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<div class="moz-cite-prefix">In the Marketing Committee meeting
today, we discussed how we would pay for distribution of
DVDs/USBs/Stickers to 50 - 100 events around the world (at ~ $50 -
$400 per event).<br>
<br>
Options floated:<br>
1. Volunteer(s) coordinate the once off printing of 1000s of
DVD/USB/stickers, then coordinate the posting to events. This will
require volunteer(s) to step up and coordinate. Ideally, have a
volunteer for each region. Downside, in some places we will print
too many, sometimes not enough.<br>
<br>
2. Events to coordinate printing of material for their own events
in line with our sponsorship guidelines, then send a bill to
OSGeo. Downside, the will result in lots of micro payments, along
with associated time processing them.<br>
<br>
3. Push the publishing and distributing to a printing provider.
Downside, this will require someone to research options, and it
will probably cost us more. It might still result in lots of micro
payments (to the printer)<br>
<br>
Daniel, as OSGeo Treasurer, I'm interested to hear your thoughts.<br>
Others are also welcome to add suggestions.<br>
<br>
On 27/03/2013 8:23 AM, Cameron Shorter wrote:<br>
</div>
<blockquote cite="mid:515211E1.4060902@gmail.com" type="cite">
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In the recent OSGeo Budget [1], the marketing committee has been
allocated $10K, (up from $5K in 2012).<br>
Specifically for: "General events support (starter kits,
LiveDVD/USB matching funds)".<br>
This is in line with OSGeo principles [2]<br>
<br>
<h3 style="color: rgb(0, 0, 0); background-image: none;
background-color: rgb(255, 255, 255); font-weight: bold; margin:
0px 0px 0.3em; padding-top: 0.5em; padding-bottom: 0.17em;
border-bottom-style: none; font-size: 17px; font-family:
sans-serif; font-style: normal; font-variant: normal;
letter-spacing: normal; line-height: 19.046875px; orphans: auto;
text-align: start; text-indent: 0px; text-transform: none;
white-space: normal; widows: auto; word-spacing: 0px;
-webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px;
background-position: initial initial; background-repeat: initial
initial;"><span class="mw-headline" id="Packaging_and_Marketing">Packaging
and Marketing</span></h3>
<p style="margin: 0.4em 0px 0.5em; line-height: 19.046875px;
color: rgb(0, 0, 0); font-family: sans-serif; font-size: 13px;
font-style: normal; font-variant: normal; font-weight: normal;
letter-spacing: normal; orphans: auto; text-align: start;
text-indent: 0px; text-transform: none; white-space: normal;
widows: auto; word-spacing: 0px; -webkit-text-size-adjust: auto;
-webkit-text-stroke-width: 0px; background-color: rgb(255, 255,
255);">OSGeo's marketing effort has primarily been focused
around the packaging and documentation efforts of<span
class="Apple-converted-space"> </span><a
moz-do-not-send="true" href="http://live.osgeo.org/"
class="external text" rel="nofollow" style="text-decoration:
none; color: rgb(51, 102, 187); background-image:
url(http://wiki.osgeo.org/skins/monobook/external.png);
padding-right: 13px; background-position: 100% 50%;
background-repeat: no-repeat no-repeat;">OSGeo-Live</a>, and
to a lesser extend,<span class="Apple-converted-space"> </span><a
moz-do-not-send="true" href="http://trac.osgeo.org/osgeo4w/"
class="external text" rel="nofollow" style="text-decoration:
none; color: rgb(51, 102, 187); background-image:
url(http://wiki.osgeo.org/skins/monobook/external.png);
padding-right: 13px; background-position: 100% 50%;
background-repeat: no-repeat no-repeat;">osgeo4w</a>. In 2012,
OSGeo-Live was used at<span class="Apple-converted-space"> </span><a
moz-do-not-send="true"
href="http://wiki.osgeo.org/wiki/Live_GIS_History"
class="external text" rel="nofollow" style="text-decoration:
none; color: rgb(51, 102, 187); background-image:
url(http://wiki.osgeo.org/skins/monobook/external.png);
padding-right: 13px; background-position: 100% 50%;
background-repeat: no-repeat no-repeat;">45 events</a><span
