[Marketing] Marketing meeting summary

Fri Apr 20 23:12:10 EDT 2012

Hello all,

Many thanks for including me in the Marketing comitee.
i am very glad to join, and i hope i can help and contribute soon.

I am sorry i missed the last meeting, but it was really early here, JST
time (05:30 AM, huuu!)
Thanks for the summary Arnulf.

Cameron, yes i've mentionned my interest about the OSGeo website possible
improvements.
I think the Foundation would need a better webdesign and web presence, in
order to attract even more users, developers and sponsors.
I think that some other software foundations have great websites and use of
social networks, and OSGeo should put more energy on this.

My first ideas are as follow:

- I can may be propose a new design for the website in near future, based
on a more modern and visual UI.
- I'd also like to see more advertizing about Projects themselves, right
from the home page (not only links, but may be projects logos...)
- Because there is a lot of content from many sources, i think we should
organize it better (News from Projetcs, OSGeo journal, Blogs, Pictures...)
- As OSGeo is using Trac massively, and because some partners and I are
using a modified version of Trac as a full-featured and multi-language CMS,
i'd like to suggest to use it for OSGeo too.

Anyway, please tell me if the comitee would be interested in such a new
design test, and i would be happy to work on this during my free time soon.

Best regards,

Nick

2012/4/18 Cameron Shorter <cameron.shorter at gmail.com>

> Arnulf,
> Thanks for kickstarting marketing. Sorry for missing this meeting, I
> didn't read the invitation till after the meeting was complete.
>
> Some comments from me inline:
>
>
> On 19/04/12 02:21, Seven (aka Arnulf) wrote:
>
>> -----BEGIN PGP SIGNED MESSAGE-----
>> Hash: SHA1
>>
>> Marketing Committee,
>> we had a first meeting [0] and are back in action now. The member list
>> has evolved, please welcome Peter Batty, Jo Cook and Nicolas Bozon in
>> the team. Please check the member list [1] and if you think you should
>> be on it (meaning that you want to participate and help come to
>> decision) but are not then holler.
>>
>
> Welcome on board, I have a lot of respect for you the work you have done
> in the past.
>
>
>
>> Here is a short management summary, for the full log please go through
>> [2] starting at 20:32:32
>>
> Have done, lots covered.
>
>>
>> First topic was a short update from the board meeting in February,
>> basically just that the board expressed the will to support reviving
>> Marketing. Next we updated the committee membership - as already said
>> above please feel free to pipe up if you want to become part of the
>> committee&  no offense meant if we removed you be accident.
>>
>>
>> I then suggested that we maybe look at Marketing as a place to
>> kick-start targeted activities with explicitly formulated objectives
>> and clear milestones instead of trying to continually improve
>> everything. Later it was noted that we also need continuity and today
>> Cameron offered to act as interim chair especially focusing on
>> managing funds. I'll reword this into a motion in a separate mail.
>>
>
> Thanks for the vote of support.
> As I start out, I'd like to be careful to manage expectations about what
> I'm personally able to commit to. As chair, I'll have time to coordinate
> meetings, ensure motions are raised and finalised, and possibly coordinate
> the energy of the team. Ie, I can act as a glorified secretary.
> What we can achieve as a committee will be dependant upon the energy of
> the team.
>
> As soon as someone with more enthusiasm floats by, I'll be happy to hand
> over the reigns.
>
>
>
>> (This mail is getting too long, but it was a productive meeting...)
>>
>> We then motioned and voted to fund the Basic Starter Kit for
>> exhibitions [3] (thanks wildintellect) for the OSGeo.nl Local Chapter
>> with US$ 600,-
>>
> I'm in favour of providing a starter kit of non-consumables for all local
> chapters who ask for it.
> I'm +1 on this.
>
>
>> In addition it was suggested that as an incentive to fund the Live DVD
>> sponsors can use 1/4 of the cover to add "Sponsored by ..." and add
>> their logo. Don't overestimate how many are needed. If they are not
>> part of the conference / exhibition pack and only given to interested
>> people who approach the booth. This maybe needs more dialog here.
>> Please start in separate thread if you feel the need.
>>
> Good idea in principle. Lets explore the practicalities.
