[Marketing] Defining the Marketing requirements for OSGeo Incubation

Tue Nov 2 17:19:45 EDT 2010

  The OSGeo incubation graduation criteria defines:
   "Marketing material has been created about the project for the OSGeo 
Marketing Committee." [1]
However, to date, OSGeo marketing requirements have been fairly vague.

I propose that we address this by providing a detailed set of Marketing 
Artefacts that are required by OSGeo which is referenced during the 
incubation process.
I've defined a proposed set of marketing requirements which I've copied 
below, and is on the wiki [2]

I'm hoping to hear feedback on this proposal, and then to formalise it 
into the OSGeo Incubation process.
When responding to this email thread, please only CC the incubator email 
list.

Key things to note:
* "Project Overviews" are proposed to be required for all projects and 
"Quickstarts" to be required for all applications (Quickstarts don't 
make sense for libraries).

* All applications available on linux are proposed to be required to be 
included in the OSGeo-Live distribution [3].

* While not stated, I see there being an expectation that all OSGeo 
projects maintain their marketing material, which will be reviewed every 
6 months during the OSGeo-Live build process.

[1] http://www.osgeo.org/incubator/process/project_graduation_checklist.html
[2] http://wiki.osgeo.org/wiki/Marketing_Artefacts
[3] http://live.osgeo.org

  Marketing Artefacts

       From OSGeo Wiki

The page defines the Marketing Artefacts required to make effective use 
of the OSGeo Marketing Pipeline 
<http://wiki.osgeo.org/wiki/Marketing_Pipeline>. This list is to be 
referenced during the OSGeo Incubation process to ensure a project 
supports OSGeo marketing requirements.

    Contents

[hide <javascript:toggleToc()>]

    * 1 OSGeo Live
      <http://wiki.osgeo.org/wiki/Marketing_Artefacts#OSGeo_Live>
    * 2 Application Overview
      <http://wiki.osgeo.org/wiki/Marketing_Artefacts#Application_Overview>
    * 3 Application Quick Start
      <http://wiki.osgeo.org/wiki/Marketing_Artefacts#Application_Quick_Start>
    * 4 OSGeo-Live Lightening Presentation
      <http://wiki.osgeo.org/wiki/Marketing_Artefacts#OSGeo-Live_Lightening_Presentation>
    * 5 Project Specific Presentation
      <http://wiki.osgeo.org/wiki/Marketing_Artefacts#Project_Specific_Presentation>
    * 6 OGC Standard Overview
      <http://wiki.osgeo.org/wiki/Marketing_Artefacts#OGC_Standard_Overview>
    * 7 Logo <http://wiki.osgeo.org/wiki/Marketing_Artefacts#Logo>
    * 8 Graphical Image
      <http://wiki.osgeo.org/wiki/Marketing_Artefacts#Graphical_Image>
    * 9 Technology Comparisons
      <http://wiki.osgeo.org/wiki/Marketing_Artefacts#Technology_Comparisons>
    * 10 Case Studies
      <http://wiki.osgeo.org/wiki/Marketing_Artefacts#Case_Studies>
    * 11 Training <http://wiki.osgeo.org/wiki/Marketing_Artefacts#Training>

  OSGeo Live

Description
    A self-contained bootable DVD, USB thumb drive or Virtual Machine
    based on Xubuntu, that allows you to try a wide variety of open
    source geospatial software without installing anything. It is handed
    out at conferences around the world. 
    Details at http://live.osgeo.org 

Proposed Incubation Criteria
    OSGeo supported client and server applications which are available
    on linux are expected to be packaged on the OSGeo Live DVD. Other
    OSGeo projects (like libraries) are just expected to provide project
    overviews. 

Responsibility
    Projects teams responsible for packaging their software in
    accordance with http://wiki.osgeo.org/wiki/Live_GIS_Add_Project 
    OSGeo Live Project team to create DVD 

  Application Overview

Description
    A one page marketing page targeted at a someone considering using
    GeoSpatial Open Source, who may be a GeoSpatial User, a Technical
    person without much geospatial expertise, or manager with limited
    GeoSpatial or technical experience. Overview development and
    publishing is coordinated as part of the OSGeo-Live project.

