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</o:shapelayout></xml><![endif]--></head><body lang=NL link=blue vlink=purple><div class=WordSection1><p class=MsoNormal><span lang=EN-GB style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>Hereby the votes from a colourblind cartographer:<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-GB style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span lang=EN-GB style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>1. Font: <o:p></o:p></span></p><p class=MsoNormal><span lang=EN-GB style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>- the Miriam Libre is by far the most distinguishing & catchy one, and therefore fits best with the freshness that I hope is one of our key values<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-GB style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>- and a font with "Libre" in it's name definitely has a "plus" ;-)<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-GB style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span lang=EN-GB style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span lang=EN-GB style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>2. Colo(u)r:<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-GB style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>C5 is the best color combination: a fine constrast between the two colors, not too much (as in C1 - C4, not too bleach (as in C6)<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-GB style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>3. Sub-brands:<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-GB style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>A good point for discussion!<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-GB style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>When speaking to my fellow Dutch board member Marc yesterday, for a moment I got the impression that local chapters are supposed to simply write their chapter name below the standard logo, and that's about it. <o:p></o:p></span></p><p class=MsoNormal><span lang=EN-GB style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>Fortunately it became clear to me that OSGeo.org and it's local chapters are "loosely coupled", which is another key value of our organisation.<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-GB style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>Thus, I suppose the challenge for the local chapters is too grab the new OSGeo logo, pick some key elements (color, font, grapghics) and use that as a base too create a fresh new local logo.<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-GB style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span lang=EN-GB style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>For OSGeo.org committees it's arguable to simply sticks to the standard logo and write the name of the committee below it (as in the supplied examples: </span><a href="https://drive.google.com/file/d/0B08AjQ2hqLipQmJoRzk5a2VqWnc/view" target="_blank"><span lang=EN-GB>PDF</span></a><span lang=EN-GB style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>)<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-GB style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span lang=EN-GB style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span lang=EN-GB style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>4. Compass size:<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-GB style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>No particular preference.