[Live-demo] [Marketing] osgeo live logo, and website presentation

Ben Caradoc-Davies ben at transient.nz
Tue Aug 29 15:15:48 PDT 2017


Alex,

I love the compass with the play symbol (the rightmost logo). Simple and 
elegant. I think it is an even better logo than the full OSGeo logo.

I withdraw my suggestion to use ⚡ and/or all caps in the text. One 
metaphor at a time; let us not gild the lily. I think that all the text 
we need is:

OSGeo
Live

We could use "Live" at the same font size and weight as OSGeo as the 
project name is OSGeo Live.

Kind regards,
Ben.

On 30/08/17 08:39, Alex M wrote:
> Here are some of the ideas from the last Live meeting.
> 
> png
> https://www.dropbox.com/s/gn0iqgyhze7nrig/osgeolive2017ideas.png?dl=0
> 
> svg
> https://www.dropbox.com/s/guwdwdi4diupyzb/osgeolive2017ideas.svg?dl=0
> 
> They just focus on the logo, and do not include integration with the
> full branding yet.
> 
> -Alex
> 
> On 08/29/2017 01:30 PM, Cameron Shorter wrote:
>> Hi Jody,
>>
>> Some help from the marketing team with a mock up would be welcomed.
>> (While we agreed on a concept of a "play" icon we haven't had a
>> volunteer step up to create the logo).
>>
>> I hadn't read the overnight email trail before our OSGeo-Live meeting
>> (an issue with being on a 6:30am conference call). Although we voted for
>> the Play icon, I can see potential in the lightning emoji that Ben
>> suggested as well. It would be interesting to see a mock up of a
>> "OSGeo⚡LIVE" as well.
>>
>> Maybe have the "play" button for the icon, and "OSGeo⚡LIVE" for text.
>>
>> Re fonts and colours, I expect existing fonts and colours should be fine.
>>
>> Jugen, re the "playground" suggestion. While I see potential value in
>> it, but could be seen as child and not a serious option. (We do want
>> OSGeo-Live to be taken seriously.)
>>
>> Warm regards, Cameron
>>
>> On 29/8/17 4:37 pm, Jürgen E. Fischer wrote:
>>> Hm, reading "play" triggered a association with "playground" here -
>>> while the
>>> meant "play" is more used for consuming a film something.
>>>
>>> How about using something like
>>> https://commons.wikimedia.org/wiki/File:Pictograms-nps-land-playground.svg
>>> ?
>>
>>
>> On 28/8/17 2:09 pm, Jody Garnett wrote:
>>> Oh wow Ben - do it like OSGeo:UK bur using emoji "OSGeo⚡LIVE"
>>>
>>> Points for Thunderstruck reference now I have it stuck in my head.
>>> On Sun, Aug 27, 2017 at 4:21 PM Ben Caradoc-Davies <ben at transient.nz
>>> <mailto:ben at transient.nz>> wrote:
>>>
>>>      I like neither the heart (more "love" than "live") nor the laptop
>>> (too
>>>      complex and tied to one technology). I think more of live electricity
>>>      and live performance.
>>>
>>>      How about a lightning symbol? Or just leave the nice clean new OSGeo
>>>      compass and use the text "Live" or "LIVE" or "⚡ LIVE ⚡" (with the
>>>      Unicode HIGH VOLTAGE SIGN) where projects have "Project"? This would
>>>      avoid brand dilution. Something like:
>>>
>>>      OSGeo
>>>      ⚡ LIVE ⚡
>>>
>>
>> On 30/8/17 5:12 am, Jody Garnett wrote:
>>> I like it - good insight!
>>>
>>> The marketing committee is here to encourage everyone, so if you are
>>> happy we are happy.
>>>
>>> Do you need a hand making a mock up or are enough assets available in
>>> github for you to work with? I am also interested in application of
>>> fonts and text, are there enough options for the OSGeo live team to
>>> work with?
>>>
>>>
>>> -- 
>>> Jody Garnett
>>>
>>> On 28 August 2017 at 18:13, Cameron Shorter <cameron.shorter at gmail.com
>>> <mailto:cameron.shorter at gmail.com>> wrote:
>>>
>>>      All, in our OSGeo-Live weekly meeting today [1] we discuss a new
>>>      OSGeo-Live logo and came to the conclusion that a "Play" logo
>>>      would be a good way to convey what we stand for. (OSGeo-Live
>>>      allows people to run OSGeo applications). While a traditional play
