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</o:shapelayout></xml><![endif]--></head><body lang=EN-CA link="#467886" vlink="#96607D" style='word-wrap:break-word'><div class=WordSection1><p class=MsoNormal><span lang=EN-US>Folks,<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US><o:p> </o:p></span></p><p class=MsoNormal><span lang=EN-US>As discussed at the most recent marketing committee meeting, I’m noting my thoughts and starting points regarding improvement of our outreach capabilities via the website.<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US><o:p> </o:p></span></p><p class=MsoNormal><span lang=EN-US>I’m not a marketing professional or website developer (or a GIS person, oddly) so I am definitely open to thoughts, corrections, and suggestions from everyone on my ideas and approach on the matter. My initial interest in this change was specifically related to the process for gaining an OSGeo UserId and how best to communicate both the instructions and the value to potential new community members from varying backgrounds. Initial mailing list discussion seems to suggest there’s openness to addressing those specific issues but also review whether there are changes to the website, generally, which would also be of value.<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US><o:p> </o:p></span></p><p class=MsoNormal><span lang=EN-US><o:p> </o:p></span></p><p class=MsoNormal><u><span lang=EN-US>My Intended Approach:<o:p></o:p></span></u></p><p class=MsoNormal><u><span lang=EN-US><o:p><span style='text-decoration:none'> </span></o:p></span></u></p><p class=MsoNormal><span lang=EN-US>I will, on my end, take a lightweight Business Analysis project approach recognizing this is a volunteer organization and will try to make the effort as frictionless as possible for other contributors where I can. Obviously, if we end up taking on a significant effort as part of an agreed solution, more formality will make sense. <o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US><o:p> </o:p></span></p><ul style='margin-top:0cm' type=disc><li class=MsoListParagraph style='margin-left:0cm;mso-list:l1 level1 lfo3'><span lang=EN-US>I’ll need help to better understand the context<o:p></o:p></span></li><ul style='margin-top:0cm' type=circle><li class=MsoListParagraph style='margin-left:0cm;mso-list:l1 level2 lfo3'><span lang=EN-US>What we measure as an organization and what we consider success.<o:p></o:p></span></li><ul style='margin-top:0cm' type=square><li class=MsoListParagraph style='margin-left:0cm;mso-list:l1 level3 lfo3'><span lang=EN-US>Product installations, project contributions/contributors, membership, fundraising, other?<o:p></o:p></span></li><li class=MsoListParagraph style='margin-left:0cm;mso-list:l1 level3 lfo3'><span lang=EN-US>Specifically related to the webpages: page visits, sign-ons, other?<o:p></o:p></span></li></ul><li class=MsoListParagraph style='margin-left:0cm;mso-list:l1 level2 lfo3'><span lang=EN-US>What internal and external stakeholders we need/intend to address.<o:p></o:p></span></li><ul style='margin-top:0cm' type=square><li class=MsoListParagraph style='margin-left:0cm;mso-list:l1 level3 lfo3'><span lang=EN-US>Assuming existing and prospective sponsors, members, contributors, and users (in addition to this committee and the board)<o:p></o:p></span></li><li class=MsoListParagraph style='margin-left:0cm;mso-list:l1 level3 lfo3'><span lang=EN-US>Any specific business/org types (gov, academia, specific industries)?<o:p></o:p></span></li></ul><li class=MsoListParagraph style='margin-left:0cm;mso-list:l1 level2 lfo3'><span lang=EN-US>What we’re currently capable of as an organization in terms of implementing changes<o:p></o:p></span></li><ul style='margin-top:0cm' type=square><li class=MsoListParagraph style='margin-left:0cm;mso-list:l1 level3 lfo3'><span lang=EN-US>Constraints arising from org structure, technology choices, budget, etc.<o:p></o:p></span></li></ul><li class=MsoListParagraph style='margin-left:0cm;mso-list:l1 level2 lfo3'><span lang=EN-US>The market(s) we currently serve and whether there are specific areas of focus or challenge within those?<o:p></o:p></span></li><ul style='margin-top:0cm' type=square><li class=MsoListParagraph style='margin-left:0cm;mso-list:l1 level3 lfo3'><span lang=EN-US>I’m guessing there is a lot of this information floating around in our current organization and membership, but I’m also open to reaching out more broadly. I’ll need help understanding:<o:p></o:p></span></li><ul style='margin-top:0cm' type=disc><li class=MsoListParagraph style='margin-left:0cm;mso-list:l1 level4 lfo3'><span lang=EN-US>Personas of our various stakeholders<o:p></o:p></span></li><li class=MsoListParagraph style='margin-left:0cm;mso-list:l1 level4 lfo3'><span lang=EN-US>Best avenues for outreach<o:p></o:p></span></li></ul></ul></ul></ul><p class=MsoNormal><span lang=EN-US><o:p> </o:p></span></p><p class=MsoNormal><span lang=EN-US>Having these questions – and others you might suggest – answered will help me put together a plan to dig in more deeply on stakeholder needs and then draft a current state analysis speaking to what we’re trying to do and where stakeholders feel requirements are being met, or not.<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US><o:p> </o:p></span></p><p class=MsoNormal><span lang=EN-US>From there, we can agree a means for getting a few solutions – likely of varying size and scope – to refine and prioritize. <o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US><o:p> </o:p></span></p><p class=MsoNormal><span lang=EN-US>Please always feel free to give me your very honest opinions on whether my recommendations here are too much, too little, or just plain wrong. I’d rather re-think the whole thing now than get started on an effort that the team doesn’t think can create real value for us going forward.<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US><o:p> </o:p></span></p><p class=MsoNormal><span lang=EN-US>All thoughts appreciated.<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US><o:p> </o:p></span></p><p class=MsoNormal><span lang=EN-US>Thanks,<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US>Scott.<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US><o:p> </o:p></span></p><p class=MsoNormal><span lang=EN-US><o:p> </o:p></span></p><p class=MsoNormal><span lang=EN-US><o:p> </o:p></span></p><p class=MsoNormal><span lang=EN-US><o:p> </o:p></span></p><p class=MsoNormal><span lang=EN-US><o:p> </o:p></span></p></div></body></html>