<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-GB style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>The detail I appreciate most is the slightly left-of-center-ness of the compass needle<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-GB style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span lang=EN-GB style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span lang=EN-GB style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>Wonder if the marketing committee is about to hire a tattoo artist at Foss4G in Boston to supply the entire community with the new logo ;-)<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-GB style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span lang=EN-GB style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span lang=EN-GB style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span lang=EN-GB style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span lang=EN-GB style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>Kind regards from the city where cartography had its heyday,<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-GB style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span lang=EN-GB style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span lang=EN-GB style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>Gert-Jan<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-GB style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span lang=EN-GB style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span lang=EN-GB style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span lang=EN-GB style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span lang=EN-GB style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><div style='border:none;border-top:solid #B5C4DF 1.0pt;padding:3.0pt 0cm 0cm 0cm'><p class=MsoNormal><b><span style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'>Van:</span></b><span style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'> Marketing [mailto:marketing-bounces@lists.osgeo.org] <b>Namens </b>Jody Garnett<br><b>Verzonden:</b> donderdag 11 mei 2017 20:42<br><b>Aan:</b> Marketing Committee<br><b>Onderwerp:</b> Re: [Marketing] branding wrap up<o:p></o:p></span></p></div><p class=MsoNormal><o:p> </o:p></p><div><div><p class=MsoNormal><span style='font-size:7.5pt'>I cornered Julie West from Boundless for another "coffee break" chat:</span><o:p></o:p></p></div><div><p class=MsoNormal><o:p> </o:p></p></div><div><p class=MsoNormal><span style='font-size:7.5pt'>F3 Rubik</span><o:p></o:p></p></div><div><p class=MsoNormal><span style='font-size:7.5pt'>C3 Current OSGeo green with secondary color</span><o:p></o:p></p></div><div><p class=MsoNormal><span style='font-size:7.5pt'>BW3 </span><o:p></o:p></p></div><div><p class=MsoNormal><o:p> </o:p></p></div><div><p class=MsoNormal><span style='font-size:7.5pt'>Here are the notes:</span><o:p></o:p></p></div><div><p class=MsoNormal><o:p> </o:p></p></div><div><p style='margin:0cm;margin-bottom:.0001pt'><span style='font-size:7.0pt;font-family:"helvetica neue","serif";color:#454545'>Font<o:p></o:p></span></p><ul style='margin-top:0cm' type=disc><li class=MsoNormal style='color:#454545;mso-list:l4 level1 lfo1'><span style='font-size:7.0pt;font-family:"helvetica neue","serif"'>Like F1 the most, G does not have "bar" so may look like a C<o:p></o:p></span></li><li class=MsoNormal style='color:#454545;mso-list:l4 level1 lfo1'><span style='font-size:7.0pt;font-family:"helvetica neue","serif"'>Is F1 the same as QGIS Font choice?<o:p></o:p></span></li></ul><ul style='margin-top:0cm' type=disc><ul style='margin-top:0cm' type=circle><li class=MsoNormal style='color:#454545;mso-list:l4 level2 lfo1'><span style='font-size:7.0pt;font-family:"helvetica neue","serif"'>F1 "O" so similar to compass, discussion on QGIS approach of folding into text (not interested)<o:p></o:p></span></li></ul></ul><ul style='margin-top:0cm' type=disc><li class=MsoNormal style='color:#454545;mso-list:l4 level1 lfo1'><span style='font-size:7.0pt;font-family:"helvetica neue","serif"'>F2 - the font says "libre" how can that be a bad thing, membership would like this :)<o:p></o:p></span></li><li class=MsoNormal style='color:#454545;mso-list:l4 level1 lfo1'><span style='font-size:7.0pt;font-family:"helvetica neue","serif"'>F1 and F3 the most, F2 is a little narrow, skewed, too tall<o:p></o:p></span></li></ul><ul style='margin-top:0cm' type=disc><ul style='margin-top:0cm' type=circle><li class=MsoNormal style='color:#454545;mso-list:l4 level2 lfo1'><span style='font-size:7.0pt;font-family:"helvetica neue","serif"'>F1 and F3 weight is better<o:p></o:p></span></li><li class=MsoNormal