[Marketing] OSGeo Flier

Sat Apr 13 16:07:19 PDT 2013

Alex,

All good points.

I don't believe I would ever print out everything for every conference as you've described already, but having the option to print them is the bigger point I was making.  I do have access to tri-fold and brochure holders as well, so pushing certain handouts at specific events is doable in my particular case.

The business card idea is an interesting one as well.  This might be a good piece to have as a summary of the Live-DVD, and I would think a good freebie by the marketing committee either as finished cards and/or just the artwork.

As to the DVDs, we got rid of about 80 of them at our local GIS/LIS conference last year, doing pretty much what you described, by only putting out a few at a time, and talking the folks up before they left with one.

bobb

________________________________________
From: marketing-bounces at lists.osgeo.org [marketing-bounces at lists.osgeo.org] on behalf of Alex Mandel [tech_dev at wildintellect.com]
Sent: Saturday, April 13, 2013 5:51 PM
To: OSGeo Marketing
Subject: Re: [Marketing] OSGeo Flier

We used to do this back when I started tabling for OSGeo in 2008. A page
per project is unruly and takes up the whole table if you want a stack
for each project. It can be partially mitigated with the magazine holder
(see the Exhibition pack examples on the wiki). You also have to guess
what ratio to make of each project for a given event. Example QGIS
flyers went out 100:1 vs OSSIM at every geography conference, the really
techy people who were interested in GDAL/OGR and web libraries just
wanted urls.

Its also quite the expenditure to print all that paper. We had talked
about at one point printing the Overviews and binding them similar to
what you tried. I think good pdf output from sphinx was the holdup at
one point. I am also not convinced this sells anything... I have bags
and bags of stuff I've picked up at conferences and never looked at
again until I went to recycle years later. The person who just walks by
the table and takes one of each isn't the person we're targeting. To
frame it differently, when we have had DVDs I've only put out 1 or 2 to
draw attention but I never give one to a person without a volunteer
first chatting with them and assessing if they're likely to actually use it.

Easiest give away so far has been business cards (Arnulf really liked
them), one that lists all the projects on it by grouping. Usually in
conversation, I'll circle the projects relevant to the person I'm
talking to, so they remember what to look up. At $10 for 200 (cheaper in
bigger quantities) it's really cost effective and easy to carry quite a
few, and doesn't take up the whole table. It needs updating but the
Inkscape SVG is in svn.

I'm also in favor of updating the 2 page, front/back overview of OSGeo
that was done professionally, but this time in open formats and easy to
print on not so fancy paper (grayscale option too). If we better
optimize the space it could provide more info about each project, and
not just a list.

Thanks,
Alex

On 04/11/2013 08:46 PM, Basques, Bob (CI-StPaul) wrote:
> All,
>
> I did a little book print out of the Overviews from the LiveDVD for a local conference.  It was looked at a couple of times, but I think a 8.5x11 sheet for each project would be a better bet for printing out, one for each project.  I've done Tri-folds in the past for GeoMoose for example.
>
> I would like to suggest something similar as a resource for using at Conferences.
>
> Having the software options all laid out and grouped by product type would go a long ways on the sale front.
>
> bobb
>
>
> ________________________________________
> From: marketing-bounces at lists.osgeo.org [marketing-bounces at lists.osgeo.org] on behalf of Cameron Shorter [cameron.shorter at gmail.com]
> Sent: Thursday, April 11, 2013 5:36 PM
> To: Daniel Morissette
> Cc: OSGeo Marketing; live-demo at lists.osgeo.org
> Subject: Re: [Marketing] OSGeo Flier
>
> Daniel,
> I'm splitting this email thread into 2, in order to address your
> comments separately.
>
> First:
> You have made a very valid suggestion that the Marketing Committee
> provide a couple of simple fliers.
> I believe we have the basis for most, if not all of this, but as noted,
> it is hard to find.
> I think the action out of this is for the marketing committee to
> identify our key marketing fliers (and posters, and video loops, etc)
> which we have available, and in particular, ensure it is up to date.
> This should then all be referenced from one visible spot.
>
> This will make it easy for LOCs to print and distribute the material.
>
> On 11/04/2013 11:16 PM, Daniel Morissette wrote:
>> Hi Cameron, all,
>>
>> I'll answer with two different hats:
>>
>> 1- As a OSGeo community member who is also the lead of a local chapter:
>>
>> My experience from trying to organize OSGeo's presence at events in
>> the past is that DVDs/USBs/Stickers might be nice to give away, but to
>> make a real impact, you'd need a couple of simple flyers that explain
>> efficiently what OSGeo is about, what it does, and why visitors should
>> care about it. This was a blocker for us (the Quebec chapter) and
>> would be even more important than DVDs/USBs/Stickers and local groups
>> don't have the time/resource/knowledge to prepare that.
>>
>> If this material already exists then great, let's promote it and not
>> focus solely on the DVDs. It's easy to send out a PDF to organizers
>> that they can print locally at very low cost. As an active member of
>> OSGeo I was not able to find anything relevant last time I checked, so
>> we ended up abandoning our free OSGeo booth due to lack of contents
>> (and as the organizer of the rest of the event I didn't have time to
>> work on that). If the material had existed in English we could have
>> translated it, but I could not even find a relevant English flyer.
>>
>> All this to say that personally I am questioning whether it is really
>> worth sending out DVDs/USBs/Stickers to 50 - 100 events around the
>> world when we are lacking a simple PDF in multiple languages that
>> local people could print to hand out at a booth.
>
> --
> Cameron Shorter
> Geospatial Solutions Manager
> Tel: +61 (0)2 8570 5050
> Mob: +61 (0)419 142 254
>
> Think Globally, Fix Locally
> Geospatial Solutions enhanced with Open Standards and Open Source
> http://www.lisasoft.com
>
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