>>>      logo is a right pointing triangle in a circle, we were thinking we
>>>      could put a right pointing logo inside the outer ring of the OSGeo
>>>      logo (replacing the inner star).
>>>
>>>      This would address our goal of being tied to OSGeo, but also
>>>      linking to our project attributes.
>>>
>>>      Is this something that people in the marketing committee would
>>>      consider acceptable? (Hopefully so, as a prior suggestion from the
>>>      marketing committee was similar - putting a heart in the middle of
>>>      the OSGeo ring).
>>>
>>>      Warm regards, Cameron
>>>
>>>      [1]
>>>      http://irclogs.geoapt.com/osgeolive/%23osgeolive.2017-08-28.log
>>>      <http://irclogs.geoapt.com/osgeolive/%23osgeolive.2017-08-28.log>
>>>
>>>
>>>      On 28-Aug-17 2:25 AM, Jody Garnett wrote:
>>>>      What we did in the style guide is be clear about what is going on:
>>>>
>>>>      1) osgeo mark and logo
>>>>      2) sub brands - use the osgeo mark with different text (two
>>>>      presentations are available to allow of OSGeo:UK style)
>>>>
>>>>      And then:
>>>>
>>>>      3) distinct brands - use their own mark. Distinct marks are able
>>>>      to use the color and fonts and some branding elements to be
>>>>      visually part of OSGeo (but because they use their own mark they
>>>>      are forming a distinct  brand)
>>>>
>>>>      We have used GeoForAll and OSGeo Live as examples of distinct
>>>> brands.
>>>>
>>>>      This was a case of us not being familiar with the terminology
>>>>      around branding, hopefully armed with the above breakdown it will
>>>>      be easier to explain.
>>>>
>>>>      We went back with the graphics designer multiple times learning
>>>>      more each meeting. This produced things like the OSGeo:UK
>>>>      alternate text for a sub brand, and experimented with a few
>>>>      examples of distinct brands. We also have some unknowns,
>>>>      specifically what to do on twitter and facebook for avatar
>>>>      pictures for osgeo local chapter feeds. We would like to use the
>>>>      osgeo mark unaltered but the format does not allow for that and
>>>>      the circle avatar design target limits options (it is intended
>>>>      for a face after all).
>>>>
>>>>      Please have a look at page 5 of the style guide at the top of
>>>>      this thread.
>>>>
>>>>          See page 5 here -
>>>>         
>>>> https://github.com/OSGeo/osgeo/blob/master/marketing/branding/styleguide-osgeo.pdf
>>>>
>>>>         
>>>> <https://github.com/OSGeo/osgeo/blob/master/marketing/branding/styleguide-osgeo.pdf>
>>>>
>>>>
>>>>
>>>>      From the marketing committee perspective we have as you say "just
>>>>      invested in a professionally developed corporate identity, logo
>>>>      and guidelines". It will take a bit of hand holding, and some
>>>>      tradeoffs, as we explain options to projects, local chapters and
>>>>      committees.
>>>>
>>>>      With respect to this weeks meeting we should focus on the website
>>>>      site map gap analysis, prioritizing the outstanding issues (whole
>>>>      sections of the website do not work yet), and complete the
>>>>      contract with Get Interactive in a timely fashion. I would not
>>>>      feel good about going back to the sub brand handling for a forth
>>>>      time. Several groups had a chance for direct 1 on 1 during the
>>>>      code sprint and we should move on to finishing this project.
>>>>
>>>>      By the same token we are iterating on the choose-a-project
>>>>      graphics; while I was able to offer some clarifications during
>>>>      the code sprint I would really applicate some backup by someone
>>>>      with more cartographic & analsyis experience then me. In many
>>>>      senses I am just a developer and we need input from someone with
>>>>      more experience of our target audience than I can provided.
