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Nicolas, Marc,<br>
You both have proposed some excellent ideas on what we should do
within the marketing committee, and I think you are also offering to
make it happen? Thank you.<br>
<br>
I suggest put your ideas into the existing marketing wiki, as linked
from here: <a class="moz-txt-link-freetext" href="https://wiki.osgeo.org/wiki/Marketing_Committee">https://wiki.osgeo.org/wiki/Marketing_Committee</a><br>
<br>
I suggest not being scared to archive old content. Maybe initially
move under an "Old Material" heading, with strikeout font, or move
to an "archive" wiki page, and eventually remove all together. Some
of this old content I've created, and I'll be delighted to see it
ruthlessly refreshed and improved in the ways you've suggested.<br>
<br>
I expect that once you put draft ideas together with a commitment to
move it forward, you will attract positive feedback, and likely
attract more volunteers.<br>
<br>
I don't think it matters much whether you work under the banner of
"marketing committee", "web committee" or "conference committee".
The key element is that something gets done. We are volunteers, and
we are effective as a "do-ocracy".<br>
<br>
So please feel empowered, and start putting your ideas into the
wiki. Ask for feedback. It is always easier to discuss an idea after
someone has writing a first draft. I'd love to see what you suggest.<br>
<br>
Warm regards, Cameron<br>
<br>
<div class="moz-cite-prefix">On 18/03/2016 10:11 am, Jody Garnett
wrote:<br>
</div>
<blockquote
cite="mid:CAOhbgAkE_Pq-B7ZgbYQHay6qiMPXi4VZ0oXzm+evHHrHbgYrxA@mail.gmail.com"
type="cite">
<div dir="ltr">Thanks for the clarity Marc, there is a very
different focus between the two activities.
<div><br>
</div>
<div>My two-cents is what we need here - and what Cameron asked
for at the start of the thread - is volunteers to put time on
the table. OSGeo is a volunteer organization, please in pitch
in to make it great.</div>
</div>
<div class="gmail_extra"><br clear="all">
<div>
<div class="gmail_signature">
<div dir="ltr">
<div>
<div dir="ltr">
<div>--</div>
<div>Jody Garnett</div>
</div>
</div>
</div>
</div>
</div>
<br>
<div class="gmail_quote">On 17 March 2016 at 09:37, Marc
VLOEMANS <span dir="ltr"><<a moz-do-not-send="true"
href="mailto:marcvloemans1@gmail.com" target="_blank">marcvloemans1@gmail.com</a>></span>
wrote:<br>
<blockquote class="gmail_quote" style="margin:0 0 0
.8ex;border-left:1px #ccc solid;padding-left:1ex">
<div dir="ltr">All<br>
<pre>
If this year's marketing communication and budget is reflecting last
year's, then that's of course a discretionary Board decision.
To combine WebCom and MarkCom can in that case be a practical solution, for now...
However, to combine them more permanently would downgrade the 'Art of Marketing'
to just 'Promotion'. And would not emply the total toolbox at our disposal to grow usage of
FOSS for GIS. Marketing can be so much more...
In order to really benefit from all marketing has to offer, we need to have established at a minimum level:
- what are our offerings/products/services and their added end value?
- what is (are) our target segment audience(s), direct and indirect for the above?
- how do we create interest for it/these (the promotional aspect) per target group?
- how/via which appropriate channels do we distribute that offering-product-service (incl OSGeo-Live)
- which community members/orgs/externals/partners/suppliers are to be involved
- what are available timelines, resources and deliverables?
And these questions-answers are to be addressed interdependently in a single coherent approach.
If such approach is considered too far fetched...then just have a single Com
for the future, focusing on promotional aspects and media; 'PromCom'.
