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Thanks Scott this is great,</div><div dir="ltr"><br></div><div dir="ltr">The questions are good; and I suggest you collect input from several sources. The individuals on this list are good starting place (as they have self-selected to be considerate of outreach advoacy goals).</div><div dir="ltr"><br></div><div dir="ltr">It may also be wise to reach out to the current board members (<a href="https://www.osgeo.org/about/board/">https://www.osgeo.org/about/board/</a>) as the elected representatives of the wider community. The board also has an outreach goal as part of building relationships with other organizations (industry partners, public institutions, service providers). You can find specific committees such as "GeoForAll" that pull in members from research and education.</div><div dir="ltr"><br></div><div dir="ltr">The "addition of a new member" attracts individuals joining OSGeo to further a wide range of different goals. Each one of which is going to be considered vital by their respective committee.</div><div dir="ltr"><br></div><div dir="ltr">Once you have settled your questions, contacting the "officers" on the <font color="#419cff"><a href="https://www.osgeo.org/about/board/">https://www.osgeo.org/about/board/</a></font> page is the best way to approach this. Being available to speak on behalf of their committee is what the volunteer role is about.</div><div dir="ltr"><br></div><div dir="ltr">Thanks for taking this on I am curiouss as what you will find.<br clear="all"><div><div class="gmail_signature" data-smartmail="gmail_signature"><div dir="ltr"><div><div dir="ltr"><div>--</div><div>Jody Garnett</div></div></div></div></div></div><br>
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<div dir="ltr" class="gmail_attr">On Feb 26, 2024 at 7:24:32 AM, Scott McHale via Marketing <<a href="mailto:marketing@lists.osgeo.org">marketing@lists.osgeo.org</a>> wrote:<br></div>
<blockquote class="gmail_quote" style="margin:0px 0px 0px 0.8ex;border-left:1px solid rgb(204,204,204);padding-left:1ex" type="cite">
<div><div><meta http-equiv="Content-Type" content="text/html; charset=us-ascii"><meta name="Generator" content="Microsoft Word 15 (filtered medium)"></div><div lang="EN-CA" link="#467886" vlink="#96607D" style="word-wrap:break-word"><div class="WordSection1"><p class="MsoNormal"><span lang="EN-US">Folks,</span></p><p class="MsoNormal"><span lang="EN-US"> </span></p><p class="MsoNormal"><span lang="EN-US">As discussed at the most recent marketing committee meeting, I’m noting my thoughts and starting points regarding improvement of our outreach capabilities via the website.</span></p><p class="MsoNormal"><span lang="EN-US"> </span></p><p class="MsoNormal"><span lang="EN-US">I’m not a marketing professional or website developer (or a GIS person, oddly) so I am definitely open to thoughts, corrections, and suggestions from everyone on my ideas and approach on the matter. My initial interest in this change was specifically related to the process for gaining an OSGeo UserId and how best to communicate both the instructions and the value to potential new community members from varying backgrounds. Initial mailing list discussion seems to suggest there’s openness to addressing those specific issues but also review whether there are changes to the website, generally, which would also be of value.</span></p><p class="MsoNormal"><span lang="EN-US"> </span></p><p class="MsoNormal"><span lang="EN-US"> </span></p><p class="MsoNormal"><u><span lang="EN-US">My Intended Approach:</span></u></p><p class="MsoNormal"><u><span lang="EN-US"><span style="text-decoration:none"> </span></span></u></p><p class="MsoNormal"><span lang="EN-US">I will, on my end, take a lightweight Business Analysis project approach recognizing this is a volunteer organization and will try to make the effort as frictionless as possible for other contributors where I can. Obviously, if we end up taking on a significant effort as part of an agreed solution, more formality will make sense. </span></p><p class="MsoNormal"><span lang="EN-US"> </span></p><ul style="margin-top:0cm" type="disc"><li class="MsoListParagraph" style="margin-left:0cm"><span lang="EN-US">I’ll need help to better understand the context</span></li><ul style="margin-top:0cm" type="circle"><li class="MsoListParagraph" style="margin-left:0cm"><span lang="EN-US">What we measure as an organization and what we consider success.