[Board] Mandate and Budget request Marketing Committee

[Marc Vloemans]

Board

To facilitate tomorrow's discussion and decision in the board I have done a little rewrite of Jody's earlier discussion piece. I put it more explicitly into a following order of dependiencies. Further explanation and back ground can be given by Jody during your meeting based on his discussions with the Committee.

The Marketing Committee has revamped itself with a new membership and intention to act upon a comprehensive marketing strategy. The committee now seeks a mandate and executive responsibility for:

1) establishing and executing a medium term marketing strategy geared at growing our community with new users, as determined in the marketing strategy for OSGeo-outreach, by means of;
A - a new website and logo design (2017)
B - a clean up of existing/preparation of new marketing collateral (2017)
C - ongoing support for events e.g. downloadable marketing collateral, event formats etc (ongoing) via the website

Resources needed to fulfil the tasks:
- the new volunteers in the Marketing Committee for managing the project under item A and executing item B.
- a budget of total 75k Dollar, of which 50k is for item A, 10k for item B and 10k for occasional event banners/flyers and Live-CD/USB sticks (e.g. Foss4g booths) and 5k for miscellaneous activities/purchases (e.g. MailChimp account for FOSS4G's).

Kind regards,

Marc Vloemans

Mobile +31(0)651 844262
LinkedIn: http://nl.linkedin.com/in/marcvloemans
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Kind regards,
Marc Vloemans

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