<html><head><meta http-equiv="Content-Type" content="text/html charset=utf-8"></head><body style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space;" class="">My 2c<div class=""><br class=""></div><div class="">Sophisticated - recognisable evolution from original and easy to implement in ancilliary branding (e.g. local chapters)</div><div class=""><br class=""></div><div class="">Great work by the team and external designers, looking forward to whatever you decide to implement<br class=""><div class="">
<span class="Apple-style-span" style="border-collapse: separate; color: rgb(0, 0, 0); font-family: Helvetica; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-align: -webkit-auto; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; -webkit-text-decorations-in-effect: none; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; ">______<br class="">Steven<br class=""><br class=""></span>
</div>
<br class=""><div><blockquote type="cite" class=""><div class="">On 4 May 2017, at 17:17, <a href="mailto:marketing-request@lists.osgeo.org" class="">marketing-request@lists.osgeo.org</a> wrote:</div><br class="Apple-interchange-newline"><div class=""><div class="">Send Marketing mailing list submissions to<br class=""><span class="Apple-tab-span" style="white-space:pre"> </span><a href="mailto:marketing@lists.osgeo.org" class="">marketing@lists.osgeo.org</a><br class=""><br class="">To subscribe or unsubscribe via the World Wide Web, visit<br class=""><span class="Apple-tab-span" style="white-space:pre"> </span>https://lists.osgeo.org/mailman/listinfo/marketing<br class="">or, via email, send a message with subject or body 'help' to<br class=""><span class="Apple-tab-span" style="white-space:pre"> </span>marketing-request@lists.osgeo.org<br class=""><br class="">You can reach the person managing the list at<br class=""><span class="Apple-tab-span" style="white-space:pre"> </span>marketing-owner@lists.osgeo.org<br class=""><br class="">When replying, please edit your Subject line so it is more specific<br class="">than "Re: Contents of Marketing digest..."<br class=""><br class=""><br class="">Today's Topics:<br class=""><br class=""> 1. Re: Logo Design (Guido Stein)<br class=""><br class=""><br class="">----------------------------------------------------------------------<br class=""><br class="">Message: 1<br class="">Date: Thu, 04 May 2017 16:17:11 +0000<br class="">From: Guido Stein <gstein@appgeo.com><br class="">To: Jody Garnett <jody.garnett@gmail.com>, Jeffrey Johnson<br class=""><span class="Apple-tab-span" style="white-space:pre"> </span><ortelius@gmail.com>, Peter Mooney <petermooney78@gmail.com><br class="">Cc: Marketing <marketing@lists.osgeo.org><br class="">Subject: Re: [Marketing] Logo Design<br class="">Message-ID:<br class=""><span class="Apple-tab-span" style="white-space:pre"> </span><CAPGOLVt-9+anVgjEh+N4v7C9y0-qFqFo4tux+uq7bH+UgGkwBQ@mail.gmail.com><br class="">Content-Type: text/plain; charset="utf-8"<br class=""><br class="">Hey folks,<br class=""><br class="">I really like the sophisticated new logo. I think the compass rose circle<br class="">looks like little legs and feet ... as in our community marching together<br class="">moving forward... blah blah...<br class=""><br class="">My only issue is that the alignment of the byline (e.g. Events, Education,<br class="">etc...). It's really unclear if it is left aligned to the "O" in "OSGeo" or<br class="">right aligned with the compass rose.<br class=""><br class="">Great work folks, keep it up.<br class=""><br class="">-Guido<br class=""><br class="">On Thu, May 4, 2017 at 11:01 AM Jody Garnett <jody.garnett@gmail.com> wrote:<br class=""><br class=""><blockquote type="cite" class="">There was one newer from yesterday's meeting as the designer responds to<br class="">our feedback. I have an action item to gather up the feedback thus far for<br class="">this email list.<br class="">On Thu, May 4, 2017 at 7:53 AM Jeffrey Johnson <ortelius@gmail.com> wrote:<br class=""><br class=""><blockquote type="cite" class="">These is the current iteration from the designer.<br class=""><br class="">On Thu, May 4, 2017 at 3:22 AM, Peter Mooney <petermooney78@gmail.com><br class="">wrote:<br class=""><blockquote type="cite" class="">Cameron,<br class=""><br class="">I have been looking at the logos on this PDF shared from Google Drive<br class=""><br class=""></blockquote>https://drive.google.com/file/d/0B1D61nG9ZgtbdmpmcTh4SnBYMFU/view?usp=sharing<br class=""><blockquote type="cite" class=""><br class="">Perhaps there is another listing of the options?<br class=""><br class="">Peter<br class=""><br class="">On Thu, May 4, 2017 at 10:55 AM, Cameron Shorter <<br class=""></blockquote>cameron.shorter@gmail.com><br class=""><blockquote type="cite" class="">wrote:<br class=""><blockquote type="cite" class=""><br class="">I assume there are logo options listed somewhere? I can't seem to find<br class="">them.<br class=""><br class="">Jody, to address your concerns, can we limit logo changes to changing<br class=""></blockquote></blockquote>text<br class=""><blockquote type="cite" class=""><blockquote type="cite" class="">to an open font, and possibly adjust colours, but keep the same logo<br class="">pattern?