<html><head></head><body style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; ">Bit confused here cameron.<div><br></div><div>The incubation committee is focused to helping projects into the foundation; the marketing committee needs to sort out what is required to facilitate involvement with any promotional activities OSGeo undertakes.</div><div><br></div><div>So please don't respond to the incubation list; not really our cup of tea.</div><div><br></div><div>The marketing committee has officers for each project it can contact; as the geotools officer I have not been contacted about your list of marketing artefacts yet. I assume you will contact me formally after the marketing committee has sorted out what is needed.</div><div><br></div><div>If you need to hold a marketing meeting and invite project officers to facilitate communication please do so.</div><div><br></div><div>Jody</div><div><br><div><div>On 03/11/2010, at 7:19 AM, Cameron Shorter wrote:</div><br class="Apple-interchange-newline"><blockquote type="cite">
<div bgcolor="#ffffff" text="#000000">
The OSGeo incubation graduation criteria defines:<br>
"Marketing material has been created about the project for the
OSGeo Marketing Committee." [1]<br>
However, to date, OSGeo marketing requirements have been fairly
vague.<br>
<br>
I propose that we address this by providing a detailed set of
Marketing Artefacts that are required by OSGeo which is referenced
during the incubation process.<br>
I've defined a proposed set of marketing requirements which I've
copied below, and is on the wiki [2] <br>
<br>
I'm hoping to hear feedback on this proposal, and then to formalise
it into the OSGeo Incubation process.<br>
When responding to this email thread, please only CC the incubator
email list. <br>
<br>
Key things to note:<br>
* "Project Overviews" are proposed to be required for all projects
and "Quickstarts" to be required for all applications (Quickstarts
don't make sense for libraries). <br>
<br>
* All applications available on linux are proposed to be required to
be included in the OSGeo-Live distribution [3].<br>
<br>
* While not stated, I see there being an expectation that all OSGeo
projects maintain their marketing material, which will be reviewed
every 6 months during the OSGeo-Live build process.<br>
<br>
[1]
<a class="moz-txt-link-freetext" href="http://www.osgeo.org/incubator/process/project_graduation_checklist.html">http://www.osgeo.org/incubator/process/project_graduation_checklist.html</a><br>
[2] <a class="moz-txt-link-freetext" href="http://wiki.osgeo.org/wiki/Marketing_Artefacts">http://wiki.osgeo.org/wiki/Marketing_Artefacts</a><br>
[3] <a class="moz-txt-link-freetext" href="http://live.osgeo.org/">http://live.osgeo.org</a><br>
<br>
<h1 class="firstHeading">Marketing Artefacts</h1>
<h3 id="siteSub">From OSGeo Wiki</h3>
<!-- start content --><p>The page defines the Marketing Artefacts required to make
effective use of the OSGeo <a href="http://wiki.osgeo.org/wiki/Marketing_Pipeline" title="Marketing Pipeline">Marketing Pipeline</a>. This list is
to be referenced during the OSGeo Incubation process to ensure a
project supports OSGeo marketing requirements.
