[Live-demo] osgeo live branding and feedback
Stephen Woodbridge
woodbri at swoodbridge.com
Fri Jul 7 15:15:31 PDT 2017
Well, I don't know what exactly the OSGeo standard is for branding, but
ignoring that, I would move the heart to be the dot above the "i" in
Live, because putting it on the OSGeo Logo dilutes the logo.
This presumes that the standard is some like [OSGeo Logo] [project logo]
-Steve
On 7/7/2017 5:49 PM, Vicky Vergara wrote:
> Something like this perhaps?
> https://github.com/cvvergara/OSGeoLive-doc/blob/idea1/images/banner1.png
>
>
> On Fri, Jul 7, 2017 at 4:35 PM, Stephen Woodbridge
> <woodbri at swoodbridge.com <mailto:woodbri at swoodbridge.com>> wrote:
>
> Strictly from a branding point of view, we should not dilute the brand.
>
> OSGeo needs to set the branding standards, and then all project
> should follow that standard. If the standard is a compass, then
> OSGeo Live should not change the center to be a heart, UNLESS the
> standard says the all projects should adopt a unique center piece in
> the middle of the compass for the respective projects. Otherwise
> this dilutes the brand.
>
> -Steve
>
> On 7/7/2017 3:23 PM, Cameron Shorter wrote:
>
> Re new OSGeo-Live Logo:
> * I feel strongly that the OSGeo-Live logo should be derived
> from the OSGeo logo, but not be the same as the OSGeo logo.
> * I feel it is important to say we are proud of our OSGeo roots
> and associations, but also acknowledge and celebrate our added
> uniqueness. We are a family within a larger community.
> * I suspect you will find all OSGeo sub-projects feel similarly,
> and hence will want sub-brands.
> * Hence I think [1] (proposal logo with heart) is better than [2].
> * However, I think we can do better than [1]. With our shot
> timelines I would reluctantly accept [1] for next release, with
> intent to revisit later.
>
> I'd be interested to see if Brian Hamlin puts something
> together. He has an artistic flair and I've really liked
> artwork he has created for prior OSGeo-Live releases.
>
> Re OSGeo Incubation:
> * I've answered on the incubation list, but in short, I suggest
> we revisit the question after OSGeo-Live 11.0 release.
>
>
>
> On 7/7/17 1:54 pm, Jody Garnett wrote:
>
> Okay reporting back with ... a conversation. The graphics
> designer is now off on holiday (actually honeymoon) but we
> got a lot done in the last two weeks since I have spoken
> with you. The priority was obviously the website and stuff
> for printing.
>
> For my last updated I tried to adapt the new branding
> elements and keep the heart shape:
>
> [1]
> https://drive.google.com/open?id=0B022m344wU7hV0dUaU1ZdkFoM28 <https://drive.google.com/open?id=0B022m344wU7hV0dUaU1ZdkFoM28>
> <https://drive.google.com/open?id=0B022m344wU7hV0dUaU1ZdkFoM28
> <https://drive.google.com/open?id=0B022m344wU7hV0dUaU1ZdkFoM28>>
>
> I did however manage to force the issue of subbrands; but
> doing up printing materials including the geoforall and
> osgeo-live logo. You can check the meeting notes for the
> result ....
>
> o Review of OSGeo Live branding history
> +
>
> Discussion on relationship between projects and
> osgeo
>
> +
>
> We have an answer about “Live” - it is a live
> demonstration of software, rather than a static
> demo.
>
> +
>
> We have a strong relationship and we could ask
> OSGeo Live
> to use the OSGeo logo unaltered, however that
> does not
> answer the general problem (of how to work with
> sub brands)
>
>
> You may remember me asking what 'live" was meaning for osgeo
> live, judging from early art assets in github (the svn
> banner had hidden early prototypes of the logo). The
> thinking was "pulse" with hearts and heart rate monitors
> tracking which projects were actually alive. The other
> meaning I could come up with was a live demo, rather than a
> static demo.
>
> Both Marc (strong marketing background) and the graphics
> designer (really proud of the new logo and visuals). They
> wanted to ask if OSGeo Live would be willing to use the
> following:
>
> [2]
> https://drive.google.com/open?id=0B08AjQ2hqLipZjJsSG12a19HcWM <https://drive.google.com/open?id=0B08AjQ2hqLipZjJsSG12a19HcWM>
> <https://drive.google.com/open?id=0B08AjQ2hqLipZjJsSG12a19HcWM
> <https://drive.google.com/open?id=0B08AjQ2hqLipZjJsSG12a19HcWM>>
>
> This is an interesting tradeoff:
> - because no other software project is being asked to update
> their logo (only include an OSGeo project logo on their
> website).
> - the tight relationship with OSGeo foundation is causing
> this request, so a mark at how central osgeo-live is to our
> foundation
> - I will support whatever direction the project chooses to
> take (hesitate to offer my own opinion since I can see
> advantages both ways).
>
> I have also had this question come up recently - why is
> OSGeo-Live not an OSGeo project. The answer is simply that
> you have not asked and acquired a mentor.
> - You are of course welcome to apply as an OSGeo Community
> project (and get approval right away - summer voting habits
> permitting)
> - Entering incubation can also be done, but we need to line
> up a mentor first.
>
>
> --
> Jody Garnett
>
> On 22 June 2017 at 08:41, Jody Garnett
> <jody.garnett at gmail.com <mailto:jody.garnett at gmail.com>
> <mailto:jody.garnett at gmail.com
> <mailto:jody.garnett at gmail.com>>> wrote:
>
> Wanted to provide a small update, I got some public and
> private
> feedback on the branding which I took into this weeks
> meeting.
>
> Many of the direct "osgeo foundation" activities just
> use the
> normal OSGeo Mark, we have the examples of "OSGeo
> Project", "OSGeo
> Community" as used by projects ready to go.
>
> A few sub brands (GeoForAll, OSGeo Live, local
> chapters) are
> expected to work with the design elements and create
> their own
> mark. We have asked the designer to use OSGeo Live as
> an example,
> this was the best I could do without stepping out of
> contract :)
>
> I checked the EOI and we have not paid for a sphinx
> theme. We will
> have to wait for the website to take shape and adapt
> later in the
> year. Colors, logos and fonts we can do earlier.
> --
> Jody Garnett
>
>
>
>
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> Cameron Shorter
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>
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