
Content-Type: text/plain; charset=ISO-8859-1<br>
<br>
Case studies, case studies, case studies, people say. I find that it<br>
takes me about half a day per study. Now, I am notoriously lazy, so<br>
you can take that number any way you like, but there it is. And the<br>
reason I'm not cranking out case studies for osgeo? It doesn't really<br>
scratch my itch. I've got a great lead for a new postgis study burning<br>
a hole in my desk right now... I'll get to it, someday.<br>
<br>
P.<br>
<br>
On Thu, Dec 11, 2008 at 10:32 AM, Frank Warmerdam <<a href="mailto:warmerdam@pobox.com">warmerdam@pobox.com</a>> wrote:<br>
> Michael P. Gerlek wrote:<br>
>><br>
>> No apologies needed, imho -- such comments, when well thought out as<br>
>> you've<br>
>> done, are always helpful.<br>
>><br>
>> Seems to be some confusion about the "marketing" and "website" charters.<br>
>> At<br>
>> the risk of introducing a Naming Thread, I'd suggest the marketing team<br>
>> should really be considered as "MarCom" (Marketing/Communications) and<br>
>> thus<br>
>> responsible for the content/fodder on the web (whereas the icky<br>
>> HTMLification of said fodder is decidedly not a marketing team role).<br>
><br>
> Folks,<br>
><br>
> I don't think the website committee has felt it couldn't create various<br>
> content for the website like that discussed. But the people involved<br>
> have just not had the energy and expertise to do so. I'm confident we<br>
> (on the web site) would be most appreciative of content developed by<br>
> the marketing committee for the web site, as well as suggestions for<br>
> navigation, etc.<br>
><br>
> Best regards,<br>
> --<br>
> ---------------------------------------+--------------------------------------<br>
> I set the clouds in motion - turn up | Frank Warmerdam,<br>
> <a href="mailto:warmerdam@pobox.com">warmerdam@pobox.com</a><br>
> light and sound - activate the windows | <a href="http://pobox.com/%7Ewarmerdam" target="_blank">http://pobox.com/~warmerdam</a><br>
> and watch the world go round - Rush | Geospatial Programmer for Rent<br>
><br>
> _______________________________________________<br>
> Marketing mailing list<br>
> <a href="mailto:Marketing@lists.osgeo.org">Marketing@lists.osgeo.org</a><br>
> <a href="http://lists.osgeo.org/mailman/listinfo/marketing" target="_blank">http://lists.osgeo.org/mailman/listinfo/marketing</a><br>
><br>
<br>
<br>
------------------------------<br>
<br>
Message: 7<br>
Date: Thu, 11 Dec 2008 10:41:43 -0800<br>
From: "Michael P. Gerlek" <<a href="mailto:mpg@lizardtech.com">mpg@lizardtech.com</a>><br>
Subject: RE: [Marketing] just some thoughts<br>
To: 'Miguel Montesinos' <<a href="mailto:mmontesinos@prodevelop.es">mmontesinos@prodevelop.es</a>>, OSGeo Marketing<br>
<<a href="mailto:marketing@lists.osgeo.org">marketing@lists.osgeo.org</a>><br>
Message-ID:<br>
<<a href="mailto:C55473998E248B4DAEC5342D698DFE851B69EB87@sea-srv-mail.lizardtech.com">C55473998E248B4DAEC5342D698DFE851B69EB87@sea-srv-mail.lizardtech.com</a>><br>
Content-Type: text/plain; charset="iso-8859-1"<br>
<br>
Okay, so I'm likely talking to the wrong people out there :-(<br>
<br>
I just hate to see us have to spend time/money selling the general open source idea, when there are other groups out there are already doing that (and likely way better than we could).<br>
<br>
-mpg<br>
<br>
<br>
-----Original Message-----<br>
From: Miguel Montesinos [mailto:<a href="mailto:mmontesinos@prodevelop.es">mmontesinos@prodevelop.es</a>]<br>
Sent: Thursday, December 11, 2008 10:14 AM<br>
