[Marketing] Feedback from Marketing Meeting

[Michael P. Gerlek]

I write a lot of content fodder for my day job, but I'm not keen on doing more of that for OSGeo too.

Which is why I fear this is something we'd have to pay to get them done up for us.  (I suggested Tina Cary for this at last night's meeting.)

Assuming we have agreement that it would be a valuable thing.




Note there are different kinds of "case studies", varying by length and media type; I'm using the term very loosely here.  Here are three samples I'm familiar with:
  http://www.lizardtech.com/files/geo/casestudies/CityOfAurora.pdf
  http://www.gisuser.com/content/view/15523/28/
  http://www.terragis.net/2008/11/24/obama-campaign-mapping-voters-with-mapserver-postgis-and-openlayers/

Although I'll note note of them give any qualitative/quantitative ROI numbers or factors, which would be ideal.

The last one, in fact, is being turned into a piece for my monthly GeoConnexion column.  And, now that I think of it, you should know that TylerM and I are going to compile all the 18 columns to date into one large OSGeo Journal issue -- which, if I do say so myself, will make a great piece of marketing collateral...

-mpg



-----Original Message-----
From: Paul Ramsey [mailto:pramsey at cleverelephant.ca] 
Sent: Thursday, December 11, 2008 10:40 AM
To: Frank Warmerdam
Cc: Michael P. Gerlek; marketing at lists.osgeo.org
Subject: Re: [Marketing] Feedback from Marketing Meeting

Case studies, case studies, case studies, people say. I find that it
takes me about half a day per study. Now, I am notoriously lazy, so
you can take that number any way you like, but there it is. And the
reason I'm not cranking out case studies for osgeo? It doesn't really
scratch my itch. I've got a great lead for a new postgis study burning
a hole in my desk right now... I'll get to it, someday.

P.

On Thu, Dec 11, 2008 at 10:32 AM, Frank Warmerdam <warmerdam at pobox.com> wrote:
> Michael P. Gerlek wrote:
>>
>> No apologies needed, imho -- such comments, when well thought out as
>> you've
>> done, are always helpful.
>>
>> Seems to be some confusion about the "marketing" and "website" charters.
>>  At
>> the risk of introducing a Naming Thread, I'd suggest the marketing team
>> should really be considered as "MarCom" (Marketing/Communications) and
>> thus
>> responsible for the content/fodder on the web (whereas the icky
>> HTMLification of said fodder is decidedly not a marketing team role).
>
> Folks,
>
> I don't think the website committee has felt it couldn't create various
> content for the website like that discussed.  But the people involved
> have just not had the energy and expertise to do so.  I'm confident we
> (on the web site) would be most appreciative of content developed by
> the marketing committee for the web site, as well as suggestions for
> navigation, etc.
>
> Best regards,
> --
> ---------------------------------------+--------------------------------------
> I set the clouds in motion - turn up   | Frank Warmerdam,
> warmerdam at pobox.com
> light and sound - activate the windows | http://pobox.com/~warmerdam
> and watch the world go round - Rush    | Geospatial Programmer for Rent
>
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