</p>
<table id="toc" class="toc" summary="Contents">
<tbody>
<tr>
<td>
<div id="toctitle">
<h2>Contents</h2>
<span class="toctoggle">[<a href="javascript:toggleToc()" class="internal" id="togglelink">hide</a>]</span></div>
<ul>
<li class="toclevel-1"><a href="http://wiki.osgeo.org/wiki/Marketing_Artefacts#OSGeo_Live"><span class="tocnumber">1</span> <span class="toctext">OSGeo
Live</span></a></li>
<li class="toclevel-1"><a href="http://wiki.osgeo.org/wiki/Marketing_Artefacts#Application_Overview"><span class="tocnumber">2</span> <span class="toctext">Application
Overview</span></a></li>
<li class="toclevel-1"><a href="http://wiki.osgeo.org/wiki/Marketing_Artefacts#Application_Quick_Start"><span class="tocnumber">3</span> <span class="toctext">Application
Quick Start</span></a></li>
<li class="toclevel-1"><a href="http://wiki.osgeo.org/wiki/Marketing_Artefacts#OSGeo-Live_Lightening_Presentation"><span class="tocnumber">4</span> <span class="toctext">OSGeo-Live
Lightening Presentation</span></a></li>
<li class="toclevel-1"><a href="http://wiki.osgeo.org/wiki/Marketing_Artefacts#Project_Specific_Presentation"><span class="tocnumber">5</span> <span class="toctext">Project
Specific Presentation</span></a></li>
<li class="toclevel-1"><a href="http://wiki.osgeo.org/wiki/Marketing_Artefacts#OGC_Standard_Overview"><span class="tocnumber">6</span> <span class="toctext">OGC
Standard Overview</span></a></li>
<li class="toclevel-1"><a href="http://wiki.osgeo.org/wiki/Marketing_Artefacts#Logo"><span class="tocnumber">7</span> <span class="toctext">Logo</span></a></li>
<li class="toclevel-1"><a href="http://wiki.osgeo.org/wiki/Marketing_Artefacts#Graphical_Image"><span class="tocnumber">8</span> <span class="toctext">Graphical
Image</span></a></li>
<li class="toclevel-1"><a href="http://wiki.osgeo.org/wiki/Marketing_Artefacts#Technology_Comparisons"><span class="tocnumber">9</span> <span class="toctext">Technology
Comparisons</span></a></li>
<li class="toclevel-1"><a href="http://wiki.osgeo.org/wiki/Marketing_Artefacts#Case_Studies"><span class="tocnumber">10</span> <span class="toctext">Case
Studies</span></a></li>
<li class="toclevel-1"><a href="http://wiki.osgeo.org/wiki/Marketing_Artefacts#Training"><span class="tocnumber">11</span> <span class="toctext">Training</span></a></li>
</ul>
</td>
</tr>
</tbody>
</table>
<script type="text/javascript"> if (window.showTocToggle) { var tocShowText = "show"; var tocHideText = "hide"; showTocToggle(); } </script>
<a name="OSGeo_Live" id="OSGeo_Live"></a>
<h1> <span class="mw-headline"> OSGeo Live </span></h1>
<dl>
<dt> Description
</dt>
<dd> A self-contained bootable DVD, USB thumb drive or Virtual
Machine based on Xubuntu, that allows you to try a wide variety
of open source geospatial software without installing anything.
It is handed out at conferences around the world.
</dd>
<dd> Details at <a href="http://live.osgeo.org/" class="external
free" title="http://live.osgeo.org" rel="nofollow">http://live.osgeo.org</a>
</dd>
</dl>
<dl>
<dt> Proposed Incubation Criteria
</dt>
<dd> OSGeo supported client and server applications which are
available on linux are expected to be packaged on the OSGeo Live
DVD. Other OSGeo projects (like libraries) are just expected to
provide project overviews.
</dd>
</dl>
<dl>
<dt> Responsibility
</dt>
<dd> Projects teams responsible for packaging their software in
accordance with <a href="http://wiki.osgeo.org/wiki/Live_GIS_Add_Project" class="external free" title="http://wiki.osgeo.org/wiki/Live_GIS_Add_Project" rel="nofollow">http://wiki.osgeo.org/wiki/Live_GIS_Add_Project</a>
</dd>
<dd> OSGeo Live Project team to create DVD
</dd>
</dl>
<a name="Application_Overview" id="Application_Overview"></a>
<h1> <span class="mw-headline"> Application Overview </span></h1>
<dl>
<dt> Description
</dt>
<dd> A one page marketing page targeted at a someone considering
using GeoSpatial Open Source, who may be a GeoSpatial User, a
Technical person without much geospatial expertise, or manager
with limited GeoSpatial or technical experience. Overview
development and publishing is coordinated as part of the
OSGeo-Live project.