Not my preferred choice, though ;-)
Marc Vloemans</pre>
</div>
<div class="gmail_extra"><br clear="all">
<div>
<div>
<div dir="ltr">
<div>Kind regards,<br>
<br>
</div>
Marc Vloemans<br>
<div><br>
Mobile +31(0)651 844262<br>
LinkedIn: <a moz-do-not-send="true"
href="http://nl.linkedin.com/in/marcvloemans"
target="_blank">http://nl.linkedin.com/in/marcvloemans</a><br>
Twitter: <a moz-do-not-send="true"
href="http://twitter.com/marcvloemans"
target="_blank">http://twitter.com/marcvloemans</a>
<div><a moz-do-not-send="true"
href="http://www.slideshare.net/marcvloemans"
target="_blank">http://www.slideshare.net/marcvloemans</a></div>
<br>
</div>
</div>
</div>
</div>
<div>
<div class="h5">
<br>
<div class="gmail_quote">2016-03-17 12:45 GMT+01:00
Gert-Jan van der Weijden (OSGeo.nl) <span dir="ltr"><<a
moz-do-not-send="true"
href="mailto:gert-jan@osgeo.nl" target="_blank"><a class="moz-txt-link-abbreviated" href="mailto:gert-jan@osgeo.nl">gert-jan@osgeo.nl</a></a>></span>:<br>
<blockquote class="gmail_quote" style="margin:0 0 0
.8ex;border-left:1px #ccc solid;padding-left:1ex">Hi
all,<br>
<br>
The website is a tool, just as OSGeo-Live is a
tool.<br>
The 2 committees (WebCom and MarkCom) are closely
related.<br>
<br>
In my opinion MarkCom set the goals and probably
defines what tools are needed to reach these
goals.<br>
WebCom makes sure one of these tools is up and
running.<br>
That requires different skill, which makes it a
valid choice to keep the 2 committees separated.<br>
<br>
<br>
Regards,<br>
<br>
Gert-Jan<br>
<br>
<br>
<br>
Venkatesh Raghavan schreef op 16-03-2016 7:53:<br>
<blockquote class="gmail_quote" style="margin:0 0
0 .8ex;border-left:1px #ccc
solid;padding-left:1ex">
<div>
<div>
On 3/16/2016 3:00 PM, Massimiliano Cannata
wrote:<br>
<br>
<blockquote class="gmail_quote"
style="margin:0 0 0 .8ex;border-left:1px
#ccc solid;padding-left:1ex">
I think that nicolas ideas are fully
right. Website is one of the<br>
best<br>
marketing tool.<br>
Maybe making one committee from two
dormient make one awake... could<br>
we<br>
consider to join webcom and marketing in a
new one?<br>
</blockquote>
<br>
I also think that merging web and marketing
committees would make a<br>
lot<br>
of sense.<br>
<br>
Best<br>
<br>
Venka<br>
<br>
<blockquote class="gmail_quote"
style="margin:0 0 0 .8ex;border-left:1px
#ccc solid;padding-left:1ex">
Maxi<br>
Il 15/Mar/2016 21:39, "Jody Garnett" <<a
moz-do-not-send="true"
href="mailto:jody.garnett@gmail.com"
target="_blank"><a class="moz-txt-link-abbreviated" href="mailto:jody.garnett@gmail.com">jody.garnett@gmail.com</a></a>>
ha<br>
scritto:<br>
<br>
Thanks Cameron & Nick, could you start
outlining a "reboot" on the<br>
wiki<br>
and grab an agenda item for next months
board meeting? We also have<br>
a<br>
hangout/workparty for board members (and
officers?) in case you want<br>
some<br>
companionship shaping the wiki page.<br>
<br>
--<br>
Jody Garnett<br>
<br>
On 15 March 2016 at 04:38, nicolas bozon
<<a moz-do-not-send="true"
href="mailto:nicolas.bozon@gmail.com"
target="_blank">nicolas.bozon@gmail.com</a>><br>
wrote:<br>
<br>
Dear Cameron, Marketing Committee, OSGeo
Directors,<br>
<br>
As a member of the so called "dormant"
Marketing Committee, i would<br>
be<br>
glad to help revitalising it.<br>
<br>
In fact it hasn't been a satisfactory nor
confortable situation to<br>
be a<br>
member of such a forgotten commitee since
2012.<br>
So i'd like to volunteer for championing
such committee reboot, and<br>
propose to help define strategic changes,
