[OSGeo-Discuss] Renaming FOSS4G

[Sanghee Shin]

Dear all, 

After changing conference name, losing long-lasted brand value will be very immediate and clear. However gaining the popularity of another firm brand will take time and the effect will be vague. 

Sometimes branding strategy doesn’t work as we imagine in our brain. Branding is more about emotion than the logic. I don’t want to see OSGeo losing existing loyalty only to try to attract new comers. We still use QWERTY, it's inconvenient over DVORAK though. 

Best regards, 

신상희
---
Shin, Sanghee
Gaia3D, Inc. - The GeoSpatial Company
http://www.gaia3d.com 

> 2015. 10. 12., 오전 12:00, Cameron Shorter <cameron.shorter at gmail.com> 작성:
> 
> Hi Venka,
> 
> Your points about renaming OSGeo-Live to FOSS4G-Live are valid based on the assumption that OSGeo only supports projects associated with OSGeo Incubation. However I don't think that assumption is valid.
> 
> This email also deflects and doesn't address Barry's original suggestions around simplifying and reinforcing the OSGeo message and brand.
> 
> OSGeo-Live promotes more than just projects associated with OSGeo incubation, which is in line with the key message on the OSGeo Foundation website:
> 
> "OSGeo was created to support the collaborative development of open source geospatial software, and promote its widespread use."
> 
> No limitation in that statement.
> 
> My key point is a pragmatic one. Both "OSGeo" and "FOSS4G" are good words, and both have established brand recognition. However, having both dilutes our communities' brand and makes it harder to market, which equates to making it harder to attract new users.
> Using the words "OSGeo Conference" and "OSGeo-Live" reinforces the OSGeo brand, and the word "OSGeo" is slightly easier than "FOSS4G" to remember and explain to people. 
> 
> I suggest the OSGeo board invite the OSGeo charter members to vote on:
> 
> Should future FOSS4G international conferences be called:
> 1. FOSS4G
> 2. OSGeo Conference
> 
> Pros:
> * 
> 
> Cons:
> * 
> 
> If you need resources to help manage such a vote, I expect that the OSGeo conference committee should be able to help with that.
> 
> Warm regards, Cameron Shorter
> 
> On Sun, Oct 11, 2015 at 11:09 PM, Venkatesh Raghavan <raghavan at media.osaka-cu.ac.jp <mailto:raghavan at media.osaka-cu.ac.jp>> wrote:
> I think the OSGeo-Live project that you are leading can be safely (re)-named as
> FOSS4G-Live as it has a wonderful array of software projects that are not
> under the OSGeo umbrella as yet.
> 
> Venka
> 
> 
> On 2015/10/08 5:08, Cameron Shorter wrote:
> +1 for "OSGeo conference".
> 
> Adding a perspective from someone who marketed FOSS4G 2009.
> Creating a marketing message is all about minimising words used, because "less words get read more".
> 
> When explaining FOSS4G to people outside our community you need to use:
> 
> "international conference for Free and Open Source Software for GeoSpatial (FOSS4G), presented by the Open Source Geospatial Foundation (OSGeo)."
> 
> vs
> 
> "international Open Source Geospatial (OSGeo) conference"
> 
> This is a good question to put to the charter members for a vote at some point.
> 
> On 8/10/2015 1:39 am, Marc Peterson wrote:
> From: discuss-bounces at lists.osgeo.org <mailto:discuss-bounces at lists.osgeo.org> [mailto:discuss- <mailto:discuss->
> bounces at lists.osgeo.org <mailto:bounces at lists.osgeo.org>] On Behalf Of Barry Rowlingson
> Yes, you and I and everyone *on this mailing list* knows
> the difference and the relationship between OSGeo and FOSS4G. But
> there are people out there in geospatial who don't know either.
> Emphatic +1
> 
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> 
> -- 
> Cameron Shorter
> Geospatial Systems Architect
> Tel: +61 (0)2 8570 5050
> Mob: +61 (0)419 142 254
> 
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