<html><head></head><body style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; ">The only issue with competing for Google search terms that include commercial product brands is that many of these companies are active adopters and contributors to OSGeo projects. Note that ESRI is among this group. Competing with your partners for eyeballs is a line you need to walk carefully.<div><br></div><div>Also - I'm not sure that promoting the "us vs. them" of "open vs. proprietary" is a very healthy approach for the organization.</div><div><br></div><div>Dave</div><div><br></div><div><br><div>
<span class="Apple-style-span" style="border-collapse: separate; color: rgb(0, 0, 0); font-family: Helvetica; font-size: 12px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-align: auto; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; -webkit-text-decorations-in-effect: none; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0; "><span class="Apple-style-span" style="border-collapse: separate; -webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; color: rgb(0, 0, 0); font-family: Helvetica; font-size: 12px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; -webkit-text-decorations-in-effect: none; text-indent: 0px; -webkit-text-size-adjust: auto; text-transform: none; orphans: 2; white-space: normal; widows: 2; word-spacing: 0px; "><div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><span class="Apple-style-span" style="border-collapse: separate; -webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; color: rgb(0, 0, 0); font-family: Helvetica; font-size: 12px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; -webkit-text-decorations-in-effect: none; text-indent: 0px; -webkit-text-size-adjust: auto; text-transform: none; orphans: 2; white-space: normal; widows: 2; word-spacing: 0px; "><div>Dave McIlhagga</div><div><a href="http://www.mapsherpa.com">www.mapsherpa.com</a></div><div><a href="http://www.dmsolutions.ca">www.dmsolutions.ca</a></div></span></div></span></span>
</div>
<br><div><div>On 2009-10-20, at 11:41 AM, Peter Batty wrote:</div><br class="Apple-interchange-newline"><blockquote type="cite">A couple of thoughts ... I think that if people are specifically looking for open source geospatial solutions, conference, etc they probably find OSGeo and FOSS4G pretty readily (and if not a bit of simple SEO tweaking should do the trick). <div>
<br></div><div>For example, if you google for Open Source Geospatial then <a href="http://osgeo.org/">osgeo.org</a> is the top hit. If you google for Open Source GIS then we move down to fifth, but still on the front page (we might want to mention the phrase open source GIS more or add it to the keywords in the page metadata if it's not there, if we think that's a phrase we want to be top for).</div>
<div><br></div><div>If we are going to pay for adwords then I would vote they should be something that would not otherwise show up OSGeo sites - for example generic terms like "web mapping" or "spatial database", or names of commercial competitors like "ESRI".</div>
<div><br></div><div>If I had a small budget to experiment with this, I would probably add a page to the OSGeo site focused on users of existing closed source GIS (or possibly ESRI specifically) - something pretty concise and punchy, like "top 5 reasons why you should consider an open source web mapping platform" (and perhaps "in conjunction with your existing GIS"?), and then pay to have the keyword ESRI return that page in the list. And we need to make sure we have the appropriate stats tracking to see how well it's working. Google Analytics integrates with their advertising stuff so that is probably the obvious choice.</div>
