[Marketing] Fwd: Re: [Board] Reframe of the discussion: Mandate and Budget request Marketing Committee

[Massimiliano Cannata]

---------- Messaggio inoltrato ----------
Da: "Massimiliano Cannata" <massimiliano.cannata at supsi.ch>
Data: 15 dic 2016 5:19 PM
Oggetto: Re: [Board] Reframe of the discussion: Mandate and Budget request
Marketing Committee
A: "Bart van den Eijnden" <bartvde at osgis.nl>
Cc:

Bart
If I qould hardly arrive at the end of the month and I provide my voluntary
time to OSGeo and know that OSGeo plan to spend 50k for the website... This
would demotivate me !

Maxi

Il 15 dic 2016 4:28 PM, "Bart van den Eijnden" <bartvde at osgis.nl> ha
scritto:

> Let’s not try and demotivate volunteers before they have even started on
> something (managing getting a new website done, much needed).
>
> As Michael said, it’s merely a budget item. Maybe quotes come in at 25k
> and everybody is happy.
>
> Best regards,
> Bart
>
> On 15 Dec 2016, at 15:59, Massimiliano Cannata <
> massimiliano.cannata at supsi.ch> wrote:
>
> Actually I have always been a strong promoter of refactoring/refreshing
> OSGeo website which looks really sad to me. And I still want a new
> website.. but not at the proposed costs...
>
> The point is that 75k is really crazy...
> The whole 1 year OSGeo budget for marketing only? No kidding...
>
> 50k for design the new website? It really cost 6 months/man work to do it?
> ...and with a salary of 100k a year I expect a professional web designer...
>
> I would expect at least a full breakdown of costs to motivate such a
> request.
>
> As always this is just another point of view, my angle of course...
>
> Maxi
>
> Il 15 dic 2016 12:53 AM, "Marc Vloemans" <marcvloemans1 at gmail.com> ha
> scritto:
>
>> Aside from all the 'joking'; the expectation that volunteers are willing
>> to clean up our online legacy is stretching it too far. Otherwise the
>> Website Committee would not have deteriorated over time with the last
>> member leaving a month ago. And no one willing to take over.
>>
>> Our design looks worn out, the site is a total mess (navigation, texts,
>> logic, links and what not). That needs some serious and professional
>> approach and execution. With the volunteers managing the process on behalf
>> of OSGeo, providing texts and other site material, getting outdated
>> unusable downloads for collateral sorted out etc etc.
>>
>> With the Marketing Committee - after some hesitance - willing to tackle
>> the problems, it would be unwise to send any disheartening and demotivating
>> signals and thus send these ready-for-action-volunteers into the woods.
>> Please take this advice to heart and read for volunteers 'last of the
>> Mohicans'.
>>
>> Kind regards,
>> Marc Vloemans
>>
>>
>> Op 15 dec. 2016 om 00:03 heeft Massimiliano Cannata <
>> massimiliano.cannata at supsi.ch> het volgende geschreven:
>>
>> Ha.... 75k is equal to 75,000 USD?
>>
>> Wow... so marketing will manage all the OSGeo yearly budget?
>>
>> Didn't know we are a marketing foundation :-)
>>
>> Cheers
>> Maxi
>>
>>
>>
>> Il 14 dic 2016 11:00 PM, "Marc Vloemans" <marcvloemans1 at gmail.com> ha
>> scritto:
>>
>> Board
>>
>> To facilitate tomorrow's discussion and decision in the board I have done
>> a little rewrite of Jody's earlier discussion piece. I put it more
>> explicitly into a following order of dependiencies. Further explanation and
>> back ground can be given by Jody during your meeting based on his
>> discussions with the Committee.
>>
>> The Marketing Committee has revamped itself with a new membership and
>> intention to act upon a comprehensive marketing strategy. The committee now
>> seeks a mandate and executive responsibility for:
>>
>> 1) establishing and executing a medium term marketing strategy geared at
>> growing our community with new users, as determined in the marketing
>> strategy for OSGeo-outreach, by means of;
>> A - a new website and logo design (2017)
>> B - a clean up of existing/preparation of new marketing collateral (2017)
>> C - ongoing support for events e.g. downloadable marketing collateral,
>> event formats etc (ongoing) via the website
>>
>> Resources needed to fulfil the tasks:
>> - the new volunteers in the Marketing Committee for managing the project
>> under item A and executing item B.
>> - a budget of total 75k Dollar, of which 50k is for item A, 10k for item
>> B and 10k for occasional event banners/flyers and Live-CD/USB sticks (e.g.
>> Foss4g booths) and 5k for miscellaneous activities/purchases (e.g.
>> MailChimp account for FOSS4G's).
>>
>> Kind regards,
>>
>> Marc Vloemans
>>
>> Mobile +31(0)651 844262 <+31651%20844262>
>> LinkedIn: http://nl.linkedin.com/in/marcvloemans
>> Twitter: http://twitter.com/marcvloemans
>> http://www.slideshare.net/marcvloemans
>>
>>
>> Kind regards,
>> Marc Vloemans
>>
>>
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>>
>>
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