[Marketing] Re: Marketing Digest, Vol 25, Issue 4
Tyler Mitchell
tmitchell.osgeo at shaw.ca
Tue Oct 20 16:35:02 EDT 2009
Thanks for the brainstorming guys! Once I'm back in action from traveling, I'll dig up the 100 or 200 dollars in "free" adwords that Google sent me in the mail and we can experiment.
Tyler
----- Original Message -----
From: Dave McIlhagga <dmcilhagga at dmsolutions.ca>
Date: Wednesday, October 21, 2009 6:56 am
Subject: Re: [Marketing] Re: Marketing Digest, Vol 25, Issue 4
To: Peter Batty <peter at ebatty.com>
Cc: marketing at lists.osgeo.org
> Hi Peter,
>
> You're right - it is a tricky line. I suppose a better example
> would
> be MapGuide Enterprise which is a proprietary product, but
> developed
> with significant support from Autodesk. Is running an OSGeo
> adword
> targeting searches of AutoCAD Map or MapGuide Enterprise and
> promoting
> QGIS and MapServer (or even MapGuide Open Source) appropriate?
>
> All I'm saying is that it is a very fine line -- especially if
> you
> *do* want to attract corporate sponsors of the foundation who
> may have
> proprietary geospatial products built with open source
> components.
> ESRI, Google, Intergraph and Safe Software are all
> proprietary
> software providers who have open source components within
> their
> offerings. If we're truly open -- we should be striving to find
> better
> ways to work with these organizations just as we do with
> everyone else.
>
> Dave
>
>
>
>
> On 2009-10-20, at 2:24 PM, Peter Batty wrote:
>
> > Dave,
> >
> > The mission of OSGeo is "To support the development of open
> source
> > geospatial software, and promote its widespread use"
> (http://www.osgeo.org/content/foundation/about.html
> > ). By definition if someone is using an OSGeo product for
> something,
> > that is a lost opportunity for a closed source software
> company to
> > make some money.
> >
> > While ESRI and other closed source vendors may make use of
> some open
> > source code within their offerings, and as part of this they
> may
> > contribute, that is a very lightweight "partnership". ESRI is
> not a
> > sponsor of OSGeo. I have never heard of a situation where ESRI
> has
> > suggested the use of MapServer instead of ArcGIS Server
> (for
> > instance), nor would I expect them to ever do that. It is in
> that
> > context that I refer to ESRI as a "competitor" of OSGeo (they
> and
> > others may be both competitors and contributors depending on
> the
> > context).
> >
> > Nowhere did I suggest that you should only use open
> source
> > geospatial software (I happen to not believe that), and my
> suggested
> > wording was "reasons why you should consider an open source
> web
> > mapping platform", which is all pretty low key and reasonable
> I
> > thought.
> >
> > In short, if we can't say to someone who is interested in
> finding
> > out more about ESRI, "here's an open source alternative you
> might
> > want to consider", I'm not really sure how we can can carry
> out
> > OSGeo's mission to promote widespread use of open source, or
> why we
> > have this mailing list?
> >
> > Cheers,
> > Peter.
> >
> >
> > On Tue, Oct 20, 2009 at 10:55 AM, Dave McIlhagga
> <dmcilhagga at dmsolutions.ca
> > > wrote:
> > The only issue with competing for Google search terms that
> include
> > commercial product brands is that many of these companies are
> active
> > adopters and contributors to OSGeo projects. Note that ESRI is
> among
> > this group. Competing with your partners for eyeballs is a
> line you
> > need to walk carefully.
> >
> > Also - I'm not sure that promoting the "us vs. them" of "open
> vs.
> > proprietary" is a very healthy approach for the organization.
> >
> > Dave
> >
> >
> > Dave McIlhagga
> > www.mapsherpa.com
> > www.dmsolutions.ca
> >
> > On 2009-10-20, at 11:41 AM, Peter Batty wrote:
> >
> >> A couple of thoughts ... I think that if people are
> specifically
> >> looking for open source geospatial solutions, conference, etc
> they
> >> probably find OSGeo and FOSS4G pretty readily (and if not a
> bit of
> >> simple SEO tweaking should do the trick).