<div><br></div><div>I'd be happy to volunteer a bit of time to help with this.</div><div><br></div><div>Cheers,</div><div> Peter.<br><br><div class="gmail_quote">On Tue, Oct 20, 2009 at 12:51 AM, daniele.ocu ocu <span dir="ltr"><<a href="mailto:daniele.ocu@gmail.com">daniele.ocu@gmail.com</a>></span> wrote:<br>
<blockquote class="gmail_quote" style="margin:0 0 0 .8ex;border-left:1px #ccc solid;padding-left:1ex;">I worked with Google Adwords for a couple of years a while back, a lot has changed since then.<br><br>A nice tool for getting new Keywords (apart from of corse Googles own tool) is:<br>
<br><a href="http://freekeywords.wordtracker.com/" target="_blank">http://freekeywords.wordtracker.com/</a><br>
<br>Another great sour of information on PayPerClick advertising is the Marketing Experiments Website. Really interesting to have a look at the Webclinics<br><br><a href="http://www.marketingexperiments.com/index.php?searchword=adwords&option=search&x=0&y=0" target="_blank">http://www.marketingexperiments.com/index.php?searchword=adwords&option=search&x=0&y=0</a><br>
<br>Daniele<br><br><br><br><div class="gmail_quote">On Tue, Oct 20, 2009 at 1:00 AM, <span dir="ltr"><<a href="mailto:marketing-request@lists.osgeo.org" target="_blank">marketing-request@lists.osgeo.org</a>></span> wrote:<br>
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Today's Topics:<br>
<br>
1. Re: AdWords? (Lorenzo Becchi)<br>
2. Re: AdWords? (Alex Mandel)<br>
3. Re: AdWords? (Tyler Mitchell)<br>
4. Re: AdWords? (Lorenzo Becchi)<br>
<br>
<br>
----------------------------------------------------------------------<br>
<br>
Message: 1<br>
Date: Mon, 19 Oct 2009 15:26:26 +1100<br>
From: Lorenzo Becchi <<a href="mailto:lorenzo@ominiverdi.com" target="_blank">lorenzo@ominiverdi.com</a>><br>
Subject: Re: [Marketing] AdWords?<br>
To: "Tyler Mitchell (OSGeo)" <<a href="mailto:tmitchell@osgeo.org" target="_blank">tmitchell@osgeo.org</a>><br>
Cc: <a href="mailto:marketing@lists.osgeo.org" target="_blank">marketing@lists.osgeo.org</a><br>
Message-ID:<br>
<<a href="mailto:58c3b9530910182126k5fbbeba8idef550befe4027e0@mail.gmail.com" target="_blank">58c3b9530910182126k5fbbeba8idef550befe4027e0@mail.gmail.com</a>><br>
Content-Type: text/plain; charset="iso-8859-1"<br>
<br>
I have an idea:<br>
why not using it for FOSS4G 2010?<br>
:)<br>
<br>
suggestions for the keywords?<br>
<br>
lorenzo<br>
<br>
<br>
On Thu, Sep 17, 2009 at 11:03 AM, Tyler Mitchell (OSGeo) <<br>
<a href="mailto:tmitchell@osgeo.org" target="_blank">tmitchell@osgeo.org</a>> wrote:<br>
<br>
> Anyone familiar with using Google AdWords? I've received a $100 voucher<br>
> for testing it out and would be glad for some guidance on testing it and<br>
> tracking its usage.<br>
><br>
> _______________________________________________<br>
> Marketing mailing list<br>
> <a href="mailto:Marketing@lists.osgeo.org" target="_blank">Marketing@lists.osgeo.org</a><br>
> <a href="http://lists.osgeo.org/mailman/listinfo/marketing" target="_blank">http://lists.osgeo.org/mailman/listinfo/marketing</a><br>
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Message: 2<br>
Date: Sun, 18 Oct 2009 21:43:51 -0700<br>
From: Alex Mandel <<a href="mailto:tech_dev@wildintellect.com" target="_blank">tech_dev@wildintellect.com</a>><br>