<br class=""><br class=""><br class="">On 4/5/17 3:31 pm, Jody Garnett wrote:<br class=""><br class="">Astrid I got a couple problems with our current logo, Color does not<br class="">provide much contrast affecting legibility, font is commercial so I<br class=""></blockquote></blockquote>had to<br class=""><blockquote type="cite" class=""><blockquote type="cite" class="">buy it to generate new sponsor logos.<br class=""><br class="">Can you say what you like about the current logo/ branding? Perhaps we<br class=""></blockquote></blockquote>can<br class=""><blockquote type="cite" class=""><blockquote type="cite" class="">find something to work from.<br class="">On Wed, May 3, 2017 at 2:45 PM Astrid Emde (OSGeo) <<br class=""></blockquote></blockquote>astrid_emde@osgeo.org><br class=""><blockquote type="cite" class=""><blockquote type="cite" class="">wrote:<br class=""><blockquote type="cite" class=""><br class="">Hi,<br class=""><br class="">I am a bit late with my answer.<br class=""><br class="">I would like to suggest to stay with our actual OSGeo logo. It is good<br class="">and it is much nicer than the suggestions and many other Logos from<br class="">local chapters or OSGeo-Live refer to it or the seal.<br class=""><br class="">Astrid<br class=""><br class="">Am 2017-04-28 22:46, schrieb Jeffrey Johnson:<br class=""><blockquote type="cite" class="">I've asked the vendor to add an example OSGeo Live derivative logo<br class=""></blockquote></blockquote></blockquote></blockquote>to<br class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class="">the presentation on this page.<br class=""><br class=""><br class=""><br class="">On Fri, Apr 28, 2017 at 1:41 PM, Jeffrey Johnson <<br class=""></blockquote></blockquote></blockquote></blockquote>ortelius@gmail.com><br class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class="">wrote:<br class=""><blockquote type="cite" class="">On Fri, Apr 28, 2017 at 1:36 PM, Cameron Shorter<br class=""><cameron.shorter@gmail.com> wrote:<br class=""><blockquote type="cite" class="">Hi Jeffrey,<br class=""><br class="">Thanks for the heads up. As the person who created the OSGeo-Live<br class="">logo, I'd<br class="">prefer not to have to spend extra time to re-create it, for what<br class=""></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote>I'd<br class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class="">consider little to no extra return on investment.<br class=""></blockquote><br class="">Not required. OSGeo live can continue to use the old one if you<br class=""></blockquote></blockquote></blockquote></blockquote></blockquote>want.<br class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><br class=""><blockquote type="cite" class="">I'm not about to block the awesome momentum that I'm seeing<br class=""></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote>happening<br class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class="">in<br class="">marketing committee, but will note that I'm in favour of leaving<br class=""></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote>the<br class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class="">osgeo<br class="">logo unchanged.<br class=""></blockquote><br class="">Thats fine. There is no reason for everyone to agree.<br class=""><br class=""><blockquote type="cite" class="">Can we justify paying an external agency to update all<br class=""></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote>derivatives of<br class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class="">the<br class="">OSGeo logo? If not, we should be careful about asking OSGeo<br class="">communities to<br class="">invest time in updating their logos. (We should be valuing the<br class=""></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote>time<br class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class="">of our<br class="">communities too).<br class=""></blockquote><br class="">The external agency will provide a system in which sub-brands can<br class="">follow the logo and stay on brand which the sub brands/projects can<br class="">choose to use or not. This is the same scenario for sub-sites on<br class=""></blockquote></blockquote></blockquote></blockquote></blockquote>the<br class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class="">site. This project will provide a framework to work in. Its up to<br class=""></blockquote></blockquote></blockquote></blockquote></blockquote>the<br class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class="">communities, initiatives etc to work within it and be on brand ...<br class=""></blockquote></blockquote></blockquote></blockquote></blockquote>or<br class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class="">not.<br class=""><br class=""><blockquote type="cite" class="">Cheers, Cameron<br class=""><br class=""><br class=""><br class="">On 29/4/17 1:09 am, Jeffrey Johnson wrote:<br class=""><blockquote type="cite" class=""><br class="">Or I should say a set of guidelines for how derivative logos<br class=""></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote>should<br class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class="">look and follow the brand. This is applicable for local chapters<br class=""></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote>too<br class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class="">(i.e. https://wiki.osgeo.org/images/9/9b/Logo-osgeo.nl.png)<br class=""><br class="">On Thu, Apr 27, 2017 at 2:56 PM, Jeffrey Johnson<br class=""><ortelius@gmail.com><br class="">wrote:<br class=""><blockquote type="cite" class=""><br class="">These derivative logos are included in the scope of work.