<ul>
<li> Published Overviews: <a href="http://live.osgeo.org/overview/overview.html" class="external free" title="http://live.osgeo.org/overview/overview.html" rel="nofollow">http://live.osgeo.org/overview/overview.html</a>
</li>
<li> How to create an Overview: <a href="http://wiki.osgeo.org/wiki/Live_GIS_Add_Project#Application_Overview" class="external free" title="http://wiki.osgeo.org/wiki/Live_GIS_Add_Project#Application_Overview" rel="nofollow">http://wiki.osgeo.org/wiki/Live_GIS_Add_Project#Application_Overview</a>
</li>
</ul>
</dd>
</dl>
<dl>
<dt> Proposed Incubation Criteria
</dt>
<dd> Required for all OSGeo projects
</dd>
</dl>
<dl>
<dt> Responsibility
</dt>
<dd> Project's team
</dd>
</dl>
<a name="Application_Quick_Start" id="Application_Quick_Start"></a>
<h1> <span class="mw-headline"> Application Quick Start </span></h1>
<dl>
<dt> Description
</dt>
</dl>
<ul>
<li> Contains detailed steps showing a new user how run one core
use case for the application.
</li>
<li> Examples are linked from <a href="http://live.osgeo.org/quickstart/quickstart.html" class="external free" title="http://live.osgeo.org/quickstart/quickstart.html" rel="nofollow">http://live.osgeo.org/quickstart/quickstart.html</a>
</li>
</ul><p>How to write an Application Quick Start is defined here: <a href="http://wiki.osgeo.org/wiki/Live_GIS_Add_Project#Application_Quick_Start" title="Live GIS Add Project">Live_GIS_Add_Project#Application_Quick_Start</a>
</p>
<dl>
<dt> Proposed Incubation Criteria
</dt>
<dd> Proposed to be required for all OSGeo projects with
executable applications, to be in place by FOSS4G 2011
</dd>
</dl>
<dl>
<dt> Responsibility
</dt>
<dd> Project's team
</dd>
</dl>
<a name="OSGeo-Live_Lightening_Presentation" id="OSGeo-Live_Lightening_Presentation"></a>
<h1> <span class="mw-headline"> OSGeo-Live Lightening Presentation
</span></h1>
<dl>
<dt>Description</dt>
<dd>
<br>
</dd>
<dd> This presentation provides a lightening overview of all
applications on the OSGeo Live DVD/Virtual Machine, with one
slide/project. It should take under 30 minutes, to fit into most
conference programs. With over 40 projects and a few overview
slides, each slide is limited to ~ 20 to 30 seconds.
</dd>
<dd> Presentation is currently stored here: <a href="https://svn.osgeo.org/osgeo/livedvd/promo/en/presentations/OSGeoLive4_0Taster/" class="external free" title="https://svn.osgeo.org/osgeo/livedvd/promo/en/presentations/OSGeoLive4_0Taster/" rel="nofollow">https://svn.osgeo.org/osgeo/livedvd/promo/en/presentations/OSGeoLive4_0Taster/</a>
</dd>
</dl>
<dl>
<dt> Requirements from each project</dt>
<dd>
<br>
</dd>
<dd> One slide which contains:
<ul>
<li> Image as per <a href="http://wiki.osgeo.org/wiki/Marketing_Artefacts#Graphical_Image" title="">#Graphical_Image</a>
</li>
<li> Text in notes providing a 20 sec script for the presenter
to read. A reference to the one page project overview, to
provide the presenter with background information. This
should be derived from the <a href="http://wiki.osgeo.org/wiki/Marketing_Artefacts#Application_Overview" title="">#Application_Overview</a>
</li>
</ul>
</dd>
</dl>
<dl>
<dt> Responsibility
</dt>
<dd> OSGeo Live team to compile the presentation based upon the
Project Overview.
</dd>
<dd> Project team to review slides and text for accuracy.
</dd>
</dl>
<dl>
<dt> Proposed Incubation Criteria
</dt>
<dd> Highly desirable, but not specifically required for
incubation.
</dd>
</dl>
<a name="Project_Specific_Presentation" id="Project_Specific_Presentation"></a>
<h1> <span class="mw-headline"> Project Specific Presentation </span></h1>
<dl>
<dt> Description
</dt>
<dd> Up to 20 min presentation for each specific project.
