[Marketing] Website branding and site focus ideas

[Lorenzo Becchi]

PRO:
*wow, very nice refactoring of the home page
*it's really clear

CONS:
*how to adapt to drupal?!?

lorenzo

On Wed, Dec 9, 2009 at 6:42 PM, Tyler Mitchell <tmitchell.osgeo at shaw.ca>wrote:

> Forgot to mention that this will be a topic at our next Marketing meeting
> (in 13 hours or so from now).. and you are all invited to attend and share
> thoughts on this topic:
>
> Timing: http://tinyurl.com/yzjbtmu
> Agenda: http://wiki.osgeo.org/wiki/Marketing_Meeting_2009.12.10
>
>
>
> ----- Original Message -----
> From: Tyler Mitchell <tmitchell.osgeo at shaw.ca>
> Date: Wednesday, December 9, 2009 9:37 am
> Subject: [Marketing] Website branding and site focus ideas
> To: marketing at lists.osgeo.org, webcom at lists.osgeo.org
>
> > Hi everyone,
> >
> > It's been a while since we discussed the website focus and
> > branding topics as discussed at the marketing/webcom meeting in
> > February:http://wiki.osgeo.org/wiki/WebCom_OSGeo_Site_Focus
> >
> http://wiki.osgeo.org/wiki/Marketing_Meeting_2009.02.05#Update_on_main_projects
> >
> > On the branding side... I took the liberty of asking the graphic
> > designers (the same who helped our marketing projects this
> > year)  to give us some ideas for how to include some more of our
> > branding components into the website.
> >
> > I steered them to the discussion we'd had back in February and
> > based on the "site focus" wiki page and an old mock-up graphic
> > to encapsulate the site focus page contents.
> >
> > The end result being a sort of launching off point front page
> > targeting various user groups and incorporating our colours and
> > some graphics:
> >
> > http://svn.osgeo.org/osgeo/marketing/website/design/draft2a.jpg
> > (other versions with minor changes are in same folder, I cropped
> > this one)
> >
> > I asked them also for a secondary page layout - that will be
> > more like
> > a traditional layout with a sidebar/menus but haven't received
> > it yet.
> >
> > At this point the design is for throwing tomatoes at,  rather
> > than just talking generally about some way to improve the look
> > and targeting more directly.  The text on the pages are just
> > some of the main points from the wiki and I expect titles,
> > bullet text and more to change - so think more about the layout
> > then the details of the text.  Regardless of content changes I
> > hope some branding stuff here would be useful.  What do you think?
> >
> >
> > On the site organisation side...
> >
> > I also took all the thoughts I could from the wiki on the
> > subject and put them into a mindmap, then cross referenced
> > between 'current site' and 'new ideas' to ensure content was
> > generally carried over.  Again, just an exercise to try to
> > envision where we could go:
> >
> > http://svn.osgeo.org/osgeo/marketing/website/sitemap/
> >
> > If you look at the mindmap, on the right side, the green text
> > represents pages that we currently have - and for the most part,
> > the black text represents pages we don't have yet but that
> > implied as necessary from the site focus page/discussion.  It's
> > a rough brainstorm for sure but hopefully is useful for starting
> > a conversation, so please share your thoughts.
> >
> > Best wishes,
> > Tyler
> >
> >
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>
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