class="Apple-converted-space"> </span>without OSGeo's
financial support. It has been entirely driven by volunteer
labour, with 140 OSGeo-Live volunteers, and printing costs have
been covered by local events or sponsors.</p>
<p style="margin: 0.4em 0px 0.5em; line-height: 19.046875px;
color: rgb(0, 0, 0); font-family: sans-serif; font-size: 13px;
font-style: normal; font-variant: normal; font-weight: normal;
letter-spacing: normal; orphans: auto; text-align: start;
text-indent: 0px; text-transform: none; white-space: normal;
widows: auto; word-spacing: 0px; -webkit-text-size-adjust: auto;
-webkit-text-stroke-width: 0px; background-color: rgb(255, 255,
255);">In the last couple of years, OSGeo has covered local
chapter expenses required to purchase<span
class="Apple-converted-space"> </span><a
moz-do-not-send="true"
href="http://wiki.osgeo.org/wiki/Exhibition_Pack"
class="external text" rel="nofollow" style="text-decoration:
none; color: rgb(51, 102, 187); background-image:
url(http://wiki.osgeo.org/skins/monobook/external.png);
padding-right: 13px; background-position: 100% 50%;
background-repeat: no-repeat no-repeat;">non-consumable items
for conference booths</a>(such as a retractable banner).</p>
<p style="margin: 0.4em 0px 0.5em; line-height: 19.046875px;
color: rgb(0, 0, 0); font-family: sans-serif; font-size: 13px;
font-style: normal; font-variant: normal; font-weight: normal;
letter-spacing: normal; orphans: auto; text-align: start;
text-indent: 0px; text-transform: none; white-space: normal;
widows: auto; word-spacing: 0px; -webkit-text-size-adjust: auto;
-webkit-text-stroke-width: 0px; background-color: rgb(255, 255,
255);">In moving forward, OSGeo hope to extend marketing reach
by providing co-contributions toward printing costs of
consumable items at conferences, such as toward OSGeo-Live DVDs.</p>
<br>
So based upon this, I'd like to ask for suggestions on how we
should update marketing guidelines [3] on how funding should be
allocated.<br>
<br>
Here is a rough suggestion for starting:<br>
* Spatial related conferences can receive 100% funding for
OSGeo-Live DVD printing for 10% of expected conference attendees.
(Ie, if 500 attendees, OSGeo will fund printing of 50 DVDs).
[Estimated Value: (50 conferences) * (200 people attending) * 10%
* ($2 / DVD) = $2,000.<br>
<br>
* Additionally, OSGeo will match sponsorship funds (up to $500)
for conference consumables (such as printing OSGeo-Live USBs - LOC
to decide how best to spend this). [Estimated Value: (15
conferences) * $200 = $3,000].<br>
<br>
* Marketing pack for non-consumables continued to be allocated to
LOCs requesting it. [Value: 3 * $500 = $1,500]<br>
<br>
[1] <a moz-do-not-send="true" class="moz-txt-link-freetext"
href="http://wiki.osgeo.org/wiki/OSGeo_Budget_2013">http://wiki.osgeo.org/wiki/OSGeo_Budget_2013</a><br>
[2]
<a moz-do-not-send="true" class="moz-txt-link-freetext"
href="http://wiki.osgeo.org/wiki/Board_Meeting_2013-02-26#Conferences_and_related_events">http://wiki.osgeo.org/wiki/Board_Meeting_2013-02-26#Conferences_and_related_events</a><br>
[3]
<a moz-do-not-send="true" class="moz-txt-link-freetext"
href="http://wiki.osgeo.org/wiki/Marketing_Committee#Current_Marketing_Activities">http://wiki.osgeo.org/wiki/Marketing_Committee#Current_Marketing_Activities</a><br>
<pre class="moz-signature" cols="72">--
Cameron Shorter
Geospatial Solutions Manager
Tel: +61 (0)2 8570 5050
Mob: +61 (0)419 142 254
Think Globally, Fix Locally
Geospatial Solutions enhanced with Open Standards and Open Source
<a moz-do-not-send="true" class="moz-txt-link-freetext" href="http://www.lisasoft.com">http://www.lisasoft.com</a>
</pre>
</blockquote>
<br>
<br>
<pre class="moz-signature" cols="72">--
Cameron Shorter
Geospatial Solutions Manager
Tel: +61 (0)2 8570 5050
Mob: +61 (0)419 142 254
Think Globally, Fix Locally
Geospatial Solutions enhanced with Open Standards and Open Source
<a class="moz-txt-link-freetext" href="http://www.lisasoft.com">http://www.lisasoft.com</a>
</pre>
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