[Marketing] Handouts for Conferences

Arnulf Christl arnulf.christl at wheregroup.com
Thu May 1 04:38:47 EDT 2008

On Thu, May 1, 2008 02:34, Alex Mandel wrote:
> SVN sounds like a great idea for the editable document formats.
> Thanks for the notes Arnulf and thanks for sending the shirts Tyler
> (they're waiting at the post office for me)
> I think my crew can manage to straighten out what we need tonight and
> print them out tomorrow.
> What do you guys think of a generic business card(or smaller) that just
> has the Osgeo logo, quote and url, and maybe a list of projects as a quick
> if you only take one thing take this small flashy one that fits in your
> wallet.
> Thanks,
> Alex

There is at least one flyer on OSGeo itself - this must obviously go on
the front page or first page. Way back we have also discussed leaving a
blank square on the back or inner sleeve for people involved with their
businesses to leave their stamp, and maybe also have a space to stick in a
business card. Maybe this could also be one of the items that each sponsor
gets a stack of in turn for sponsoring. Many good ideas with no one to get
them going. :-)

Apart from that we shoudl schedule the next meeting. Any special interest
for a preferred time zone? Please suggest here asap so that we can
announce time and date (I suggest to stick with Wednesdays) here soon.

Regards, Arnulf.

> Tyler Mitchell (OSGeo) wrote:
>> Hi guys,
>> The one thing I've learned from several events is that it could work out
>>  a lot better if you have a "package" of brochures for passers-by (e.g.
>>  all brochures stapled together)...  Once we got over 10 projects it
>> was unwieldy to put each individual brochures all out on the table :)
>> It
>> was productive to start discussions and to see which projects were most
>> "popular" to take.  However, volunteers spent lots of their time
>> grabbing a copy of each one and make a stack for the people.  Having a
>> package means you can print double-sided too and reduce the paper you
>> are carrying around.
>> The one thing that the package really needs is a cover sheet though, so
>>  people don't look at the first project and think the whole package is
>> about that one :)
>> Hope it helps,
>> Tyler
>> On 30-Apr-08, at 9:12 AM, Arnulf Christl wrote:
>>> Alex Mandel wrote:
>>>> M Team,
>>>> I was poking around at http://www.osgeo.org/visibility and trying to
>>>>  figure out what and how many to print for the CGS conference this
>>>> weekend. First, I'd like to suggest that a link this page be more
>>>> prominent and easily located. I had to search google/osgeo in order
>>>>  to find it.
>>> Yes, my bad. I never followed up with cleaning and ordering the
>>> related pages. We should dedicate an IRC meeting and a few mails up
>>> front on this list discussing options and then assign tasks. We are
>>> not really good at this yet. Means that we have lots of potential to
>>> improve. :-)
>>>> Also I wanted to see if anyone had any newer material or the
>>>> editable files for the v2 handouts.
>>> We have them and I guess Tyler has a set and maybe mpg. Again - this
>>> is not really too well organized. But since recently we also have an
>>> SVN in place and should probably simply upload whatever we have there
>>>  so that we can sort out whats good and what needs an update:
>>> http://svn.osgeo.org/osgeo/ (this is all of OSGeo, click on
>>> marketing, for our folder). Ask SAC to become a contributor. Thoughts?
>>>> We could use some help figuring out what and how many of each to
>>>> print. We're open to ideas http://wiki.osgeo.org/wiki/CGS_2008
>>> A quick scan of the web site did not tell me anything on the expected
>>>  number of attendees. It depends a lot on the type of event. Prepare
>>> to distribute 10% of 20% of the number of attendees at smaller events
>>> (<1000). Depending on the scope of the conference you will see more
>>> or less interest for different projects
>>> OpenLayers/MapBuilder/Mapbender
>>> if its Web 2.0 folks, GRASS if its more scientific and analysis, OSSIM
>>>  if its 3D building / architecture and 3D enthusiasts, GeoNetwork if
>>> its all highlevel public administration and so on. Thinking backwards
>>> - how many people can potentially pass by your
>>> booth and which projects do you favor? To how many can you actually
>>> talk - and then give them the appropriate selection of brochures
>>> individually? Double numbers for the general OSGeo flyer, it is the
>>> most gerenic and good starting point for anybody. Once they end up on
>>> the OSGeo web site or Wiki our job is done. If you have some good soap
>>> box talks up the sleeve and there are 1000 or more attendees plan for
>>> more. At larger events it depends a lot on how exposed your booth is.
>>> This is influenced by the location of the
>>> catering, number and duration of pauses, general interest of the
>>> attendees, immediate interest triggered by talks and so on. Generally
>>> for updates of the brochures: We try to keep the brochures generic so
>>> that they last some time so that if you have ordered and printed in
>>> excess you can distribute them elsewhere. At a later stage we might
>>> want to bind the brochures or gather them in a portfolio so that
>>> people only have to pick up one to get all. It could be done centrally
>>> in off set print and large numbers. But this is a larger issue, very
>>> much at an idea stage yet and needs us have a look at our budget. Hope
>>> this helps, Arnulf.
>>>> Thanks,
>>>> Alex
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>> Tyler Mitchell
>> Executive Director
>> Open Source Geospatial Foundation
>> tmitchell at osgeo.org P: +1-250-277-1621
>> M: +1-250-303-1831
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Arnulf Christl

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