[OSGeo-Board] Re: [VisCom] Re: OSGeo logo on business cards and other printed materials

[Gary Lang]

Coke is Coke world-wide. Same for Nike. Translation of a brand dilutes it.


-----Original Message-----
From:	Jason Birch [mailto:Jason.Birch at nanaimo.ca]
Sent:	Mon 11/20/2006 8:03 PM
To:	venka.osgeo; dev at visibilitycommittee.osgeo.org
Cc:	OSGeo-Board; Tyler Mitchell (External)
Subject:	RE: [OSGeo-Board] Re: [VisCom]	 Re: OSGeo logo on business cards and other printed materials

All looks good to me, and I agree that simple use of "Member" under logo should be enough to clarify relationship.
 
I'm not sure about other language representations of "OSGeo".  Sticking with the english version would be easier (do Coke or Nike translate?) but not really acceptable given our global composition.  Do we need to establish an approved list of translations of this word mark?  I'm sure that there are multiple possible translations for any given language.
 
In any case, for local chapters I think it would be reasonable to have the logo, the word OSGeo (however that's resolved), and then the local language translated words "Japan Local Chapter" in the same size text as the slogan.
 
Jason
 

________________________________

From: venka.osgeo [mailto:venka.osgeo at gmail.com]
Sent: Mon 2006-11-20 7:03 PM
To: dev at visibilitycommittee.osgeo.org
Cc: OSGeo-Board; Tyler Mitchell
Subject: [OSGeo-Board] Re: [VisCom] Re: OSGeo logo on business cards and other printed materials



Dear All,

Thanks for the feedback about the logo usage.
I would like to refresh my understanding and
convey the guidelines to the local chapter
members. Pl. correct me if my understanding
is wrong so that I can provide correct information
to OSGeo members in Japan.

1) OSGeo Officers and Board Members can use
OSGeo Logo on their business card. Such usage
must be in the *OSGeo Specific* business card.

2) Members can use the logo with qualifier
"Member of" OSGeo.

3) Local chapter can use OSGeo logo as
specified in the Local Chapter Guidlines
(See https://www.osgeo.org/content/chapters/guidelines.html
under Chapter Befefits as below
"OSGeo Chapter" is permitted to use OSGeo Logo and other branded
resources for promoting the Mission and Objectives of OSGeo.)

4) Web pages showing OSGeo Logo must be a html link rather
that image

5) Maybe we could have a 'local chapter' logo?  So that they can have an
OSGeo Japan local chapter one that they can use on their cards.
For example, Japan Local Chapter could add qualifier in Japanese
or show the OSGeo name in Japanese language below the logo.

6) Logo's with qualifier will be available soon. In the mean
time members could use the presently available logo by adding
a printed qualifier "Member of" above the OSGeo logo. Simply
"Member" below the logo would also suffice as a qualifier,
I think.

Particularly, the OSGeo members are eager to use the
OSGeo Logo on business cards and website for the
OSGeo event scheduled to be held in Tokyo on 7 Dec 2006.
About 250 people will attend this event. The event
website is at http://www.seminar.jp/osgeo/ (in Japanese)

Kind regards

Venka


Tyler Mitchell wrote:
>  From my perspective (others on VisCom can speak too), the only thing we
> are concerned about is confusing someone's support/membership of OSGeo
> with somehow making it look like they represent/speak for OSGeo.  Having
> the logo, with a text line saying 'Member Of' protects us from any
> misuse.  Once our current re-working of the logo is complete, we will
> then be able to pull together some logos for this specific purpose.
>
> We will also eventually have 'Supporter' or 'Sponsor' versions geared
> toward sponsors.  I suggest we keep current logo usage to 'Member of
> OSGeo'.  But, Venka, others are already using the logo on business cards
> - I see no reason to not use it.  However, if they can wait a couple
> weeks we will have a shiny refurbished logo for them to use!
>
> I think this fits with the reading of the trademark motion made earlier.
>
> Tyler

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