style='color:#454545;mso-list:l4 level2 lfo1'><span style='font-size:7.0pt;font-family:"helvetica neue","serif"'>Jody likes the F3 weight the best<o:p></o:p></span></li></ul></ul><ul style='margin-top:0cm' type=disc><li class=MsoNormal style='color:#454545;mso-list:l4 level1 lfo1'><span style='font-size:7.0pt;font-family:"helvetica neue","serif"'>Jody: Likes all three of them<o:p></o:p></span></li><li class=MsoNormal style='color:#454545;mso-list:l4 level1 lfo1'><b><span style='font-size:7.0pt;font-family:"helvetica neue","serif"'>F3</span></b><span style='font-size:7.0pt;font-family:"helvetica neue","serif"'> happy medium, has the bar for "G"<o:p></o:p></span></li></ul><ul style='margin-top:0cm' type=disc><ul style='margin-top:0cm' type=circle><li class=MsoNormal style='color:#454545;mso-list:l4 level2 lfo1'><span style='font-size:7.0pt;font-family:"helvetica neue","serif"'>Like F3 the most<o:p></o:p></span></li><li class=MsoNormal style='color:#454545;mso-list:l4 level2 lfo1'><span style='font-size:7.0pt;font-family:"helvetica neue","serif"'>Jody likes F3 the most<o:p></o:p></span></li></ul></ul><p style='margin:0cm;margin-bottom:.0001pt;min-height:14px'><span style='font-size:7.0pt;font-family:"helvetica neue","serif";color:#454545'><o:p> </o:p></span></p><p style='margin:0cm;margin-bottom:.0001pt'><span style='font-size:7.0pt;font-family:"helvetica neue","serif";color:#454545'>aside: Discussion on "OSgeo Green color"<o:p></o:p></span></p><ul style='margin-top:0cm' type=disc><li class=MsoNormal style='color:#454545;mso-list:l1 level1 lfo2'><span style='font-size:7.0pt;font-family:"helvetica neue","serif"'>C1, C2, C3 --> C3<o:p></o:p></span></li><li class=MsoNormal style='color:#454545;mso-list:l1 level1 lfo2'><span style='font-size:7.0pt;font-family:"helvetica neue","serif"'>C3 has more contrast with secondary color<o:p></o:p></span></li></ul><ul style='margin-top:0cm' type=disc><ul style='margin-top:0cm' type=circle><li class=MsoNormal style='color:#454545;mso-list:l1 level2 lfo2'><span style='font-size:7.0pt;font-family:"helvetica neue","serif"'>C3 is clear winner<o:p></o:p></span></li></ul></ul><ul style='margin-top:0cm' type=disc><li class=MsoNormal style='color:#454545;mso-list:l1 level1 lfo2'><span style='font-size:7.0pt;font-family:"helvetica neue","serif"'>C4 bright? secondary is toned down ,more similar to C2<o:p></o:p></span></li><li class=MsoNormal style='color:#454545;mso-list:l1 level1 lfo2'><span style='font-size:7.0pt;font-family:"helvetica neue","serif"'>C5 more contrast<o:p></o:p></span></li><li class=MsoNormal style='color:#454545;mso-list:l1 level1 lfo2'><span style='font-size:7.0pt;font-family:"helvetica neue","serif"'>C6 is too light on both colors<o:p></o:p></span></li></ul><p style='margin:0cm;margin-bottom:.0001pt;min-height:14px'><span style='font-size:7.0pt;font-family:"helvetica neue","serif";color:#454545'><o:p> </o:p></span></p><p style='margin:0cm;margin-bottom:.0001pt'><span style='font-size:7.0pt;font-family:"helvetica neue","serif";color:#454545'>Sub-brands<o:p></o:p></span></p><ul style='margin-top:0cm' type=disc><li class=MsoNormal style='color:#454545;mso-list:l2 level1 lfo3'><span style='font-size:7.0pt;font-family:"helvetica neue","serif"'>C1 looks okay like this, nice and clear<o:p></o:p></span></li><li class=MsoNormal style='color:#454545;mso-list:l2 level1 lfo3'><span style='font-size:7.0pt;font-family:"helvetica neue","serif"'>Subrand is in the same font<o:p></o:p></span></li></ul><ul style='margin-top:0cm' type=disc><ul style='margin-top:0cm' type=circle><li class=MsoNormal style='color:#454545;mso-list:l2 level2 lfo3'><span style='font-size:7.0pt;font-family:"helvetica neue","serif"'>Going with Rubic woudl like to also keep both the same<o:p></o:p></span></li></ul></ul><ul style='margin-top:0cm' type=disc><li class=MsoNormal style='color:#454545;mso-list:l2 level1 lfo3'><span style='font-size:7.0pt;font-family:"helvetica neue","serif"'>looks good!