Subject: Re: [Marketing] AdWords?<br>
To: <a href="mailto:marketing@lists.osgeo.org" target="_blank">marketing@lists.osgeo.org</a><br>
Message-ID: <<a href="mailto:4ADBEE87.2090200@wildintellect.com" target="_blank">4ADBEE87.2090200@wildintellect.com</a>><br>
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<br>
Frank and someone else, can't remember right now also offered to donate<br>
some adwords credits they had too. Should we do a donate your adwords<br>
campaign to build up a budget?<br>
<br>
Alex<br>
<br>
Lorenzo Becchi wrote:<br>
> I have an idea:<br>
> why not using it for FOSS4G 2010?<br>
> :)<br>
><br>
> suggestions for the keywords?<br>
><br>
> lorenzo<br>
><br>
><br>
> On Thu, Sep 17, 2009 at 11:03 AM, Tyler Mitchell (OSGeo) <<br>
> <a href="mailto:tmitchell@osgeo.org" target="_blank">tmitchell@osgeo.org</a>> wrote:<br>
><br>
>> Anyone familiar with using Google AdWords? I've received a $100 voucher<br>
>> for testing it out and would be glad for some guidance on testing it and<br>
>> tracking its usage.<br>
>><br>
<br>
<br>
<br>
<br>
------------------------------<br>
<br>
Message: 3<br>
Date: Mon, 19 Oct 2009 15:52:22 +1100<br>
From: Tyler Mitchell <<a href="mailto:tmitchell.osgeo@shaw.ca" target="_blank">tmitchell.osgeo@shaw.ca</a>><br>
Subject: Re: [Marketing] AdWords?<br>
To: <a href="mailto:tech@wildintellect.com" target="_blank">tech@wildintellect.com</a><br>
Cc: <a href="mailto:marketing@lists.osgeo.org" target="_blank">marketing@lists.osgeo.org</a><br>
Message-ID: <<a href="mailto:cf8fe04f36e55.4adc8b36@shaw.ca" target="_blank">cf8fe04f36e55.4adc8b36@shaw.ca</a>><br>
Content-Type: text/plain; charset="iso-8859-1"<br>
<br>
Very nice ideas Alex and Lorenzo. Let's brainstorm some terms too so we're ready to use them :) I'm not all that familiar with the methods of using adwords well, but will help wherever I can.<br>
<br>
----- Original Message -----<br>
From: Alex Mandel <<a href="mailto:tech_dev@wildintellect.com" target="_blank">tech_dev@wildintellect.com</a>><br>
Date: Monday, October 19, 2009 3:43 pm<br>
Subject: Re: [Marketing] AdWords?<br>
To: <a href="mailto:marketing@lists.osgeo.org" target="_blank">marketing@lists.osgeo.org</a><br>
<br>
> Frank and someone else, can't remember right now also offered to<br>
> donatesome adwords credits they had too. Should we do a donate<br>
> your adwords<br>
> campaign to build up a budget?<br>
><br>
> Alex<br>
><br>
> Lorenzo Becchi wrote:<br>
> > I have an idea:<br>
> > why not using it for FOSS4G 2010?<br>
> > :)<br>
> ><br>
> > suggestions for the keywords?<br>
> ><br>
> > lorenzo<br>
> ><br>
> ><br>
> > On Thu, Sep 17, 2009 at 11:03 AM, Tyler Mitchell (OSGeo) <<br>
> > <a href="mailto:tmitchell@osgeo.org" target="_blank">tmitchell@osgeo.org</a>> wrote:<br>
> ><br>
> >> Anyone familiar with using Google AdWords? I've<br>
> received a $100 voucher<br>
> >> for testing it out and would be glad for some guidance on<br>
> testing it and<br>
> >> tracking its usage.<br>
> >><br>
><br>
><br>
> _______________________________________________<br>
> Marketing mailing list<br>
> <a href="mailto:Marketing@lists.osgeo.org" target="_blank">Marketing@lists.osgeo.org</a><br>
> <a href="http://lists.osgeo.org/mailman/listinfo/marketing" target="_blank">http://lists.osgeo.org/mailman/listinfo/marketing</a><br>
><br>
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<br>
Message: 4<br>
Date: Mon, 19 Oct 2009 16:17:59 +1100<br>
From: Lorenzo Becchi <<a href="mailto:lorenzo@ominiverdi.com" target="_blank">lorenzo@ominiverdi.com</a>><br>
