[Marketing] Re: [OSGeo-Discuss] Re: [Incubator] Defining the Marketing requirements for OSGeo Incubation

[Seven (aka Arnulf)]

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Cameron,
thanks for your initiative. Let me add a few notes to reconsider about
*how* we want to go about this.

Marketing is an OSGeo service for it's projects. Adding the proposed
requirements as criteria to pass Incubation feels a lot more like a
stick than a carrot. What I do like is the aspect of revisiting all
incubated projects once a year -> I proposed this to Incubation twice
but so far it never got anywhere.

The current proposal is very focused on the needs of OSGeo Live. Don't
get me wrong, I like the OSGeo Live project and have already used it
successfully in workshops and recommend it everywhere. But to me it is
more like another OSGeo project and should not become a cirteria for
incubation. To get my idea just imagine that supporting GDAL/OGR is an
OSGeo incubation criteria. Did the OSGeo Live project ever incubate at
all? Should be easy, maybe you want to apply?

Respective to what marketing material we need: My personal perception
(which can obviously be wrong) is that DVDs at trade fairs and
conferences get taken away and then never looked at again. The contained
information is as quickly outdated as that on any piece of paper. An
OGSeo folder with summary pages and a short description on paper would
be a great hand-out. It could be a additional benefit to sponsors who
appear in this folder. Sponsors can reuse this material and add their
own portfolio to use in their sales. This is one of the few concrete
wishes of our current sponsors.

Some of the items you suggest seem to duplicate efforts already in
place. The short intro page to each project is on the OSGeo web site:
http://www.osgeo.org/<project name>
The project logos should not be uploaded to yet another disconnected
repository. Marketing might want to scrutinize and consolidate what we
have now.

One last comment is that I would not support "powerpoint" as a
desireable format. Especially with presentations once stuck on one
office package you will never leave because everything invariably falls
apart. Let us for now stick with whatever projets are used to and wait a
bit more for HTML5.

To me "nudging" feels a lot more like OSGeo than the threat of "imposing
rules". But this is just my old me...

Best regards,
Arnulf

Cameron Shorter wrote:
> Jody,
> Why not add your comments by email initially.
> I suggest that we discuss this at the next scheduled Marketing Committee
> meeting.
> 
> We have just changed the timeslot, Tyler should be able to tell us the
> next meeting time. (It doesn't seem to be up to date here:
> http://wiki.osgeo.org/wiki/Marketing_Meetings )
> 
> On 08/11/10 18:57, Jody Garnett wrote:
>> I was thinking of taking that discussion to the marketing list; to see
>> how it aligns with committee goals before pestering project leads.
>>
>> Would you like to make an IRC date; even if it is just the two of us
>> we could run through your wiki page and give it the once over.
>>
>> I am pretty busy at work; but could try for Tuesday evening if you are
>> available?
>>
>> Jody
>>
>> On Sun, Nov 7, 2010 at 7:03 PM, Cameron Shorter
>> <cameron.shorter at gmail.com>  wrote:
>>   
>>> On 06/11/10 13:38, Frank Warmerdam wrote:
>>>     
>>>> Jody Garnett wrote:
>>>>       
>>>>> Bit confused here cameron.
>>>>>
>>>>> The incubation committee is focused to helping projects into the
>>>>> foundation; the marketing committee needs to sort out what is
>>>>> required to
>>>>> facilitate involvement with any promotional activities OSGeo
>>>>> undertakes.
>>>>>
>>>>> So please don't respond to the incubation list; not really our cup of
>>>>> tea.
>>>>>          
>>>> Jody,
>>>>
>>>> I believe Cameron is hoping the incubation committee is a good place to
>>>> seek buy-in from the projects, and that we would make production of the
>>>> desired artifacts a condition of graduation.
>>>>
>>>> It does seem Cameron set a wide net (discuss, marketing and
>>>> incubation).
>>>> I personally don't like cross-list discussions.
>>>>
>>>> Best regards,
>>>>        
>>> Jody, as Frank notes I've endeavoured to notify all people likely to be
>>> effected by marketing requirements for projects, and then focus
>>> discussion
>>> on one list, and I picked incubation as I expect that most people
>>> effected
>>> will be on this list.
>>>
>>> I'm a little nervous that no one has questioned my marketing proposal.
>>> Either everyone thinks it is a great idea, or people have not had a
>>> chance
>>> to read through the proposed advanced incubation criteria and then raise
>>> concerns.
>>>
>>> I'd appreciate some review of the proposed Marketing requirements and
>>> comment on whether I'm on track or not:
>>>
>>> http://wiki.osgeo.org/wiki/Marketing_Artefacts
>>>
>>>
>>>
>>> -- 
>>> Cameron Shorter
>>> Geospatial Director
>>> Tel: +61 (0)2 8570 5050
>>> Mob: +61 (0)419 142 254
>>>
>>> Think Globally, Fix Locally
>>> Geospatial Solutions enhanced with Open Standards and Open Source
>>> http://www.lisasoft.com
>>>
>>> _______________________________________________
>>> Incubator mailing list
>>> Incubator at lists.osgeo.org
>>> http://lists.osgeo.org/mailman/listinfo/incubator
>>>
>>>      
> 
> 


- --
Arnulf Christl

Exploring Space, Time and Mind
http://arnulf.us
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