<br class=""><br class="">On Thu, Apr 27, 2017 at 16:30 Cameron Shorter<br class=""><cameron.shorter@gmail.com><br class="">wrote:<br class=""><blockquote type="cite" class=""><br class="">A comment on logo design:<br class=""><br class="">There are a number of logos that have been created which are<br class=""></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote>based<br class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class="">on<br class="">the<br class="">old logo. Eg: OSGeo-Live logo.<br class="">https://live.osgeo.org/_images/banner.png<br class=""><br class="">If the old logo changes, then I think it important to consider<br class=""></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote>the<br class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class="">impact<br class="">of updating all derivative logos.<br class=""><br class=""><br class="">On 28/4/17 7:11 am, Jody Garnett wrote:<br class=""><br class="">Meeting mins are available from yesterday (sending to the email<br class="">list<br class="">here<br class="">for the record).<br class="">----<br class=""><br class="">2017-04-26 Meeting - Visitor Journey | Logo Design<br class=""><br class=""><br class="">Date: April 26 2017 - 16:00 PM<br class=""><br class="">Agenda<br class=""><br class="">Last Meeting Follow-Up<br class=""><br class="">Review: Visitor Journey document.<br class=""><br class="">Set up meeting with Harrison Grundy<br class=""><br class=""><br class="">New Business<br class=""><br class="">Milestone: Presentation Initial Branding - Concept & Strategy.<br class=""><br class="">Review Wireframes: Interaction Design V2 - moved to next<br class=""></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote>meeting.<br class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><br class="">Request for input: ‘Case Studies’<br class=""><br class=""><br class="">Attendees<br class=""><br class="">Get Interactive<br class=""><br class="">Jeffrey Lasut (Project Owner),<br class=""><br class="">Patrick Kepel (Project Manager),<br class=""><br class="">Ching Knikkink (Senior Designer)<br class=""><br class=""><br class="">OSGeo<br class=""><br class="">Jody<br class=""><br class="">Jeffrey Johnson (technical difficulty)<br class=""><br class="">Minutes<br class=""><br class="">Review: Visitor Journey document:<br class=""><br class=""><br class="">In the latest mail conversation OSGeo stated that the Visitor<br class="">Journey is<br class="">going to be an ongoing process. Review added information by<br class=""></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote>OSGeo.<br class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><br class=""><br class="">Link to the Visitor Journey document’:<br class=""><br class=""><br class=""><br class=""></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote>https://docs.google.com/a/getinteractive.nl/spreadsheets/d/1KX8Li3DMP5nbrE2QZyw23pAhDzVxsCoQ3x1-XwD_w60/edit?usp=sharing<br class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><br class=""><br class="">Review of document with Jody and Patrick:<br class=""><br class="">Clarification that this is an ongoing process<br class=""><br class="">Should we fill in a guess, or leave blank?<br class=""><br class="">Balance between<br class=""><br class="">Awareness / Consideration / Evaluation<br class=""><br class="">Most content that has been initially written here should be<br class=""></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote>moved<br class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class="">down<br class="">into adoption<br class=""><br class="">Adoption<br class=""><br class="">This is what is easiest to write since it was we focus on<br class=""><br class="">Impress / Enthuse / Advocate<br class=""><br class="">Community development, building<br class=""><br class="">JG and JJ: Started filling in the document yesterday<br class=""><br class="">JG outlined the academic and outreach stories<br class=""><br class="">Needs review from GeoForAll and local chapter volunteers<br class=""><br class="">Q: How many people worked on the document?<br class=""><br class="">3 to 4 people?<br class=""><br class="">Q: How comfortable are we that this document is complete?<br class=""><br class="">Most of the ideas are on the table<br class=""><br class="">Can be more clearly expressed / with correct technical language<br class=""><br class="">Do not think we are missing anything BIG<br class=""><br class="">Request review/content from Academic and Local Chapter<br class=""></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote>volunteers<br class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><br class="">Q: Can Get Interactive proceed, or are they going to be stuck<br class="">waiting<br class="">for<br class="">this document?