[Board] Reframe of the discussion: Mandate and Budget request Marketing Committee

[Michael Smith]

I'll note that 50K USD wasn't a cost, it was a budget amount.

From:  Board <board-bounces at lists.osgeo.org> on behalf of Massimiliano
Cannata <massimiliano.cannata at supsi.ch>
Date:  Thursday, December 15, 2016 at  9:59 AM
To:  Marc VLOEMANS <marcvloemans1 at gmail.com>
Cc:  <marketing at lists.osgeo.org>, OSGeo Board <board at lists.osgeo.org>
Subject:  Re: [Board] Reframe of the discussion: Mandate and Budget request
Marketing Committee

> Actually I have always been a strong promoter of refactoring/refreshing OSGeo
> website which looks really sad to me. And I still want a new website.. but not
> at the proposed costs...
> 
> The point is that 75k is really crazy...
> The whole 1 year OSGeo budget for marketing only? No kidding...
> 
> 50k for design the new website? It really cost 6 months/man work to do it?
> ...and with a salary of 100k a year I expect a professional web designer...
> 
> I would expect at least a full breakdown of costs to motivate such a request.
> 
> As always this is just another point of view, my angle of course...
> 
> Maxi
> 
> Il 15 dic 2016 12:53 AM, "Marc Vloemans" <marcvloemans1 at gmail.com> ha scritto:
>> Aside from all the 'joking'; the expectation that volunteers are willing to
>> clean up our online legacy is stretching it too far. Otherwise the Website
>> Committee would not have deteriorated over time with the last member leaving
>> a month ago. And no one willing to take over.
>> 
>> Our design looks worn out, the site is a total mess (navigation, texts,
>> logic, links and what not). That needs some serious and professional approach
>> and execution. With the volunteers managing the process on behalf of OSGeo,
>> providing texts and other site material, getting outdated unusable downloads
>> for collateral sorted out etc etc.
>> 
>> With the Marketing Committee - after some hesitance - willing to tackle the
>> problems, it would be unwise to send any disheartening and demotivating
>> signals and thus send these ready-for-action-volunteers into the woods.
>> Please take this advice to heart and read for volunteers 'last of the
>> Mohicans'. 
>> 
>> Kind regards,
>> Marc Vloemans
>> 
>> 
>> Op 15 dec. 2016 om 00:03 heeft Massimiliano Cannata
>> <massimiliano.cannata at supsi.ch> het volgende geschreven:
>> 
>>> Ha.... 75k is equal to 75,000 USD?
>>> 
>>> Wow... so marketing will manage all the OSGeo yearly budget?
>>> 
>>> Didn't know we are a marketing foundation :-)
>>> 
>>> Cheers
>>> Maxi
>>> 
>>> 
>>> 
>>> Il 14 dic 2016 11:00 PM, "Marc Vloemans" <marcvloemans1 at gmail.com> ha
>>> scritto:
>>>> Board
>>>> 
>>>> To facilitate tomorrow's discussion and decision in the board I have done a
>>>> little rewrite of Jody's earlier discussion piece. I put it more explicitly
>>>> into a following order of dependiencies. Further explanation and back
>>>> ground can be given by Jody during your meeting based on his discussions
>>>> with the Committee.
>>>> 
>>>> The Marketing Committee has revamped itself with a new membership and
>>>> intention to act upon a comprehensive marketing strategy. The committee now
>>>> seeks a mandate and executive responsibility for:
>>>> 
>>>> 1) establishing and executing a medium term marketing strategy geared at
>>>> growing our community with new users, as determined in the marketing
>>>> strategy for OSGeo-outreach, by means of;
>>>> A - a new website and logo design (2017)
>>>> B - a clean up of existing/preparation of new marketing collateral (2017)
>>>> C - ongoing support for events e.g. downloadable marketing collateral,
>>>> event formats etc (ongoing) via the website
>>>> 
>>>> Resources needed to fulfil the tasks:
>>>> - the new volunteers in the Marketing Committee for managing the project
>>>> under item A and executing item B.
>>>> - a budget of total 75k Dollar, of which 50k is for item A, 10k for item B
>>>> and 10k for occasional event banners/flyers and Live-CD/USB sticks (e.g.
>>>> Foss4g booths) and 5k for miscellaneous activities/purchases (e.g.
>>>> MailChimp account for FOSS4G's).
>>>> 
>>>> Kind regards,
>>>> 
>>>> Marc Vloemans
>>>> 
>>>> Mobile +31(0)651 844262 <tel:+31651%20844262>
>>>> LinkedIn: http://nl.linkedin.com/in/marcvloemans
>>>> Twitter: http://twitter.com/marcvloemans
>>>> http://www.slideshare.net/marcvloemans
>>>> <http://www.slideshare.net/marcvloemans>
>>>> 
>>>> 
>>>> Kind regards,
>>>> Marc Vloemans
>>>> 
>>>> 
>>>> _______________________________________________
>>>> Board mailing list
>>>> Board at lists.osgeo.org
>>>> http://lists.osgeo.org/mailman/listinfo/board
>>> 
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