[OSGeo-Discuss] Re: [Incubator] Defining the Marketing requirements for OSGeo Incubation

Fri Nov 5 18:41:42 PDT 2010

Bit confused here cameron.

The incubation committee is focused to helping projects into the foundation; the marketing committee needs to sort out what is required to facilitate involvement with any promotional activities OSGeo undertakes.

So please don't respond to the incubation list; not really our cup of tea.

The marketing committee has officers for each project it can contact; as the geotools officer I have not been contacted about your list of marketing artefacts yet. I assume you will contact me formally after the marketing committee has sorted out what is needed.

If you need to hold a marketing meeting and invite project officers to facilitate communication please do so.

Jody

On 03/11/2010, at 7:19 AM, Cameron Shorter wrote:

> The OSGeo incubation graduation criteria defines:
>   "Marketing material has been created about the project for the OSGeo Marketing Committee." [1]
> However, to date, OSGeo marketing requirements have been fairly vague.
> 
> I propose that we address this by providing a detailed set of Marketing Artefacts that are required by OSGeo which is referenced during the incubation process.
> I've defined a proposed set of marketing requirements which I've copied below, and is on the wiki [2] 
> 
> I'm hoping to hear feedback on this proposal, and then to formalise it into the OSGeo Incubation process.
> When responding to this email thread, please only CC the incubator email list. 
> 
> Key things to note:
> * "Project Overviews" are proposed to be required for all projects and "Quickstarts" to be required for all applications (Quickstarts don't make sense for libraries). 
> 
> * All applications available on linux are proposed to be required to be included in the OSGeo-Live distribution [3].
> 
> * While not stated, I see there being an expectation that all OSGeo projects maintain their marketing material, which will be reviewed every 6 months during the OSGeo-Live build process.
> 
> [1] http://www.osgeo.org/incubator/process/project_graduation_checklist.html
> [2] http://wiki.osgeo.org/wiki/Marketing_Artefacts
> [3] http://live.osgeo.org
> 
> Marketing Artefacts
> 
> From OSGeo Wiki
> 
> The page defines the Marketing Artefacts required to make effective use of the OSGeo Marketing Pipeline. This list is to be referenced during the OSGeo Incubation process to ensure a project supports OSGeo marketing requirements.
> 
> Contents
> 
> [hide]
> 1 OSGeo Live
> 2 Application Overview
> 3 Application Quick Start
> 4 OSGeo-Live Lightening Presentation
> 5 Project Specific Presentation
> 6 OGC Standard Overview
> 7 Logo
> 8 Graphical Image
> 9 Technology Comparisons
> 10 Case Studies
> 11 Training
> OSGeo Live
> 
> Description
> A self-contained bootable DVD, USB thumb drive or Virtual Machine based on Xubuntu, that allows you to try a wide variety of open source geospatial software without installing anything. It is handed out at conferences around the world.       
> Details at http://live.osgeo.org
> Proposed Incubation Criteria
> OSGeo supported client and server applications which are available on linux are expected to be packaged on the OSGeo Live DVD. Other OSGeo projects (like libraries) are just expected to provide project overviews.
> Responsibility
> Projects teams responsible for packaging their software in accordance with http://wiki.osgeo.org/wiki/Live_GIS_Add_Project
> OSGeo Live Project team to create DVD
> Application Overview
> 
> Description
> A one page marketing page targeted at a someone considering using GeoSpatial Open Source, who may be a GeoSpatial User, a Technical person without much geospatial expertise, or manager with limited GeoSpatial or technical experience. Overview development and publishing is coordinated as part of the OSGeo-Live project.
> Published Overviews: http://live.osgeo.org/overview/overview.html
> How to create an Overview: http://wiki.osgeo.org/wiki/Live_GIS_Add_Project#Application_Overview
> Proposed Incubation Criteria
> Required for all OSGeo projects
> Responsibility
> Project's team
> Application Quick Start
> 
> Description
> Contains detailed steps showing a new user how run one core use case for the application.
> Examples are linked from http://live.osgeo.org/quickstart/quickstart.html
> How to write an Application Quick Start is defined here: Live_GIS_Add_Project#Application_Quick_Start
> 
> Proposed Incubation Criteria
> Proposed to be required for all OSGeo projects with executable applications, to be in place by FOSS4G 2011
> Responsibility
> Project's team
> OSGeo-Live Lightening Presentation
> 
> Description
> 
> This presentation provides a lightening overview of all applications on the OSGeo Live DVD/Virtual Machine, with one slide/project. It should take under 30 minutes, to fit into most conference programs. With over 40 projects and a few overview slides, each slide is limited to ~ 20 to 30 seconds.
> Presentation is currently stored here: https://svn.osgeo.org/osgeo/livedvd/promo/en/presentations/OSGeoLive4_0Taster/
> Requirements from each project
> 
> One slide which contains:
> Image as per #Graphical_Image
> Text in notes providing a 20 sec script for the presenter to read. A reference to the one page project overview, to             provide the presenter with background information. This should be derived from the #Application_Overview
> Responsibility
> OSGeo Live team to compile the presentation based upon the Project Overview.
> Project team to review slides and text for accuracy.
> Proposed Incubation Criteria
> Highly desirable, but not specifically required for incubation.
> Project Specific Presentation
> 
> Description
> Up to 20 min presentation for each specific project.
> Responsibility
> Project's team
> Incubation Criteria
> Desirable but not required for OSGeo Incubation
> OGC Standard Overview
> 
> Description
> 1 page overview of key OGC standards, published here: http://live.osgeo.org/standards/standards.html
> Source files stored here: https://svn.osgeo.org/osgeo/livedvd/gisvm/trunk/doc/en/standards/
> Responsibility
> OGC to produce text
> OSGeo Live team to incorporate into OSGeo-Live
> Logo
> 
> Description
> A logo for the application, which is used by various marketing artefacts - like the Project Overview, Quickstart, Powerpoints, Content Diagrams, etc
> How to create a logo is explained in: http://wiki.osgeo.org/wiki/Live_GIS_Add_Project#Application_Overview
> Proposed Incubation Criteria
> Proposed to be required for all OSGeo projects
> Graphical Image
> 
> Description
> Each project needs to have a representative image, usually a screen snapshot.
> To be used in Project Overview, Powerpoint Presentations, etc.
> Images are to be stored here: https://svn.osgeo.org/osgeo/livedvd/gisvm/trunk/doc/images/screenshots/1024x768
> How to create an image is explained here: http://wiki.osgeo.org/wiki/Live_GIS_Add_Project#Application_Overview
> Proposed Incubation Criteria
> Required for all OSGeo projects
> Responsibility
> Project's team
> 
> -- 
> Cameron Shorter
> Geospatial Solutions Manager
> Tel: +61 (0)2 8570 5050
> Mob: +61 (0)419 142 254
> 
> Think Globally, Fix Locally
> Geospatial Solutions enhanced with Open Standards and Open Source
> http://www.lisasoft.com
> _______________________________________________
> Incubator mailing list
> Incubator at lists.osgeo.org
> http://lists.osgeo.org/mailman/listinfo/incubator

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