>>>>
>>>>
>>>>      --
>>>>      Jody Garnett
>>>>
>>>>      On 27 August 2017 at 01:52, Steven Feldman <shfeldman at gmail.com
>>>>      <mailto:shfeldman at gmail.com>> wrote:
>>>>
>>>>          We have just invested in a professionally developed corporate
>>>>          identity, logo and guidelines. I disagree with Cameron
>>>>          (doesn't happen often) on allowing a high degree of
>>>>          flexibility in the user of the logo and interpretation of the
>>>>          guidelines.
>>>>
>>>>          Let's try to follow the guidelines as closely as possible -
>>>>          use the logo as intended or continue with a project specific
>>>>          logo and have a small OSGeo logo separately, don't change the
>>>>          logo colours. Let's note any problems we encounter and review
>>>>          after a year
>>>>
>>>>          Steven
>>>>
>>>>
>>>>          > On 26 Aug 2017, at 21:00, marketing-request at lists.osgeo.org
>>>>          <mailto:marketing-request at lists.osgeo.org> wrote:
>>>>          >
>>>>          > Send Marketing mailing list submissions to
>>>>          > marketing at lists.osgeo.org <mailto:marketing at lists.osgeo.org>
>>>>          >
>>>>          > To subscribe or unsubscribe via the World Wide Web, visit
>>>>          > https://lists.osgeo.org/mailman/listinfo/marketing
>>>>          <https://lists.osgeo.org/mailman/listinfo/marketing>
>>>>          > or, via email, send a message with subject or body 'help' to
>>>>          > marketing-request at lists.osgeo.org
>>>>          <mailto:marketing-request at lists.osgeo.org>
>>>>          >
>>>>          > You can reach the person managing the list at
>>>>          > marketing-owner at lists.osgeo.org
>>>>          <mailto:marketing-owner at lists.osgeo.org>
>>>>          >
>>>>          > When replying, please edit your Subject line so it is more
>>>>          specific
>>>>          > than "Re: Contents of Marketing digest..."
>>>>          >
>>>>          >
>>>>          > Today's Topics:
>>>>          >
>>>>          >   1. Re: [Live-demo] osgeo live logo, and website presentation
>>>>          >      (Cameron Shorter)
>>>>          >
>>>>          >
>>>>          >
>>>>         
>>>> ----------------------------------------------------------------------
>>>>          >
>>>>          > Message: 1
>>>>          > Date: Sun, 27 Aug 2017 04:03:56 +1000
>>>>          > From: Cameron Shorter <cameron.shorter at gmail.com
>>>>          <mailto:cameron.shorter at gmail.com>>
>>>>          > To: Angelos Tzotsos <gcpp.kalxas at gmail.com
>>>>          <mailto:gcpp.kalxas at gmail.com>>, Jody Garnett
>>>>          >    <jody.garnett at gmail.com <mailto:jody.garnett at gmail.com>>
>>>>          > Cc: "live-demo at lists.osgeo.org
>>>>          <mailto:live-demo at lists.osgeo.org>"
>>>>          <live-demo at lists.osgeo.org <mailto:live-demo at lists.osgeo.org>>,
>>>>          >    "marketing at lists.osgeo.org
>>>>          <mailto:marketing at lists.osgeo.org>"
>>>>          <marketing at lists.osgeo.org <mailto:marketing at lists.osgeo.org>>
>>>>          > Subject: Re: [Marketing] [Live-demo] osgeo live logo,
>>>>          and website
>>>>          >    presentation
>>>>          > Message-ID: <9783ae77-d3c3-9779-0e96-e821c92bbe93 at gmail.com
>>>>          <mailto:9783ae77-d3c3-9779-0e96-e821c92bbe93 at gmail.com>>
>>>>          > Content-Type: text/plain; charset="utf-8"; Format="flowed"
>>>>          >
>>>>          > Jody, others,
>>>>          >
>>>>          > Looking at the branding style guide, there is some
>>>>          ambiguity between the
>>>>          > goal of allowing sub-brands (which would involve being
>>>>          creative with how
>>>>          > the logo is used with other graphical concepts) and dos and
>>>>          don'ts which
>>>>          > state not changing the logo. I suggest Dos and Don'ts be