<br class=""><br class="">This spreadsheet is needed to drive wireframe creation<br class=""><br class="">Wireframe creation is stuck on this, but there is other work<br class=""></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote>that<br class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class="">can be<br class="">done while Get Interactive waits<br class=""><br class=""><br class="">Discussion/Clarifications to help guide OSGeo in filling in<br class=""></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote>this<br class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class="">information:<br class=""><br class=""><br class="">Stages - for non-community members (example students)<br class=""><br class="">Awareness - Consider to use OSGeo projects, go to an OSGeo<br class=""></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote>events<br class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><br class="">Just the knowledge that open source mapping, research tools<br class=""></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote>exist.<br class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><br class="">Bonus if they learn about local chapters, or GeoForAll<br class=""></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote>communities<br class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class="">that<br class="">can help<br class=""><br class="">Adoption - made their decision to use/or are already using open<br class="">source<br class="">for<br class="">their project or theses<br class=""><br class="">What tools we can provide to make this easier<br class=""><br class="">GeoForAll can help support them here<br class=""><br class="">Ideal Story: Write a thesis using GRASS for analysis, and<br class="">contribute a<br class="">new<br class="">plugin to GRASS<br class=""><br class="">Impress - have so much fun with open source mapping they want<br class=""></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote>to<br class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class="">join<br class="">OSGeo<br class=""><br class="">Presenting papers<br class=""><br class="">Telling other other Grad students<br class=""><br class=""><br class="">Stages - for stakeholders<br class=""><br class="">Awareness<br class=""><br class="">Check that members are aware of all that OSGeo offers<br class=""><br class="">Focused on building connections between OSGeo groups<br class=""><br class="">Adoption - how to take part in more OSGeo activities<br class=""><br class="">How to encourage stakeholders to participate in OSGeo (rather<br class=""><br class="">If you work on a project, how to set up a code sprint<br class=""><br class="">If you work on a local chapter, how to join marketing committee<br class=""><br class="">Impress<br class=""><br class="">Both messager outreach to non-members<br class=""><br class="">Promote OSGeo as an organization - name OSGeo as a solution<br class=""><br class="">Recruit new members to grow our community<br class=""><br class=""><br class="">Conversation about terms (see Legend tab of spreadsheet)<br class=""><br class="">Which content do we need?<br class=""><br class="">Information<br class=""><br class="">Things that need to be written<br class=""><br class="">Tutorial is a content (could be delivered as a workshop, video,<br class="">website,<br class="">pdf, handout)<br class=""><br class="">Examples: Getting Started, FAQ, Project Information, Tutorials,<br class="">Case<br class="">Studies, MOU, Press Release, MOU<br class=""><br class="">Which media can we use?<br class=""><br class="">Formats<br class=""><br class="">Examples: website, offline (brochures, handouts), videos,<br class=""></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote>demos,<br class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class="">magazines, social media<br class=""><br class="">Which channels<br class=""><br class="">Where the communication occurs<br class=""><br class="">The same content can go out on multiple channels - example a<br class=""></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote>press<br class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class="">release<br class="">on our website and via gisuser<br class=""><br class="">Different channels require different media - the same tutorial<br class="">may be a<br class="">PDF on the website, a handout at a conference, and a video on<br class="">YouTube.<br class=""><br class="">Website, Twitter, Facebook, Linkedin, Conference Booth,<br class=""></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote>Conference<br class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class="">Presentation, Conference Workshop<br class=""><br class="">Examples: Website (landing pages), MailChimp (channel for<br class=""></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote>email),<br class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class="">GisUser<br class="">(channel for press release), Git (channel for code), mailing<br class=""></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote>list<br class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class="">(channel<br class="">for email)<br class=""><br class="">Tools, response and followup:<br class=""><br class="">Goal is to create a response in the target audience<br class=""><br class="">Follow up email after user has downloaded the software<br