</span></li><ul style="margin-top:0cm" type="square"><li class="MsoListParagraph" style="margin-left:0cm"><span lang="EN-US">Product installations, project contributions/contributors, membership, fundraising, other?</span></li><li class="MsoListParagraph" style="margin-left:0cm"><span lang="EN-US">Specifically related to the webpages: page visits, sign-ons, other?</span></li></ul><li class="MsoListParagraph" style="margin-left:0cm"><span lang="EN-US">What internal and external stakeholders we need/intend to address.</span></li><ul style="margin-top:0cm" type="square"><li class="MsoListParagraph" style="margin-left:0cm"><span lang="EN-US">Assuming existing and prospective sponsors, members, contributors, and users (in addition to this committee and the board)</span></li><li class="MsoListParagraph" style="margin-left:0cm"><span lang="EN-US">Any specific business/org types (gov, academia, specific industries)?</span></li></ul><li class="MsoListParagraph" style="margin-left:0cm"><span lang="EN-US">What we’re currently capable of as an organization in terms of implementing changes</span></li><ul style="margin-top:0cm" type="square"><li class="MsoListParagraph" style="margin-left:0cm"><span lang="EN-US">Constraints arising from org structure, technology choices, budget, etc.</span></li></ul><li class="MsoListParagraph" style="margin-left:0cm"><span lang="EN-US">The market(s) we currently serve and whether there are specific areas of focus or challenge within those?</span></li><ul style="margin-top:0cm" type="square"><li class="MsoListParagraph" style="margin-left:0cm"><span lang="EN-US">I’m guessing there is a lot of this information floating around in our current organization and membership, but I’m also open to reaching out more broadly. I’ll need help understanding:</span></li><ul style="margin-top:0cm" type="disc"><li class="MsoListParagraph" style="margin-left:0cm"><span lang="EN-US">Personas of our various stakeholders</span></li><li class="MsoListParagraph" style="margin-left:0cm"><span lang="EN-US">Best avenues for outreach</span></li></ul></ul></ul></ul><p class="MsoNormal"><span lang="EN-US"> </span></p><p class="MsoNormal"><span lang="EN-US">Having these questions – and others you might suggest – answered will help me put together a plan to dig in more deeply on stakeholder needs and then draft a current state analysis speaking to what we’re trying to do and where stakeholders feel requirements are being met, or not.</span></p><p class="MsoNormal"><span lang="EN-US"> </span></p><p class="MsoNormal"><span lang="EN-US">From there, we can agree a means for getting a few solutions – likely of varying size and scope – to refine and prioritize. </span></p><p class="MsoNormal"><span lang="EN-US"> </span></p><p class="MsoNormal"><span lang="EN-US">Please always feel free to give me your very honest opinions on whether my recommendations here are too much, too little, or just plain wrong. I’d rather re-think the whole thing now than get started on an effort that the team doesn’t think can create real value for us going forward.</span></p><p class="MsoNormal"><span lang="EN-US"> </span></p><p class="MsoNormal"><span lang="EN-US">All thoughts appreciated.</span></p><p class="MsoNormal"><span lang="EN-US"> </span></p><p class="MsoNormal"><span lang="EN-US">Thanks,</span></p><p class="MsoNormal"><span lang="EN-US">Scott.</span></p><p class="MsoNormal"><span lang="EN-US"> </span></p><p class="MsoNormal"><span lang="EN-US"> </span></p><p class="MsoNormal"><span lang="EN-US"> </span></p><p class="MsoNormal"><span lang="EN-US"> </span></p><p class="MsoNormal"><span lang="EN-US"> </span></p></div></div></div>
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