Subject: Re: [Marketing] AdWords?<br>
To: <a href="mailto:tmitchell@osgeo.org" target="_blank">tmitchell@osgeo.org</a><br>
Cc: <a href="mailto:marketing@lists.osgeo.org" target="_blank">marketing@lists.osgeo.org</a>, <a href="mailto:tech@wildintellect.com" target="_blank">tech@wildintellect.com</a><br>
Message-ID:<br>
<<a href="mailto:58c3b9530910182217m10866929i6672f2987a229513@mail.gmail.com" target="_blank">58c3b9530910182217m10866929i6672f2987a229513@mail.gmail.com</a>><br>
Content-Type: text/plain; charset="iso-8859-1"<br>
<br>
I've been using it for a while, few year ago, while still a web developer.<br>
It was very easy at the time and I suppose it's easier now.<br>
You create a project (don't know the exact term) and choose keywords for it.<br>
Then google specify the price per click for every keyword. You are able to<br>
decide which keyword activate and you always have the control over the money<br>
you've spent already and it's plenty of stats.<br>
<br>
lorenzo<br>
<br>
<br>
On Mon, Oct 19, 2009 at 3:52 PM, Tyler Mitchell <<a href="mailto:tmitchell.osgeo@shaw.ca" target="_blank">tmitchell.osgeo@shaw.ca</a>>wrote:<br>
<br>
> Very nice ideas Alex and Lorenzo. Let's brainstorm some terms too so we're<br>
> ready to use them :) I'm not all that familiar with the methods of using<br>
> adwords well, but will help wherever I can.<br>
><br>
> ----- Original Message -----<br>
> From: Alex Mandel <<a href="mailto:tech_dev@wildintellect.com" target="_blank">tech_dev@wildintellect.com</a>><br>
> Date: Monday, October 19, 2009 3:43 pm<br>
> Subject: Re: [Marketing] AdWords?<br>
> To: <a href="mailto:marketing@lists.osgeo.org" target="_blank">marketing@lists.osgeo.org</a><br>
><br>
> > Frank and someone else, can't remember right now also offered to<br>
> > donatesome adwords credits they had too. Should we do a donate<br>
> > your adwords<br>
> > campaign to build up a budget?<br>
> ><br>
> > Alex<br>
> ><br>
> > Lorenzo Becchi wrote:<br>
> > > I have an idea:<br>
> > > why not using it for FOSS4G 2010?<br>
> > > :)<br>
> > ><br>
> > > suggestions for the keywords?<br>
> > ><br>
> > > lorenzo<br>
> > ><br>
> > ><br>
> > > On Thu, Sep 17, 2009 at 11:03 AM, Tyler Mitchell (OSGeo) <<br>
> > > <a href="mailto:tmitchell@osgeo.org" target="_blank">tmitchell@osgeo.org</a>> wrote:<br>
> > ><br>
> > >> Anyone familiar with using Google AdWords? I've<br>
> > received a $100 voucher<br>
> > >> for testing it out and would be glad for some guidance on<br>
> > testing it and<br>
> > >> tracking its usage.<br>
> > >><br>
> ><br>
> ><br>
> > _______________________________________________<br>
> > Marketing mailing list<br>
> > <a href="mailto:Marketing@lists.osgeo.org" target="_blank">Marketing@lists.osgeo.org</a><br>
> > <a href="http://lists.osgeo.org/mailman/listinfo/marketing" target="_blank">http://lists.osgeo.org/mailman/listinfo/marketing</a><br>
> ><br>
><br>
> _______________________________________________<br>
> Marketing mailing list<br>
> <a href="mailto:Marketing@lists.osgeo.org" target="_blank">Marketing@lists.osgeo.org</a><br>
> <a href="http://lists.osgeo.org/mailman/listinfo/marketing" target="_blank">http://lists.osgeo.org/mailman/listinfo/marketing</a><br>
><br>
><br>
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End of Marketing Digest, Vol 25, Issue 4<br>
****************************************<br>
</blockquote></div><br><br clear="all"><br><br><br>
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