To: Michael P. Gerlek; OSGeo Marketing<br>
Subject: RE: [Marketing] just some thoughts<br>
<br>
> This surprises/disappoints me. Amongst the developer or technical decision<br>
> maker crowd, are there really still people who in don't grok at least the<br>
> overarching idea of open source?<br>
<br>
Lots of them! Otherwise everybody would have massively come out from the dark-side and joined the open-source ;-)<br>
<br>
Of course anybody knows about open source, but a strategic decission towards it is another question. And for these kind of decissions, I usually need to convince customers about the stability, quality, sustainability and many others -ity, regarding general open source and specific OSGeo projects.<br>
<br>
Regards,<br>
<br>
Miguel<br>
<br>
<br>
> -----Mensaje original-----<br>
> De: Michael P. Gerlek [mailto:<a href="mailto:mpg@lizardtech.com">mpg@lizardtech.com</a>]<br>
> Enviado el: jueves, 11 de diciembre de 2008 18:23<br>
> Para: Miguel Montesinos; OSGeo Marketing<br>
> Asunto: RE: [Marketing] just some thoughts<br>
><br>
> Miguel escribió:<br>
><br>
> > I usually come up against explaining both Open Source and FOSS4G. If we<br>
> > don't give some guidelines about open source, it may stop some CTOs from<br>
> > going to open source, and it makes impossible therefore to adopt FOSS4G<br>
> > projects.<br>
><br>
> This surprises/disappoints me. Amongst the developer or technical decision<br>
> maker crowd, are there really still people who in don't grok at least the<br>
> overarching idea of open source?<br>
><br>
> The people I meet may not know the geo world has such strong FOSS<br>
> offerings, and they may not be able to articulate the differences between<br>
> GPL and BSD licenses, but they definitely understand the general idea.<br>
><br>
> -mpg<br>
<br>
<br>
<br>
------------------------------<br>
<br>
Message: 8<br>
Date: Thu, 11 Dec 2008 10:52:02 -0800<br>
From: "Michael P. Gerlek" <<a href="mailto:mpg@lizardtech.com">mpg@lizardtech.com</a>><br>
Subject: RE: [Marketing] Feedback from Marketing Meeting<br>
To: 'Paul Ramsey' <<a href="mailto:pramsey@cleverelephant.ca">pramsey@cleverelephant.ca</a>>, Frank Warmerdam<br>
<<a href="mailto:warmerdam@pobox.com">warmerdam@pobox.com</a>>, "<a href="mailto:marketing@lists.osgeo.org">marketing@lists.osgeo.org</a>"<br>
<<a href="mailto:marketing@lists.osgeo.org">marketing@lists.osgeo.org</a>><br>
Message-ID:<br>
<<a href="mailto:C55473998E248B4DAEC5342D698DFE851B69EB88@sea-srv-mail.lizardtech.com">C55473998E248B4DAEC5342D698DFE851B69EB88@sea-srv-mail.lizardtech.com</a>><br>
Content-Type: text/plain; charset="us-ascii"<br>
<br>
I write a lot of content fodder for my day job, but I'm not keen on doing more of that for OSGeo too.<br>
<br>
Which is why I fear this is something we'd have to pay to get them done up for us. (I suggested Tina Cary for this at last night's meeting.)<br>
<br>
Assuming we have agreement that it would be a valuable thing.<br>
<br>
<br>
<br>
<br>
Note there are different kinds of "case studies", varying by length and media type; I'm using the term very loosely here. Here are three samples I'm familiar with:<br>
<a href="http://www.lizardtech.com/files/geo/casestudies/CityOfAurora.pdf" target="_blank">http://www.lizardtech.com/files/geo/casestudies/CityOfAurora.pdf</a><br>
<a href="http://www.gisuser.com/content/view/15523/28/" target="_blank">http://www.gisuser.com/content/view/15523/28/</a><br>
