[VisCom] OSGeo Flyer for Where 2.0 - review by Friday noon PST

[Michael P. Gerlek]

Hmm, my notes are pretty much a subset of everything Tyler said (esp.
the awkward 1st sentence).

On the last sentence, it would be nice if we toned down the drama a
little and added something geo-specific after the "because".  I've got a
good writer on staff here, I'll run it by him and get you some
suggestions in an hour or two.

I'm happy with the black.  Let's be big and bold and make the inkjets
work a little harder.

-mpg
 

> -----Original Message-----
> From: Tyler Mitchell [mailto:tylermitchell at shaw.ca] 
> Sent: Friday, May 19, 2006 7:58 AM
> To: dev at visibilitycommittee.osgeo.org
> Cc: Peter Moran
> Subject: Re: [VisCom] OSGeo Flyer for Where 2.0 - review by 
> Friday noon PST
> 
> On Thursday 18 May 2006 15:08, Peter Moran wrote:
> >  - I like the second page, with the logo on the upper left.
> >
> >  - I think logo should be bigger - to fill the space and be bigger
> > relative to the headline text.
> >
> >  - The last line of text seems a bit over the top to me.
> >
> >  - The black is growing on me as dramatic.
> >
> > The compass could be dimmed down and used as a watermark on Tyler's
> > Flyers, as a unifying element.
> 
> Peter, I agree with all your points here.  
> Is it too late to change some wording? I think the wording of 
> the text could 
> be a bit tighter.
> 
> -Add "The" to the begining, so it matches tagline in logo and 
> makes an easier 
> to read sentence.  If they can keep the name all on one line 
> still, that 
> would be good.
> -Drop the ", or OSGeo --" - It interrupts the flow a bit too 
> much and I think 
> with the logo, we have defined it already. 
> -I'm not sure about "open geospatial technologies", let's not 
> get lost in the 
> world of "open" and explictly say "open source" or, since we 
> repeat it later, 
> drop "open" altogether in this spot.
> -Can we add in "promote" somewhere too?  Maybe replace one of 
> the "supporter"s 
> with promoter to make it less redundant and to touch on one 
> of our key roles.
> 
> -With my suggestions, the first couple sentences could read:
> "The Open Source Geospatial Foundation is a not-for-profit 
> organization 
> dedicated to the collaborative development of technologies 
> and data.  As the 
> leading promoter of such technologies, we provide financial, 
> organizational 
> and legal support to the open source geospatial community. ..."
> 
> I have no bright ideas for the final sentence - it's close 
> but could be 
> better.
> 
> I just started to wonder if I'm going to be able to get this 
> ad, the graphics 
> and fonts in a format that I could work with.  I won't be 
> able to use Adobe 
> design formats.  Perhaps we could also get this in a vector 
> format, like SVG, 
> Postscript or even in a Word format??
> 
> Tyler
> 
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