[Marketing] FOSS4G press release #2

[Cameron Shorter]

Lorenzo,
Press release has core elements in place, but I have a few suggestions:

Be very aware that the more words that you write, the less will be read, so
be very concise with everything you write. Your use of headings works well,
make sure you have HTML formatting turned on in emails so that they are
visible.

In your press release wiki, include the title. The majority of readers will
only read the title of the email, then delete the email, so make sure your
title is good, and it is included into your wiki so that it can be reviewed.

If you get past the title, the first sentence needs to be compelling, and
sum up the one point you wish to tell people.

I suggest showing the titles in the order Intro/FOSS4G/OSGeo, rather than
the other way around.

I suggest in FOSS4G including what you would expect to see at FOSS4G:
Maybe something like:
http://wiki.osgeo.org/wiki/FOSS4G_2009_Press_Relehttp://wiki.osgeo.org/wiki/FOSS4G_2009_Press_Release_37#About_FOSS4Gase_37#About_FOSS4G

For later press releases, I suggest that you line up the key foss4g events.
In particular:
* The WMS Shootout. Ask Andrea Aime / Jeff McKenna if they will ensure that
the Shootout will happen again and if they can take ownership of it.

* The Live DVD (make sure you budget to have the LiveDVD inserted into each
satchel). I'm prepared to commit to ensuring that the LiveDVD will be ready,
if you budget for it.

* Talk about filming all FOSS4G sessions. Make sure it is budgeted for.
Andrew Ross (FOSSLC) organised the filming of 2009, and I suggest asking him
to coordinate 2010.

* The CCIP and OGC. Have you got commitment from someone to drive this for
2010? Ideally, tie in with INSPIRE.

Regarding Translating:
* We have a list of translators who helped out with translating 2009 press
releases. I'll send Lorenzo details. For the major press releases which we
needed translating, we needed to give the translators a week to complete the
translations.

On Thu, Dec 10, 2009 at 9:42 PM, Lorenzo Becchi <lorenzo at ominiverdi.com>wrote:

> Hi all, we invite you to have a look to the second press release[1].
> Please feel free to comment for changes
> I would like to ask to contribute ASAP as we want to publish the press
> release for the beginning of the next week.
>
> thanks
> Lorenzo
>
> [1] http://wiki.osgeo.org/wiki/FOSS4G_2010_Press_Release_2
>
> _______________________________________________
> Marketing mailing list
> Marketing at lists.osgeo.org
> http://lists.osgeo.org/mailman/listinfo/marketing
>
>


-- 
Cameron Shorter
Geospatial Systems Architect
Tel: +61 (0)2 8570 5050
Mob: +61 (0)419 142 254

Think Globally, Fix Locally
Commercial Support for Geospatial Open Source Solutions
http://www.lisasoft.com/LISAsoft/SupportedProducts.html
-------------- next part --------------
An HTML attachment was scrubbed...
URL: http://lists.osgeo.org/pipermail/marketing/attachments/20091213/a14e380d/attachment.html