        * Published Overviews: http://live.osgeo.org/overview/overview.html
        * How to create an Overview:
          http://wiki.osgeo.org/wiki/Live_GIS_Add_Project#Application_Overview

Proposed Incubation Criteria
    Required for all OSGeo projects 

Responsibility
    Project's team 

  Application Quick Start

Description

    * Contains detailed steps showing a new user how run one core use
      case for the application.
    * Examples are linked from
      http://live.osgeo.org/quickstart/quickstart.html

How to write an Application Quick Start is defined here: 
Live_GIS_Add_Project#Application_Quick_Start 
<http://wiki.osgeo.org/wiki/Live_GIS_Add_Project#Application_Quick_Start>

Proposed Incubation Criteria
    Proposed to be required for all OSGeo projects with executable
    applications, to be in place by FOSS4G 2011 

Responsibility
    Project's team 

  OSGeo-Live Lightening Presentation

Description

    This presentation provides a lightening overview of all applications
    on the OSGeo Live DVD/Virtual Machine, with one slide/project. It
    should take under 30 minutes, to fit into most conference programs.
    With over 40 projects and a few overview slides, each slide is
    limited to ~ 20 to 30 seconds. 
    Presentation is currently stored here:
    https://svn.osgeo.org/osgeo/livedvd/promo/en/presentations/OSGeoLive4_0Taster/

Requirements from each project

    One slide which contains:

        * Image as per #Graphical_Image
          <http://wiki.osgeo.org/wiki/Marketing_Artefacts#Graphical_Image>
        * Text in notes providing a 20 sec script for the presenter to
          read. A reference to the one page project overview, to provide
          the presenter with background information. This should be
          derived from the #Application_Overview
          <http://wiki.osgeo.org/wiki/Marketing_Artefacts#Application_Overview>

Responsibility
    OSGeo Live team to compile the presentation based upon the Project
    Overview. 
    Project team to review slides and text for accuracy. 

Proposed Incubation Criteria
    Highly desirable, but not specifically required for incubation. 

  Project Specific Presentation

Description
    Up to 20 min presentation for each specific project. 

Responsibility
    Project's team 

Incubation Criteria
    Desirable but not required for OSGeo Incubation 

  OGC Standard Overview

Description

    1 page overview of key OGC standards, published here:
    http://live.osgeo.org/standards/standards.html 
    Source files stored here:
    https://svn.osgeo.org/osgeo/livedvd/gisvm/trunk/doc/en/standards/ 

Responsibility
    OGC to produce text 
    OSGeo Live team to incorporate into OSGeo-Live 

  Logo

Description
    A logo for the application, which is used by various marketing
    artefacts - like the Project Overview, Quickstart, Powerpoints,
    Content Diagrams, etc 
    How to create a logo is explained in:
    http://wiki.osgeo.org/wiki/Live_GIS_Add_Project#Application_Overview 

Proposed Incubation Criteria
    Proposed to be required for all OSGeo projects 

  Graphical Image

Description
    Each project needs to have a representative image, usually a screen
    snapshot. 
    To be used in Project Overview, Powerpoint Presentations, etc. 
    Images are to be stored here:
    https://svn.osgeo.org/osgeo/livedvd/gisvm/trunk/doc/images/screenshots/1024x768

    How to create an image is explained here:
    http://wiki.osgeo.org/wiki/Live_GIS_Add_Project#Application_Overview 

Proposed Incubation Criteria
    Required for all OSGeo projects 

Responsibility
    Project's team 

-- 
Cameron Shorter
Geospatial Solutions Manager
Tel: +61 (0)2 8570 5050
Mob: +61 (0)419 142 254

Think Globally, Fix Locally
Geospatial Solutions enhanced with Open Standards and Open Source
http://www.lisasoft.com

-------------- next part --------------
An HTML attachment was scrubbed...
URL: http://lists.osgeo.org/pipermail/marketing/attachments/20101103/8f0ff2f1/attachment.html