> >>
> >> For example, if you google for Open Source Geospatial
> then
> >> osgeo.org is the top hit. If you google for Open Source GIS
> then we
> >> move down to fifth, but still on the front page (we might
> want to
> >> mention the phrase open source GIS more or add it to the
> keywords
> >> in the page metadata if it's not there, if we think that's a
> phrase
> >> we want to be top for).
> >>
> >> If we are going to pay for adwords then I would vote they
> should be
> >> something that would not otherwise show up OSGeo sites -
> for
> >> example generic terms like "web mapping" or "spatial
> database", or
> >> names of commercial competitors like "ESRI".
> >>
> >> If I had a small budget to experiment with this, I would
> probably
> >> add a page to the OSGeo site focused on users of existing
> closed
> >> source GIS (or possibly ESRI specifically) - something
> pretty
> >> concise and punchy, like "top 5 reasons why you should
> consider an
> >> open source web mapping platform" (and perhaps "in
> conjunction with
> >> your existing GIS"?), and then pay to have the keyword ESRI
> return
> >> that page in the list. And we need to make sure we have
> the
> >> appropriate stats tracking to see how well it's working.
> Google
> >> Analytics integrates with their advertising stuff so that
> is
> >> probably the obvious choice.
> >>
> >> I'd be happy to volunteer a bit of time to help with this.
> >>
> >> Cheers,
> >> Peter.
> >>
> >> On Tue, Oct 20, 2009 at 12:51 AM, daniele.ocu ocu
> <daniele.ocu at gmail.com
> >> > wrote:
> >> I worked with Google Adwords for a couple of years a while
> back, a
> >> lot has changed since then.
> >>
> >> A nice tool for getting new Keywords (apart from of corse
> Googles
> >> own tool) is:
> >>
> >> http://freekeywords.wordtracker.com/
> >>
> >> Another great sour of information on PayPerClick advertising
> is the
> >> Marketing Experiments Website. Really interesting to have a
> look at
> >> the Webclinics
> >>
> >>
> http://www.marketingexperiments.com/index.php?searchword=adwords&option=search&x=0&y=0>>
> >> Daniele
> >>
> >>
> >>
> >> On Tue, Oct 20, 2009 at 1:00 AM, <marketing-
> >> request at lists.osgeo.org> wrote:
> >> Send Marketing mailing list submissions to
> >> marketing at lists.osgeo.org
> >>
> >> To subscribe or unsubscribe via the World Wide Web, visit
> >>
> http://lists.osgeo.org/mailman/listinfo/marketing>> or, via
> email, send a message with subject or body 'help' to
> >> marketing-
> request at lists.osgeo.org>>
> >> You can reach the person managing the list at
> >> marketing-
> owner at lists.osgeo.org>>
> >> When replying, please edit your Subject line so it is more specific
> >> than "Re: Contents of Marketing digest..."
> >>
> >>
> >> Today's Topics:
> >>
> >> 1. Re: AdWords? (Lorenzo Becchi)
> >> 2. Re: AdWords? (Alex Mandel)
> >> 3. Re: AdWords? (Tyler Mitchell)
> >> 4. Re: AdWords? (Lorenzo Becchi)
> >>
> >>
> >> --------------------------------------------------------------
> --------
> >>
> >> Message: 1
> >> Date: Mon, 19 Oct 2009 15:26:26 +1100
> >> From: Lorenzo Becchi <lorenzo at ominiverdi.com>
> >> Subject: Re: [Marketing] AdWords?
> >> To: "Tyler Mitchell (OSGeo)" <tmitchell at osgeo.org>
> >> Cc: marketing at lists.osgeo.org
> >> Message-ID:
> >>
> <58c3b9530910182126k5fbbeba8idef550befe4027e0 at mail.gmail.com>>> Content-Type: text/plain; charset="iso-8859-1"
> >>
> >> I have an idea:
> >> why not using it for FOSS4G 2010?
> >> :)
> >>
> >> suggestions for the keywords?
> >>
> >> lorenzo
> >>
> >>
> >> On Thu, Sep 17, 2009 at 11:03 AM, Tyler Mitchell (OSGeo) <
> >> tmitchell at osgeo.org> wrote:
> >>
> >> > Anyone familiar with using Google AdWords? I've
> received a $100
> >> voucher
> >> > for testing it out and would be glad for some guidance on
> testing
> >> it and
> >> > tracking its usage.