>
>
>> We thought about how to better keep track of events with as low
>> technical barrier as possible. Some local chaps already do a good job.
>> We might want to advertize the OSGeo Wiki Categories better and might
>> even defer responsibilities to Local Chapters. That would spread tasks
>> more evenly.
>>
> I'm keeping track of future and past events which make use of the
> OSGeo-Live DVD or use the OSGeo-Live presentation here:
>
> http://wiki.osgeo.org/wiki/**Live_GIS_History<http://wiki.osgeo.org/wiki/Live_GIS_History>
>
> I suggest that we continue to use this wiki, possibly expanding it
> slightly to have an OSGeo rather than OSGeo-Live focus.
> There was talk about getting information into the OSGeo calendar. I'm open
> to the idea if someone can make it happen, and also ensure that anyone can
> edit it as easily as a wiki can be edited. (Long term maintenance of data
> is where most calendars fall short)
>
> Alex also mentioned our OSGeo-Live schedule, which has many of the events
> we are targeting in it too:
> https://docs.google.com/**spreadsheet/ccc?key=**0Al9zh8DjmU_**
> RdE1SYUN3YWJ2N1NpSUczbW9IRWZNc**lE#gid=0<https://docs.google.com/spreadsheet/ccc?key=0Al9zh8DjmU_RdE1SYUN3YWJ2N1NpSUczbW9IRWZNclE#gid=0>
>
>
>
>> There was some chatting wrt FOSS4G 2012 but not much news. The board
>> will have to follow up in their Thursday meeting. In general OSGeo is
>> slow and weak to support OSGeo presence at FOSS4G and related events.
>> How to improve?
>>
>> Website migration / redesign was mentioned and Alex will put it on the
>> agenda for SAC. Plus this topic will need more dialog here (Start it
>> if you are interested).
>>
> The Website is probably OSGeo's most powerful marketing tool, in that it
> probably reaches more people than any other marketing tool.
>
> Nicholas Bozon,
> You have mentioned an interest here? I'd encourage you to outline your
> suggestions.
>
>
>  Seven suggested to rename this committee to "Marketing and
>> Communication" / MarComm.
>>
>
> I'm not fussed either way. So long as we don't spend any time renaming
> wiki pages, email lists etc.
> I suggest focus energy on maximum outreach impact for minimum effort.
>
>
>
>> The role of OSGeo Ambassador was mentioned but not going into depth.
>> It could be an official role for OSGeo members to represent the
>> foundation at events and get some reimbursement for travel costs.
>> Needs further exploration and regulation.
>>
> I like this concept. Lets flesh out details over the next few weeks.
> I notice there was also discussion about lack of OSGeo presence at some
> FOSS4G events. In particular, minimal mention of OSGeo at FOSS4G NA, and
> mention of a reluctance of people to man an OSGeo booth at many events.
>
> I suggest that we can partly address this through the development of a
> FOSS4G Cookbook, which would include descriptions of best practices for
> events. Eg:
> * Event should provide an OSGeo booth
> * Event should include OSGeo ambassador speaker who would present on an
> aspect of OSGeo
> * The OSGeo ambassador is expected to coordinate and man the OSGeo booth
> * The OSGeo Local chapter are strongly encouraged to hang out at the OSGeo
> booth
> * ...
>
>
>  Motion to close the meeting after 70 minutes.
>>
>> It was very productive and we will try to keep up the energy, thanks All.
>>
>> Cheers,
>> Arnulf
>>
>> [0] http://wiki.osgeo.org/wiki/**Marketing_Meeting_2012-04-17<http://wiki.osgeo.org/wiki/Marketing_Meeting_2012-04-17>
>> [1] http://wiki.osgeo.org/wiki/**Marketing_Committee#Committee_**Members<http://wiki.osgeo.org/wiki/Marketing_Committee#Committee_Members>
>> [2] http://irclogs.geoapt.com/**osgeo/%23osgeo.2012-04-17.log<http://irclogs.geoapt.com/osgeo/%23osgeo.2012-04-17.log>
>> [3] Basic Starter Kit
>>
>> - -- Exploring Space, Time and Mind
>> http://arnulf.us
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>> ______________________________**_________________
>> Marketing mailing list
>> Marketing at lists.osgeo.org
>> http://lists.osgeo.org/**mailman/listinfo/marketing<http://lists.osgeo.org/mailman/listinfo/marketing>
>>
>
>
> --
> Cameron Shorter
> Geospatial Solutions Manager
> Tel: +61 (0)2 8570 5050
> Mob: +61 (0)419 142 254
>
> Think Globally, Fix Locally
> Geospatial Solutions enhanced with Open Standards and Open Source
> http://www.lisasoft.com
>
>
>
> ______________________________**_________________
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>
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