>>>>          suggestions and
>>>>          > goals rather than hard rules in order to enable people to
>>>>          be creative.
>>>>          > Eg: if a chapter wanted to use their country's flag colours
>>>>          within the
>>>>          > logo, I think that should be ok. It is in the designer's
>>>>          interest to try
>>>>          > and align with the core OSGeo-Logo, so they will likely do
>>>>          a good job of
>>>>          > making it obvious there are OSGeo roots.
>>>>          >
>>>>          > Eg: Spanish logo:
>>>>          >
>>>>         
>>>> https://wiki.osgeo.org/wiki/Cap%C3%ADtulo_Local_de_la_comunidad_hispanohablante
>>>>
>>>>         
>>>> <https://wiki.osgeo.org/wiki/Cap%C3%ADtulo_Local_de_la_comunidad_hispanohablante>
>>>>
>>>>          >
>>>>          > For OSGeo-Live, I'm expecting we will want to work out a
>>>>          way to weave a
>>>>          > heart (or some other image aligned with "live") into the
>>>>          logo somehow.
>>>>          > We may want to retain the blue heart. That should be ok and
>>>>          up to us to
>>>>          > do a good job of deciding that.
>>>>          >
>>>>          > You might notice OSGeo-Live has broken the style guide by
>>>>          using the logo
>>>>          > in over another image in our screenshot:
>>>>          >
>>>>          > https://live.osgeo.org/_images/osgeolive_menu.png
>>>>          <https://live.osgeo.org/_images/osgeolive_menu.png>
>>>>          >
>>>>          > In previous releases we have used washed out versions of
>>>>          the logo, of
>>>>          > large, off-center parts of the logo. It was artistic and
>>>>          looked good,
>>>>          > and provided the link back to OSGeo. We should empower the
>>>>          creative
>>>>          > people in our community to be creative in that way.
>>>>          >
>>>>          > The guide is prescriptive about only being shown on a white
>>>>          background.
>>>>          > Again, that should be a recommendation rather than a rule.
>>>>          If I have a
>>>>          > presentation template with a light blue background, I
>>>>          should be able to
>>>>          > put a logo over the top, without needing to create a white
>>>>          square to put
>>>>          > under it. As a creator, I should be able to decide which
>>>>          looks best.
>>>>          >
>>>>          > Cheers, Cameron
>>>>          >
>>>>          >
>>>>          >>
>>>>          _______________________________________________
>>>>          Marketing mailing list
>>>>          Marketing at lists.osgeo.org <mailto:Marketing at lists.osgeo.org>
>>>>          https://lists.osgeo.org/mailman/listinfo/marketing
>>>>          <https://lists.osgeo.org/mailman/listinfo/marketing>
>>>>
>>>>
>>>>
>>>>
>>>>      _______________________________________________
>>>>      Marketing mailing list
>>>>      Marketing at lists.osgeo.org <mailto:Marketing at lists.osgeo.org>
>>>>      https://lists.osgeo.org/mailman/listinfo/marketing
>>>>      <https://lists.osgeo.org/mailman/listinfo/marketing>
>>>
>>>
>>>      --     Cameron Shorter, Software and Data Solutions Manager,
>>>      Jirotech Pty Ltd,
>>>      Suite 112, Jones Bay Wharf, 26 - 32 Pirrama Rd, Pyrmont NSW 2009
>>>
>>>      P+61 2 8099 9000 <tel:+61%202%208099%209000>, M+61 419 142 254
>>> <tel:+61%20419%20142%20254>, Wwww.jirotech.com <http://www.jirotech.com>
>>>
>>>      P+61 2 8099 9000 <tel:+61%202%208099%209000>, M+61 419 142 254
>>> <tel:+61%20419%20142%20254>, Wwww.jirotech.com <http://www.jirotech.com>
>>>
>>>
>>
>>
>>
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>>
> 
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-- 
Ben Caradoc-Davies <ben at transient.nz>
Director
Transient Software Limited <http://transient.nz/>
New Zealand


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