[Marketing] New draft logos

Arnulf Christl arnulf.christl at wheregroup.com
Sun Mar 23 23:12:35 EDT 2008

On Tue, March 18, 2008 23:41, Tyler Mitchell (OSGeo) wrote:
> On 17-Mar-08, at 12:29 PM, Michael P. Gerlek wrote:
>> Sorry if I'm late replying, I've been on vacation...
>> As I said on IRC a couple weeks ago, I strongly urge no change to the
>> current set of logos.
>> Rationale: we paid considerable $$$ to PushDesign for these a couple
>> years ago, and I don't see any need to change our logo style or color
>> scheme.
> The more I think about it, the more I agree with Michael on this,
> especially as I start to consider all the places our logo would need to be
> changed (ack!).  I'm not so worried about the cost if we have a clear
> motive and purpose.  Do we feel a change is necessary and are we willing
> to make the change "across the board".. everywhere that it will need it?
> Initially I thought we were only going to be tweaking the logo to
> make it more usable in certain contexts, and to add the additional tag
> lines.  I must have misunderstood, but it didn't sink in until we got this
> spread of new logo options.
> I'm not afraid of change, but I'm reluctant on this aspect.
> Essentially I want to be sure that the benefit is clear to the
> community and supporters.   I may be convinced to give it my vote if our
> rationale is clearer.
> Still thinking about it...
> Tyler

consider loosening up on our logo. This also goes to mpg's:

"Mmm, good point.  The only thing worse than having a new logo would be
having TWO logos :-)"

I thought that I had sent an email talking about OSM as an acronym for
"Open Source Marketing" - but maybe it got lost somewhere in bit heaven.
All major successful market leading guru marketeers do it nowadays. I am
not talking of our neighbor nerds ESRI or Mickisoft but of Nike and Nestle
and all those companies asking people to send in YouTube stuff with their
favorite products. This is part of what Open Source Marketing is about.
Let people be creative. Even suckers like me.

I love the weaving GRASS logo (yes, I definitely sent this one around

So I definitely, definitely surely have no problem whatsoever never if I
find two different OSGeo logos out there. The more there are the better.
This is differnet from what we learned in Branding 101 but hey, we just

We would not want them new logos to be slimy and disgusting - consented - 
but who would do such an evil thing and survive the storm of resentment
once a true OSGeo insider would find out? Exactly. Nobody would dare to
contort us beyond recognition. And if OSGeo can still be recognized as a
brand - where is the hurt?

Mind me, I appear overly relaxed only to make my point. We would not want
to go astray altogether, but have a look at that Giggle page with logos
sent by Geojason Birch to get an idea:

>From here on I will refrain from developing any more opinions on one
specific logo, because it is beyond me anyway. If you look at my designs
you will understand what I mean:
(http://www.mapbender.org/Logo#The_Original_Logo). I couldn't care less.

Rest begards,

Arnulf Christl

More information about the Marketing mailing list