[Marketing] How should OSGeo Marketing spend $10K

[Cameron Shorter]

In the recent OSGeo Budget [1], the marketing committee has been 
allocated $10K, (up from $5K in 2012).
Specifically for: "General events support (starter kits, LiveDVD/USB 
matching funds)".
This is in line with OSGeo principles [2]


      Packaging and Marketing

OSGeo's marketing effort has primarily been focused around the packaging 
and documentation efforts ofOSGeo-Live <http://live.osgeo.org/>, and to 
a lesser extend,osgeo4w <http://trac.osgeo.org/osgeo4w/>. In 2012, 
OSGeo-Live was used at45 events 
<http://wiki.osgeo.org/wiki/Live_GIS_History>without OSGeo's financial 
support. It has been entirely driven by volunteer labour, with 140 
OSGeo-Live volunteers, and printing costs have been covered by local 
events or sponsors.

In the last couple of years, OSGeo has covered local chapter expenses 
required to purchasenon-consumable items for conference booths 
<http://wiki.osgeo.org/wiki/Exhibition_Pack>(such as a retractable banner).

In moving forward, OSGeo hope to extend marketing reach by providing 
co-contributions toward printing costs of consumable items at 
conferences, such as toward OSGeo-Live DVDs.


So based upon this, I'd like to ask for suggestions on how we should 
update marketing guidelines [3] on how funding should be allocated.

Here is a rough suggestion for starting:
* Spatial related conferences can receive 100% funding for OSGeo-Live 
DVD printing for 10% of expected conference attendees. (Ie, if 500 
attendees, OSGeo will fund printing of 50 DVDs). [Estimated Value: (50 
conferences) * (200 people attending) * 10% * ($2 / DVD) = $2,000.

* Additionally, OSGeo will match sponsorship funds (up to $500) for 
conference consumables (such as printing OSGeo-Live USBs - LOC to decide 
how best to spend this). [Estimated Value: (15 conferences) * $200 = 
$3,000].

* Marketing pack for non-consumables continued to be allocated to LOCs 
requesting it. [Value: 3 * $500 = $1,500]

[1] http://wiki.osgeo.org/wiki/OSGeo_Budget_2013
[2] 
http://wiki.osgeo.org/wiki/Board_Meeting_2013-02-26#Conferences_and_related_events
[3] 
http://wiki.osgeo.org/wiki/Marketing_Committee#Current_Marketing_Activities

-- 
Cameron Shorter
Geospatial Solutions Manager
Tel: +61 (0)2 8570 5050
Mob: +61 (0)419 142 254

Think Globally, Fix Locally
Geospatial Solutions enhanced with Open Standards and Open Source
http://www.lisasoft.com

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