<a href="http://www.terragis.net/2008/11/24/obama-campaign-mapping-voters-with-mapserver-postgis-and-openlayers/" target="_blank">http://www.terragis.net/2008/11/24/obama-campaign-mapping-voters-with-mapserver-postgis-and-openlayers/</a><br>
<br>
Although I'll note note of them give any qualitative/quantitative ROI numbers or factors, which would be ideal.<br>
<br>
The last one, in fact, is being turned into a piece for my monthly GeoConnexion column. And, now that I think of it, you should know that TylerM and I are going to compile all the 18 columns to date into one large OSGeo Journal issue -- which, if I do say so myself, will make a great piece of marketing collateral...<br>
<br>
-mpg<br>
<br>
<br>
<br>
-----Original Message-----<br>
From: Paul Ramsey [mailto:<a href="mailto:pramsey@cleverelephant.ca">pramsey@cleverelephant.ca</a>]<br>
Sent: Thursday, December 11, 2008 10:40 AM<br>
To: Frank Warmerdam<br>
Cc: Michael P. Gerlek; <a href="mailto:marketing@lists.osgeo.org">marketing@lists.osgeo.org</a><br>
Subject: Re: [Marketing] Feedback from Marketing Meeting<br>
<br>
Case studies, case studies, case studies, people say. I find that it<br>
takes me about half a day per study. Now, I am notoriously lazy, so<br>
you can take that number any way you like, but there it is. And the<br>
reason I'm not cranking out case studies for osgeo? It doesn't really<br>
scratch my itch. I've got a great lead for a new postgis study burning<br>
a hole in my desk right now... I'll get to it, someday.<br>
<br>
P.<br>
<br>
On Thu, Dec 11, 2008 at 10:32 AM, Frank Warmerdam <<a href="mailto:warmerdam@pobox.com">warmerdam@pobox.com</a>> wrote:<br>
> Michael P. Gerlek wrote:<br>
>><br>
>> No apologies needed, imho -- such comments, when well thought out as<br>
>> you've<br>
>> done, are always helpful.<br>
>><br>
>> Seems to be some confusion about the "marketing" and "website" charters.<br>
>> At<br>
>> the risk of introducing a Naming Thread, I'd suggest the marketing team<br>
>> should really be considered as "MarCom" (Marketing/Communications) and<br>
>> thus<br>
>> responsible for the content/fodder on the web (whereas the icky<br>
>> HTMLification of said fodder is decidedly not a marketing team role).<br>
><br>
> Folks,<br>
><br>
> I don't think the website committee has felt it couldn't create various<br>
> content for the website like that discussed. But the people involved<br>
> have just not had the energy and expertise to do so. I'm confident we<br>
> (on the web site) would be most appreciative of content developed by<br>
> the marketing committee for the web site, as well as suggestions for<br>
> navigation, etc.<br>
><br>
> Best regards,<br>
> --<br>
> ---------------------------------------+--------------------------------------<br>
> I set the clouds in motion - turn up | Frank Warmerdam,<br>
> <a href="mailto:warmerdam@pobox.com">warmerdam@pobox.com</a><br>
> light and sound - activate the windows | <a href="http://pobox.com/%7Ewarmerdam" target="_blank">http://pobox.com/~warmerdam</a><br>
> and watch the world go round - Rush | Geospatial Programmer for Rent<br>
><br>
> _______________________________________________<br>
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><br>
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End of Marketing Digest, Vol 15, Issue 14<br>
*****************************************<br>
</blockquote></div><br><br clear="all"><br>-- <br>Researcher @ Osaka City University<br>Graduate School for Creative Cities<br><a href="http://gisws.media.osaka-cu.ac.jp/gistrends">http://gisws.media.osaka-cu.ac.jp/gistrends</a><br>
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