> >> >
> >> > _______________________________________________
> >> > Marketing mailing list
> >> > Marketing at lists.osgeo.org
> >> > http://lists.osgeo.org/mailman/listinfo/marketing
> >> >
> >> >
> >> -------------- next part --------------
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> >>
> >> ------------------------------
> >>
> >> Message: 2
> >> Date: Sun, 18 Oct 2009 21:43:51 -0700
> >> From: Alex Mandel <tech_dev at wildintellect.com>
> >> Subject: Re: [Marketing] AdWords?
> >> To: marketing at lists.osgeo.org
> >> Message-ID: <4ADBEE87.2090200 at wildintellect.com>
> >> Content-Type: text/plain; charset=ISO-8859-1
> >>
> >> Frank and someone else, can't remember right now also offered
> to
> >> donate
> >> some adwords credits they had too. Should we do a donate your
> adwords>> campaign to build up a budget?
> >>
> >> Alex
> >>
> >> Lorenzo Becchi wrote:
> >> > I have an idea:
> >> > why not using it for FOSS4G 2010?
> >> > :)
> >> >
> >> > suggestions for the keywords?
> >> >
> >> > lorenzo
> >> >
> >> >
> >> > On Thu, Sep 17, 2009 at 11:03 AM, Tyler Mitchell (OSGeo) <
> >> > tmitchell at osgeo.org> wrote:
> >> >
> >> >> Anyone familiar with using Google AdWords? I've
> received a $100
> >> voucher
> >> >> for testing it out and would be glad for some guidance
> on
> >> testing it and
> >> >> tracking its usage.
> >> >>
> >>
> >>
> >>
> >>
> >> ------------------------------
> >>
> >> Message: 3
> >> Date: Mon, 19 Oct 2009 15:52:22 +1100
> >> From: Tyler Mitchell <tmitchell.osgeo at shaw.ca>
> >> Subject: Re: [Marketing] AdWords?
> >> To: tech at wildintellect.com
> >> Cc: marketing at lists.osgeo.org
> >> Message-ID: <cf8fe04f36e55.4adc8b36 at shaw.ca>
> >> Content-Type: text/plain; charset="iso-8859-1"
> >>
> >> Very nice ideas Alex and Lorenzo. Let's brainstorm some
> terms too
> >> so we're ready to use them :) I'm not all that familiar
> with the
> >> methods of using adwords well, but will help wherever I can.
> >>
> >> ----- Original Message -----
> >> From: Alex Mandel <tech_dev at wildintellect.com>
> >> Date: Monday, October 19, 2009 3:43 pm
> >> Subject: Re: [Marketing] AdWords?
> >> To: marketing at lists.osgeo.org
> >>
> >> > Frank and someone else, can't remember right now also
> offered to
> >> > donatesome adwords credits they had too. Should we do a donate
> >> > your adwords
> >> > campaign to build up a budget?
> >> >
> >> > Alex
> >> >
> >> > Lorenzo Becchi wrote:
> >> > > I have an idea:
> >> > > why not using it for FOSS4G 2010?
> >> > > :)
> >> > >
> >> > > suggestions for the keywords?
> >> > >
> >> > > lorenzo
> >> > >
> >> > >
> >> > > On Thu, Sep 17, 2009 at 11:03 AM, Tyler Mitchell (OSGeo) <
> >> > > tmitchell at osgeo.org> wrote:
> >> > >
> >> > >> Anyone familiar with using Google AdWords? I've
> >> > received a $100 voucher
> >> > >> for testing it out and would be glad for some guidance on
> >> > testing it and
> >> > >> tracking its usage.
> >> > >>
> >> >
> >> >
> >> > _______________________________________________
> >> > Marketing mailing list
> >> > Marketing at lists.osgeo.org
> >> > http://lists.osgeo.org/mailman/listinfo/marketing
> >> >
> >> -------------- next part --------------
> >> An HTML attachment was scrubbed...
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> >>
> >> ------------------------------
> >>
> >> Message: 4
> >> Date: Mon, 19 Oct 2009 16:17:59 +1100
> >> From: Lorenzo Becchi <lorenzo at ominiverdi.com>
> >> Subject: Re: [Marketing] AdWords?
