[Marketing] RE: [OSGeo-Discuss] GeoConnexions column -- Live DVD spread

[Michael P. Gerlek]

> Do these quotes include printing the DVD as well?

I don't have any more info that what I quoted -- I can give you the contact at the magazine if you want to follow up...

-mpg


-----Original Message-----
From: Cameron Shorter [mailto:cameron.shorter at gmail.com] 
Sent: Monday, February 02, 2009 7:10 PM
To: Michael P. Gerlek
Cc: OSGeo Marketing; live-demo at lists.osgeo.org
Subject: Re: [OSGeo-Discuss] GeoConnexions column -- Live DVD spread

(continuing discussion from osgeo discuss list)

Michael,
Do these quotes include printing the DVD as well?

If so, I think this potentially represents excellent Return On 
Investment from a Marketing point of view.

I see our goals from a Marketing point of view to be:
1. Increased resources (users, developers, or funding) into Geospatial 
Open Source projects.
Effectively, this boils down to targeting decision makers and 
influencing them to select Open Source over the alternatives.

2. Increased sponsorship of OSGeo, (which can increase our marketing 
budget for future years).

So the big question is:
Where do we spend our marketing budget to maximise our goals?

Do decision makers, or techies that influence decision makers, read 
GeoConnexions magazine?
What proportion of the magazine readership do they represent?
Are the readers currently using an alternative to the OSGeo stack or 
software?
Ie, how many CDs do we hand out, to get $XXX worth of money allocated to 
Open Source?

...

I think there is a good business case for potential OSGeo sponsors to 
pay for the distribution of a Live DVD print run, in return for their 
logo on the Live DVD.

Michael P. Gerlek wrote:
> Cameron (and anyone else curious):
>
>   
>> We mail out 14,000 copies of the magazine across the globe, including
>> distribution in delegate bags at every Geospatial technology related event
>> that is happy to do a media swap with us (which is most events).  This
>> ensures your DVD will be seen by an up to date audience, who are currently
>> ACTIVE in the marketplace.
>>
>> The prices shown include all handling, hand-glue into the 14,000 magazines,
>> and mailing costs.
>>
>> Option 1
>> Glue the DVD onto the FRONT COVER of the magazine, then have a full page
>> inside the magazine for further information about the DVD's content, and
>> your own promotion.
>> Cost:  6976 USDollars
>>
>> Option 2
>> Glue the DVD onto page 5 of the magazine - this same page will also be for
>> your own marketing message.
>> Cost: 6496 USDollars
>>     
>
> Probably not in the budget for this year...
>
> -mpg
>
>
>
> -----Original Message-----
> From: Cameron Shorter [mailto:cameron.shorter at gmail.com] 
> Sent: Thursday, January 22, 2009 12:08 AM
> To: Michael P. Gerlek
> Cc: OSGeo Discussions
> Subject: Re: [OSGeo-Discuss] GeoConnexions column -- see your name in print!
>
> Michael,
> Writing about the LiveDVD would be good, it might encourage 1/100 
> readers to download the DVD and try it.
>
> Actually including the LiveDVD in the magazine would be a huge bonus for 
> OSGeo. Every second reader would try the DVD out, and I'd expect high 
> uptake from readers of Open Source from this experience.
>
> Yes, you are right, someone would need to fund the DVD print run, and 
> much as I'd like to say otherwise, I think the OSGeo marketing budget 
> would only be able to contribute a token percentage of the costs.
>
> Are you able to run the idea past the magazine?
>
> Michael P. Gerlek wrote:
>   
>> Cameron-
>>
>> Did you mean putting a CD into the magazine itself, or just writing about the idea?
>>
>> The latter would be great, we could do that.
>>
>> I don't have control over the former issue, though -- that would likely require some monetary cost from OSGeo or the magazine to burn and insert the CDs, no?
>>
>> -mpg
>>
>>
>> -----Original Message-----
>> From: discuss-bounces at lists.osgeo.org [mailto:discuss-bounces at lists.osgeo.org] On Behalf Of Cameron Shorter
>> Sent: Thursday, January 15, 2009 5:34 PM
>> To: OSGeo Discussions
>> Subject: Re: [OSGeo-Discuss] GeoConnexions column -- see your name in print!
>>
>> Michael,
>> Computer magazines often include a free CD like the latest Ubuntu 
>> distribution, along with a two page spread about the software on the CD.
>>
>> We have a Geospatial LiveDVD which could fit that bill, and which the 
>> community could tweak to include Linux as well as Windows software.
>>
>> Is this of interest to you?
>>
>>
>> Michael P. Gerlek wrote:
>>   
>>     
>>> As some of you know, OSGeo runs a monthly column in GeoConnexions magazine about open source issues.  We've done 18 articles to date, which have resulted in some good PR (and a bit of cash) for our foundation.
>>>
>>> If you are interested in submitting a future column, or even just ideas for a column, please let me know!
>>>
>>> Some details and links to previous columns can be found at: http://wiki.osgeo.org/wiki/GeoConnexion_Column.
>>>
>>> -mpg
>>>
>>> _______________________________________________
>>> Discuss mailing list
>>> Discuss at lists.osgeo.org
>>> http://lists.osgeo.org/mailman/listinfo/discuss
>>>   
>>>     
>>>       
>>   
>>     
>
>
>   


-- 
Cameron Shorter
Geospatial Systems Architect
Tel: +61 (0)2 8570 5050
Mob: +61 (0)419 142 254

Think Globally, Fix Locally
Geospatial Solutions enhanced with Open Standards and Open Source
http://www.lisasoft.com