recruit new members and<br>
tackle<br>
some of the administrative tasks.<br>
I can also chair the Committee if needed,
and if this is<br>
appropriated for<br>
gathering the troops. Cameron, I am not
Santa (but 'Klaus' only:)),<br>
but I'd<br>
be very glad to learn from your experience
and we may try to enhance<br>
things<br>
together.<br>
<br>
However,i think the commitee's mission and
role should be revised,<br>
probably indepth modified, and aligned
with the new OSGeo plans.<br>
My main point is that the mandate of the
OSGeo Marketing Committee<br>
must<br>
go way beyond the funding of OSGeo events
and the managment of<br>
consumables<br>
or swag, as it mostly did (or not) until
now.<br>
OSGeo Live is one of our best marketing
tool to showcase some of the<br>
Foundation's software projects, but not to
promote and market the<br>
Foundation itself IMHO.<br>
OSGeo Live must of course be kept inside a
new marketing plan, but<br>
the<br>
latter shouldn't be built on DVDs and
events only.<br>
<br>
According to me, improving OSGeo Marketing
globally is one of the<br>
most<br>
important and urgent action to be taken
according to the new<br>
strategic plan<br>
defined by the Board.<br>
It must help OSGeo to be presented as more
matured, more inclusive,<br>
more<br>
professional, and fully considered by the
broader geospatial<br>
community.<br>
<br>
I believe such reborn Marketing Committee
should work closely along<br>
with<br>
the Board of Directors, the Website
Committee and a few motivated<br>
contributors, in order to:<br>
<br>
- Define a consitent OSGeo identity from
existing material<br>
(including<br>
revised graphic guidelines, new shapes and
colors aligned with<br>
identified<br>
needs and recent web trends, new scalable
vector graphics, web fonts<br>
...)<br>
- Refine the OSGeo web identity (including
main site redesign<br>
through the<br>
developement a new drupal theme,
responsive webdesign, efficient and<br>
reusable visuals...)<br>
- Enhance OSGeo web content and presence
(including blog, journal,<br>
newsletter and bring more activity on
various social networks)<br>
- Market the OSGeo brand online and at all
kind of events (including<br>
consumables management, viral marketing,
direct marketing...)<br>
<br>
Such actions could be prioritized and
voted by the Committee's<br>
members,<br>
coordinated by the commitee's chair
according to the Committee<br>
members, and<br>
aligned with the allocated budget and
volunteered time.<br>
<br>
I sincerly hope we can reboot and improve
our Marketing Committee<br>
together, in order to grow and market our
Foundation better.<br>
Let us talk, decide and act now ! Enough
rest for MarkCom' !<br>
<br>
Best regards,<br>
<br>
Nick<br>
<br>
</blockquote>
</div>
</div>
</blockquote>
</blockquote>
</div>
</div>
</div>
</div>
</blockquote>
</div>
</div>
</blockquote>
<br>
<div class="moz-cite-prefix">On 15/03/2016 10:22 pm, Marc Vloemans
wrote:<br>
</div>
<blockquote
cite="mid:C9CEDF42-5669-457F-9956-88EF1C6CF9A1@gmail.com"
type="cite">
<div>Before handing out money to undoubtedly worthy causes...a
marketing (which is more than just the promotional 'P' ) plan
would be the usual starting point. Agreed upon by the Board and
with input from all.</div>
<div><br>
</div>
<div>So. Why is what is given to whom, when and to what amount?
Effectively; what precedes a marketing committee.</div>
<div><br>
</div>
<div>Unless, a plan/framework is in place, Santa Claus/Easter
Bunny/Tooth Fairy/etc. can expect to receive a lot of flak.