<o:p></o:p></span></li></ul><p style='margin:0cm;margin-bottom:.0001pt;min-height:14px'><span style='font-size:7.0pt;font-family:"helvetica neue","serif";color:#454545'><o:p> </o:p></span></p><p style='margin:0cm;margin-bottom:.0001pt'><span style='font-size:7.0pt;font-family:"helvetica neue","serif";color:#454545'>Compass size<o:p></o:p></span></p><ul style='margin-top:0cm' type=disc><li class=MsoNormal style='color:#454545;mso-list:l5 level1 lfo4'><span style='font-size:7.0pt;font-family:"helvetica neue","serif"'>S2 is better :)<o:p></o:p></span></li></ul><ul style='margin-top:0cm' type=disc><ul style='margin-top:0cm' type=circle><li class=MsoNormal style='color:#454545;mso-list:l5 level2 lfo4'><span style='font-size:7.0pt;font-family:"helvetica neue","serif"'>still looks pretty clear when small<o:p></o:p></span></li></ul></ul><p style='margin:0cm;margin-bottom:.0001pt;min-height:14px'><span style='font-size:7.0pt;font-family:"helvetica neue","serif";color:#454545'><o:p> </o:p></span></p><p style='margin:0cm;margin-bottom:.0001pt'><span style='font-size:7.0pt;font-family:"helvetica neue","serif";color:#454545'>Black and white<o:p></o:p></span></p><ul style='margin-top:0cm' type=disc><li class=MsoNormal style='color:#454545;mso-list:l3 level1 lfo5'><span style='font-size:7.0pt;font-family:"helvetica neue","serif"'>Appreciate two grays in BW2! A bit hard to see the difference<o:p></o:p></span></li><li class=MsoNormal style='color:#454545;mso-list:l3 level1 lfo5'><span style='font-size:7.0pt;font-family:"helvetica neue","serif"'>BW3 steals the show<o:p></o:p></span></li></ul><ul style='margin-top:0cm' type=disc><ul style='margin-top:0cm' type=circle><li class=MsoNormal style='color:#454545;mso-list:l3 level2 lfo5'><span style='font-size:7.0pt;font-family:"helvetica neue","serif"'>love the white space in BW3<o:p></o:p></span></li></ul></ul><p style='margin:0cm;margin-bottom:.0001pt;min-height:14px'><span style='font-size:7.0pt;font-family:"helvetica neue","serif";color:#454545'><o:p> </o:p></span></p><p style='margin:0cm;margin-bottom:.0001pt'><span style='font-size:7.0pt;font-family:"helvetica neue","serif";color:#454545'>Context<o:p></o:p></span></p><ul style='margin-top:0cm' type=disc><li class=MsoNormal style='color:#454545;mso-list:l0 level1 lfo6'><span style='font-size:7.0pt;font-family:"helvetica neue","serif"'>looks great with all of them<o:p></o:p></span></li><li class=MsoNormal style='color:#454545;mso-list:l0 level1 lfo6'><span style='font-size:7.0pt;font-family:"helvetica neue","serif"'>looks better than some of the others! <o:p></o:p></span></li></ul></div></div><div><p class=MsoNormal><br clear=all><o:p></o:p></p><div><div><div><div><div><div><p class=MsoNormal>--<o:p></o:p></p></div><div><p class=MsoNormal>Jody Garnett<o:p></o:p></p></div></div></div></div></div></div><p class=MsoNormal><o:p> </o:p></p><div><p class=MsoNormal>On 11 May 2017 at 11:37, Jody Garnett <<a href="mailto:jody.garnett@gmail.com" target="_blank">jody.garnett@gmail.com</a>> wrote:<o:p></o:p></p><div><p class=MsoNormal>Out of yesterdays meeting we have a <a href="https://drive.google.com/file/d/0B08AjQ2hqLipQmJoRzk5a2VqWnc/view" target="_blank">PDF</a> to review showing:<o:p></o:p></p><div><p class=MsoNormal><o:p> </o:p></p><div><p class=MsoNormal>- 3 font choices<o:p></o:p></p></div><div><p class=MsoNormal>- 6 color choices<o:p></o:p></p></div><div><p class=MsoNormal>- 3 black and white options<o:p></o:p></p></div><div><p class=MsoNormal>- 2 compass sizes<o:p></o:p></p></div><div><p class=MsoNormal><o:p> </o:p></p></div><div><p class=MsoNormal>During the meeting we felt all the options were pretty good, and were happy to be guided by get interactive designer.<o:p></o:p></p></div><div><p class=MsoNormal><o:p> </o:p></p></div><div><p class=MsoNormal>I have shared the PDF in the board meeting (response ways "great" and "trust the designer don't ask us" as you may expect).<o:p></o:p></p></div><div><p class=MsoNormal><o:p> </o:p></p></div><div><p class=MsoNormal>This email is an invitation to review, I will respond shortly with my own take.<o:p></o:p></p></div><div><div><div><div><div><div><div><p class=MsoNormal>--<o:p></o:p></p></div><div><p class=MsoNormal>Jody Garnett<o:p></o:p></p></div></div></div></div></div></div></div></div></div></div><p class=MsoNormal><o:p> </o:p></p></div></div></body></html>