class=""><br class="">Collecting biz cards at a conference to check back with booth<br class="">attendees<br class=""><br class="">Create an interaction between events:<br class=""><br class="">Download qgis, get an email three days later about a local<br class=""></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote>meetup<br class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class="">in<br class="">your<br class="">area, follow up with foss4g news<br class=""><br class="">Call-to-Action button on the website (landing page)<br class=""><br class=""><br class="">Stages - for stakeholders members<br class=""><br class="">Awareness<br class=""><br class="">Consider to join us (rather than just use our software and<br class="">materials)<br class=""><br class="">You can join a local chapter and take part<br class=""><br class="">How to encourage service providers into productive<br class=""></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote>contributors?<br class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><br class="">Do you support open source? Are you sure?<br class=""><br class="">Encourage the use of open source you help grow the user<br class=""></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote>community<br class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><br class="">Next level is participating, so open source can be sustainable<br class=""><br class="">Adoption<br class=""><br class="">How to join a local chapter and help out in your community<br class=""><br class="">Impress<br class=""><br class="">Having fun? Encourage others to join<br class=""><br class="">Burnt out? Encourage others to help<br class=""><br class="">Community building, member outreach, join osgeo<br class=""><br class=""><br class="">Set up meeting with Harrison Grundy<br class=""><br class="">Meeting with Harrison Grundy (SAC) to discuss production<br class="">environment and<br class="">LDAP for the website.<br class=""><br class=""><br class="">Milestone: Presentation Initial Branding - Concept & Strategy<br class=""><br class="">Presentation and substantiation on logo design and<br class="">recommendations.<br class=""><br class="">Link to document: ‘Presentation Initial Branding - Concept &<br class="">Strategy’’<br class="">will be added after presentation.<br class=""><br class=""><br class="">Notes:<br class=""><br class="">Cleanup, blance<br class=""><br class="">Good comparison with friendly / competitors for visual<br class=""></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote>comparison<br class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><br class="">Note - update QGIS logo and eclipse Logo for comparison<br class=""><br class="">The composition is improved, looking more balanced with the<br class=""></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote>text,<br class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class="">spacing<br class="">looks good<br class=""><br class="">Logo 1 - minimal changes<br class=""><br class="">The old one had a gap to be "open"<br class=""><br class="">Logo 2 - bring in two colors change from compass rose to<br class=""></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote>compass<br class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class="">on rose<br class=""><br class="">Logo text looks odd for spacing<br class=""><br class="">Logo 3 - bring in two ideas<br class=""><br class="">Like the sawtooth effect<br class=""><br class="">The combination of compass rose with compass<br class=""><br class="">Fits in best with the others<br class=""><br class="">Logo 4<br class=""><br class="">Change it up more, gradient, mark intermixed with words,<br class=""></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote>breaks up<br class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class="">OS<br class="">and<br class=""><br class="">Logo 5<br class=""><br class="">Like a Spirogrpah rendering of the current elements<br class=""><br class="">Lots of movement with all the lines<br class=""><br class="">The font is clear, legible, with the darker colors<br class=""><br class="">Moves away from green<br class=""><br class=""><br class="">Exploring Logo 3 in other contexts<br class=""><br class="">Use a topo to pull out idea of geography for biz card,<br class="">presentations,<br class="">etc…<br class=""><br class="">Topo lines comes across as vintage - or steam punk<br class=""><br class="">Consider comparison with new qgis logo<br class=""><br class="">OSGeo - Educational content<br class=""><br class="">This is known as “GeoForAll” so we need a different example<br class=""><br class="">Other examples with two words to see line wrapping<br class=""><br class="">Silver Sponsor<br class=""><br class="">Community Project<br class=""><br class="">Still recommend short names for subterms<br class=""><br class="">OSGeo - Conference<br class=""><br class="">This is known as “FOSS4G” so we need a different example<br class=""><br class="">Discussion:<br class=""><br class="">Lots of nice elements to steal for sub brands<br class=""><br class="">More colors for sub-brands<br class=""><br class="">What font? Need to check it is an open font :) A google font…<br class=""><br class=""><br class=""><br class="">Jody’s notes:<br class=""><br class="">remind me to share my sketch templates<br class=""><br class="">I like how light bulbs are now icons - and not a real thing<br class="">anymore)<br class=""><br class="">for mission, vision, presentaiton -<br class=""><br class=""><br class=""></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote>https://www.slideshare.net/jgarnett/a-new-vision-for-osgeo-65529744)<br class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><br class="">That "G" looks odd, tried to draw in elements with of an arrow?