Groups and initiatives have no clue as to what (governable)
rules to comply with. Besides all sorts of unwanted chaos and
misunderstandings can be expected.</div>
<div><br>
</div>
<div>By the way, does one also not start to code without some sort
of initial and agreed plan?</div>
<div><br>
</div>
<div>Any volunteers besides me to have a stab at it?</div>
<div><br>
<div>Vriendelijke groet,
<div>Marc Vloemans</div>
<div><br>
</div>
</div>
</div>
<div><br>
</div>
</blockquote>
<blockquote
cite="mid:CAOhbgAkE_Pq-B7ZgbYQHay6qiMPXi4VZ0oXzm+evHHrHbgYrxA@mail.gmail.com"
type="cite">
<div class="gmail_extra">
<div class="gmail_quote">
<blockquote class="gmail_quote" style="margin:0 0 0
.8ex;border-left:1px #ccc solid;padding-left:1ex">
<div class="gmail_extra">
<div>
<div class="h5">
<div class="gmail_quote">
<blockquote class="gmail_quote" style="margin:0 0 0
.8ex;border-left:1px #ccc solid;padding-left:1ex">
<blockquote class="gmail_quote" style="margin:0 0
0 .8ex;border-left:1px #ccc
solid;padding-left:1ex">
<div>
<div>
<blockquote class="gmail_quote"
style="margin:0 0 0 .8ex;border-left:1px
#ccc solid;padding-left:1ex">
2016-03-15 8:42 GMT+01:00 Cameron Shorter<br>
<<a moz-do-not-send="true"
href="mailto:cameron.shorter@gmail.com"
target="_blank">cameron.shorter@gmail.com</a>>:<br>
<br>
OSGeo needs help distributing money to
worthy causes. We need an<br>
OSGeo<br>
Santa Clause.<br>
<br>
The current state of play is:<br>
* The OSGeo Board has allocated budget for
an OSGeo marketing<br>
committee<br>
to distribute.<br>
<br>
* But, our OSGeo Marketing committee has
imploded. (I was the last<br>
chair, a few years back). It seems no one
is interested in the<br>
administrative tasks of giving away money,
doing the administrative<br>
work of<br>
writing cheques, being accountable,
deciding which requests get<br>
funded<br>
verses which don't based on a set of
guidelines.<br>
<br>
My take is that handing out money to
worthy marketing causes can't<br>
be<br>
too important, as it is not bugging anyone
enough to want to step up<br>
and<br>
volunteer to fix it. But I'd be delighted
to proven wrong, and see<br>
some<br>
people volunteer to step up to revitalise
the OSGeo marketing<br>
committee. If<br>
you are possibly interested, please speak
up. I'd be happy to help<br>
you get<br>
started.<br>
<br>
A first task would be to consider this
request from Bob.<br>
<br>
Warm regards, Cameron<br>
<br>
On 9/03/2016 6:29 am, Jody Garnett wrote:<br>
<br>
Sounds like an amazing event, marketing
committee should have a<br>
budget<br>
to work against shortly (it is an agenda
topic for this week and you<br>
can<br>
see the budget<br>
<br>
</blockquote>
<<a moz-do-not-send="true"
href="https://wiki.osgeo.org/wiki/Board_of_Directors#Operational_Budget_for_2016"
rel="noreferrer" target="_blank">https://wiki.osgeo.org/wiki/Board_of_Directors#Operational_Budget_for_2016</a>><br>
</div>
</div>
<blockquote class="gmail_quote" style="margin:0
0 0 .8ex;border-left:1px #ccc
solid;padding-left:1ex">
[1]
<div>
<div><br>
on the wiki ).<br>
<br>
Cameron is involved with both marketing
committee and OSGeo live and<br>
should be able to assist.<br>
<br>
--<br>
Jody Garnett<br>
<br>
On 8 March 2016 at 08:59, Bob Basques <<a
moz-do-not-send="true"
href="mailto:bbasques@sharedgeo.org"
target="_blank"><a class="moz-txt-link-abbreviated" href="mailto:bbasques@sharedgeo.org">bbasques@sharedgeo.org</a></a>><br>
wrote:<br>
<br>
All,<br>
<br>
I haven’t heard anything back on the
following request from anyone<br>
(other than Jody commenting about where
this should be sent . . .).<br>
<br>
So trying again . . .<br>
<br>
--------------------<br>
<br>
All,<br>
<br>
First, let me know if this is the wrong
list to request from.<br>
<br>
We’re holding a regional Geo conference
and would like to include<br>
a<br>
OSGeo-Live thumb drive in each attendees
goody bag. So, please<br>
consider<br>
this an official request for funding of
OSGeo Live Thumb Drives for<br>
the<br>
event.<br>
<br>
This is a multi- discipline, multi-state
event for all things Geo.<br>
60<br>
confirmed presenters. This will be a
highly knowledgable audience<br>
and<br>
because of the varied subject matter it
will be an excellent venue<br>
to get<br>
the word out to new folks about OSGeo and
it’s mission, via the<br>
OSGeo Live<br>
project. More info about the event can be
seen here:<br>
<br>
</div>
</div>
<a moz-do-not-send="true"
href="http://www.umgeocon.org"
rel="noreferrer" target="_blank">www.umgeocon.org</a>
[2]
<div>
<div><br>
<br>
We’ve planned for 350 attendees. We can
make our own thumb<br>
drives,<br>
and/or pay to have them made ourselves.