</dd>
</dl>
<dl>
<dt> Responsibility
</dt>
<dd> Project's team
</dd>
</dl>
<dl>
<dt> Incubation Criteria
</dt>
<dd> Desirable but not required for OSGeo Incubation
</dd>
</dl>
<a name="OGC_Standard_Overview" id="OGC_Standard_Overview"></a>
<h1> <span class="mw-headline"> OGC Standard Overview </span></h1>
<dl>
<dt> Description
</dt>
</dl>
<dl>
<dd> 1 page overview of key OGC standards, published here: <a href="http://live.osgeo.org/standards/standards.html" class="external free" title="http://live.osgeo.org/standards/standards.html" rel="nofollow">http://live.osgeo.org/standards/standards.html</a>
</dd>
<dd> Source files stored here: <a href="https://svn.osgeo.org/osgeo/livedvd/gisvm/trunk/doc/en/standards/" class="external free" title="https://svn.osgeo.org/osgeo/livedvd/gisvm/trunk/doc/en/standards/" rel="nofollow">https://svn.osgeo.org/osgeo/livedvd/gisvm/trunk/doc/en/standards/</a>
</dd>
</dl>
<dl>
<dt> Responsibility
</dt>
<dd> OGC to produce text
</dd>
<dd> OSGeo Live team to incorporate into OSGeo-Live
</dd>
</dl>
<a name="Logo" id="Logo"></a>
<h1> <span class="mw-headline"> Logo </span></h1>
<dl>
<dt> Description
</dt>
<dd> A logo for the application, which is used by various
marketing artefacts - like the Project Overview, Quickstart,
Powerpoints, Content Diagrams, etc
</dd>
<dd> How to create a logo is explained in: <a href="http://wiki.osgeo.org/wiki/Live_GIS_Add_Project#Application_Overview" class="external free" title="http://wiki.osgeo.org/wiki/Live_GIS_Add_Project#Application_Overview" rel="nofollow">http://wiki.osgeo.org/wiki/Live_GIS_Add_Project#Application_Overview</a>
</dd>
</dl>
<dl>
<dt> Proposed Incubation Criteria
</dt>
<dd> Proposed to be required for all OSGeo projects
</dd>
</dl>
<a name="Graphical_Image" id="Graphical_Image"></a>
<h1> <span class="mw-headline"> Graphical Image </span></h1>
<dl>
<dt> Description
</dt>
<dd> Each project needs to have a representative image, usually a
screen snapshot.
</dd>
<dd> To be used in Project Overview, Powerpoint Presentations,
etc.
</dd>
<dd> Images are to be stored here: <a href="https://svn.osgeo.org/osgeo/livedvd/gisvm/trunk/doc/images/screenshots/1024x768" class="external free" title="https://svn.osgeo.org/osgeo/livedvd/gisvm/trunk/doc/images/screenshots/1024x768" rel="nofollow">https://svn.osgeo.org/osgeo/livedvd/gisvm/trunk/doc/images/screenshots/1024x768</a>
</dd>
<dd> How to create an image is explained here: <a href="http://wiki.osgeo.org/wiki/Live_GIS_Add_Project#Application_Overview" class="external free" title="http://wiki.osgeo.org/wiki/Live_GIS_Add_Project#Application_Overview" rel="nofollow">http://wiki.osgeo.org/wiki/Live_GIS_Add_Project#Application_Overview</a>
</dd>
</dl>
<dl>
<dt> Proposed Incubation Criteria
</dt>
<dd> Required for all OSGeo projects
</dd>
</dl>
<dl>
<dt> Responsibility
</dt>
<dd> Project's team
</dd>
</dl>
<br>
<pre class="moz-signature" cols="72">--
Cameron Shorter
Geospatial Solutions Manager
Tel: +61 (0)2 8570 5050
Mob: +61 (0)419 142 254
Think Globally, Fix Locally
Geospatial Solutions enhanced with Open Standards and Open Source
<a class="moz-txt-link-freetext" href="http://www.lisasoft.com/">http://www.lisasoft.com</a>
</pre>
</div>
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