<br class=""><br class="">I think your QGIS logo may be out of date<br class=""><br class=""><br class=""><br class="">Update Wireframes: ‘Interaction Design V2’: moved to next<br class=""></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote>meeting.<br class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><br class="">Based on the information given by OSGeo on April 12 2017,<br class="">adjustments<br class="">were<br class="">made and saved in a new document: ‘interaction Design V2’<br class=""><br class="">Link to ‘Interaction Design V2’:<br class=""><br class=""><br class=""></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote>https://projects.invisionapp.com/share/ZCBA3XH54#/screens/230141058<br class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><br class="">Action Items<br class=""><br class="">Finalize Visitor Journey (OSGeo)<br class=""><br class="">Decision making Logo Design (OSGeo)<br class=""><br class="">Providing Get Interactive with information for ‘Case Studies’<br class="">wireframes<br class="">(OSGeo)<br class=""><br class="">Share corporate presentation on Core Values etc. with Get<br class="">Interactive.<br class=""><br class="">JL - contact email list to set up a meeting with Harisson<br class=""></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote>Grundy<br class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><br class="">JG - setup a meeting on the visitor journeys<br class=""><br class="">JL - Share logo presentation as-is (ask for feedback on the<br class=""></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote>topo<br class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class="">background idea)<br class=""><br class="">JG: Anyone want to post these notes...<br class=""><br class="">Next Meeting Agenda Items<br class=""><br class="">Discuss input ‘Cases Studies’.<br class=""><br class="">Discuss decision Logo OSGeo.<br class=""><br class="">Marketing & Collateral for FOSS4G Boston (waiting for Astrid<br class=""></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote></blockquote>to<br class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class=""><blockquote type="cite" class="">reply).<br class=""><br class=""><br class=""><br class="">_______________________________________________<br class="">Marketing mailing list<br class="">Marketing@lists.osgeo.org<br class="">https://lists.osgeo.org/mailman/listinfo/marketing<br class=""><br class=""><br class="">--<br class="">Cameron Shorter<br class="">M +61 419 142 254 <+61%20419%20142%20254><br class=""><br class="">_______________________________________________<br class="">Marketing mailing list<br class="">Marketing@lists.osgeo.org<br class="">https://lists.osgeo.org/mailman/listinfo/marketing<br class=""></blockquote></blockquote></blockquote><br class=""><br class="">--<br class="">Cameron Shorter<br class="">M +61 419 142 254 <+61%20419%20142%20254><br class=""><br class=""></blockquote></blockquote><br class="">_______________________________________________<br class="">Marketing mailing list<br class="">Marketing@lists.osgeo.org<br class="">https://lists.osgeo.org/mailman/listinfo/marketing<br class=""></blockquote><br class="">--<br class="">--<br class="">Astrid Emde<br class="">Charter Member<br class="">Open Source Geospatial Foundation<br class="">http://wiki.osgeo.org/wiki/User:Astrid_Emde<br class="">_______________________________________________<br class="">Marketing mailing list<br class="">Marketing@lists.osgeo.org<br class="">https://lists.osgeo.org/mailman/listinfo/marketing<br class=""></blockquote><br class="">--<br class="">--<br class="">Jody Garnett<br class=""><br class=""><br class="">_______________________________________________<br class="">Marketing mailing list<br class="">Marketing@lists.osgeo.org<br class="">https://lists.osgeo.org/mailman/listinfo/marketing<br class=""><br class=""><br class="">--<br class="">Cameron Shorter<br class="">M +61 419 142 254 <+61%20419%20142%20254><br class=""><br class=""><br class="">_______________________________________________<br class="">Marketing mailing list<br class="">Marketing@lists.osgeo.org<br class="">https://lists.osgeo.org/mailman/listinfo/marketing<br class=""></blockquote><br class=""><br class=""></blockquote><br class=""></blockquote>--<br class="">--<br class="">Jody Garnett<br class="">_______________________________________________<br class="">Marketing mailing list<br class="">Marketing@lists.osgeo.org<br class="">https://lists.osgeo.org/mailman/listinfo/marketing<br class=""></blockquote><br class="">-- <br class="">This e-mail message and any attachments may contain confidential or legally <br class="">privileged information. 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