We’ve handed these out in<br>
the past<br>
and will also include a getting started
cheat sheet for each user to<br>
get<br>
them going with the least amount of
effort.<br>
<br>
I haven’t checked lately for the going
rate on these. Local<br>
suppliers<br>
are advertising ~$5 each for an 8GB USB3.0
blank drive.<br>
<br>
Request is for $2000 ($1750 for Drives,
$250 for copying the OSGeo<br>
Live<br>
suite to each).<br>
<br>
Related, my submission of the OSGeo Live
presentation has been<br>
accepted<br>
at the event, and there will also be a
(free) GeoMOOSE workshop.<br>
<br>
bobb<br>
<br>
--<br>
Bob Basques<br>
<<a moz-do-not-send="true"
href="mailto:bbasques@sharedgeo.org"
target="_blank">bbasques@sharedgeo.org</a>><a
moz-do-not-send="true"
href="mailto:bbasques@sharedgeo.org"
target="_blank"><a class="moz-txt-link-abbreviated" href="mailto:bbasques@sharedgeo.org">bbasques@sharedgeo.org</a></a><br>
<a moz-do-not-send="true"
href="tel:612.598.9210"
value="+16125989210" target="_blank">612.598.9210</a><br>
<br>
_______________________________________________<br>
Board mailing list<br>
<a moz-do-not-send="true"
href="mailto:Board@lists.osgeo.org"
target="_blank">Board@lists.osgeo.org</a><br>
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<br>
</div>
</div>
</blockquote>
<a class="moz-txt-link-abbreviated" href="mailto:listBoard@lists.osgeo.orghttp://">listBoard@lists.osgeo.orghttp://</a><a
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href="http://lists.osgeo.org/mailman/listinfo/board"
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<blockquote class="gmail_quote" style="margin:0
0 0 .8ex;border-left:1px #ccc
solid;padding-left:1ex">
<div>
<div>
<br>
--<br>
Cameron Shorter,<br>
Software and Data Solutions Manager<br>
LISAsoft<br>
Suite 112, Jones Bay Wharf,<br>
26 - 32 Pirrama Rd, Pyrmont NSW 2009<br>
<br>
</div>
</div>
P <a moz-do-not-send="true"
href="tel:%2B61%202%209009%205000"
value="+61290095000" target="_blank">+61 2
9009 5000</a>, W <a moz-do-not-send="true"
href="http://www.lisasoft.com"
rel="noreferrer" target="_blank">www.lisasoft.com</a>
[3], F <a moz-do-not-send="true"
href="tel:%2B61%202%209009%205099"
value="+61290095099" target="_blank">+61 2
9009 5099</a><span><br>
<br>
_______________________________________________<br>
Discuss mailing list<br>
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href="mailto:Discuss@lists.osgeo.org"
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<span>
<br>
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Discuss mailing list<br>
<a moz-do-not-send="true"
href="mailto:Discuss@lists.osgeo.org"
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<br>
<br>
<br>
</span>
Links:<br>
------<br>
[1] <a moz-do-not-send="true"
href="https://wiki.osgeo.org/wiki/Board_of_Directors#Operational_Budget_for_2016"
rel="noreferrer" target="_blank">https://wiki.osgeo.org/wiki/Board_of_Directors#Operational_Budget_for_2016</a><br>
[2] <a moz-do-not-send="true"
href="http://www.umgeocon.org"
rel="noreferrer" target="_blank">http://www.umgeocon.org</a><br>
[3] <a moz-do-not-send="true"
href="http://www.lisasoft.com"
rel="noreferrer" target="_blank">http://www.lisasoft.com</a><span><br>
<br>
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<br>
<fieldset class="mimeAttachmentHeader"></fieldset>
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<pre class="moz-signature" cols="72">--
Cameron Shorter,
Software and Data Solutions Manager
LISAsoft
Suite 112, Jones Bay Wharf,
26 - 32 Pirrama Rd, Pyrmont NSW 2009
P +61 2 9009 5000, W <a class="moz-txt-link-abbreviated" href="http://www.lisasoft.com">www.lisasoft.com</a>, F +61 2 9009 5099</pre>
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