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<p>Dear board,</p>
<p>I know that there have been some discussions around this already,
but perhaps it's time to think about how to get OSgeo sponsorship
and FOSS4G sponsorship under one umbrella?</p>
<p>If two independent "groups" request the same potential group of
sponsors, this may lead to confusion.</p>
<p>My ideas go in this direction: If you sponsor OSGeo (FOSS4G) at a
certain level (or with a certain additional charge) you are
automaticaly named as sponsor of FOSS4G (OSGeo).</p>
<p>In the end the money goes in the same pocket.</p>
<p>Just a quick thought, that perhaps is worth to thin about.<br>
</p>
<p>Till<br>
</p>
<br>
<div class="moz-cite-prefix">Am 09.11.2017 um 07:18 schrieb Jody
Garnett:<br>
</div>
<blockquote type="cite"
cite="mid:CAOhbgAmg0M=8Z4A5UjH_Hzy5CA=XtqTiKmtK7abd1j4yoy+y-w@mail.gmail.com">
<div dir="ltr">
<div dir="auto">Jeff you helped set up this <a
href="https://wiki.osgeo.org/wiki/2015_Sponsorship_Drive_Working_Group"
moz-do-not-send="true">current approach</a> in 2015, and you
make it out to a lot of events, do you have any suggestions
for improvement?</div>
<br>
<div class="gmail_quote">
<div>On Tue, Nov 7, 2017 at 10:11 AM Jody Garnett <<a
href="mailto:jody.garnett@gmail.com" target="_blank"
moz-do-not-send="true">jody.garnett@gmail.com</a>>
wrote:<br>
</div>
<blockquote class="gmail_quote" style="margin:0 0 0
.8ex;border-left:1px #ccc solid;padding-left:1ex">
<div>Although we did not get to it last meeting, it is on
the agenda for next time - here is the osgeo sponsorship
page for 2017: <a href="http://www.osgeo.org/sponsorship"
target="_blank" moz-do-not-send="true">http://www.osgeo.org/<wbr>sponsorship</a>
<div><br>
</div>
<div>In addition to raising money the sponsorship program
has a secondary goal of encouraging sponsors to support
our projects, local chapters and events. This helps
recognize organizations that consistently support OSGeo
(rather than focus on big sponsors that put all their
effort behind one event). This has a couple of benefits:
it allows sponsors some choice in directing their funds
to OSGeo activities they believe in. It also allows
committees, local chapters and projects to raise funds
without being in conflict with the OSGeo foundation. I
think this approach is brilliant and should continue and
be promoted.</div>
<div><br>
</div>
<div>The page lists "Sponsorship Opportunities for 2017",
if you hear of anything from our projects or committees
we can make a similar section for 2018. We had some hits
(events, travel grant, website reboot, sprints) and some
misses (UN Hackathon).<br>
</div>
<div><br>
</div>
<div>How to sponsors (talk to treasurer or use paypal with
a note) is working well.</div>
<div><br>
</div>
<div>The "sponsorship levels" are only working okay, we
made a very cheap sponsorship level at $500 USD ... and
my small consulting shop how2map was the only
organization to make use of it. Indeed we had groups
from outside our industry use the low sponsorship level
to optimize search results - something the board put a
stop to in 2017. I would like to give this low
sponsorship level another try, especially since the new
website can provide additional visibility to these
organizations; but I would also understand if we drop it
from lack of use/interest.</div>
<div><br>
</div>
<div>I have gotten private feedback, especially after the
foss4g sponsorship levels were published that OSGeo
should raise our rates. I am not so sure (in part
because the feedback is private), in part because we are
a world wide organization and comparisons to us and eu
organizations are not appropriate. Mostly I think there
is no need to be greedy - our goal is as much to promote
these sponsors and build community as it is to raise
funds.</div>
<div><br>
</div>
<div>We have two discounts available (25% for prior
sponsors, 25% for Low or Lower-Middle Income Economies).
These discounts are being effective with prior sponsors,
offering getting them just close enough to the next
level that they provide additional funds. Kind of like
we planned. The low-to-lower-middle-income discount is
not really being used; I expect we need to provide more
value - or better advertise that local event sponsorship
counts towards foundation sponsorship.</div>
<div><br>
</div>
<div>The "sponsorship benefits" have been passed to us
from previous boards, and we struggled to understand two
of them that required direct management from the board -
indeed they were difficult and time consuming to
implement:</div>
<div><br>
</div>
<div><i>Invitation to <b>Sponsor Information Exchange
Event</b> with Board of Directors following annual
OSGeo International Conference </i>- we turned this
into a sponsorship breakfast with Maria doing the
organizing. This was successful in giving us a chance to
meet meet with sponsors and partners. I think this was
really important to see what organizations are working
with us face to face. Sadly the time allowed barely got
us passed introductions - resulting in a breakout
meeting and other follow up activities.</div>
<div><br>
</div>
<div>
<div><i>Invitation to <b>Sponsor Networking Event </b>with
OSGeo Board of Directors and other invited guests
following annual OSGeo International Conference. </i>This
was intended to be a chance to thank partners and
sponsors in public, although the foss4g organizers set
us up a stage during the conference networking event
our board members were not in position act. The
opportunity to network and build
connections/collaborations/<wbr>contacts was a
consistent request during the subsequent breakfast
meeting - so we missed an opportunity here.</div>
</div>
<div><br>
</div>
<div><i>Joint <b>Press Release</b> with OSGeo to announce
Sponsorship. </i>These are a bit of a bother to do,
generally as a shared google document and then
coordinate timing with the sponsors. Not all sponsors
(example CARTO) went ahead with a press release. We also
tend to just make a blog post, rather than issue a press
release to news organizations. This is something we
could coordinate (with marketing?) to provide better
value to our sponsors and partners. We may consider
bumping the press release up from silver to gold.<br>
</div>
<div><br>
</div>
<div><i>Organization name listed in "about osgeo" section
of foundation press releases. </i>We are doing this,
no feedback so far.<br>
</div>
<div><br>
</div>
<div><i>First Sponsorship Selection for the </i><b
style="font-style:italic">Annual OSGeo International
Conference. </b>This is interesting as we have not
always communicated this to our foss4g organizers, we
should confirm with the conference committee that this
benefit is possible before offering it in 2018.<br>
</div>
<div><br>
</div>
<div>
<div><i>Key OSGeo marketing materials feature your
organization's logo, At promotion events, your
organization's logo is displayed as part of the
OSGeo Booth - </i>We are doing this with the
marketing committee, no issues so far. For our usual
sponsors they often have their own booth and do not
make use of this perk. Unclear if this applies to
local chapters running a booth?</div>
</div>
<div><br>
</div>
<div>
<div><i>Full-page Promotional Space on a personalized
OSGeo Sponsor Page, Promotional Space on an
OSGeo Platinum Sponsor Page - </i>Our website design
does not work like this, but it could?</div>
</div>
<div><br>
</div>
<div><i>Right to use OSGeo Sponsor logo and promote named
sponsorship level </i>We have new logos to roll out
to sponsors.<br>
</div>
<div><br>
</div>
<div><br>
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<div
class="m_7239467713316452771m_-759287469052037176gmail_signature">
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<div>--</div>
<div>Jody Garnett</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
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