> >> To: tmitchell at osgeo.org
> >> Cc: marketing at lists.osgeo.org, tech at wildintellect.com
> >> Message-ID:
> >>
> <58c3b9530910182217m10866929i6672f2987a229513 at mail.gmail.com>>> Content-Type: text/plain; charset="iso-8859-1"
> >>
> >> I've been using it for a while, few year ago, while still a
> web
> >> developer.
> >> It was very easy at the time and I suppose it's easier now.
> >> You create a project (don't know the exact term) and
> choose
> >> keywords for it.
> >> Then google specify the price per click for every keyword.
> You are
> >> able to
> >> decide which keyword activate and you always have the control
> over
> >> the money
> >> you've spent already and it's plenty of stats.
> >>
> >> lorenzo
> >>
> >>
> >> On Mon, Oct 19, 2009 at 3:52 PM, Tyler Mitchell
> <tmitchell.osgeo at shaw.ca
> >> >wrote:
> >>
> >> > Very nice ideas Alex and Lorenzo. Let's brainstorm
> some terms
> >> too so we're
> >> > ready to use them :) I'm not all that familiar with
> the methods
> >> of using
> >> > adwords well, but will help wherever I can.
> >> >
> >> > ----- Original Message -----
> >> > From: Alex Mandel <tech_dev at wildintellect.com>
> >> > Date: Monday, October 19, 2009 3:43 pm
> >> > Subject: Re: [Marketing] AdWords?
> >> > To: marketing at lists.osgeo.org
> >> >
> >> > > Frank and someone else, can't remember right now also
> offered to
> >> > > donatesome adwords credits they had too. Should we do a donate
> >> > > your adwords
> >> > > campaign to build up a budget?
> >> > >
> >> > > Alex
> >> > >
> >> > > Lorenzo Becchi wrote:
> >> > > > I have an idea:
> >> > > > why not using it for FOSS4G 2010?
> >> > > > :)
> >> > > >
> >> > > > suggestions for the keywords?
> >> > > >
> >> > > > lorenzo
> >> > > >
> >> > > >
> >> > > > On Thu, Sep 17, 2009 at 11:03 AM, Tyler Mitchell
> (OSGeo) <
> >> > > > tmitchell at osgeo.org> wrote:
> >> > > >
> >> > > >> Anyone familiar with using Google AdWords? I've
> >> > > received a $100 voucher
> >> > > >> for testing it out and would be glad for some guidance on
> >> > > testing it and
> >> > > >> tracking its usage.
> >> > > >>
> >> > >
> >> > >
> >> > > _______________________________________________
> >> > > Marketing mailing list
> >> > > Marketing at lists.osgeo.org
> >> > > http://lists.osgeo.org/mailman/listinfo/marketing
> >> > >
> >> >
> >> > _______________________________________________
> >> > Marketing mailing list
> >> > Marketing at lists.osgeo.org
> >> > http://lists.osgeo.org/mailman/listinfo/marketing
> >> >
> >> >
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> >>
> >> ------------------------------
> >>
> >> _______________________________________________
> >> Marketing mailing list
> >> Marketing at lists.osgeo.org
> >> http://lists.osgeo.org/mailman/listinfo/marketing
> >>
> >>
> >> End of Marketing Digest, Vol 25, Issue 4
> >> ****************************************
> >>
> >>
> >>
> >>
> >>
> >>
> >> _______________________________________________
> >> Marketing mailing list
> >> Marketing at lists.osgeo.org
> >> http://lists.osgeo.org/mailman/listinfo/marketing
> >>
> >>
> >>
> >>
> >> --
> >> Peter Batty - President, Spatial Networking
> >> W: +1 303 339 0957 M: +1 720 346 3954
> >> Blog: http://geothought.blogspot.com
> >> _______________________________________________
> >> Marketing mailing list
> >> Marketing at lists.osgeo.org
> >> http://lists.osgeo.org/mailman/listinfo/marketing
> >
> >
> >
> >
> > --
> > Peter Batty - President, Spatial Networking
> > W: +1 303 339 0957 M: +1 720 346 3954
> > Blog: http://geothought.blogspot.com
>
>
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