[Qgis-user] [Qgis-developer] [Qgis-psc] Logo

[Nathanael Boehm]

Hi all,

I only subscribed to this mailing list this morning so I'm a little late to
the party here, but just want to contribute some of my knowledge on the
subject to help you with selecting a logo.

Whilst a designer, I'm not a *graphic *designer, so a) I'm not going to
design you a logo; and b) I won't critique the existing logo options that
are on the table.

My speciality is in user experience design which covers everything from
strategic product management and positioning through to usability,
accessibility, instructional design and user testing of existing and
prototype digital interfaces.

Just a few points that I would like you to think about:

1. The logo should work in a square format which usually means taking the
primary graphical device and having it stand on its own without the full
label or tagline; in your case this means the "Q". The square format will
be used as the favicon and desktop app icon etc. From what I've seen so
far, the options are all of the full landscape oriented logo — you need to
see how they'll break down.

2. The app/project name needs to recognisable in the logo and preferably
the "QGIS" needs to be discernible, but recognition will suffice. If you
laid out a sheet with a bunch of competitor products' logos and your logo
in front of someone and asked them to point to the logo for "QGIS", you
want to have a pretty good (perfect) success rate.

3. Think of sub-brands, alternatives and configurations of the logo. It
would be nice if the base logo could be extended so that you can identify
public vs development versions of the app, QGIS Desktop vs Browser
(currently all three have the same logo). This could be achieved through
changing the highlight colour, adding or modifying graphical devices etc.
This is something that you want to ask the graphic designer to consider
otherwise you run the risk of having to use the logo as is or clunkily
bastardizing it for every variation you figure you need later.

Hope that helps.

Cheers,

Nathanael Boehm

UX designer specialising in business web & mobile apps

www.purecaffeine.com <http://www.purecaffeine.com/professional/>

Canberra, Australia


On Fri, Apr 19, 2013 at 12:58 PM, Tim Sutton <lists at linfiniti.com> wrote:

> Hi
>
> This is my favourite
>
>
> http://99designs.com/logo-design/contests/qgis-needs-logo-210397/entries/267
>
> Though I would ask them to remove the word 'uantum' and write the word
> GIS in the same size as the Q.
>
> I think in general we should consider dropping the use of the Quantum
> in the name and simply refer to our project as 'QGIS'.
>
> Regards
>
> Tim
>
> On Fri, Apr 19, 2013 at 9:37 AM, Tim Sutton <lists at linfiniti.com> wrote:
> > Hi
> >
> > On Thu, Apr 18, 2013 at 8:13 PM, Nathan Woodrow <madmanwoo at gmail.com>
> wrote:
> >> I can set up some polls on the site once I have a general idea on which
> >> icons people like.  The poll will let everyone vote with stars which
> logos
> >> they like the best out of 8.  I will do this tomorrow once I have a
> general
> >> idea from the form data.
> >>
> >> If you don't want to use the form then this mailing list is also fine.
>  I
> >> will take votes and feedback from both.
> >
> > I think it would be helpful to require that each voter submits only
> > ONE preference - that way they have to put their head on the block and
> > commit to something and we can see the sum total of the very favourite
> > designs.
> >
> > Regards
> >
> > Tim
> >
> >>
> >>
> >> Regards,
> >> Nathan
> >>
> >>
> >> On Thu, Apr 18, 2013 at 11:07 PM, Werner Macho <werner.macho at gmail.com>
> >> wrote:
> >>>
> >>> Hi!
> >>>
> >>> To be honest - I'd like to have a voting page somewhere ..
> >>> But it seems that you have to create an account on the logo page to
> start
> >>> voting ..
> >>> Probably someone finds another way to vote (or Nathan is taking our
> "vote"
> >>> into his ..)
> >>>
> >>> regards
> >>> Werner
> >>>
> >>>>
> >>>
> >>>
> >>> _______________________________________________
> >>> Qgis-user mailing list
> >>> Qgis-user at lists.osgeo.org
> >>> http://lists.osgeo.org/mailman/listinfo/qgis-user
> >>>
> >>
> >>
> >> _______________________________________________
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> >> http://lists.osgeo.org/mailman/listinfo/qgis-developer
> >>
> >
> >
> >
> > --
> > Tim Sutton - QGIS Project Steering Committee Member (Release  Manager)
> > ==============================================
> > Please do not email me off-list with technical
> > support questions. Using the lists will gain
> > more exposure for your issues and the knowledge
> > surrounding your issue will be shared with all.
> >
> > Visit http://linfiniti.com to find out about:
> >  * QGIS programming and support services
> >  * Mapserver and PostGIS based hosting plans
> >  * FOSS Consulting Services
> > Skype: timlinux
> > Irc: timlinux on #qgis at freenode.net
> > ==============================================
>
>
>
> --
> Tim Sutton - QGIS Project Steering Committee Member (Release  Manager)
> ==============================================
> Please do not email me off-list with technical
> support questions. Using the lists will gain
> more exposure for your issues and the knowledge
> surrounding your issue will be shared with all.
>
> Visit http://linfiniti.com to find out about:
>  * QGIS programming and support services
>  * Mapserver and PostGIS based hosting plans
>  * FOSS Consulting Services
> Skype: timlinux
> Irc: timlinux on #qgis at freenode.net
> ==============================================
> _______________________________________________
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> Qgis-user at lists.osgeo.org
> http://lists.osgeo.org/mailman/listinfo/qgis-user
>
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